A coworking incubator in Niagara Falls, New York, as you
mentioned, called TReC. The Niagara Global Tourism Institute operates it. We have Sherpas. I’m one of them. Talk a little bit about the story behind Sherpas. TReC is our name. It does have a meeting, those four letters. We don’t tell anybody what it is though. So, we thought about a trek and a trek up Mount Everest. And the more I thought about that, the more we thought, well, this is an interesting thing. How do you get to the top of Mount Everest? So, I did some research and found that on average year twelve hundred people try. Six hundred make it. Six hundred don’t. So, lore is that 50 percent of all new businesses fail. So, I thought, well, that’s an interesting parallel. And the people that make it to the top of Mt. Everest, all of them have a Sherpa. A guide. And having a guide doesn’t mean you’re gonna make it. But not having a guy pretty much means you won’t. That’s cool.
So in business, 50 percent of all new businesses fail. And I believe you can’t make it alone. It’s just too tough. You’ve got to have help. You’ve got to have guides. And so we thought we’d come up with the word Sherpa because we have guides to help our people on their entrepreneurial trek.