What’s Next For Boeing?

What’s Next For Boeing?


Narrator: The Boeing 737 Max was the fastest-selling
airliner in Boeing history, selling more than 5,000 aircraft
over the past few years. But in April and May, Boeing sold zero. The 737 Max was big, fuel-efficient, and more affordable than other planes. It was a popular plane
until a particular sensor became a problem, which eventually led to two fatal crashes in five months, killing everyone on both
flights: 346 people total. Since then, there has
been a worldwide grounding of the 737 Max, lawsuits from pilots and from families affected by the crashes, and congressional hearings, and the US Department of Justice has begun a criminal investigation. Boeing took a long time
to address the issues, which only seems to
have made things worse. With modifications to the
plane’s software underway and hopes that it will fly again soon, the question remains: Can Boeing bounce back? This wasn’t the first time Boeing had a problem with their designs. In the 1960s, the Boeing 727
had issues with its new wings. In the 1990s, the Boeing 737
had issues with its rudder. And in 2013, the Boeing 787 Dreamliner had issues with its
battery catching on fire. Boeing has a history of
introducing new designs that lack advice from outside
experts to ensure safety. And this sensor problem with
the 737 Max was no different. Christine Negroni: How the
Boeing 737 Maxes crashed, not one but two occasions, is the result of complicated decisions that were made early on in the process when they were trying to decide
what they were going to do with their next narrow-body aircraft in a competitive market with Airbus. And they decided, rather
than build a new plane, they would go back and
tinker with an old plane. Narrator: Boeing took the
737 model from the 1960s and added larger engines
to create the 737 Max. This new design caused the
nose of the plane to point up. Boeing added the
Maneuvering Characteristics Augmentation System, also known as MCAS, to essentially keep the
nose from pointing up. Negroni: And then, of
course, the next problem was that they didn’t tell the
pilots or even the airline that this solution
existed on the aircraft. What would happen when the MCAS triggered is that the airplane
would not give control back to the pilots. It would continue to put the airplane in a nose-down position. And even when the pilots recognized that maybe there was a
problem with this system and tried to turn it off,
the forces on the tail were so great that they were unable to physically override the nose-down. Narrator: Pilots also lacked proper training with the MCAS. They were trained on an
iPad instead of a simulator to cut costs and shorten training time. And the two planes that crashed didn’t have the optional
angle-of-attack safety feature that could have alerted pilots if the plane was pointing
in the wrong direction, and that Boeing charged extra for. Sinéad Baker: So this increased
public mistrust of Boeing is probably a result of
both the two fatal crashes, but also how Boeing responded to them. The public is definitely
skeptical of Boeing after these two crashes. A recent poll found that 41% of Americans wouldn’t fly on the 737 Max
until it was back in service for six months and
there were no incidents. It took Boeing almost a
month to issue an apology, to say, “I’m sorry for the first time.” And, in the meantime, the US
was slow to ground the planes compared to other countries,
which maybe made people feel like the US and its safety regulators couldn’t be fully trusted. Narrator: Experts say
that this was a mistake, that it made Boeing look insincere, and that it prioritized
profit over people. Irv Schenkler: Had they
opened up, had the CEO or another senior executive spoken to this more
general sense of concern, indicating that the company
is doing everything it can as soon as it can to find out
more and will report back, that could have at
least lessened the sense that the company was being evasive. Narrator: Boeing’s slow
response has cost them. The company wasn’t able
to sell any 737 Maxes for three months after they
were grounded in March. Baker: Boeing is doing a
lot of things at the moment in an attempt to win back people’s trust. They’ve been apologizing more frequently, they’ve been offering to fly
their CEO first on the plane in a bid to prove that it’s safe, and they’ve also been organizing
more sales of the plane to prove just how confident the industry still is in the jet. Narrator: During the 2019 Paris Air Show, Boeing announced its first buyer since the 737 Max grounding. International Airlines Group, the parent company of British
Airways and other airlines, placed an order for 200 737 Max planes. While the deal would
normally carry a list price of $24 billion, it was likely discounted because of Boeing’s current woes. Though the planes won’t start
to be delivered until 2023, the sale gives the company a
much-needed vote of confidence. Schenkler: You can’t manage a
crisis, but you can definitely manage how you communicate about it. They need to be able to get affirmation from individuals and
groups who are credible and who were perhaps skeptical
and who could indicate that the company is righting its wrongs, and that would go, I think, a long way towards ultimately
regaining a degree of trust. But, again, it’s a slow process. Narrator: Boeing may have gained support from certain airlines. But the company also needs to show pilots, flight attendants, regulators,
and the general public that it cares, through words and actions, that its planes are safe to fly and that the company can be trusted. Negroni: Boeing knows that
the 737 Max cannot survive another event with this MCAS system. So nobody wants the fix
to work more than Boeing. We can rest assured that
its desire is there. Is it capable of understanding
all the potential faults, all the potential pathways, and
all of the required remedies and instituting them is the next question. Narrator: One thing Boeing
should definitely do? Show it is listening to experts and voices from outside the company. Negroni: I think Boeing needs
to be opened to the media. I think Boeing needs to
stop shutting out reporters and stop closing down and obstacating when legitimate questions are raised, because I don’t think
it does them any good. Narrator: The crisis has
already been pretty expensive for the company, and it’s
likely to cost them even more. Baker: In the first quarter of
the year, it lost $1 billion. And airlines around the world now want compensation from
Boeing, even those who say that they still completely
trust Boeing and the plane. It’s also facing lawsuits from
families around the world, some for hundreds of millions of dollars. So, chances are, this whole thing is going to cost Boeing billions. Narrator: There’s no
telling when the 737 Max will be cleared to fly again. Recent reports indicate that the software fix may not even work and that the plane might
require a hardware fix, which would be even more expensive and take even more time. But experts do believe that Boeing has a chance to recover from this. The company has to be much more open about what it is doing,
while also making sure that there are no more
issues with its planes. Negroni: I think it’s
probably 60/40 that Boeing commercial aircraft
will recover from this. But I definitely think
that they’ve been shaken up enough to know they have
to change their ways. Narrator: What do you think? Would you fly on a 737 Max when airlines start using them again? Let us know in the comments.

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About the Author: Oren Garnes

100 Comments

  1. Boeing it's such a criminal corporation, as the hole world witnessed with the MCAS issue, since the very development to the ultimate public relations crisis management, they will just push the lobby for war even further with some billions. They are already killing civilians, killing military people is a but a breeze.

  2. I don't fly because I'm afraid of flying, I choose not to fly because I know corporations prioritize profits over human lives.

  3. I think no, I wouldn't fly on 737 Max. I wanna see changes on safety regulations in the industry plus I wanna see Boeing proving people that they are (fly jets) safe now through the media and press. They must work really hard to gain people's trust back !

  4. I know any model of airplane can crash, I just dont have a lot of faith in Boeing airframes right now and will look at another model for my flights. If they aren't released to fly commercially, Boeing will probably sell the existing 737 Max airframes to the DOD.

  5. I would not hesitate to fly on the B737 max any time any where . Boeing make the safest aircraft in the world . The safest airline in the world QANTAS , almost lost an AirBus 330 -200 in 2008 because of computer problems which result in many passengers being seriously injured , and a crew member so badly injured that he has never worked again . The airline cast him off without so much as a second thought . Give me a Boeing any day !!

  6. Boeing can't be trusted for any safety issue from now on. Greed and insincerity further confirm their danger in travelling on this airline.

  7. At 4:49 I believe that buyer was pressured to buy the MAX as most buyers are pressured with economic sanctions. Why buy a plane that just almost bankrupt a company. Why buy a plane that's falling from the skies. Pressured!

  8. NOT THE SENSOR BECAME FATAL!!! Miserable engineering and a top criminal management is the cause! Nobody behind bars yet!

  9. Yes if if makes the required safety improvements , I remember when the A320 crashed at an Air Show and how it suffered , Boeing will have to lift its game

  10. NO PLANE WHICH DOES NOT STABILIZE ITSELF SHOULD BE ALLOWED FOR CIVIL TRANSPORTS! A PLANE WHICH NEEDS CONSTANTLY TO BE CORRECTED BY IN THE END MECHANICAL INTERVENTION (ELECTRONIC OR MANUAL CONTROLLED DOES NOT MATTER) IS THE POOREST POSSIBLE ENGINEERED CONSTRUCTION OF ALL!

  11. Yeah I'm going to Indiana next march n I'm gonna check to see if my plane is Boeing or not. If it is, I'm not flying on that plane.

  12. Why dont just make a new plane? Maybe 8 series in boeing???? If they can make a new 787-10, they sure can make a new plane,right? Oh ya, boeing = money > lives haha

  13. It's like a car with larger wheels on the left side. It will naturally turn to the right. Sure you can correct this with some gizmo that makes it constantly turn left, but it's a really bad idea. The 737 max is a design that needs to go.

  14. I think Boeing and it CEOs should put their family members and themselves on every flight until they fix the issue!!!

  15. The next world craze doll the Max Crash Dude. We crash em here we crash em there we don't care we crash em all. But wait there's more , buy 2 and……………………………………………………

  16. VW deceived Americans, Boeing only killed foreigners so far, so totally different crimes in USA. Witness non diplomat fleeing the UK after killing someone on the roads. Everyone needs to be brought to justice apart from Americans as usual.

  17. Boeing offered a defective product without proper training or even proper information , worst they charged for a sensor that monitored the problem . talking about good faith . i strongly believe that if the international community did not stop the plane , Boeing would not have come clean even if the crashes continued.

  18. and now the 737 NG is grounded as well … oops and the USAF is refusing to pay for the 767 (kc135) tanker program for majorly defective aircraft.

  19. Guys, do not ask me to take a flight with a MAX for the next 5 years. Concerning the FAA, only idiots could ever believe that these guys were serious. They are used to homologate bad quality material (remember the milar?) and accept everything from Boeing…

  20. I was a consultant to Boeing in the late 80's … I would fly on the MAX once it is corrected. I was not impressed however with a few of their procedures and reported on those to their CEO at the time.. some of those items were addressed. It was a 'good old boys network' at the time, now it seems they offshored the critical MCAS program to the lowest bidder in india with no avionics, nor 'fail safe' design experience… then did not even do their own fail safe analysis on it. That was inexcusable. Hopefully this will radically change the executive suite culture at Boeing.

  21. Greed drives this bus.get rid of greed and you might see a glimmer of hope for a united states or we wil be ununited……. stop the greed

  22. you cannot talk to people who are willing to jump from a high rise when they see their career crashing down around them. You know who you are!!!!!!!

  23. I'll NEVER fly the MAX ….. No reason to do it.

    Another thing going against the 737 is that, for coach passengers, in the 3X3 configuration (basically, ALL of them), they are miserable. Their ultra-narrow body makes for narrow, uncomfortable seats.

    Now Boeing sycophants will say that the airlines chooses the seats, BUT, the airlines cannot choose seats what will not fit in that narrow cabin. Simply stated, those sycophants are idiots.

    So essentially, the plane has few redeeming qualities, from a passenger point of view. Of course, from the airline's point of view, there is the low operating cost. But now, that plus has gone up in smoke.

    So I have no desire to fly the 737 at all, and will REFUSE to fly the MAX.

    I'd much rather fly a CRJ than ANY B737 — if I'm gonna fly in 17 inch-wide seats, I'd much prefer 2X2 over 3X3 …..

  24. I'll be honest with you I work on aircraft on a daily basis that's my career that's what I do. a lot of times Pilots lock the ability to actually fly their plane they can't fly and that's the problem in this business the pilots don't know how to fly but they're getting pay a lot and you can't even fly their planes.

  25. Only once fly with the max, but after lion jt610, i feel that i was playing too close with death.
    I'm from Indonesia and i will never fly boeing max …

  26. MCAS. What an acronym.

    Major
    Catastrophe
    Always
    Supported

    I myself won't fly on the 737 Max. In fact, I won't fly any new Boeing airplane at all. The 757, 767 and 777 are the only safe planes at the moment.

    Even the 737 NG has serious safety issues with cracks in the pickle forks of many of those planes. And as long as Boeing keeps the lithium ion chemistry for the batteries on the 787, I won't fly on that plane either.

    If Airbus had the manufacturing capacity, Boeing would be in an untenable situation. But another failure of the MCAS flight system would put them in an untenable situation anyhow. It would give Airbus a complete monopoly also.

    Or another new acronym will come into existence.

    Multiple
    Crashes
    Are
    Sure

  27. I often play flight simulator on my computer. It seems I am way more experienced than those who only rely on ipads for training. At least, up to now none of my passengers die. 🙂

  28. It looks like the 737 max problem is not only software related but also hardware related. This due to the engine mounts for new larger engines and tail design. This is hardly fixed with a new software version! Doing a hardware redesign is most likely complicated and costly, if at all possible? So, how can Boeing and regulators assure travelers that the problem which have caused two crashes and loss of hundreds of lives is corrected properly and effectively? Or is a "quick fix" attempted?

  29. This and the 787 story just shows how the finance dept. and sales managers now run the show. "Bang em out guys, as cheap as you can"!! Yeah.. really works doesn't it?

  30. I won't fly on one of those death traps, I don't have any confidence that Boeing has any real interest in making sure it is safe outside of profitability…. Not sure about you, but death by impact against a hard surface is not the way I would choose to go!!!

  31. I almost died at the end of the video when he asked would you fly with 737 max, I choked myself on nothing, more people could die, better remove that very last part haha.

  32. Wherever possible I will avoid flying on a 737MAX, a 737NG and a 787 for they are all victims of Boeing's corporate greed.

  33. I will actively avoid that aircraft even if it means connecting, longer layover time and subpar airline service onboard.

  34. [email protected] Boeing ! go airbus! @tech insider don't try to be softer for Boeing "the problem is not different from the previous problems 'really tech insider? in the latest problem from z problems, killed 346, of course not mentioning z millions died because of boeings weapon and war ! …. Boeing is the real capitalist monster!

  35. Until the CEO of Boeing is replaced with a person of wisdom and integrity, I will not go anywhere near a 737 MAX as a passenger.
    AND the 787 fab plant in Carolina is a bloody disgrace compared to how Boeing forged its leadership in the air-frame industry 50 years ago by getting things right – and if they were wrong – fixing them.

  36. NO, not flying on 737 Max 8, 9, 10, anything… nor will I be flying any airline who flies Max(s), just junk it and replace with Airbus or alternatives

  37. Designers of commercial aircraft generally aim for stability. … Because the FAA deemed the 737 Max too unstable to be used as a passenger aircraft, Boeing came up with an automated system that would keep the nose from getting too high — the now-infamous “maneuvering-characteristics-augmentation system,” or MCAS. Never fly on this plane.

  38. that's so moronic of course boeing will recover. there is only one other manufacturer and can barely keep up with their current orders nevertheless the public demand for aircraft overall

  39. My opinion? I wouldn't fly in any Boeing or Boeing related plane. First. The 737 is not the only plane with problems. second. Boeing took decisions out of pressure at times of gaining worth. Now where Boeing lost a lot of worth and the pressure is even higher they won't change their mindset. And the mindset is the real dangerous problem with Boeing. Finally. I am sure the 737max will be very safe as pilots actually do know about MCAS now. And Boeing knows another problem with the 737 will be economical suicide. But all other Boeing planes are a potential danger.

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