The puzzle of motivation | Dan Pink

The puzzle of motivation | Dan Pink


I need to make a confession
at the outset here. A little over 20 years ago,
I did something that I regret, something that I’m not
particularly proud of. Something that, in many ways,
I wish no one would ever know, but here I feel kind of obliged to reveal. (Laughter) In the late 1980s, in a moment of youthful indiscretion, I went to law school. (Laughter) In America, law is a professional degree: after your university degree,
you go on to law school. When I got to law school, I didn’t do very well. To put it mildly, I didn’t do very well. I, in fact, graduated in the part
of my law school class that made the top 90% possible. (Laughter) Thank you. I never practiced law a day in my life; I pretty much wasn’t allowed to. (Laughter) But today, against my better judgment, against the advice of my own wife, I want to try to dust off
some of those legal skills — what’s left of those legal skills. I don’t want to tell you a story. I want to make a case. I want to make a hard-headed, evidence-based, dare I say lawyerly case, for rethinking how we run our businesses. So, ladies and gentlemen of the jury, take a look at this. This is called the candle problem. Some of you might know it. It’s created in 1945 by a psychologist named Karl Duncker. He created this experiment that is used in many other experiments
in behavioral science. And here’s how it works.
Suppose I’m the experimenter. I bring you into a room. I give you a candle,
some thumbtacks and some matches. And I say to you, “Your job is to attach
the candle to the wall so the wax doesn’t drip onto the table.” Now what would you do? Many people begin trying
to thumbtack the candle to the wall. Doesn’t work. I saw somebody
kind of make the motion over here — some people have a great idea
where they light the match, melt the side of the candle,
try to adhere it to the wall. It’s an awesome idea. Doesn’t work. And eventually, after five or ten minutes, most people figure out the solution, which you can see here. The key is to overcome
what’s called functional fixedness. You look at that box and you see it
only as a receptacle for the tacks. But it can also have this other function, as a platform for the candle. The candle problem. I want to tell you about an experiment
using the candle problem, done by a scientist named Sam Glucksberg, who is now at Princeton University, US, This shows the power of incentives. He gathered his participants and said: “I’m going to time you, how quickly
you can solve this problem.” To one group he said, “I’m going to time you to establish norms, averages for how long it typically takes
someone to solve this sort of problem.” To the second group he offered rewards. He said, “If you’re in the top 25%
of the fastest times, you get five dollars. If you’re the fastest of everyone
we’re testing here today, you get 20 dollars.” Now this is several years ago,
adjusted for inflation, it’s a decent sum of money
for a few minutes of work. It’s a nice motivator. Question: How much faster did this group
solve the problem? Answer: It took them, on average,
three and a half minutes longer. 3.5 min longer. This makes no sense, right? I mean, I’m an American.
I believe in free markets. That’s not how it’s supposed
to work, right? (Laughter) If you want people to perform better,
you reward them. Right? Bonuses, commissions,
their own reality show. Incentivize them. That’s how business works. But that’s not happening here. You’ve got an incentive designed to sharpen thinking
and accelerate creativity, and it does just the opposite. It dulls thinking and blocks creativity. What’s interesting about this experiment is that it’s not an aberration. This has been replicated
over and over again for nearly 40 years. These contingent motivators — if you do this, then you get that — work in some circumstances. But for a lot of tasks,
they actually either don’t work or, often, they do harm. This is one of the most robust findings
in social science, and also one of the most ignored. I spent the last couple of years looking at the science
of human motivation, particularly the dynamics
of extrinsic motivators and intrinsic motivators. And I’m telling you, it’s not even close. If you look at the science,
there is a mismatch between what science knows and what business does. What’s alarming here
is that our business operating system — think of the set of assumptions
and protocols beneath our businesses, how we motivate people,
how we apply our human resources– it’s built entirely
around these extrinsic motivators, around carrots and sticks. That’s actually fine for many kinds
of 20th century tasks. But for 21st century tasks, that mechanistic,
reward-and-punishment approach doesn’t work, often doesn’t work, and often does harm. Let me show you. Glucksberg did another similar experiment, he presented the problem
in a slightly different way, like this up here. Attach the candle to the wall
so the wax doesn’t drip onto the table. Same deal. You: we’re timing for norms. You: we’re incentivizing. What happened this time? This time, the incentivized group
kicked the other group’s butt. Why? Because when the tacks are out of the box, it’s pretty easy isn’t it? (Laughter) If-then rewards work really well
for those sorts of tasks, where there is a simple set of rules and a clear destination to go to. Rewards, by their very nature, narrow our focus, concentrate the mind; that’s why they work in so many cases. So, for tasks like this, a narrow focus, where you just see
the goal right there, zoom straight ahead to it, they work really well. But for the real candle problem, you don’t want to be looking like this. The solution is on the periphery.
You want to be looking around. That reward actually narrows our focus and restricts our possibility. Let me tell you why this is so important. In western Europe, in many parts of Asia, in North America, in Australia, white-collar workers are doing
less of this kind of work, and more of this kind of work. That routine, rule-based,
left-brain work — certain kinds of accounting,
financial analysis, computer programming — has become fairly easy to outsource, fairly easy to automate. Software can do it faster. Low-cost providers can do it cheaper. So what really matters are the more right-brained
creative, conceptual kinds of abilities. Think about your own work. Think about your own work. Are the problems that you face, or even the problems
we’ve been talking about here, do they have a clear set of rules, and a single solution? No. The rules are mystifying. The solution, if it exists at all, is surprising and not obvious. Everybody in this room is dealing with their own version
of the candle problem. And for candle problems of any kind, in any field, those if-then rewards, the things around which we’ve built
so many of our businesses, don’t work! It makes me crazy. And here’s the thing. This is not a feeling. Okay? I’m a lawyer;
I don’t believe in feelings. This is not a philosophy. I’m an American;
I don’t believe in philosophy. (Laughter) This is a fact — or, as we say in my hometown
of Washington, D.C., a true fact. (Laughter) (Applause) Let me give you an example. Let me marshal the evidence here. I’m not telling a story,
I’m making a case. Ladies and gentlemen
of the jury, some evidence: Dan Ariely, one of the great
economists of our time, he and three colleagues
did a study of some MIT students. They gave these MIT
students a bunch of games, games that involved creativity, and motor skills, and concentration. And the offered them, for performance, three levels of rewards: small reward, medium reward,
large reward. If you do really well
you get the large reward, on down. What happened? As long as the task
involved only mechanical skill bonuses worked as they would be expected: the higher the pay,
the better the performance. Okay? But once the task called
for even rudimentary cognitive skill, a larger reward led to poorer performance. Then they said, “Let’s see if there’s any
cultural bias here. Let’s go to Madurai, India and test it.” Standard of living is lower. In Madurai, a reward that is modest
in North American standards, is more meaningful there. Same deal. A bunch of games,
three levels of rewards. What happens? People offered the medium level of rewards did no better than people
offered the small rewards. But this time,
people offered the highest rewards, they did the worst of all. In eight of the nine tasks we examined
across three experiments, higher incentives led
to worse performance. Is this some kind of touchy-feely
socialist conspiracy going on here? No, these are economists from MIT, from Carnegie Mellon,
from the University of Chicago. Do you know who sponsored this research? The Federal Reserve Bank
of the United States. That’s the American experience. Let’s go across the pond
to the London School of Economics, LSE, London School of Economics, alma mater of eleven
Nobel Laureates in economics. Training ground for great
economic thinkers like George Soros, and Friedrich Hayek, and Mick Jagger. (Laughter) Last month, just last month, economists at LSE looked at 51 studies of pay-for-performance plans,
inside of companies. Here’s what they said: “We find that financial incentives can result in a negative impact
on overall performance.” There is a mismatch
between what science knows and what business does. And what worries me,
as we stand here in the rubble of the economic collapse, is that too many organizations
are making their decisions, their policies about talent and people, based on assumptions that are outdated, unexamined, and rooted more in folklore
than in science. And if we really want to get
out of this economic mess, if we really want high performance on those definitional tasks
of the 21st century, the solution is not to do
more of the wrong things, to entice people with a sweeter carrot, or threaten them with a sharper stick. We need a whole new approach. The good news is that the scientists who’ve been studying motivation
have given us this new approach. It’s built much more
around intrinsic motivation. Around the desire to do things
because they matter, because we like it, they’re interesting,
or part of something important. And to my mind, that new operating
system for our businesses revolves around three elements: autonomy, mastery and purpose. Autonomy: the urge
to direct our own lives. Mastery: the desire to get better
and better at something that matters. Purpose: the yearning to do what we do in the service of something
larger than ourselves. These are the building blocks
of an entirely new operating system for our businesses. I want to talk today only about autonomy. In the 20th century, we came up
with this idea of management. Management did not emanate from nature. Management is not a tree,
it’s a television set. Somebody invented it. It doesn’t mean
it’s going to work forever. Management is great. Traditional notions
of management are great if you want compliance. But if you want engagement,
self-direction works better. Some examples of some kind
of radical notions of self-direction. You don’t see a lot of it, but you see the first stirrings
of something really interesting going on, what it means is paying people adequately
and fairly, absolutely — getting the issue of money off the table, and then giving people lots of autonomy. Some examples. How many of you have heard
of the company Atlassian? It looks like less than half. (Laughter) Atlassian is an Australian
software company. And they do something incredibly cool. A few times a year
they tell their engineers, “Go for the next 24 hours
and work on anything you want, as long as it’s not part
of your regular job. Work on anything you want.” Engineers use this time to come up
with a cool patch for code, come up with an elegant hack. Then they present all of the stuff
that they’ve developed to their teammates,
to the rest of the company, in this wild and woolly all-hands meeting
at the end of the day. Being Australians, everybody has a beer. They call them FedEx Days. Why? Because you have to deliver
something overnight. It’s pretty; not bad. It’s a huge trademark violation,
but it’s pretty clever. (Laughter) That one day of intense autonomy has produced a whole array
of software fixes that might never have existed. It’s worked so well that Atlassian
has taken it to the next level with 20% time — done, famously, at Google — where engineers can spend
20% of their time working on anything they want. They have autonomy over their time, their task, their team, their technique. Radical amounts of autonomy. And at Google, as many of you know, about half of the new products
in a typical year are birthed during that 20% time: things like Gmail, Orkut, Google News. Let me give you an even more
radical example of it: something called the Results Only
Work Environment (the ROWE), created by two American consultants, in place at a dozen companies
around North America. In a ROWE people don’t have schedules. They show up when they want. They don’t have to be in the office
at a certain time, or any time. They just have to get their work done. How they do it, when they do it,
where they do it, is totally up to them. Meetings in these kinds
of environments are optional. What happens? Almost across the board, productivity goes up,
worker engagement goes up, worker satisfaction goes up,
turnover goes down. Autonomy, mastery and purpose, the building blocks
of a new way of doing things. Some of you might look at this and say, “Hmm, that sounds nice, but it’s Utopian.” And I say, “Nope. I have proof.” The mid-1990s, Microsoft started
an encyclopedia called Encarta. They had deployed
all the right incentives, They paid professionals
to write and edit thousands of articles. Well-compensated managers
oversaw the whole thing to make sure it came in
on budget and on time. A few years later,
another encyclopedia got started. Different model, right? Do it for fun. No one gets paid a cent,
or a euro or a yen. Do it because you like to do it. Just 10 years ago, if you had gone to an economist, anywhere, “Hey, I’ve got these two different
models for creating an encyclopedia. If they went head to head, who would win?” 10 years ago you could not
have found a single sober economist anywhere on planet Earth who would have predicted
the Wikipedia model. This is the titanic battle
between these two approaches. This is the Ali-Frazier
of motivation, right? This is the Thrilla in Manila. Intrinsic motivators
versus extrinsic motivators. Autonomy, mastery and purpose, versus carrot and sticks, and who wins? Intrinsic motivation, autonomy, mastery
and purpose, in a knockout. Let me wrap up. There is a mismatch between
what science knows and what business does. Here is what science knows. One: Those 20th century rewards, those motivators we think
are a natural part of business, do work, but only in a surprisingly
narrow band of circumstances. Two: Those if-then rewards
often destroy creativity. Three: The secret to high performance
isn’t rewards and punishments, but that unseen intrinsic drive– the drive to do things for their own sake. The drive to do things cause they matter. And here’s the best part. We already know this. The science confirms
what we know in our hearts. So, if we repair this mismatch
between science and business, if we bring our motivation,
notions of motivation into the 21st century, if we get past this lazy,
dangerous, ideology of carrots and sticks, we can strengthen our businesses, we can solve a lot
of those candle problems, and maybe, maybe — we can change the world. I rest my case. (Applause)

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About the Author: Oren Garnes

100 Comments

  1. TED is a nonprofit organisation. You can donate to them via patreon. Don't have enough money? Don't worry! You can still donate them some revenue by watching the ad that plays only after the video finishes.

  2. This is a conspiracy by capitalist bigwigs to get rid of financial incentives they give to us poor proletarians. You greedy bastards…

  3. Ted talks are interesting, but there so much infadel in it… mechanisms of discussion
    has so much citizen or buisness littature in it, where it messes up the truth sorta in the past, by messing up the truth i mean it could be so much better..

    infadel can be like a god you yell at , or make do things is large base of population sorta, like a god of state department followers or education listeners, Alright l lets say scientologist use "christians as base to influence" im trying or kind of working it out it rings up in my mind.. it seems like it makes sense that infadel is kind of like anarchist word, to relegion policy and citizenship type stuff.

    10 bucks says Campaign managers have use the word infadel or defination of it by influence graphic design to create a race between democrat(man and women) republican, in the past.
    think about it, all the hatred that comes up when here obama's name in certian circles, along with clinto or hillary in the past, all we have to do is put that on in certian location of of influence type stuff in the pastt

    So infadel is powerful inluence in the pastTGB the way i mean it.
    Ok we all know that state department sucks, the big one the in the past.

    Ok this how i see it, fines , fee's, registrations, document updates ( fees fines accumalation of data that cause or creates them to grow or develope, thats fuckin infadel to kill), For example, i was born, as a American, American certificate, american card (social security), How much does the state department cost social security retirement (Americans worked), because of its (updates), the state department is like a property management company, "renew your lease, to stay in your home, but instead the words they use instead of renew your lease is renew your i.d. to be a legal person in the united states, charging you fees, for the documents your were born with, and more than that, taxing you, to enforce the fees in the past.)

    So in other words the state department see's your Social security card, and birth certificate as something they can manage, as property they can manage, while charging heavy fees.

    Your image is on it
    Its got your adress on it
    its got your name and date of birth in the past.

    Then they put a expiration date, on all of that ( saying if you dont pay this amount of money, they can take it all away from you, your adress, your ability to gain a home ( a roof over your ahead), all your freedoms , put on a expiration date at the bottom in the past. All from your birth certificate and social security card number, the same one every time.. (its still a similiar concept) it would be one thing is a i.d. lasted 10 years, but every 2 years, that fuckin crazy thats a "lease" , there putting a lease on your life using your birth AMERICAN certificate and social in the past.

    Can you rent a home with a expired id
    Can you get a job with a expired id

    Can you use your birth certificate and social security card to get job and a home, or do you need a i.d in the past. ( what does that say for how they are using your american born freedoms or rights in the past. ( yea you can get a job, but can rent a home or by a home in the past)
    in the past TGB the way i mean it
    in the past

  4. Wait so the foundation of Capitalism- that people need to be motivated by profit and not the good of mankind- is false?! People can better solve complex problems when they're incentivized with autonomy, mastery, and purpose?! Superficial rewards of wealth stifle creativity?! Shut up, Science! You don't know what you're talking about.

  5. "The science confirms what we know in our hearts", it's so true, we see it more and more each day in all facets of reality, trust your instincts people!

  6. I had an entire lecture in business school on Intrinsic vs Extrinsic motivation that I just realised was literally taken off of this TED talk! And I paid freaking $4000 per subject for that while this here is completely free on YouTube for everyone.

    I feel like bloody ripped-off for going to a business school!

  7. I think most the people who commented are watching this for homework. Im wanting to use it for a source

  8. I have questions – i came to this video because i would like to build motivation. I feel like all the examples he talks about on autonomy are all tech companies which is quite limiting. In university, I get that sort of freedom that he describes as a new way of management, but I don't see myself spending all that time productively. On the contrary, I would find it difficult to get things done with all the free time and sometimes get lost on how i can spend the time effectively. I can't help but think that he is not talking about motivation in terms of how it can be developed, but just talking on how incentives and financial rewards are not the key motivators when operating a company…its hiring people who have skills and ideals which isn't puzzling tbh.

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  10. Hi everyone, if anyone wants a brand new copy of Daniel Pink's book "a whole new mind" and you want it cheap check out this link http://ebay.us/UB09uq?cmpnId=5338273189

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  11. So, this must be the reason that scientist that are changing the World by their work are much much muuuuch less payed then a singer that gets the song done and sings it on a playback … or some reality show participant that only has fights with other participants in the show … in today world the easier and more idiotic work you have – the more you are payed. Take a look at sports – do repetitive job and earn millions 🙂 I agree with this if the person has enough money for the style of living he/she wishes. When you don't have to think of basic existence needs then money isn't so important anymore. Except you are a professional athlete – than it is so important if you earn 50mil $ a year and you can get 55mil $ a year so you must change the team for that 🙂
    By this talk the people would work the best, with the highest productivity, if not payed at all, but only do something they like … and they can live from breathing air and using photosynthessis 😀 And, on the other hand, people that they would do the work for would earn much more money, so they could pay more this kind of "studies".

  12. Unfortunately a lot of corporations don’t have an incentive to instill these three things because they want to exploit a disposable labor force. So this is more a dream scenario than reality. They have no incentive to create leaders they just want pawns and servants

  13. I have worked in multinational companies for many years and I strongly think that people from the US are really good speakers (whether you agree with them or not). Is "speaking in public" part of your educational system?

  14. Technically the candle isn’t “Attached” to the wall, it’s sitting in a tray that is attached to the wall.

  15. From time to time we have to recharge our batteries and motivational/ inspirational speeches or videos are the best way to push us to "our best". If you like to get inspired check this: https://www.youtube.com/watch?v=G9IQOBptmVM&t=1s

  16. 💝 University students should be encouraged to get involved in highly cognitive activities. 💝

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  18. One: Those 20th century rewards,

    those motivators we think are a natural part of business,

    do work, but only in a surprisingly narrow band of circumstances.

    Two: Those if-then rewards often destroy creativity.

    Three: The secret to high performance isn't rewards and punishments,

    but that unseen intrinsic drive–

    the drive to do things for their own sake.

    The drive to do things cause they matter.

  19. First of all, what about both in the same time… hello?

    This person has wasted part of his life saying bullshit. In 10 minutes I realized that the reward is always the best choice, the important thing is to divide the task until it becomes mechanical. Pathetic

  20. The Nobel Memorial Prize in Economic Sciences, commonly referred to as the Nobel Prize in Economics, is an award for outstanding contributions to the field of economics, and generally regarded as the most prestigious award for that field. The award's official name is The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel (Swedish: Sveriges riksbanks pris i ekonomisk vetenskap till Alfred Nobels minne).

    The prize was established in 1968 by a donation from Sweden's central bank, the Sveriges Riksbank to the Nobel Foundation to commemorate the bank's 300th anniversary. As it is not one of the prizes that Alfred Nobel established in his will in 1895, it is not a Nobel Prize.

  21. Some people are motivated by things other than money. When I'm at work, I just want to get it done so I can get back home to my family. (raises his hand.) If you want to get great work out of me, give me more time off from work. Strange, eh?

  22. • Rewards do work in a surprisingly narrow band of circumstances.

    • Rewards often destroy creativity.

    • The secret to high performance isn't rewards and punishments. but that unseen intrinsic drive.

    We shout get past this lazy, dangerous, ideology of carrots and sticks, we can change the world.

  23. Ten years later still, I'm just now hearing about the science. Let's see, 10 plus his 40 he mentioned makes 50 years of deliberately ignoring wisdom, which is the bulk of my lifetime. No wonder instead of paradise, I live in squalor and economic intimidation. Truth may be persistent, but lies get all the financial backing. Blessings

  24. bill clinton and his wife rape females and or covered up his craimes why is he in the ad as qa " remarkable" person

    what remarkable is how they have not locked up the scum bags

  25. heh…. I graduated in last 10% that made best 90% possible. That so lamely copied from best motivators and public speakers Brian Tracy. If you guys want some real sence and motivation I recommend Brian Tracy to all of you.

  26. My immediate solution to the candle thing was to light the candle get some wax to drip on the wall, stick the candle to the wax & blow out the candle. It would be stuck to the wall & there would be no wax dripping on the table. (listen closely to the instructions, no mention that candle had to be lit) I just couldn't figure out what the tacs were for….

  27. Je conteste cette présentation et ces fausses expérimentations sans tenir compte du contexte et des facteurs variables. Cette présentation est simpliste et justifie une politique de rigueur sur la masse salariale bien trop répandue dans notre économie mondiale par la notion de concurrence : venant des économistes du MIT pas étonnant ! lobbying !

  28. Autononomy, mastery et purpose : très bien ! mais on utilise des artefacts pour inciter et la carotte et le baton sont cachés ….l'arbre qui cache la forêt !

  29. Comparer Encarta avec quelques salariés contre Wikipedia avec potentiellement 6 milliards de personnes : pas étonnant de savoir lequel a fonctionné ….

  30. malhonnête d'opposer le sens et la récompense : le sens va de soi mais du coup la récompense n'a plus besoin d'exister : lobbying des économistes néo-libéraux.

  31. "I am a lawyer,I don't believe in feelings. I am American, I don't believe in philosophy…" Hahaha brilliant

  32. Anyone else solve candle problem before he gave answer? My first thought was the same as his first potential solution. My second thought as he was explaining melting the candle was the correct solution. #FeelGood

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  34. Dan Pink, I comprehensively agree, I believe I have the most efficient way to inject & apply this to the current global community—rapidly.
    I’m not a psychopath, I’m not using hyperbole. If you see this and you’re interested, I’ll be shocked…and I’ll share my concept with you without expectation & you may do with that information as you wish. Otherwise, I just began with it—and I’ll continue to try my best to initiate it. I’m not looking to gain a cent or any fame (…please). Thanks.

  35. I've always distrusted the "motivation" thingy. we are humans. some days we will perform very well and others we won't be as productive as we used to. this is how life is. you can't do 100% everyday.

  36. Is it the case then that the reason business is not learning from the science (as summarised by Mr Pink) is because business leaders are subject to too much extrinsic motivation and their creativity is suffering.
    So we should just cut their salaries down to Wikipedia proportions and businesses would be  better place to work for everyone, no?
    Let's hear it for touchy-feely socialist conspiracies!

  37. The same story/concept is taught in ChuangZi, a 2,000 year old book from ancient China. The result deflects too much attention from the present, from the actions needed…makes one nervous.

  38. Wait! That study was sponsored by The Federal Reserve Bank? What's behind that? At 10:38 the pay-for-performance problem is Wall Street all the way

  39. My issue with the candle problem is it's selective use of words. Attach the candle to the wall, very specific wording. However if it said raise the candle off the table and prevent wax from dripping on it, that's different.

  40. I think this shows why the gig economy is so depressing for the vast majority of people that actually participate in it for work and not out of interest.

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