What if we told you that many of the things you use today Like your minty toothpaste Your favourite green cup The clothes on your back or even the tires on your car were actually made from weeds sugar beets, or sustainably sourced wood? Well, it’s possible they already are. Today across Europe, a range of bio-based everyday products are available right now. Bio-based industries transforms sustainably sourced raw materials, wastes and residues into high value products in an environmentally friendly way. We could compare that with the oil, petrol, chemical industry Which is about the transformation of oil into end products like lubricants, bioplastics, plenty of different products Biorefineries is exactly the same thing It’s different steps of transformation of this raw bio-mass into end product. And end product, is about the use of this final product to produce pharmaceuticals, biolubricants, ingredients, bioplastics, biofuels Europe is a leader in the research and development and thanks to this, the bio-based sector is growing and attracting investment This sector is composed by farmers chemical companies, automotive companies, so plenty of different sectors extremley interested in that but which were not really collaborating in the past. That’s our job as the Bio-based industries Join Undertaking through a public-private partnership between the European Commission and the Bio-based industries consortium we’re encouraging private investment by levereging public funds. So we define with the industry and the Commission the topics of interest what are the technologies to be developed to fill the gap in the existing value chains what are the technologies mature enough to reach the last step about industrial investment large scale investnment. The direct impact of this overall initiative is to speed up business, to keep the investment here in Europe to create competitiveness in Europe. This joint effort by industry and the European Union will act as a catalyst in Europe’s shift to a low-carbon competitive, bio-based economy. The expected socio-economic impact is also important Just about jobs it’s expected that for all this bio-based industry sector it is ecpected that by 2030, 700.000 jobs would be created. 30% of the replacement of oil-based products so I mean by that, plastics, lubricants, today produced with fossil oil in the future, would be produced thanks to bop-based products. This is just one stepping stone on the path to create a greener, sustainable future for Europe.