Top Business Trends That Will Shape The World

Top Business Trends That Will Shape The World

(upbeat music begins) – [Narrator] What if you could leverage and profit from the top business tends? Wes Moss, Chief Investment Strategist
at Capital Investment Advisors a company with more than
$2 billion in client assets under management joins us today. Dan Lok interviews Wes Moss on how to succeed in the digital age by leveraging the top business trends that will shape the world in the future. (upbeat music stops ) – Okay now that you, you, (soft instrumental music begins) five years ago… Well, when did you start YouTube? How many years ago? – How was that? – How early of an adopter?
– 2014. – OK 14, it’s only been five years. – Yeah. – So where are we in another five? (Dan laughs) Are all the mediums that you’re on today are they… do they have a oligopoly on the digital economy? Is it gonna just, is it Facebook (ding) and Google (ding) basically? Facebook, Google (ding)
obviously owns YouTube, Facebook (ding) owns Instagram. Is it those four, throw Twitter aside if you will. – I think Twitter of
course like mmm, right? But with Instagram, owned
by Facebook obviously, Google owns YouTube, it’s very simple. If you think about kids, teenagers, YouTube becomes a babysitter. (both laugh) – It does! You’re so, so right,
’cause I have four kids. – Right? Yeah, the kids grew up watching YouTube. – YouTube’s my best babysitter. – You ask them, “Hey,
how do you do something?” they’re not gonna say l– YouTube. How do you make this thing? How do you — YouTube
– I learned it on YouTube. My son learned to play
the guitar on YouTube. – So they grew up on YouTube. YouTube’s the only thing they know. – Yeah. – So, the thing — – I was “where’d you learn to play guitar? Barney Schwartz on YouTube.” – There you go. – “It’s my favorite channel.” – And how do you connect
with fans, with your friends texting or Facebook or different things. I’m sure there might be another platform, but currently, right now, LinkedIn is also becoming (ding) huge. They’re going through
some big transformation, – Sure – so you kinda wanna be,
have the first move advantage if you’re selling B to B, right? – Business to Business
you wanna be on LinkedIn, and that’s Microsoft. So, the three biggest technology companies — – Kind of the big three, At this point, it’s kind of,
they dominate everything. – [Wes] They really do. – So, the way that we shop,
think about (ding) Amazon. It changes completely,
the way that we shop. It sets a different expectation. And look at, you look at
Amazon’s business model, but they’re not just E-commerce, they’re now, it’s like
a global domination. – It is, it is global domination. – They, it’s like,
people talk about Amazon is not trying to, just be everywhere. They’re not trying to just, you know, be an E-commerce company.
They’re trying to be a company that you cannot live without. – Wow. – It doesn’t matter whatever
you do, you’re gonna touch their business in some
way, shape or form, right? – In some way. – Yeah. – It’s incredible. – Yeah, even my grocery store now. So it’s, you know, they just
build a Whole Foods Amazon right next to my house. – Imagine if they have the drone, they can deliver groceries to your door. You get used to that, or even, you know how they have,
like, walk into the store and you don’t have to checkout,
and just, your phone — – The Prime shops. – The Prime shop. Once you
get used to that, guess what? – You’re never going back. – You never go back. – Why would I go back to a cashier? – And, it forces everyone else to adapt. Now, Prime shop is how I shop. When I walk into Walmart, “What do you mean I still
got to line up and do the — That doesn’t… So Walmart now has to adapt
(air whooshing) to what Amazon. So Amazon sets a new standard
for the entire industry. So, Amazon is going to
dominate for 100% for sure. But, social is so critical and
I believe so many companies are being left behind
because they think that, “Oh, I don’t need to do this” or “I don’t have time for do this.” I’m like– You look at my company, really, you have education, different
things, but I run my company very much like a media company. – Like a m– It really is. – It really is. Although I’m not– – (air whooshing) Not as
much as an education company, more as a media company
that does education. – Yes, it’s a media company — It does. 100% So I have my whole media
division, and that’s how we could produce so much content, right? So every company, I believe, need to run it that way nowadays. – What are the millions of businesses, that are so far behind today,
do to try to even remotely catch up in the digital world that we are living in today? – I think — – Or are you, are you doing that at a couple hundred thousand, or a couple thousand businesses at a time? – Yes, say for with what we do, and good question, you know
how we have the Closers? – [Wes] Yeah. – The next phase of
company, yes, gonna also help a lot of people with
the digital marketing side because I have so many
people come to me, right? – [Wes] Like, how do we do this? – I have CEO’s of big companies,
huge companies, right? – [Wes] Yeah. – Asking, “Dan, how do
you do your social, right? “Can you train my team? “Or can I hire your team?” – Yes. – I’ve been getting so, like, ’cause they all they can see (cash
register ring) is our results, but they wonder like, “What’s the magic?” (gentle chimes ringing) Or is it a fluke, and then when
I break down everything I do they’re like, “Oh my goodness.” – Yes. – Right? And then the next conclusion is, “I can’t do this. – Right. – “I need some help.” Right? – But, it’s hard for you. You can’t just bring in a team of people. Well, it would just be a whole nother business model for you. – Yeah, it would be, it
would be, it would be. You look at what we do, it’s like there are many, many different
components of what we do. – Are you thinking about,
is that an interesting business for you in the future? Is to train, and scale, 10,000, 20,000, 100,000 businesses to do social better? – Yeah. – Is that a business you’re gonna be in? – Because with me, the teaching part, I have training the Closers side which really, talk about money matters, is helping individual
generate more income. That’s what my whole book is about. – Yes. Yes. – On the other side, with myself, not only I have, like,
appeal to the mass market, but, I’m also a member of
(air whooshing) YPO, right? So I appeal to the CEO market, which, they come to me for social
because I’m so successful in the mass market. So, like, you’ll see with, as we grow, it’s like two different
categories, industries that we in. But goes back to your question, how do we help small
businesses to grow, right? Very, very bare minimum,
they need to do what I call (air whooshing) Education Marketing. Instead of just, “Hey,
here’s what we sell. “Here’s what we do.” That
doesn’t work anymore. – Yeah. – You need to educate people on… Think about what you do, Wes, right? Your com– financial planning. – [Wes] Yeah, we’re an investment company. – Investment company. How many
financial planners, advisors out there in America? – Let’s call it a million. – Alright. That’s a lot of people. – Yeah, it’s a lot of people. – What makes you stand out? You are a media personality.
You’ve got multiple books. You are creating content ongoing, right? – Yes, all the time. – You’re putting so much out there, right? That’s what differentiates
from everybody else. Everybody else is trying to, “Hey, hire me to do
your financial planning. “Hire us, invest with us.” – Right. – You’re like, “Here’s my business card.” And they go to networking thing. You’re like, “No, (air whooshing) “I’m gonna create so much value. “I’m gonna build my audience first. “And when my audience needs my help, “I’ve been there for so
long, for so many years.” – See, I think that’s the other game where a CEO comes to you and says, “Hey, I see that you’ve done this.” – Yes. – “Let’s, how do I get,
how do we do this?” But it really is, it is time. – It is time. – It is a lot of time. – And the problem is they think, “Oh I don’t have time for
that. I’m running my company.” (Wes laughs) And I’m saying, “If you
don’t have time for this, “you’re not gonna be
running a company very soon, “because you won’t have a company.” When the consumers– – It’s like saying– It’s like 1980s, I’m not
gonna do the Yellow Pages. – I’m not gonna get Yellow Pages, right? – I don’t believe in it. (air whooshing) – And consumers are very unforgiving. It is not, like, I see companies– It’s not like, “OK, yeah
our sales is like this “it’s going, no going, and
then it’s gonna plateau.” No, it’s not plateau. It’s like this! Within a very (snaps fingers),
you’ve seen it before, – Yeah. – Within, big company, huge
company, billion dollar company could go (snaps fingers) out of business in (snaps fingers repeatedly). – In a year. – Like, like that (snaps fingers). – Couple years. Yeah. – Target in Canada, (clicks tongue) gone. – Target in Canada. – Gone. In the span– – What happened to the store– (jumbled speech) It seemed so similar… Vancouver, seems like, I could be… I mean, it’s a beautiful
city, but it could be like a lot of other cities in America and the consumer seems similar. What the heck did Target
do that messed up here? – My perspective is very simple. They went into, they did
a bunch of acquisitions, opened up a lot of locations, they spent so much time renovating, by the time they spend months
thinking of big launch, the few months they were,
like the months different locations spent a lot of money renovating, consumers can’t shop there, they’re already changing their behavior. By the time you open (air whooshing), people are creatures of habits. Now, you want me to change– I’ve already shopped at
all these other places – They took a year and a half,
a year to renovate the store – Now I’m shopping at
Walmart, I’m shopping at TNT. – Sorry, I’m gone. – I’m shopping at all these other places. Now, you’re price point, like with Target, not too high, not too
low, kinda in the middle, – Yeah. – You’re not the cheapest,
you’re not the most expensive so you’re kind of stuck in the middle. – I’ve already picked my new retailer. – And then you’re done. Like,
can you imagine a few months, you’re done! The risk is always being people knock us off (air whooshing). I have people almost every damn day setting up like, fake social media profile pretending to be me. – To be you. – I have a perfect example. I have someone who set up a profile on a website giving people, like, stock tips. – Yeah. – Right? Using under my profile, telling
people to invest in this don’t invest in that, and all that. So I’ve got a full legal team every day just shutting this down. – [Wes] Impostors! – Yeah. Well it’s, it’s identity
theft. It’s a form of that. – Fake Instagram, fake (mumbles) It’s either there or on Facebook and doing, and teaching people to do this and I’m like, “I don’t even,
that’s not me at all, right?” – Well, that’s also– – That’s a problem. – That’s the price of you being at the very, very top though, too. I mean, there’s not that many folks that are as big as you guys. – It goes back to the risk,
for us, from what I see not just for risk for me, for anybody, AI, of course. (air whooshing) Right? A lot of jobs will be
replaced by AI, right? – [Wes] Sure, sure. – You already see fast food, Uber drivers, delivery services, construction workers. A lot of those will be– – It’s been a while since I traveled even the kiosk to get
into the country in Canada – There you go. – It was a, there was
a field of kiosk robots to scan my passport and make
sure that… (Wes laughs) – And if, if, if, just for fun,
if you actually go to China, you will be blown away by
how automated things are. – Much more so than the United States? – Much more so. Like, here, a lot of– Everything is WeChat. We
pay through just the phone with almost everything. – In uh ? – In China. – In China. Whereas here it’s like, “Do you take Amazon Pay? Or
sorry, do you take Apple Pay?” – No, just one thing. One thing. So in restaurants, face
recognition (clicks tongue). You take the stuff, (clicks tongue), face recognition, you go.

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About the Author: Oren Garnes


  1. What is your BIGGEST goal

    right now that you are struggling

    to accomplish?

    Comment below and let me know.

    I might feature the solution in

    a future video.

  2. THANK YOU DAN!!! You are such an incredible inspiration. You’ve always helped me with my YouTube channel!!!

  3. To the people reading this I hope you had a good Day and have an amazing future🕝
    I know that fame doesn’t happen over night🌙but I am trying my hardest to become a succesful youtuber♥️Wish me luck🍀

  4. To sum up.
    There are a few trends that everyone can jump on right now: Social Media, Digital Marketing, Dynamic Business Models, AI and automation.
    All of this takes time so you need to learn and start it fast.

  5. Whoah, this is crazy. Sifu, how do we go about getting into this? I do hope to start a business one day, but I never realized this media marketing was so critical. How do we go about getting our feet wet in this type of marketing? Is Dan on Demand enough for right now? Or do you have another resource that we can turn to in order to start grasping all of this?

    I absolutely appreciate being able to watch this interview, but this only just introduces the rabbit hole that folks like me eventually have to go down in order to succeed as aspiring entrepreneurs.

  6. As AI take the world, creative and inovative fields in your area of expertise will be the only way out.

  7. Anytime I watch one of sifu Dan lok's videos, I get fired up . you have been a generational inspiration to and the world at large I hope to meet u soon there is so much I could learn and do

  8. Great video! These are things we need to think about! Create value and build an audience. Thanks for sharing! 🙂

  9. I want to learn Facebook and Instagram marketing. I spend alot of hours on YouTube to learn it but I am not satisfied. I want to learn these skills

  10. Artificial Intelligence is a very dangerous terrain
    I hope greed doesn't take over for people to contribute devastating consequences.

  11. It seems to me the most successful businesses make the trends everyone follows. 💪

  12. My biggest goal right now is to grow my YOUTUBE CHANNEL because i didn't put much effort in it since Jan 2017

  13. thank you Dan!! just curious: what is your Zodiac? I feel like you're a Sagittarius or maybe an Aries …. hmmmm ❤

  14. I love how you mentioned the China market about how fast everything is because it is the epitome of competition and speed of innovation for the market. Amazon failed in China because they could not keep up with the market demand for speed unlike Alibaba or TaoBao for stuff. Mobile pay is just too convenient by WeChat pay or Alipay, but that ability is depended on economic structure.

  15. Appreciate this video helps me for my channel to believe and grow up…

  16. At the end, when Dan talked about how China is going automation way more than the US.. that is what my line of work is in trouble with. Slowly we are getting replaced by automation as well and I’m looking at China and seeing the pattern. This is one major reason why I’m investing and building a skill to trade in the markets so that when they replace me I’ll already be either done with working a job or not feeling much of a panic from it.

  17. This video, ending. No, I don't want to live like in China. Thinking that the world will be just automated and a place with social credit scores and free thinking not allowed. Okay, at that point I'll become a hermit and disconnect. This is also on of the reasons why I am not having kids in this world. Those who welcome this and can't wait to live in a fully automated everything with only options to shop being Amazon and maybe some other site, no privacy, everything just tech and gadgets. Go ahead and enjoy, I'm out. 😐

  18. What's interesting about Target is that, though they had a strong brand, CANADIANS weren't familiar with them. When Canadians changed their habit, there would have been nothing to draw them back.

  19. Dan is the man! I came across your Channel and honestly thanks a lot for everything you're sharing 🙌🏾

  20. 5:40 Right on! This is so important!

    This is why I’m making a series of educational videos on advertising before I even launch my product.

    YouTube can act as a portfolio to showcase your knowledge in the industry you’re trying to appeal to.

  21. It's important to build your audience first because then, you will have a following, a group of people who support you!

  22. Dan Lok is so naive. Maybe discuss the downsides of big tech dictatorship and tell people to not subject to it? embaressing

  23. I went to the US with one suitcase aat age 18. What most people will never realize is the following: Everybody wants to go to heaven, but nobody wants to die. There is so quick win to success.
    Who agrees?

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