What Most People Don’t Think About When Running a Business in 2019 | Inside 4Ds

What Most People Don’t Think About When Running a Business in 2019 | Inside 4Ds


– Hire somebody. You’re welcome. (laughing) That is the fundamental
answer to everything you’re not good at. Hire somebody that is good at it. Know it well enough to know
if they’re doing it well. This portion is like, with me, so I think this is when
you need to get selfish. Like need to ask your question. (upbeat music) Hiring is guessing, firing is knowing. Like you gotta go fast. That’s how you get shit down, that’s how you figure stuff out. This is the television and television is the radio. So Four Ds motherfuckers. – With the three studios,
I can’t be everywhere all at once, – That’s right. – And it’s really easy for me to get the wind taken out of my sails. – When one of the
locations isn’t delivering on your standard? – It’s the individual people themselves. – Right. – So I am like crazy about this, I’m super, super driven. I know everybody can be
amazing and successful, and they just want to pay their bills. So I’m dealing with apathy. – Your employees? – Yeah. – Okay, so a couple things. This is really funny ’cause
this is probably the first thing I ever started really talking
to my dad about as a kid, as somebody who had like gifted wisdom. What keeps me super mellow is like my thought process and
the things I do well are gifted DNA and circumstances. So I never get high on my own supply. It’s just so weird that this
is probably the first thing I started talking to my dad
about when I was 15 years old. I looked at my dad one
time when we were driving and I said, Dad if they were you, they wouldn’t work for you. This is something we talk
about 28 years later. My dad brings up that statement. He’s like, you were a kid. Your ideology for what
everybody should be doing is the quickest way for you to struggle. There’s a very big, like I have enormous
energy on impacting people in a good way whether
it’s directly attributed to the people that work
with me or the masses. Whether that’s through heart or hustle, whatever it may be. But you have to become deeply aware that there’s only so many
things you can handle. The other thing that it really leads to is it leads into you trying to
control something you can’t. This compounds. And takes over. – Yeah, for 10 years. – It’s a losing proposition. First of all, there’s a lot of bad in it. There’s a lot of ego and
a lot of your own shit that you need to really
understand that truth. It’s the same bad that I have. I create entitlement because I try to take on too much on myself. So you gotta be careful with this one. Here’s what I would say. Your job as somebody that
sits at the top of something is to put players in the
best position to succeed. Once you’ve done that,
you’ve gotta allow them to do their thing. You’re a capitalist trying to deploy almost socialist, communist ideology. You can’t control everything. Like, there’s nothing
wrong with paying your, what’s wrong with paying your bills? – They’re capable of so much more. – Says who? You don’t know them. You don’t know them. I know Caleb solidly. I know Nick solidly. Like, you know don’t know. You’re fuckin’ spouse and
parents don’t know you. Right? Let’s get to real talk. There’s not a single person on earth that actually knows you. Every single person has
certain little subtle things that they still have not
articulated to the world. To not one person. You’re being ideological. To scratch your own itch. You have to understand that. I think a bigger thing is
where are you going with that? I think if you’re going
into a place of like, they could be so much and
we could win together, which would make sense to me, right? Let me help you be a better employee, you’ll do better, we’ll do better, right? You’re better off firing them. – I knew you were gonna say that. I hate firing people. – Me too! Me too. But me hating firing people creates, what I do with it is I create
entitlement and protect people at my cost which makes
them think they’re better than they are. Your not firing people is your imposing an ideology on them. You’re making it about, you could be so much, you’re putting it on
them, instead of yourself. You don’t want to fire them because they’re not
capable of over-delivering or delivering on the
standard of what you need for your business. And so they way you’re
deploying that resentment is deploying them to feel bad
that they’re not achieving they’re capability predicated on something that you need them to do in the context of your four walls. – So I just need to get
the right people in there. – I’m at my best when I fire fast, when I know it’s wrong. And I do that rarely
’cause I don’t like it. But I’ve gotten better at it. But you shouldn’t create, you know, resentment comes out
in very different ways. When I’m resenting something,
I’m razzing people. Like I’ll make jokes. That’s my way of getting it out. You’re not doing any
favors looking somebody dead in the eye and say
you could be so much more. It’s doing nobody a favor. It’s not doing you a favor,
it’s not doing them a favor. What you need to be thinking about is first and foremost, the number one thing you need to be thinking about is the three managers, or
the one regional manager, the people that are actually
responsible in the trenches, that’s who needs to be a hundred. You fix that, you fix everything. Don’t focus on the
sink, focus on the well. Everything I’m worried about
in the thousand employees here is predicated on my 11 direct reports that run those departments. Got it? – It’s on the managers. – The managers. If the three managers are perfect, then you’ll be set. – And they’re not. – No shit. (laughing) I know. I know, that’s how it works. That’s how businesses work. You’ve only got two variables
that you’re talking about. This is why it’s easy
for me to understand. I know that they’re not right. And then underneath that,
the employees you have either they’re under performing
’cause the manger blows and you know it. Or they’ve just been around for a while and you have actual human emotion to them. And those are both valid. But the quickest thing that
will make you so much happier is to make sure the three
managers are phenomenal. You have three, I would
assume, per location? – They basically deal
with all the happy stuff. And if anything goes wrong I’m the one that has to
come in to deal with that. – You’ve created that. Just like I created it here. You need to un-create that. And what is fine at a
smaller business level and why it worked for me at Wine Library, when it’s smaller there’s a level of fine, but if you have ambition
and for it to grow, you need to get the value out of the way you’re compensating. You’re better off compensating more and letting people do the
defense and the shit as well. – Okay. Got it. – Got it? – [Man] Two questions. The first one, with combat vet being kind of my main business, about 45 percent of my business, but I was not in the military,
I was not in law enforcement, so it’s a target market
that I appreciate very much, but I’m not really a part of. – I think that as long
as you’re authentic, you know, there is a small subset. In any subculture there’s
always a part of that group that will always be like,
well you’re not one of us so you have no permission here. But if you speak to admiring something, as long as you’re clear cut about that and not hiding and trying to avoid, I think, I think you’d be surprised on how much of a non-issue that is for the 89 percent. – Okay ’cause one of my manger– – ’cause the 11 percent, yeah, – Was military, retired military, and they have their stuff made in China. But they don’t tell anybody that. They’re like, oh we’re
military owned and operated. So they get a lot of business. I feel like they get a lot
of business because of that. – And the consumer’s always right. Like you can’t focus on that. You get two moves. You’re more than welcome to
make a video and be like, look, I have deep admiration
for our law enforcement and our military and here’s why. And I’m extremely proud that
we make our product in America and we have competitors in the marketplace who’ve been in this space, but they make their product in China. And you the customer should decide. – Would you say that even though– – Yes. – Even though they claim to make– – I would, because that’s how I roll. You don’t need to. I’m not a big fan of
dwelling without action. Either you never dwell about it again, or you mention it. But the middle blows. That’s what you’re doing. That’s the game. The reason I don’t complain, the reason I genuinely don’t is I’ve got a very basic thesis. Either I do something about it, or if I’ve decided I don’t
want to do something about it, which is many things, I don’t do, there’s certain
things that cross places where I’m not comfortable, and I keep my mouth shut. ‘Cause there’s too much
energy wasted in dwelling. You’re competitor has you on defense. I know nothing about my competitors. – [Man] It’s not really relevant. – The consumer’s the
only thing that matters. I just don’t care. The whole like, you can learn from them. I’ll learn it anyway. Plus I’m not worried about the past. This is what’s great about
being in the trenches. Right? I have come to learn that
growing up in a liquor store and a baseball card table, my whole life was I’m behind something, somebody’s coming, I watch what
they do, something happens. Consumer. The end. So yes, I would, because
I would like to create the conversation of that. Because I think it’s a
competitive advantage. Especially if they’re
not authentic about it because then you can get, you know, people are very curious. You put it out there, people
start digging, they find. Right? On a podcast the other day I mentioned that I was in a Wrestle Mania. I showed up at this
Wrestle Mania and I said I was once in another Wrestle Mania. I got the clip now, somebody found it. People dig, people dig. You set it up, let somebody
else make the expose if you don’t want to go all the way there. Innuendoing is fun. – [Man] And I can keep putting clips of us manufacturing the chips
and nobody else can. – That’s what I would do. I’d put out the clip
and be like here we are! In Iowa making the chip. I don’t know, where do you make the chips? – [Man] Bay Area. – Great, here we are in
Bay Area making the chips. Be fun to see our competitors show where they make their chips. Everybody knows what you’re saying. – [Man] Right, okay. My other question is my story’s similar to yours. My first business card was when I was 12. – Love it. – [Man] My sister and
I sold baseball cards and photo buttons. – Do you know what’s happening
with these sports cards? Dude. (laughing) On a very serious, I cannot believe what’s happening. I’m like freaking out. It’s coming back. It’s about to happen. Anyway, nonetheless. – [Man] So my parents
had a trophy business, still do, 40 years. – So cool. – [Man] That’s what I grew up in. – So cool. – [Man] So when I decided
to go off on my own, the business I started was
called ABC Gifts and Awards. – Why, you wanted to be
first in the Yellow Pages? – [Man] Yes. – By the way do you guys
know that that’s why so many companies are named ABC? The Yellow Pages was so, and triple A, the Yellow Pages were so
important, the Google of their day, you wanted to be first, and the way you hacked
it was by being AAA. – [Man] My parents were
A&B Creative Trophies because there was American
Trophies in the same town. So that was, got ahead of them. – Isn’t that funny? Cool right? – [Man] So that’s what I started with. – Aah, Liquors! I used to think that. I was like, maybe we should
rebrand to Aah Liquors. Like when I was a kid,
’cause I realized hacks came naturally. Nonetheless. – [Man] So that’s where I started off but very quickly got to the poker chips. So the business name didn’t
have anything to do with poker and I never changed it. But over the years I’ve
acquired many of my competitors. So now I’m the Bed of Jacks Poker Supply, I’m Vierra Pro Poker, I’m Palm Gaming. But they’re still all separate. So I don’t know if I should, being that it’s still 55
percent of the business is poker, would you say
I should combine all and start maybe ABC Poker? Or something? – Why? That’s the most important. – [Man] Because it’s so fragmented. – For who? For you on the backend, for the consumer? – [Man] I think for the consumers. For us it’s not a problem. – So for the consumers,
what do you think happens? – [Man] They get confused I believe. – Why? – [Man] Because we’ve
got different products on different sites. So we don’t have all the same. – Do they know that
they’re even associated? – [Man] Some people do, some people don’t. – The question is, – [Man] Does it matter? – Does it matter? And then what are you
trying to accomplish? To me, the reason to
consolidate is you’ve got a big commitment to building a brand. And that when you flip it,
there’s gonna be a delta on the brand value. So when you sell a business
or when you value a business there’s the EBITDA of
like, here’s the profit. And then there’s the thing above it. Which is what’s the brand worth? The reason to consolidate
is to build a brand. I would not call it ABC, I would create a brand. That would be the biggest
reason to consolidate, in my opinion, based
on what you’re saying. – [Man] I don’t have any
intention of selling. – Then there’s no crazy
reason other than maybe you just want to manage one site. Maybe you’re curious on
what it’s gonna mean. Maybe there are some curiosities. But if you think about it, I assume these are web-based
driven business, right? – [Man] Yes, all of them. – You’re gonna give up, – [Man] Right, that’s
why I’ve never done that. – No shit. And you’re not giving me
a compelling reason to. If you’re gonna give
up all that SEO juice, all that brand equity, all the people that, and I’m gonna guess, 80 percent don’t give a
fuck or know that you have seven other sites. And know you’re gonna consolidate them all and they’re gonna type in, Palm whatever and it redirects to this. I know what, but then it’s
like aah that’s not my. Dude, let me tell you a great
story about Wine Library. We built a new store on the
same fuckin’ plot of land. And everybody decided
it was a different store and that we were more expensive
and we dropped prices. (chuckling) People don’t like change. The second you redirect,
they’re gonna be like, this is, somebody bigger bought my people, and now it’s more expensive or not as good, you know? I just don’t see the value
unless you’ve got a strategy for it, you know what I mean? Does it make sense? – [Man] Yes, it does. Thank you. – You’re welcome. – [Woman] So I really
debated asking you a question about our company as a
whole or versus my role. Sorry guys, I’m going with my role. – Yeah really, this is like, listen, we’re here, right? Let’s do it. – [Woman] So one of the things I mentioned is trying to change from the traditional advertising strategy to a
new way of doing business. – You’re trying to change
other people’s opinions of it. – [Woman] Thank you, yes. – This is a very important starting point. – [Woman] Absolutely, and
you’re absolutely right. Change their opinions about it. It’s not an easy thing to do especially in a small market like Alaska. – And it’s not easy anywhere. Good news, it’s not an Alaska thing. It’s a human thing. Humans are really good at
putting the past on a pedestal. And demonizing the current. Very good at it. – [Woman] We see it. One of the titles that I would have at a traditional agency at my current role would probably be like client relations. And we’ve reworded that. Same kind of position but it’s the director of client experience. – Fine. – [Woman] One thing that I’m
finding myself challenged with is walking that line
between giving too much. – Of course. – [Woman] Because I care so
much about my connections especially in Alaska. It’s a small market. – Yeah, reputation, small town. – [Woman] Yeah, so I found
myself giving some clients which are those smallest
clients the most attention. I have no idea how to cut that. I can identify it when it’s happening. I can see it, I can feel it. – I love it, it’s very easy. I’m gonna give you really good advice. Disproportionate honey on top of vinegar. So we’ve decided that Sally’s
Hair Salon has gotta go. She’s grandfathered in at a rate that we no longer can deal with. She’s disproportionately time consuming in return for the ROI. But she’s massively lovely. It’s no different than firing somebody. You know what my advice to
people who struggle with firing? Give huge severance. It works. Let me play it out for you. We’re all playing this same game. Ready? You don’t like firing somebody? Give them four months
severance where most people just fire them and they
have to go on the street. I promise you, you’re
gonna sit on firing them for more than four months. Now you’re Mother Teresa and
you’ve solved your problem. – [Woman] So you pay them to go away. – A hundred percent! You’re not valuing the money isn’t as valuable as the time. You being on defense is so expensive! You telling somebody, look we’re going in a little bit of a different direction, I’m giving you a six month head start. I will help you hire a different agency or hire somebody. I’ll interview them. It amortizes out. You feel great about you, and you solve the problem in a way that’s disproportionate
honey on top of vinegar. It is good. (laughing) It is good. It’s good because, I’ll
tell you why it’s good. Because I’m a successful
businessman who does that. I understand it. What’s so fun for me
about giving advice is I only give advice I know. And I know this move works for
a certain type of individual. For my dad, it’s the stupidest
thing he’s ever heard. Just walks in and goes, you’re fired! We’re done with you Sally. That’s how we rolls. He’s cool like that. And that’s amazing. That’s a strength that I don’t have. I have my disproportionate
honey with vinegar. Nobody gives fuckin’ two months severance in the tattoo parlor business. And by the way, sometimes I’ve given disproportionate honey with vinegar, and they’re like you’re a fuckin’ asshole, even when I’ve done
things that make no sense. But not three years later they come back and they’re like, actually in hindsight, now that I’ve lived on the other, grass is greener, you’re actually extremely nice. Thank you for that. That’s what you need to do with clients. You need to fire them in a
way that’s amazing for them. Once you recognize it, you go into how do I solve this issue. – [Woman] So do you give
them a time period where okay, we’re gonna work on
this because it’s a challenge on my end. – Yeah, you make them part of the process. You walk in and say this is not working for our business anymore. You tell them the truth. Like we’re evolving, the time allocation, I only have so many hours in the day and the business requires this and so, but I don’t want you to
have collateral damage from this decision in the short term. So let’s put together
a six month strategy. We’re happy to stay on, I will try just as hard, if not harder. I tell people what I’m doing. I tell them. I tell people what I’m doing sometimes. Please. – [Man] Just to piggy back on that too. You said something when you
said that it’s just not, like we can’t afford it anymore because we scaled a lot faster
than we thought in one year. So what we’re offering a
year ago is totally not– – Our business has changed. Our business has changed,
that’s not your fault. We’re so grateful that
you signed up with us a year ago. Let me help make the next
six month transition awesome including helping you hire the replacement or helping you hire someone internal, sorry. – No you’re good. – Doing what we do. It’s honest. – [Woman] It is honest. – [Man] That’s what’s
been done to me before just to throw that out there. And I ended up in such a better spot. So on the receiving side of that offer, it’s worked out great. – Yeah because once you’re half pregnant, back to giving the advice that I gave you. Like my ego of, I can’t fire this kid, he doesn’t have a college degree. This is now Wine Library talk. I do it here where kids can get jobs. We have a great job market right now. They’ve worked at Vayner. Even now, they have Vayner’s
fuckin’ in their LinkedIn. They’re more than capable. And I’m still like, uh. But there it was, here it’s easy. There it was impossible. I was building up kids who
had no other leverage in life besides the fact that they’ve
been with me for two years and it wasn’t so easy to replicate because Wine Library was at
the top of a small thing. So it wasn’t like they’re gonna
go to another liquor store and get that much. But that was my ego talking. Every kid that I thought
could not survive in the world without me, went on and got
another job and survived plenty. And some did better. Yeah, so I think that’s what you gotta do. – [Woman] Thank you. – It will work. – [Man] Yeah so my
question is kind of like before that piece happens, before we get the client, like you said it happens everywhere when we’re talking to
people and we can show them case studies or we can show them whatever and maybe we have four
meetings with these people, potential client or a lead, and we’re showing them all these things. Is there anything other than case studies or showing them actual work that you did – No.
– to shift that thought and where do you draw
that line of trying to – Earlier than you have been. The thing I’m best at is bailing quick. I don’t try to sell unsellable people. – [Man] To that topic, you sell them, you get them on. Now they’re on with you. You’ve had the whole
thing and it was great. We have a client like
this and they’re one of our largest ones. Now we’re in the dirt. Kind of like okay, here’s the game plan, here’s how we move. And now they’re pulling
back and not allowing us – Yep, happens all the time to us too. – [Man] To manage that. Now it’s like on what they want. – I call them, as the
CEO, sometimes and say look, you hired VaynerMedia and
now you’re trying to make us act like Ogleby. I go, you should just hire Ogleby. And then they have to make a decision. You have to be willing to walk. Or do what they say. – [Man] Yeah, absolutely. It’s something we struggle
with all the time. – And by the way, we’re happy, like I can’t get to
everybody in this company the size that we’re in. We’re doing what they
say in plenty of places. There’s not a single client at VaynerMedia that does exactly what I want them to do. Not one. Not one. – [Man] Find a balance. – Yeah, I’m just not ideological. I have points of view. I’m very comfortable articulating them. But I don’t have full say, they’re paying me. – [Man] Right. – I’m in the client service business. – [Woman] So we just have to figure out – [Man] Where the line is. – Yeah, I mean, that’s right. I think the one thing that will
make a lot of sense to you, I’m very comfortable doing what
a client’s forcing me to do since they’re paying. My dad, I’m bringing up
my dad a lot which is fun, my dad had, there’s this
great, great Russian saying that he would always bring up
because it was his leverage. But like I heard my uncles say it. It’s a classic Russian saying, you know like whatever
American sayings we have. It’s whoever pays for the
music gets to pick the song. And I fuckin’ love it. Like I don’t know the American, you know how that’s what’s great about knowing other languages
is there’s some great, like I love, clearly I
love analogies and sayings. I love that one. That’s how I think about VaynerMedia. They’re paying. Here’s the one thing that
you should do though. You should die on your own sword. Meaning, no problem big client. We’re happy to do it. I just want to remind you
that it is our strategy to do this. I do that a lot. – [Man] That’s good to hear too because we’ve kind of started doing that. In the beginning we didn’t have an option. – Yeah that’s right,
you’re like, yes thank you. Beggars can’t be choosers. There’s a good American one. (laughing) – [Man] We talked about that so much. We’ve been talking about that so much. In the beginning I felt like we had to, we’d come with a
proposal, here’s the cost. They come back say absolutely not, we’re gonna pay this much and we would just do whatever it cost us – Of course – [Man] for that amount. I think we had a major win recently, we decided, we gave a cost to a client and they said we can’t afford that. – And you’re like, see ya. – [Man] But we also knocked
down the amount of work and it went smoothly and it was a huge win for us. To where we’re not doing
that amount of work for a smaller amount of money. So we’re starting to get there but it’s just – It’s a process. – [Man] Yeah. – Let them know where your strategy’s at. That’s important. It’s important. – [Man] Cool, thank you. – [Man] So I initially
didn’t have any questions until I was here. – Good. – [Man] I mean generally, mind
set, like everything else, I’ve been listening to you for seven years and so you’ve penetrated
me very, very, very much. And for that I thank you
for the rest of my life. And it’s great to have an
opportunity to say that. But there’s a few things
that I was curious about. Like I’ve come across distributors and like on all the social platforms I’ve come across distributors but I treat it more like a
personal brand than anything. So I’m just documenting my own day but it’s still under the business name – Thank you. – [Man] Like personal
brand, business brand, blend of the two. I’ve seen you so so seamlessly, it’s hard to tell the difference. I think that’s kind of what
I’m trying to do as well. – Yeah I think the
reason that works for me and I think it’s something
that I recommend is I just don’t think about it. I think people think there’s, try to over think it. You know, like live your life. You know, it’s similar
to the advice I gave you. There’s a lot of people
that wouldn’t have given the advice that I just gave you. The business book
ideologies consolidate it. There’s a lot of people
that are giving you advice about your personal
brand and your businesses that went to business school and are executives in
companies and they give advice. The reason I love this session, this part, is I get to give you contextual advice after you’ve been watching
higher level, theoretical advice for a while. I listen, right? And then I answer. So like, you know, people are like, Gary! This is the favorite of
every smart person I know. Gary, what happens to Vayner
if you get hit by a bus? And I go, it goes out of business. And they’re flabbergasted. They’re like, what’s
your contingency plan? I’m like, life insurance. They’re like, what do you mean. I’m like, when I die, if I died
by a car accident right now, it’s really awesome that I
bought so much life insurance based on my potential earnings that my family will at least
achieve some percentage of that ROI which I’m not
even that pumped about because I’m on a new kick of
not giving my kids anything let alone, like, I’m on a whole different, I used to make fun of Warren
Buffet and Bill Gates, because I come from immigrants, it’s like you give your
family, like right? It was like, fuck those motherfuckers. Now I’m like, they’re brilliant. Your kids are losers on day
one if you give them too much. Anyway, nonetheless, I say to them, it goes out of business and they’re flabbergasted. I’m like, bro let me, and then I go into, and usually these are non-entrepreneurs giving advice. I go, let me tell you
something about Nike and Amazon and Puma and Chase Bank. It is far more likely
that the CEO of Coca Cola turns every six, seven years, than me getting hit by a bus. And the second it does, that
company changes forever. I don’t care what happens to
VaynerMedia when I’m dead. I’m pissed that I died. You know what I mean? Like people are so confused. So anyway back to this answer. Blend them! Play! What? When a companies comes to try to buy it, they’re gonna want you
there for three years anyway and lock you in to be the executive that hands it off anyway. And so whatever personal
brand equity you have, you’re gonna be able to trade on, at best, guess what, after you leave after three years, you’ll still have your personal brand and start your next shit. I moved very seamlessly
from wine to marketing and I’ll move very
seamlessly from marketing to sports card dealer. – [Man] There’s one other weakness that I’m really hard on, is picking up the phone
and saying, buy my weed. I have a hard time being super salesy. – Hire somebody. – [Man] Okay, thank you. – You’re welcome. (laughing) That is the fundamental
answer to everything you’re not good at. Hire somebody that is good at it. Know it well enough to know
if they’re doing it well. Got it? – [Man] Yes sir. – [Woman] Know it well enough to know that they’re doing it well. – Correct. Just enough. Sales is easy. I’ve hired you. I have a set expectation of what I pay you and what I kind of have
a feel for my business. That’s easy. Somebody to do your social media marketing when you have no idea
about social media is hard. You don’t even know what they’re doing. Got it? Know it well and what makes me super
interesting, I think, is I’m dangerous enough in
everything that my company does. But I don’t need to be the best at it. I’m just the best at the
holistic version of it. I don’t think anybody in
my company can beat me one on one, but a lot of
people can have better skills within the subcultures of the craft. – [Man] Cool, thanks Gary. – That whole, what’s that brother? – [Man] I brought a couple items later on – Thank you. – [Man] If wouldn’t mind
whipping out and signing – Happy to do it. – [Man] Would mean the world. – Happy to do it brother. That whole, I don’t even really know what a renaissance man is, but I think when people
throw it at me on social they talk about like,
you do a lot of things. And I’m like, seems practical. You know, like, seems practical
when you own a business for you to be dangerous
enough to know everything so that you don’t become vulnerable. People sometimes say to me, I
don’t deal with my finances. I’m like, you’re in trouble. You have a business. I don’t like finances at all. This is literally, I just sign everything. Everything my lawyers, my
team puts in front of me. But you have to know it enough. You have to at least
understand basic like, do I make more money than I lose? Every time like … I have a great CFO,
Allen, and he loves to. Like I’m so offense, he’s
like so much more disciplined. He razzes and sometimes
he likes to elude to like he’s the grown up and I laugh and I’m like, bro, I’ve been in business
for 20 years of my life, have made every payroll in my life. It’s street shit, family business. I may not, like, I do not know the tax law the way you do that can maximize some
of our opportunities and I’m pumped and that’s why a pay you a fuck load of money. But I make my payroll. You know, you just gotta be basic. Shit’s basic. Business is basic. The reason I’m so cynical
to the current state of entrepreneurship is we
have students in business now. Business is basic. – [Man] We’re having a great
year, it’s going really well. We’re about to be
growing, doubling in size, which is going from two
restaurants to four. So we’re super excited. – And do your partners have ambitions for it to be a national product? – [Man] So we have successfully
failed over the years. We grew to five locations out of state. We had three in Kansas
City and two in Cincinnati. – Franchise model or your owned? – [Man] No, we owned and operated. – Keep going. – [Man] Me and my
culinary partner, Jordan, it’s just two of us. – Love it. – [Man] So we were out there
a lot going back and forth anyways, couldn’t get it off the ground. Shut them down focused on Denver, since then Denver’s
just been like awesome. So super stoked. – Cliche, you were stretched too thin. When you focused, it worked. – [Man] A hundred percent. We grew and we shouldn’t
have, then stretched too thin. It was a silly idea,
I think to start with. And then we just kind of
reshuffled and now it’s actually clicking and working. – When things fail it’s very
obvious to look backwards and be like, right. – [Man] Why’d we do that? One of my tactics with
kind of that retrench is really to pull thing in. Where I’m even designing our website now. I’m managing our MailChimp myself and really kind of bringing all this in. – I’m a big fan of pulling
in and pulling back out. – [Man] And that was
going to be my question is that people say well
that’s not sustainable, that’s not sustainable. And I’m like, yeah I know. – In theory. – [Man] The next three to five years. – Right, in theory. – [Man] How do you choose what to give up? When do you starting
thinking about the future? – The delta between the
things I like the most. – [Man] ‘Cause I want to hold it all for as long as possible, right? – The things I like
the most and the things I’m best at, I keep. And the things I don’t like and the things I’m not best at I try to systematically
give away over time. – [Man] Okay. Cool just look at what– – Self awareness and happiness is the answer to your question. There’s just certain, like what are we doing here? You have a business to
do you what you like. Like fuck it, if you can’t, you know how many people build a business that then the business eats them and it becomes a job? And the thing you didn’t want
to do like everybody else or the thing you ran away
from becomes the thing with the added pressure and
loneliness of entrepreneurship? So the things I like and
the things I’m best at. You know? But there is, I love treading everything back in. – [Man] It’s exciting
and fun and I love it. – You also hone your skills and then you get better at
judging the people you bring in the next time. All of a sudden, your email marketing head is not going to be able to
trick you that they suck because you know MailChimp. I love that feeling. I love it. You know? – [Man] Follow up question. What’s the most effective way you’ve found to teach culture? I find it so weird– – Firing. – [Man] Firing? – Firing. – [Man] Firing, okay. – Money where your mouth is. Culture’s easy if you’re
willing to fire people that produce money that are assholes. – [Man] Firing, I actually
don’t mind firing. – Good, firing. – [Man] I don’t mind firing. – So to me, what’s that? – [Man] It’s just as important as hiring. Hiring and firing, you need to do that. – Firing’s way more important. Way more. Because hiring is guessing. Firing is knowing. Caleb’s … (laughing) – [Man] You know that feeling. That’s funny. – The way I hire, when
I’m left to my vices, like cool, yeah, interested, c’mon! – [Man] Sign me up! So you’re saying your firing
sets the tone for the culture. – I do believe that, yes. – [Man] ‘Cause everyone
sees that as an example of cool, we’re not doing that. – There’s nothing better
than firing somebody who’s cancerous in culture. It builds confidence. I’m very big on that, and
then just articulating it. I mean every day people come in here, like into my office, Gary, like you know, people
love fuckin’ theoretics. Gary what are we doing here? (chuckling) I’m like, I put out content every, I mean, every day I’ve
articulated that we’re building a machine that sells shit so I can buy a, like it’s the most, it’s crazy. People that have been here six years, they’ll walk in sometimes they’ll be like, Gary, you know, feel
like we’ve lost our way here at Vayner. Like what are we doing here? And I literally go into like Gary V mode, not Gary Vaynerchuk the executive, I’m like, all right, well we’re
building a marketing machine to hone my skills and meet
people and train you guys up and then the economy’s gonna collapse and I’m gonna buy Puma
or K-Swiss or Hershey’s we’re gonna run it through. And they’re like, it’s like
I’ve been very consistent here, that’s what we’re doing here. Right Jessie? Like it’s been super consistent. But people love to
pontificate and theorize. It’s why I hate the advice
that you guys get from not, I’m gonna say something
that I genuinely believe. Anytime a non-actual
operating entrepreneur or friend of yours gives you advice, you should look them
dead in the face and go you have no idea what the
fuck you’re talking about. (laughing) It’s why I’ve gotten really quiet. One of the things I’m most proud of is I talk about the
same shit in my content because I’m not willing to go to places where I’m not willing to go anymore. I don’t know what it’s
like in those other places. Like I have theories. I have hypotheses, but until
you walk in a man’s shoes you just don’t know. And especially entrepreneurship. It just, you know, people
are talking theory. It’s what people that are too
socially liberal in trouble. And I’m socially liberal as fuck. But like everything’s great in theory. Now go execute it. Go read communism. It’s amazing. No really, go read Marxism. It’s super, like, I want it. Just doesn’t, it’s not how humans work. And that’s how I think about business. Cool, yeah, you shouldn’t micromanage. That’s nice. You’re going to a job tomorrow
that’s going to pay you. I have to go in here and
be the last line defense of my business and right now, nobody’s
doing email marketing and I haven’t hired anybody to do it, so I’m gonna do it. Like, you know what I mean? We’re in limbo, our chief
strategy officer left last week on family reasons. So we’re interviewing, so she’s not here. When we did Sasha, assumed the COO roles so I’m the CEO, COO, CSO I guess for all intents and
purpose, though I’m not. Ebbs and flows. I’m gonna hire somebody and
you know, ebbs and flows. – [Man] Thank you. – By the way there’s another one. Talk to people. Once you have a feel of
what every person wants and once you create a
place that’s safe for them to tell you the truth, you got a prayer. And take it from somebody
who’s really trying, it’s super hard. They’ll tell you, I send
out fuckin’ emails like once every three months with
a video of me like, come to, literally the video I
did last Friday was it? I was like, if you think
that if you came and told me your boss is a dick face,
that I would fire you or you’re in trouble, you
don’t know where you work. Yet that’s the biggest fear of
every person that works here. – [Man] Humans. – Humans. But, the one thing I can
control is what I do. So even though I know that 80 percent won’t act. It doesn’t stop me from
putting out the content in company-wide emails
once every couple months whenever I feel inspired. I keep hounding it. And then people that are here
for five and a half years will go through something and then I’ll get on the phone with them and they’re like, yeah. And I’m like, why didn’t
you come and talk to me? And they’re like, yeah. So the local thing, I got it. – [Man] Yeah, well one of my
biggest issues is marketing. – Okay. – [Man] It’s just not consistent. We outsource to another company and it just seems like
they’re always kind of like I’m always in the dark with it. They’re not very transparent. – Well you shouldn’t, you
need to change that vendor. – [Man] Right. – Anybody you’re paying, that
isn’t willing to give you clean information, is a problem. Period, always. – [Man] And I’ve changed
them multiple times. – Yep, what about taking it internal? – [Man] That’s what I
was going to ask you. Do you think that’s smart of me to do– – You should taste it. You should try it. Yes, it’s smart of you. You notice how I don’t like
to do absolute answers. But based on multiple times, just learning what it looks
like, what it feels like is a good context point. Because when that doesn’t work then you can step back and be like, okay this doesn’t work, that doesn’t work. Or when it works, you’re like,
fuck, I should’ve done this all along. You just need a context point. There’s so many things
I do that I actually don’t think are gonna work, but I do them because I
need the reference point. That’s actually how I
built all of VaynerMedia. Most of what I did at VaynerMedia, 2019, 18, most of what
I did at VaynerMedia from 2015, ’16, and ’17, I
didn’t even believe in fully. But I needed the context point of what big agencies look like. And I needed to do it
within my own four walls. And now I’m unraveling it. – [Man] Last question. Do you think that, ’cause growing up my father started a little
baseball card trading business. – This is gettin’ good. (laughing) – [Man] I have tons of– – Those are garbage. – [Man] They’re garbage. – Most likely they are. It was supply and demand issues. The fuckin’ 1980, baseball, let’s start with baseball, 1982 to 2000, to like 1999, to Mike Trout time. All the stuff from like ’80
to 2000 is in a bad place. Baseball. Too much supply, not enough demand. But like ’86, ’87 Fleer basketball? Gold. ‘Cause basketball’s culture now. Like nobody wants a
Tony Gwynn rookie card. Nobody wants Wade Boggs. Nobody wants that. People want Jordan. Culture. – [Man] Culture. Culture. Basketball won, baseball’s declining. Then, that was too much supply. It’s just supply and demand. Honestly, that’s why I understand
what’s about to happen. I’m really good at supply and demand. And I know that the
demand for sports cards is about to really go. Enough to make it move against the supply. Got it? – [Man] Got it. – I think basketball’s
going to be incredible. I think China’s gonna get involved. And when that happens, just
think about Asia’s money for Jordan rookies, LeBron
rookies, Kobe rookies, Steph rookies. It’s about to happen. It’s a global sport. And I think the sneaker thing with kids. It’s cumbersome. These sneaker kids. First of all you can’t
get as many off whites and Ezs and limited
edition Nikes as you want. Even when you were right. You’re like, that’s gonna be good. The Fear of God collab is gonna work so you can’t get enough inventory. Whereas like, if you
make a hot take right now on Jayson Tatum and you think
he’s really gonna be the guy you can go buy 50,000 rookie cards. Yeah, I think cards are about to explode. – [Man] Nice. – I’m really excited. I can’t believe it’s happening, actually. My life is getting so weird. I started a wine brand. I’m getting into cards. I’m going backwards! Feel like an old man. It’s what happens. But yeah, no, I think it’s gonna happen. Marketing, real quick, because
I want to bring you value. You guys do what? Cold calling, direct mail, Google AdWords? – [Man] Mostly Google AdWords. – I think you should
really focus on Facebook. – [Man] Facebook? – The older demo, if
you’re referring to that. Are you going after older? Or just going to any house, right? – [Man] Uh, any house. – How are you getting business now? How are you getting business now? – [Man] It’s like – Word of mouth? – [Man] Home Advisor. – You’re in a referral business. – [Man] Yeah. – This is what I hate about
services for real life, they all let all these companies that got in between Google and them, Home Advisor, Zillow, Open
Table in the restaurant world. It’s all the same shit. That’s what happened. Like just to give you a quick punchline of what happened in the world. Google, I was right about Google AdWords. I did a nice job and built
my dad’s liquor store. There were much smarter people than me that built platforms that sat in between Google and the business underneath them. And that’s who built huge, huge companies. You gotta get out of that. – [Man] Get out of that. – You can’t be reliant on
somebody who’s a toll booth. What if they said the price is double? You’re gonna pay. You have no leverage. – [Man] Right, so I need to
get on all these platforms. I’m not on any. – Whoever’s closest to the customer wins. When Amazon raises Prime
by 40 bucks next year, you’re gonna say thank you so much. When Netflix raises Netflix by six bucks, whoever’s closest in
bringing the most value to the customer wins. You can’t be in a referral-based business. You’re a sucker. – [Man] What about local service ads? Local service ads with Google. – Yeah, I’m fine with that. But you’re basically in
intent-based transactional sales mode. And I want you to be the authority. You’re marketing to a local area. Put out a video every day
of how people should be maintaining their homes. I think every service provider
should put out content to people on Facebook of
how not to have to use them. I believe in that the most. I believe it the most. It’s my number one thesis. I believe in it. – [Man] And so, – Do you know how many
mechanics make money on something you could’ve
changed a spark plug for? I’ll give you a person that
would fall for it every time. I have no concept of how a car works. I’m completely baffled by the modern automobile. Just don’t know. Give a fuck. (laughing) My buddies are like, you’re not a man. I’m like fuck you! (laughing) Like how much money do you have? (laughing) What’s the definition of a man? You know, like cool, I don’t
know how to my change my car. I have enough money to have
multiple people change it. I’ll buy a new fuckin’ car. Doesn’t work? I’ll buy a new one. Like you know, whatever. Everybody has their own, but I think, you want to build trust? Hey, I talked to a roofer friend. You need to put out content every day of the stuff people should be
doing to maintain their roof so they don’t have to
pay you 30,000 or 8,000. And they’ve been doing
it and it’s working. – [Man] What platform would be best? – Facebook. – [Man] Facebook. Facebook. Make content, run ads against
people in the neighborhoods that you’re trying to reach. It’ll show up in their feed. – [Man] It’s kind of foreign to me ’cause you’re telling me
but I’ve never done it. I’ve only done Facebook
ads which translated into Instagram promotions. Is that what you’re talking
about or you’re talking about actual Facebook. – Facebook ads on Facebook
where you know exactly what you’re saying against
who you’re saying it to. Give me your best town. – [Man] My best town? – Yeah, that you do business in. The name of the town. – [Man] Granada Hills. – Great, you make a video. Hey Granada Hills, it’s me. I’m servicing a lot of you. I want to service less of you. Let me explain. So many of you are paying
me 5,000, 10,000 dollars to do X. But if you actually spend
$130 a month doing this, less of you would need me. That is the single best
thing you could ever do for your business. Guys I learned this from Wine Library TV. This is horrible. Do not buy this. I’m selling it! People are watching it like
what the fuck is this guy up to? I wasn’t even sure, I just subconsciously knew that if I was good for the customer that’d be good for me. It wasn’t good for this. We were gonna have
trouble selling this now. But in the macro, I was
building a relationship. I’m giving away all my
marketing advice for free so you don’t have to, like right? Look at how meta this is! It’s all free, but you’re here, paying. Trust was built. Then I get even more scared. I’m like, fuck, they’re
comin’, they’re paying. We have to make this awesome. The stuff that you, the reason that you reacted
even after seven years of like awesome is like what we’ve done so far. It’s valuable. Because you’re at a big
enough business scale. What was smart about 4Ds was
pricing it expensive enough so that people that were coming through weren’t hoping and dreaming
and it’s not a lottery ticket. Means you’re far enough along to get a singular piece of
advice that can make the arbitrage of $12,000 worth is. Got it? That’s how it clicked. Make sense? Then you make it, apologize, then you make it a phone call ad. If you go older, I like the phone ads. Where you put content but
there’s a phone number and they just click it right from there. – [Man] That’s on Facebook you’re saying. So right on the Facebook ad is a little call to action button
or something like that. – That’s right. – [Man] We’ll set out 15 minutes next week to run through some of this. – [Man] Okay, cool. – [Man] So we actually
fired our best phone rep. We actually were about to fire them and they let go of themselves. Best feeling. – It was a huge missed
opportunity for you. Huge. – [Man] Huge? – You didn’t make an impact in culture because they left on their
terms, not you firing them. Huge miss. I mean it. Give that thought to everybody else. I know that you don’t
run the whole company. – [Man] What if she beat us to it though? – She didn’t. She won the game. You guys lost. I’m devastated when
that happens at Vayner. At Vayner, there’s people that
are fired at Vayner right now in my head, that it might take
me three and a half months to make it happen for
a magnitude of reasons. Occasionally that person
will quit and I’m devastated. Because I wasn’t able through my actions to show the rest of the
company that we know that that person wasn’t right. – [Man] Do you tell them that
hey, I fired this person? – People know everything. – [Man] Gotcha, okay. – She got ahead of you guys. She won. – [Man] But even if we
wanted to let her go. She was like a cancer. – Your employees don’t know that. They don’t believe you. – [Man] And then they’re going insane sticking it to the
employees before they leave. So it’s like – A hundred percent, she
controlled the narrative. Missed opportunity but
still a good net positive. But it’s something to think about. And I know that you don’t
have all the control. I remember kind of the narrative
from the sneaker thing. But like, back to what
I’m trying to do here, it’s advice for everybody else. For people that don’t like to fire, it’s the double damage. ‘Cause they have the
narrative, they control it. I’m out of this, fuckin’. They were the cancer. They know they’re not on point with you, so they got ahead of it and
then they tell everybody I’m living this shit place,
this place always sucked. I leave and they have all the leverage. Got it? I know I’m right. – [Man] That’s the
alternative of not firing. – Correct. And then you have collateral damage. – [Man] I just fired a
real problematic employee, cultivator and ESD. I mean he came over for
Thanksgiving dinner to my house. He became a friend. And then it was so hard
to fire him because he became a personal friend. He worked for me in my company. So I had to bring him in
and he was blindsided. He came in I was like,
it’s not working out, we’re heading in a different direction. He just shook his head and walked out. But what he continued to
do is he reached out to every retailer that I work with
and told them lies about me. If I hadn’t fired him
and he’d done that while he was still an employee, it would’ve been the double damage. – You gotta always control the narrative. I’m telling you, notice how I reacted? It’s one of my most difficult
things running this co. ‘Cause sometimes there’s
reasons not to fire somebody whether I gotta transition a client. One of the biggest reasons
I don’t fire clients is I have to build equity with
the three or four people around them because they’ve
already been doing cancer. And I gotta siphon the equity
to me before I fire them. Yeah. Sally’s shit, her crew is
being manipulated by Sally. I like that crew and there’s
a lot of great people. I’ve gotta spend two months
between me and other managers to build equity with
them so they understand Sally’s garbage. And then you get rid of Sally. Because if you get rid
of Sally before then, they leave too. It’s the most funny thing ever. It’s like parents. Remember all the shit you
thought your parents didn’t know? But then you got older and they’re like, I fuckin’ knew you were
jumpin’ out the window and hooking up with Rick! You’re like, fuck, Mom! How’d you know? ‘Cause you know! I love when my employees
think I don’t know. I fuckin’ know everything. (laughing) Right Nick? That was like an evolution, right? It’s interesting right? – [Nick] That would be a long time ago. – You’re super on it. Anyway. That’s not you’re question, go ahead. – [Man] So I’m looking
for some perspective and strategy in auto. So Agent2021 I had a good time. Good things and bad
things I liked about it. But it got me thinking of more ideas and I wanted to know, so I was like, man, I can build
a machine here really well as a company. But then look, we started
interviewing big bloggers, content creators, and I wanted to know when it
comes to the best strategy, I don’t know the best way to figure out where are these going. I know there’s a few
companies like Carvana, they’re like getting rid
of the dealership shit ’cause there’s a new way to buying a car. So I was like, we’ll
just be the car buyer. We’ll just strictly buy and we wholesale all of our cars, we’ll sell
them to franchise dealerships. But is that just for like, should I be thinking
more of how can I help everyone in all dealerships? Or hey, is this where we
should be going down the– – Tier three dealer auto
dealerships are going to be around for minimally another decade ’cause you haven’t seen
enough transition happen yet. Let’s start with that. – [Man] Transition in like – Meaning you’re not seeing
car dealerships close all the time. You’re not seeing Ford
announce that they’re not going to do tier three anymore. There hasn’t been
anything that’s happened, and even when Ford
says, we’re gonna not do dealerships anymore, it’s
gonna take them five years ’cause there’s deals in place. So I think a lot of time
people see the future but don’t realize how long it takes. I made that mistake. In 1998, I decided, we launched in ’96, I start
running the company in ’98, the store. And I decide by the year
2000, it was 18 months, this is what’s so funny about being a kid, you think 18 months is a million years. I’m like, by the year 2000,
I’ll never forget this, I couldn’t have been more wrong. By the year 2000, everybody
will come into my wine store and scan every bar code because I made up that phones would have
scanners on them by then. And they’ll know the price of every wine and I’m gonna have to lower the price and be the lowest price on everything ’cause I still to this day
don’t know when you sell, when you sell a service,
you can talk about it from a service standpoint. I still don’t know how
to explain to somebody, if I sell a bottle of wine, why somebody else is selling it cheaper, why they should buy it from me. I do not understand. And I never did, and
that’s why Wine Library had the best prices on
every wine in America when I ran the store. Because I don’t understand what the answer to that question is. And so, I lowered the prices
of every single product. Crushed are margin, but it never happened. We still don’t have it. And that’s how I’ve gotten good. If you notice, I know a
lot of you guys follow, I’m so much more right than everybody else about VR 24 months ago when
everybody was talking about it. Right? Everybody was all, getting fired up. And I was like, it’s not even close. And here we are 24 months later. And still nothing has happened. Not even the beginnings of something. Same thing that’s happening
with machine learning and AI right now. Everyone’s talking about it every day. And I’m like, that’s cool. And there’s a lot more going on there. But the things that people
say it’s going to do are 13 years from now. So yes, do I think cars are
going direct to consumer? Yes I do. Do I think it’s going to
take a decade to three? I do. The end. And I think youngster who are progressive could get caught on the
timing of innovation. Got it? I think that you are because you haven’t lived
through a couple cycles, are gonna see things that are right ’cause you’re digitally
native, you’re younger, you’re coming from a
different perspective. It’s gonna take longer than you think for it to materialize. I believed that online dating
was going to be mainstream in 1998. It really probably, I mean
match.com at some level, but like, Tinder in 2012,
I’m trying to think now, it took a long time, but
I knew it would happen, but nobody believed me when it happened. It’s like sports cards right now. It’s already happened, I
know it’s gonna happen. Most people are looking at me like oh you just, ’cause you
liked it when you were, they don’t see it yet. – [Man] Last question. So with that I have all these ideas but I think that as a company we need more money to do it. I think we need more capital so I guess, what do you do at that point? Where do you go? – Do you have control? – [Man] So they are open. We’ve talked about, there’s four of us, and we talked about should
we fix everything first and then ask for money? Or just ask for money
and then go from there? – Well first, can you make
money instead of asking for it? Or no? – [Man] Yeah, so we’re profitable. – Can you make more? – [Man] We can but
sometimes it gets very tight when it comes to – I got it. – [Man] So if the car
doesn’t sell at auction, it’ll get really tight. And sometimes if you
wanna go more it’ll get – Look, I think raising
capital on your terms and your advantage is a good idea. I don’t think that’s how
it ends up most times. Whoever’s asking for the
money has less leverage. So I’m a big fan of creating something that has people asking to give you money. Whoever asks first, blinked. That’s how I think about that. – [Man] Thank you. – So many questions. – Let’s go. – All right, so in building my personal
brand I already speak. But I want to do more speaking. However, I’m a mom of
three and they’re it. – Of course, yeah of course. Have you gotten remarkable
at eliminating other things besides those two things? – [Woman] Yep, I’m good there. – Good, okay. – [Woman] How do I train from the beginning because I feel like this is a beginning for me, anyone who reaches out to me
about a speaking engagement that I can bring just
as much value from my cute pink velvet couch in my
office, ring light, whatever. No? – That’s what you want,
it’s not what they want. – [Woman] I mean, there’s nothing I can do to make that possible? – Nope, I do not believe so. I close people paying me
185,000 to give a speech. 8000 times easier than I close people paying me 35,000 to simulcast it. And that’s consistent for everybody. It’s experience. – [Woman] So I’ll just have
to put off traveling so much because I just can’t do it, I won’t do it. – There’s another thing. Charge more. Right? If you’re willing to not
travel, you now have leverage. So it’s like, you shouldn’t
say no, you should ask for a remarkable amount more
than you’re accustomed to now. That’s what I did. When I started building VaynerMedia, I was like, okay now I’m
gonna build VaynerMedia. Jess were you there, were you there before I
was kind of day to day CEO? Or you came right as I was kind of there? Yeah, so what’s really interesting, you might’ve saw, like VaynerMedia because we formed the LLC on April 15th, even though AJ wasn’t out
of school yet, turned 10. But for me it’s always eight,
because I really didn’t operate this business the first two years because I was busy with Wine Library. I was really, still really running that. And then I crush it and the
whole Gary V thing was starting. And so when I decided in September 2011 to run VaynerMedia for real,
to actually be the CEO, I didn’t want to speak
as much ’cause I wanted to build the business. So I moved my fee from 5,000 to 15,000. And what ended up happening
was, it was awesome because okay, a bunch of
people said go fuck yourself, you think you’re a big shot, right? And that was fine. But some people said yes. And I was like, really, okay, amazing. So I don’t know what you’re charging now, but if you’re willing not to travel ’cause you gotta be
home more and whatever. You’re gonna find a new remarkable thing which is you might be able to get more. I’ll never forget that year where like, the year prior, I spoke
like 11 or 15 or 22 times. And the next year I spoke like seven but made the same money. It was a really powerful moment. Now, I had momentum, you
know, it’s a marketplace. But yes, as fact, anytime somebody says I’m looking to become a speaker, I’m always like, speak as much as you can for as free as much as you can. I mean look, you’ve got your life. And I think it’s really hard, it’s really hard for everybody, but I have double empathy for a mom because I think there’s just inherent, you birthed it, this human, kind of thing. And there’s social. And social pressures and how you grew up and ideologies of your
grandmother’s grandmother that trickle down. It’s hard to balance to begin with. – But I can do it. – But it’s better than
having terminal cancer. (laughing) It definitely feels like that. It’s fun to pontificate. You’re really thrilled right now that you do not have terminal cancer. And that’s where I always go. Like hey it sucks that maybe
you can’t go 150 percent on the business because you
have parenting obligations and wants and needs and ambitions. You could’ve been born in Cambodia and not had the same opportunities you had at being a white woman in America. Like I’m always playing the, this pisses me off, but I
can spend the rest of my life talking about all the
things that are worse. I do believe in that perspective. ‘Cause you’ll get crippled otherwise. – I appreciate you recognizing that. – I believe that. Like I hate when dudes
are like, it’s the same. It’s the least same thing of all time. – Yeah, so I’m ready to
start my pillar content. And the trickle down which
I’m really excited about. – Podcast, vlog, what’re you thinking? – I’m not sure. So camera is where I– – Shine? – I’ve been my whole life. So it’s what I do. And I feel like I can deliver my message just differently than a lot of people. So I want to start with video. – I’m a big fan of videoing a podcast. – Me too, okay good. This is what I was thinking
the other day, that’s great. – I’m a big fan of it. You get both, film, the podcast. We’ve all seen it right,
like IMUS sports radio, Mike & Mike, you’ve seen it on cable TV. It’s a radio show being filmed which means it’s at TV show. It’s exactly the same for us. – I think my strength though,
comes from the training aspect just kind of what you do. So it’s soundbites. – You should do a Q&A show. Watch what I do, not what I say. When I came back, seven years, what are we 19, so you know this. My career has a really funny moment in it which is when I went
double down on Vayner. Like September 2011 to like ’13, ’14 I was pretty quiet, for
me, on the internet. There’s very little, if you look at it, there’s only the keynotes,
there’s like a couple things. I was very quiet. And then when I came back,
I was more self-aware and what did I start? The Ask Gary V show. Sometimes when I talk to
Caleb or anybody on my team, I’m the breakout personality in the business space
in the last couple years while actively being a CEO and COO of a massive company. And when I talk to them, like could you imagine
if I was just Gary V? Like every morning I would
do a fuckin’ morning show from like 8 a.m. to 11 a.m. just Q&A and you think I’m penetrating
all the channels now? It’d be over. I’d do it every day. It’s my favorite thing to do. Tea With Gary V. Nice glass of tea, just put him on. Call me, boom, boom,
boom, boom, boom, boom, clip, clip, clip, distribute, distribute. Every day. Looked how pumped we get, one of the reasons I did
4Ds was for the fuckin’ what did I just say? The firing, like it’s fuckin’ good. I can’t wait for that piece of content. The guessing, knowing,
that fuckin’ thing’s gonna kill on LinkedIn. That’s two million in the bank. (laughing) But I need to be asked. It’s hard to self start. It’s not, I apologize. I’m really great at self starting, that’s why I was good. It just I’m only going
to say the same things that I believe in. The only time I do new
shit is when I’m asked. That’s why I started and if you know that about yourself, make it a Q&A show, right? – Which is so much fun. – So fun especially when you stay in your, the biggest thing I’ll tell
you, just stay in your lane. I think a lot of people
when they start Q&A have a sense of like I’m an
expert, I should have an answer for this. It happened yesterday,
I don’t know, right? What was that? I was pumped. I don’t know, nonetheless I
was super pumped to tell them, like I don’t know. I love that. – [Man] I’ve been doing
a Q&A with my photography just before this and no questions. I didn’t have enough engagement yet. So is there a certain
time you want to start and launch a Q&A? – I’ll give you a good one though. For people out there who
want to start a Q&A show that nobody knows in the world. Let’s say you want to. Go to Twitter. Search terms. Find questions that people
are actually asking the ethos and answer them. By the way, by the way, that
is the actual origin story of Gary V. Nobody in the world knew who I was when I started Wine Library TV. I went on Twitter, searched wine terms, and answered questions. Because I knew what I was
talking about about wine. Nobody knew that I knew. – [Man] Got it, thank you. – So literally, you should go watch an old Ask Gary V. I make the image from
the question on Twitter but you could do that with somebody not asking you the question. John in Albuquerque asked, not me, but the world, so I’ll answer it. What should I do when my, you know. What else? How much time do I have? – [Man] Officially ten. – Ten more minutes? – [Man] We could do
five and then a picture. – Okay, anything else? – This is nothing, just my brand. – Good. – Ask it anyway? – Of course. – So I just read Titan, no, you were asked in a book, Mentors, Tribe of Mentors. – [Man] Ferriss. – Ferris or Gonan? – [Man] Ferris. – I think it was Titans, right? – [Man] There’s two. – Oh there’s two? – Two different ones. – Timmy’s a fuckin’ beast. He just writes. – Let me tell you what you said. You said you had someone
that travels with you that does personal training and then body work. – Yes, oh soft tissue work. I’m doing it right now. I don’t know if you
noticed what I’m doing, I’m literally – So the whole fascia thing. – I’m literally doing it right now. – So I want to know, ’cause
I just entered this world. – I’m literally doing it right now. – Tell me what it does. Because this has been
brought to my attention and I feel like I need it. – So I don’t really know. But here’s what I know. If you continuously rub
with a ball, with your fist, with a fork on this, there is a soft tissue, there’s
a fascia that is built up, I have it so bad right here. So I hurt back when I was
a kid in the liquor store. So what ended up happening
was subconsciously and I can see it in old videos, I would do this. And what happened was that
became my actual posture. And in that slight bend, there’s just a lot of gunk built up here. And as I’ve learned to stretch out, it’s still here. I mean, this fuckin’ hurt. And when I tell you, here’s the craziest part about this game. Right now, if like, I’m gonna show you. (chuckling) Sorry, I know this is (laughing) – You’re welcome. – Look at this. Like I have to go, like I’m literally bruising. – [Man] Oh wow. – What you don’t know
is how crazy this is. Here’s why. I’ve now been on this
for like three years. And I’ve only discovered
that I have more tissue stuff to do around my IT band
here, three weeks ago. And I’m like poking and
prodding constantly. And you don’t even your brain doesn’t want you to touch it. This is real. Your brain is keeping you away from it. It’s this crazy game. I wish Jordan was here. You’re almost playing against yourself. You don’t even realize it’s happening. But there is literally
places in your body right now where you have fascia
and soft tissue issues that you have no idea that it’s happening and the second you hit it, it like blows your mind. – [Man] It like your psoas. – Oh my psoas. Dude, first of all,
everything was fucked up on me when I started. All of it. – [Man] You can really
stretch out your psoas. – The psoas is nuts. The first, you know where it started? My adductor. The first thing that ever happened. Jordan’s very good at soft tissue work. And he did it for baseball players ’cause they get a lot of gunk and stuff. And I was doing something
and he’s like hey and I almost jumped out of the gym. You have to understand, it’s right here. It’s right here, right? It’s like in place, it’s not like some weird, it’s right here. I have no idea what he’s talking about. He goes, huh. I go, phew! It was so fucked up, so tight. Anyway, like there’s a stick that he has that’s the best, the blue
ball, like all this shit. Like it’s changed my life. Here’s why. Actually I’m gonna show you guys. I think I have a picture of it. This is so crazy to me. God I really hope I have this. I gotta show you something that is almost uncomfortably ridiculous. I’m gonna show you a picture, yep here we go. I’m so hopeful that I have it. Okay here we go. – [Man] Is this everything? – Yeah, I showed it to you. – [Man] Put it on the screen. – What? – [Man] Troy posted it a while ago. – Really, you have it? I think I might have it. – You really have everything. – Guys when I tell you
that I’m so passionate about you guys doing this. It’s (exhales) it changed my life. Let me tell you how. I sleep better. When I travel I feel better. I feel better just second to second. Way more than losing weight. Way more than having muscles. It’s changed the way I actually walk and maneuver around life. I’m so in tune with
myself and all this stuff, but I gotta tell you, I don’t know how to explain it. It is, shit I don’t have it. You have it, you finding it? – [Man] I’ll find it. – Text Jordan real quick,
he’ll text it to you. I just found the one. It’s so crazy guys. This hurts so, like I’m barely touching in
between two ribs right now. Anyway oh god. So QL, I don’t know how educated
people are on this shit. I don’t even know if I’m
using the right word, but there’s a QL muscle right here, and I’m like it’s still bothering me. Anyway, what he’s looking for, you’re gonna see a picture of me when Jordan really figured
out the biggest issue which was my QL, I had to do this. And he said, okay, turn
your legs like this, put your hand here. And then I want you to do this, and I want you to go this way. And what you’ll see in the picture is I go like this far and I wasn’t
even able to keep this hand free, I used it to brace and my face looks like this. And now, what I’m able to do. You know, like. Like really able to go. And I can have my but this whole thing was so tight that I wasn’t able to even move. Like I’m not joking, I really can’t wait for you guys to see it. It’s one year exactly apart. I literally was like this. (laughing) And what’s crazy is
you don’t even know it. Like I don’t know how to explain it. You don’t even know that’s because it becomes your norm. Oh man, you found it? Are you gonna throw it up here? I’m so pumped right now. – Does this tissue work
have a specific name? – Yes, structural integrative, hold on, hold on. – Dude on, I’m so fucked
up still on my QL. Fuck it hurts. – I’ll get it. – This new spot is just not. Dude I’m so pumped to see this. You got it? – [Man] Could we ask
you a question while– – Yes a hundred percent. – [Man] Do you ever feel
like you get like too famous? – Look at this. Guys, look at this! This is me with all my might,
trying to go to the left. I’m going nowhere, hand support, dead. One year later. (laughing) – [Man] Is that with the human garage? – What’s that? – [Man] Is that with the human garage? Did you go with him at the human garage? – I don’t know, what’s that? – [Man] It’s just like
some people out of Venice they work on your fascia. – No this is just, but
one more time, scroll. Think about that. – [Man] Wow. – And what you don’t
what that actually means is things like, I got one, when I now go for something, I used to do this. Oh actually, here’s a good one. Because how fucked up I was left to right, when Jordan was like pick up a weight and right hand, weight over here, I would just do this. But when he was like pick up that weight, I would do this. I had no range. I used to, I mandate to be on
the left side of the airplane because when I would be on the right side and try to sleep, this wouldn’t stretch. Like crazy shit that you
would never think about. It changed my life. Another thing that’s
about to change my life is I’m gonna send you this. Dio, I want you to put this up. This is gonna segue to my next thing. Do I ever think I’m getting too famous? – [Man] Yeah, like do you
get too much to handle? People stopping you? – I can’t stop it. I like it too much. It’s the good outweighs the bad. And not about the selfishness of I like being famous. It’s that I feel too good when
I’m changing somebody’s life. I can’t replicate the high
of somebody emailing me and saying I was abused. Guys, you don’t know what I get. Yeah! – [Man] What are those. – I have bought 43. So listen to my hot take on this. (laughing) I believe that this is the number one under priced card in the world. Now you guys all know, I hate Michael Jordan more than breathing. I’ve never worn a pair
of Jordans, I hate ’em. But, this is the number
one under priced product in the world right now. This is a Michael Jordan
rookie sticker card, not the regular card. The regular card’s 5,000 when
it’s graded a nine like this. This is how they grade them. They put them in cases
and then they give them a you can see the nine
there, ten is the best. This card is selling for like a thousand. I started buying them a couple months ago when they were 700, but
I’m driving up the price ’cause it’s just drying up. But I think this card
should be worth just as much as the regular $6000 one because there’s just as many made of this as the regular one, and these are even
harder to get good grades ’cause the stickers
were even more awkward. So I’m gonna buy them all, that I can, there’s still, I mean I have 67 or 47,
I’m gonna try to buy 500, there’s probably hundreds of thousands. And them I’m gonna tell my whole community to go and buy them. And then I’m gonna educate people on why in supply and demand, normal non-emotion, this should equally be worth $6000. And I think it’ll then go to $6000. – Can I buy one? – Yep, you can go on eBay and you should honestly back to my whole game of like people have no money and
I’m trying to get them a thousand dollars by
flipping one dollar to this. This whole sports card thing, the reason I’m most passionate, the number one question I have that I do not know how to answer, which pisse me off is, hey Gary, I have $18,000
how should I invest it? It’s a tricky number. Like what real estate do you buy? Facebook, Netflix stock? This. I really think that cards
are gonna go up so much and be so liquid that a lot of people if they’re really smart, and I’m gonna tell them what to buy after I buy a little for myself. I’ll be able to turn 18s into hundreds. I think somebody can easily, easily, it’s scary to
me how realistic turning $18,000 into $100,000
in sports cards will be over the next 18 months. I really believe that. – [Man] I have one of those
Michael Jordan 24 karat gold – Garbage. – Aw. – No, no, listen, I
have unlimited garbage. I have so much garbage. Everything you have. Everything’s garbage in that. But like, – [Man] I heard you mention
about the Hakeem Olajuwon is that longer term? – That’s a 30 year play. I’m buying up all Hakeems
’cause I think Africa culture is gonna be like a major, I think China and Africa Africa’s the next continent to blow up. And I think African culture
and basketball’s global and Joel Embiid and Africa
and Hakeem’s a great one. Yeah, very simply, I believe in 34 years that I will sell a ton of my
Hakeem Olajuwon rookie cards that I’m buying for 200 bucks now to African business men
and women for $4000. – [Man] Why do you think
it’s becoming so big? Because the kids are getting back into it? The new generation? – Three things. One, I think that 43 year
olds are now at an age where they have six and seven
year olds that are into it and we’re playing the nostalgia play the same reason G.I. Joe
and Strawberry Shortcake reboot every 30 years. This is what we always do. We want our kids to do what we did. It’s like a thing. Two, sneaker flipping. All these 16, 17, 18 year old
hucksters, hustlers like me are in sneaker flipping, but they can’t get enough supply. When they’re right, they have
to wait online, buy one pair and make 600 bucks. When you’re right about Jordan
or Giannis or Steph Curry, you can buy 40,000 of them. So it’s the graduation step to the kids that are doing sneakers for the flip. Three, gambling. There’s going to be Zion cards. One of the things that’s
happening in sports cards now is you can get one of one,
like it’s the only card like that in the world. Signature cards, pieces of the jersey, limited edition stuff. Supply and demand. There’s only 25 of these
Zions in the world. There’s only 25. There’s a billion Ken
Griffey Jr. Rookie cards. Got it? So, soon, once people actually
understand what’s happening with sports cards, there’s gonna be a knowledge base, even like people in my office, just life, that you can go into a
card store or Walmart, buy an eight dollar
pack of Prism basketball and you could pull a $40,000 Zion rookie. And unlike a lottery
ticket, you could pull out the regular Zion that’s worth $25. So gambling. And because of daily fantasy and gambling, people watch more sports when they care. So one of the things
people will do is like if you think like I do, like De’Aaron Fox is gonna be a
very good basketball player, I’m buying up a ton of De’Aaron
Fox rookie cards right now. ‘Cause I think he’s very good. And next year, I’m actually gonna care what the Sacramento Kings
are doing every night. ‘Cause I have financial vested interested and De’Aaron Fox is going from $14 bucks that I’m buying him now to 40 bucks. Five minutes ago I could
care less if Luca Doncic got hurt or Dallas did well. I’m buying 700 Luca rookie
cards for next year, and so now I care. People like to do things to
make them care about things. That’s why they bet. It’s not just trying to make money. It’s that you all of a sudden you care to watch that playoff game tonight. It enhances the experience. (rock music)

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About the Author: Oren Garnes

100 Comments

  1. also like the long formats. perfect for working and listening in the back or on second/third screen. what you said to the woman in the beginning about you can't know other people, reminds me of the sentence written on a yogi teabags (tea with more or less deep wisdoms on them) .. it say: "you don't know the weight, of a bagpack that somebody else is carrying". hope the translation from german was right 😀 😉 … I like this picture :-).

  2. GaryVee I’ve seen so many of your videos and I am now on my way to become a millionaire as a online entrepreneur and yes all off my cell phone I’ll be posting my first video in 45 min and would love everyone’s feedback ❤️

  3. Perform highest No options do hard deep work will succeed focus all day long will see the results will improve

  4. I tell my family and friends that Africa will be the next continent to blow up, and they all brush it aside… To be fair, I'm talking out of intuition, but I got chills hearing you say it, Gary. Solar energy, digital currency, and the continent's proximity to Europe (an economy spread too thin) + the Middle East (an economy too centralized) will make it a hotbed for venture.

  5. 24:28 I love that! We have the same in Bulgaria – Който плаща поръчва музиката!

  6. If the employee has no stake in your business's success other than to pay their bills, then of-course that will be their mindset. Why should they care? They're there to do the job you hired them for, nothing more, nothing less. If you want a partner, split your shares.

  7. The lady in red may want to set a password on her Macbook…and keep it off camera…poor basic operational security destroys businesses.

  8. Great stuff, Gary! Inspiring and on point as always. My ONLY complaint- why is everyone drinking from disposable water bottles?! It's hard for me to see such intelligent evolved humans creating so much waste when it can EASILY be avoided. That's got to shift! Especially bc it undoubtedly goes much further… paper towels, styrofoam plates, plastic cutlery and bags. Think about how much trash we create in a single day for 5 minutes of use, and where it ends up. C'mon, Gary, let's see some canteens!

  9. Just bought that Jordan Card off ebay for $1,500. Was a little nervous to buy it but I know it will pay off…just give it time.

  10. The statement "the consumer (the customer) is the only thing that matters" is 100% right. Focus on client and the competition becomes less and less relevant.

  11. I watch with headphones. When I turn up the volume to listen to one of the guests and then Gary interjects with a comment while the volume is up, it blows out my ears. Additional microphones for the guests indeed would be helpful.

  12. I've been a stagehand for a few years now, and you summed up my industry by sharing your dad's saying that "who paid for the music, picks the song."
    We are nothing but client services providers in everything we do; conferences to concerts, ballet to ballrooms, arenas to festivals. We serve the clients/act/show. Thank you for showing us just how basic business is and trust but verify!

  13. 9:15 I'm not a big fan of dwelling on things without action. The middle blows. The reason I don't complain, either I do something about or I don't. Too much energy wasted in dwelling.

  14. Great content! Really appreciate it! There is a little problem with hearing the questions – maybe You could make subtitles for them? Greetings from Poland

  15. Disliked simply because of the difference in the volumes of the voices between Gary and the other bruddahs 🙂

  16. Poker Guy comment: I new of a company that bought up other successful multi million dollar companies. In the process of buying them all up they changed the name to a singular brand. In this national form needed to add infrastructure and the investors money dried up. They went to the bank for some funding. Although all of the firms that were acquired were profitable under their original business names, the bank would loan any money because the single entity didn't have its own proven value. If they would have left the names the same the bank would have loaned on each entities proven track record.
    Also, leaving them as individual business allows for a broader reach in the Google search, the more options for the user to find you the higher your chances are to provide them with your solution.

  17. Thank You. I have been listening to you for 4 months and I am amazed at the quality of the content. I am the owner of a school and a clinic that specialize in soft tissue work like you describe in this talk. We have a unique way to pinpoint the soft tissue imbalances you describe in this talk and see lives change every day. It would mean so much to my patients and potential patients to hear you talk about the power of this work. Is there any way you could post the clip where you discuss this (1:08:11 to 1:15:40) so that I can re-post to my audience and share with all of our students and patients? Or if I could even just get permission to clip this out and use it on our social sites. Anything you feel is appropriate would be amazing. Thank you again for all that you do.

  18. It's amazing that he comes up with solutions on the fly…..and it's legit advice, not some bullshit! WoW

  19. All kala s are African born . Migrated people of indian dynasty accepting indian trolls . Cultural brats of indian society .

  20. Hey Gary,

    I had the exact same low back pain issue from lifting boxes in my dad's candy factory (seriously, that's not a joke)

    I few years ago I found a video on YouTube that explained what you were talking about.

    It shows how to do muscle releases like you were talking about, and it's been life changing for me too.

    This is the video for anyone who might have low back pain
    https://www.youtube.com/watch?v=DWmGArQBtFI&list=WL&index=48&t=0s

    You should do a collaboration with Jeff Cavaliere from AthleanX, he's also in NY, I'm sure a ton of people

    have this same problem and don't know how to fix it.

  21. Mannnnn Gary! Instantly put this on my Linkedin… watching this video gave me 3 other video ideas! #wordsofwisdom

  22. VALUABLE INFORMATION AS USUAL MR VEE!

    You should look into TerraRoc posture corrector on Amazon for your posture! 🙂

  23. The content of this video is too amazing! Before I started my own online business it took me months to do the planning and making sure that execution is right too. All the ideas in this video will surely help beginners and every online entrepreneur to do better and take action to get your career goals.

  24. Not firing someone is a missed opportunity?! They won, you lost?! That advice is coming from a place of ego and image (something that you’re so against). Also, you discourage people from going to school but hesitate to fire someone because they don’t have an education.

    Gary you have gems but this is the hypocritical advice that you give that makes no sense. You have a huge ego!

  25. It is also very important to understand the constraints, know what the problems are so you can find the right person. So better try it out at the beginning and then search for the right person!

  26. someone summarize this video- writing it out will help you learn the material as you watch it and I don't have an hour and a half to watch this video.

  27. Is one of the attendees a manufacturer or possibly machinist? The guy asking about his competition having things made in China but not letting their customers know that….? I heard a few lines that caught my attention that made me think he may own a machine shop…?
    Thanks GV and team! You guys are always amazing!

  28. I'm glad I drink coffee, hence: CoffeeBreak with DTM!!!!
    We are on our second season. Let's go!!!

    Tea w Gary V! https://youtu.be/UMNILXqNuhk?t=3917

  29. I hope you know Gary Vee, that 4D,s is your most “business oriented” valuable content. What we learn here is more valuable for our businesses than anything else you put out. And I’m sure that most of us, watch every single minute of it. Thank you

  30. I dig your shit, cause you do a great job of stirring the pot. However, there’s a reason Russia is not the greatest nation in the world; Marxism.

    So do us a favor and leave your politics at the door. It was so apparent how the room turned into a frozen tundra, when you decided to insist everyone go out and take in some Marxist bullshit literature.

    And Marxism doesn’t exactly agree with your capitalist ideals, which is an American ideal established by the republic.

  31. Ohhhh this is good shit… not that I have to tell you that… You are inspiring me to do me. Blah, blah, blah…. I totally love you GV

  32. Gary, thanks so much for the real talk, brother. I really appreciate it. I was super excited to hear you guys bring structural therapy into the conversation! It's helped me get out of pain, and these days I get to give back everyday in my work as a Neurosomatic Therapist.

    So listen, if you or your team needs a skilled structural therapist that can travel, definitely contact me.

    I treat every muscle in the body, as well as organs, atlas/axis mobilizations, leg length inequality, and a whole host of conditions stemming from postural distortions. I'd love to give back by keeping you and yours out of pain so you can keep providing meaningful content for people who need it. So when you see this, don't second guess it, just write me.

    Much love,
    Tom Ball

  33. Gary, I've been asking myself what kind of (YT) content I can put out there that reaches a broader audience and is timeless (as relevant a year from now as it is today)–as opposed to the weekly readings I do now–and I got my answer from watching this video. Tons of ideas; thank you!

  34. It's funny to watch these dumbasses who Don't know Jack shit.. people are always trying to create business that deceive their own customers such as creating multiple poker sites under the same roof total scams. They are betting on the stupidity of people and taking advantage of it. the guy is now worried that people are starting to catch on to what he's doing. 😄. It's much like stupid YouTubers who pretends to have a beef with each other just to drive traffic traffic to both channels. It's all done by deception.. and then you have the mother of three warning about staying at home and not having time to do our work and Gary telling her she's your upper prices. Listen to stupid comments no one wants to pay you to talk in your pajamas while you're sitting on your couch trying to be inspirational. These types of people are just lazy.

    You might as well tell comedians that they can just tell their jokes at home using their webcam 😂😂😂

  35. The person who wrote the description box in this video is really kissing some ass 😂😂😂. It's funny to watch stupid people pay good money for dumb advice.

  36. Dude biting your nails while listening to someone ask you a question seems super rude first of all. But most importantly it sounds like shit as you do it into your lav mic.

  37. At 26:15 Gary is about to cough, makes a hand signal and the man out of frame walks into frame, reaches just behind Gary to then open and hand him a water. I honestly dont think Gary knew the water was just behind his head but I loved watching that. When you treat people right they are willing to do just about anything for you, just out of respect. That is what I strive for..I love it..time to work!!

  38. like, like, omg like, 🤣🤣🤣…. gary "the valley girl" V. like and like omg like dont sleep and work and like!!!! 🤣🤣🤣🤣🖕🏽🖕🏽🖕🏽🖕🏽🖕🏽🖕🏽

  39. Hey Gary this was GREAT stuff… I'm going to reach out to discuss if VaynerMedia might be right for my organization. 💪

  40. Gary Vee love you stuff i love the fact that most of the time you just confirm the action that people are scared of taking NO FEAR!!!

  41. Totally did that for someone that I thought was a good person but not a good fit for us. Gave them a nice chunk of change when I canned them. I also have given solid recommendations, when they were appropriate, to future employers who I thought were a better fit.

  42. I love this BUT I have all my volumes turned up and I can barely hear half the questions. With a team of media guys why hasn't someone thought about not just relying on one lapel mic to record the audio? It's not Q and A if you can only hear the A! Rant over, Gary still rocks.

  43. "Your ideology about what everyone else should be doing is the quickest way for you to struggle"
    "Don't focus on the sink, focus on the well"
    "Whoever is closer to the customer WINS"
    "In the MACRO I was building a relationship"
    "Whoever asked first BLINKED"
    "You didn't make am impact on CULTURE…They left on their terms instead of you firing them"

  44. a ceo és a világ nak ez a célja sok zombit gyártson akiknekik dolgoznak. :))) jogdijam változatlan reggel megirtam:))) egy centel sem lett olcsobb :))))) ez az én orokségem a jogdijam ami csak tobb lesz mindennappal:))))))) sok sikert a megfizetéshez:)))))))))) a hekereknek uzenem senki sem láthatatlan az univerzumban:))))))))) én megtalálom oket :)))))) istenként nem nehez:)))))) segitsek kiszámolni mennyi jogdijat kell átkuldenetek csak nekem:))))))))) ne aggodjatok ezen a csekély osszegért ugysem számit nektek:)))))))))

  45. Yes! This is why I'm trying to learn all the different aspects of managing social media, filming, editing, etc. so that I may know it well enough to know if they are doing it well PLUS be able to have fruitful discussion with others about it. It is a challenging process but I believe it will make all the difference later.

  46. Ego is something this guy needs to look at in his own reflection. The way he talks is quite egotistical. Was the woman saying that most of her employees are incompetent or she thinks they have more potential? Wake up, 80% of people are incompetent and the other 20% handle everything and tie up loose ends of the 80 that fail plus pull their own load. That’s the sad reality

  47. Hey Gary, love from India.

    I have a fascination for posture and muscular imbalance.
    From some shots of you walking around, I could see your slanted posture towards the left. I always thought you must have been feeling pain in left lower back, left sciatica and if you are sensitive enough, it will extend to your left middle back too.
    I am glad you brought it up in this video. While the soft ball and roller can provide relief, the stretch can work towards fixing it. But everytime you sit down for extended periods of time, the pain will come back. This is because overtime, some muscles on the left side of the body have shortened and this posture is now embedded in your muscle memory.

    A very simple thing you can do is put some object under your left bottom like a folded towel. This will even out the length discrepancy and you will see that you can work for longer without pain. You can fix it with exercises but it will take a long time if you do not do the above.

    There are many exercises to fix the imbalance.The exercise you are doing in the video is great too.
    One way is the Kit Laughin method. He is in Australia but maybe one of his students is in New York.

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