Why Champagne Is So Expensive | So Expensive

Why Champagne Is So Expensive | So Expensive


Champagne is synonymous
with wealth and luxury. It often costs double the
price of other sparkling wines, such as prosecco or cava. A decent-quality bottle of it can cost you anywhere from $50 to $300, and vintages can often sell for thousands. So, what makes Champagne so expensive? Champagne is often used as a generic term for sparkling wine. But, in fact, Champagne
is only true Champagne if it’s made here, in Champagne. About 150 kilometers east of Paris, this highly protected region of France is home to the world’s most
prestigious, and expensive, Champagne sellers and cellars, such as Moët & Chandon and Perrier-Jouët. All other sparkling wines
made outside of this region, even those from neighboring
parts of France, must be labeled differently. Which means, in this
relatively small area, a little over twice the
size of San Francisco, the world’s entire stock
of true Champagne is made. That’s over 300 million
bottles every year, with an annual revenue of over $5 billion. Champagne sales have grown
steadily since the 1950s, but its future growth depends on the protection of the
region’s unique climate. Northern France’s variable conditions are the first factor for elevated prices. With an average temperature
of 50 degrees Fahrenheit, this location is cooler than France’s other wine-growing regions, which gives the grapes the right acidity for sparkling-wine production. However, an often-freezing
continental weather front makes the winemaking
process more difficult than other dependable ecosystems. Narrator: During harvest, 120,000 workers descend on Champagne to pick grapes from 84,000 acres of vines. Narrator: Authentic Champagne is produced via the méthode champenoise, where the wine undergoes
a primary fermentation in oak or stainless-steel vats and a secondary fermentation
inside the bottle. This method is controlled and restricted within the European Union, so that wines from outside
the Champagne region cannot be described as Champagne. However, wines from all over the world are produced in exactly the same way and instead are labeled as sparkling wine, produced via the méthode traditionnelle. Some winemakers in
countries outside of the EU ignore European labeling laws altogether and continue to produce sparkling wine bearing the Champagne name. These imitations are constantly challenged by the Comité Champagne, which works with more
than 80 lawyers worldwide to protect the authentic Champagne brand. Ultimately, despite
similarities in production and possibly taste, only true Champagne comes with the history and
prestige of the region. Champagne production dates
back to the third century, when the Romans first planted vineyards in northeastern France. During the mid-17th century, with the development of
bottled fermentation, Champagne officially became a sacred drink when it was served at the king’s courts during the accession of Louis XIV. However, the carbon dioxide gas, which built up inside these early bottles, often caused them to
explode in the cellars. Therefore, great efforts
went into ridding the wine of its bubbles. But, by the 19th century, the
sparkling version of Champagne had grown in popularity, especially among the rich and royalty. As the large Champagne houses
optimized mass production of sparkling Champagne with the development of
thicker glass and corks, the modern Champagne
industry began to form. Amazingly, despite the region
becoming a key battlefield during both World War I and World War II, some Champagne production still continued. It’s estimated that by
the end of the Great War, about 40% of Champagne’s
vineyards had been destroyed. Because of the cutback in production, bottles made during either
war fetch a high price. In 2015, Sotheby’s auctioned
a Krug cellar visit and a tasting of their
wartime 1915 vintage for $116,000. Champagne’s affiliation with
luxury, wealth, and celebrity has kept prices high, from crowning kings [cork pops]
[applause and laughter] to launching great ships.
[horn blowing] Even Jay-Z has gotten in on the action. In 2014, he became part-owner
of Armand de Brignac, also known as “Ace of Spades,” a Champagne brand run
by the Cattier family. In September 2019, they
released their rarest, priciest cuvée yet,
comprised of three vintages, from 2009, 2010, and 2012. The wine was left to age for
six years until the bottles, only 3,535 of them, were made available for a cool $1,000 per bottle. But what about the future? Champagne became the world’s
first wine-growing region to examine its carbon footprint
and implement a carbon plan, as a result of worrying statistics. Global warming has seen
temperatures in the region rise by 1.2 degrees Celsius
over the last 30 years, and the grape harvest dates have moved forward by a fortnight. As Champagne’s perfect climatic
conditions are changing and the Paris accord climate targets fail to keep up with global warming, the future of winemaking
in this historic region could be in jeopardy.

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About the Author: Oren Garnes

100 Comments

  1. Bullshit. I'm sure there are sparkling wines that taste way better and are cheaper. It's just a branding really and pr garbage

  2. Bet I could make a robot that picked faster than all of them combined AND I could use 4 different sensor to select only the best grapes.

  3. This video made me value the sparkling wine even more. It’s only the region of champagne. There’s no other premium for it

  4. Conclusion?

    Buy their champagne and store it.
    Later when the farm can't keep up with the demand then the price will go up and sell your stock! Voila you rich man

    Why? Ofc those nouveau richie can taste that PRESTIGE AND HISTORY IN THEIR BURP

  5. I'm no wine master but I'd say there's a lot of wine out there which has better taste than champagne. It's just that their brand isn't popular.

  6. If u go to france, they sell champagne in grocery stores in a very large range of prices. As cheap as 15 euro all the way to hundreds

  7. Champagne is proper champagne if it is made in champagne

    Glass is called glass because it is made of glass

    Every 60 seconds in Africa, a minute passes.

  8. Well… Champagne is one of the cheapest alcohols you can get in Australia. Champagne and wine. Beers and spirits are where the money is

  9. Because Mareike can't keep her eyes off it. No jokes besides. Champagne makers are also big sports sponsors like Wimbledon Tennis, Formula 1, the Tour de France, the Rugby and Cricket Worldcup, etc.

  10. for all who are wining because in Europe we have very expensive wine and cheese that obviously must be protected from cheap imitations, i bet that if some chinese or from everywhere else car producer was to sell cars naming it Chrysler or phones naming them i-phones you'd have something to say in protest, of course there is the original and there is imitation, obviously a country protects his excellent product market from cheap imitations that want to steal the market with less quality products, they have to protect the name of the brand, of course.

  11. Wikipedia :

    Champagne (/ʃæmˈpeɪn/, French: [ʃɑ̃paɲ]) is sparkling wine. Many people use the term Champagne as a generic term for sparkling wine but in some countries, it is illegal to label any product Champagne unless it both comes from the Champagne region and is produced under the rules of the appellation.Where EU protectionism laws apply, this alcoholic drink is produced from grapes grown in the Champagne region of France following rules that demand, among other things, secondary fermentation of the wine in the bottle to create carbonation, specific vineyard practices, sourcing of grapes exclusively from specific parcels in the Champagne appellation and specific pressing regimes unique to the region.

    Primarily, the grapes Pinot Noir, Pinot Meunier, and Chardonnay are used in the production of almost all Champagne, but a tiny amount of pinot blanc, pinot gris, arbane, and petit meslier are vinified as well. Champagne appellation law allows only grapes grown according to appellation rules in specifically designated plots within the appellation to be used in the production of Champagne.

    Champagne became associated with royalty in the 17th, 18th, and 19th centuries. The leading manufacturers made efforts to associate their Champagnes with nobility and royalty through advertising and packaging, which led to popularity among the emerging middle class. The most prestigious Champagne cellars are located in the cities of Reims and Épernay.

    Hope you have a nice day!

  12. The only factors that makes champagne expensive are transport costs and marketing. When you buy a bottle of Champagne in the region the price will often sit in between 10-20 euro's.

  13. No. the shit is expensive because they have monopoly on the word champagne and therefore rich people think its better and people buy into it

  14. Time and time again wine experts have been fooled by cheap imitations. Very few of the people who drink expensive champagne do so because the champagne is better.

  15. so the video went on to show the devil workshiper jz and how he is part “owner “ while showing him throw the 666 sign and talk about the fake global warming ok lets just let them champagne people fix it the warming problem since the own the area. not our ” problem “

  16. This is not answer WHAT makes champagne expansive?,…but only WHAT makes champagne glasses of the champagne make it?

  17. It is not that others are trying to imitate or ignore laws of claiming sparkling wines as "Champagne" but instead these were companies who have grandfathered rights before the French trademarked the name for its remarkable sparkling wine in the region of Champagne.

  18. Champagne reminds me of grandmas old raspberry fruit that almost turned to vinegar when you opened it and let it sit for a week or so. We thought it was a real wine, actually come to think of it, it was putrid but didn't cost anything. 😂😂😂😂😂

  19. I’ll stick to my sparkling wine . I’m not paying extra for branding much less for prestige. I’m so ghetto I’ll drink it in a mason jar .

  20. In poor countries if any crop is handpicked they are under developed and in rich countries if handpicked it increases the value.😂😂😂

  21. so, it's not the process, the grapes, the region or anything about france. it is because eu union wants it that way. that is the Real reason why the price is high. nothing about it is special, because as it is said, any other white bubbly wine could taste the same. look the same even if it's from other countries or region.

  22. It's obvious that Original champagne can also be manufactured from different country ….so lame to claim they are the only one to produce it even though it originated from there

  23. It's weird how people put cost and trivial items such as fermented juice but gold has a constant price . You can pee out champagne

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