The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote

The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote


– The framework that most people have is fast and me. It’s fast and what do I get? And it is obvious to me that the unlock for the 90% of this room is slow and them. (upbeat music) You got your perspective. I just want to be happy. Don’t you want to be happy? It is good to be here. Hello everyone. (audience cheering) Please sit, sit, let’s do this. So the way we structured today’s talk is I’m gonna talk for 30 minutes and then we are gonna do 30 minutes of Q&A which I think are in
the corners over there they’ll set that up. But first of all, thank you so much for the warm welcome. I’m super excited to be here. I touched down earlier today and there’s a lot of different things I’d like to touch on but what I’m gonna speak about is really things that I hope
lead to more detailed questions when we get into the Q&A session. And so there’s really two things that I think about which is one of the reasons I talk a lot about things like clouds and dirt or macro, micro, or not being half
pregnant or in the middle is I genuinely believe that when I analyze things that have worked for me, for the businesses I admire, for other people that
have created success, I think that you need
to play in the edges. What I mean by that is upper funnel, lower funnel. What I mean by that is brand and sales. What I mean by that is scalable activities and then non-scalable activities. For me, one of the more
interesting things I did today was on the drive here
for about 40 minutes, I was just replying to a
bunch of different texts that I’ve got from a text
platform that I’ve created, one by one. Every smart business friend I have would consider it a waste of time, not a good use of my time and for me, those 39 to 44 people that actually got a detailed answer it created depth in the
relationship that I have with them. I genuinely believe that people struggle with scaling non-scalable behavior. I believe that anybody here who has more than 10 employees does not spend enough time in one on one meetings
with those employees or having sense of what they want, not what we want out of those employees. And so I’ve been spending a lot of time thinking about activities
that actually lead to what somebody wants. When I think about
somebody buying a ticket to an event like this and spending all day, it means that they’re
looking for information, they’re looking for a hack or an insight or a framework that helps them succeed. And for me, the reality is as my profile continues to grow, somebody asked me earlier today a question that led me to answering most people don’t act on
what I’m talking about. So much of what I’m talking about is very based in patience. It’s very based in
grinding, work ethic work. I’m so not interested
in anything short term. And I feel like everyone is attracted to the next big platform or block chain and cryptocurrency or cannabis or a quick trade or investment. Let it be very clear, Sydney, that the way I think about the world sits in decades, not in months. Almost half the questions I’ve got on text and DM in the last month were framed in a version of, hey Gary Vee, how can I
make a lot of money quickly? And there may not be a
single person on Earth that is worse at answering
that question than me. My ability or interest in creating quick money is almost nonexistent and I’m fascinated by how few people win in quick moves yet the majority of
people are looking for it. There is no system. There is no passive income framework. There is no sure bet. There is no guaranteed return. There is lunch pail and hard
hat day in and day out grinding and trying to bring value to the people that you’re
trying to sell something to. And it’s in perpetuity. And so we are so fortunate to be living during this time where the internet on your phone has created such substantial
scale for all of us. None of our grandparents had the luxury of being able
to build something significant that they could live off of on the power of something
that was in their pocket. And yet, everybody is
looking for the why nots instead of the why’s meaning I am fascinated by the
ability right now of humans to demonize technology. Kids should be off iPads more, social media leads to
anxiety and negativity. We are demonizing these technologies because what these technologies
are doing right now is they’re exposing us, they’re not changing us. Instagram and Facebook and Twitter don’t force you to be a dick
face on their platforms. We’re doing that. And so we live in this time where there’s so much opportunity. And let me tell you how
this opportunity works out. In its most simple, every single person in this room, whether they’re trying
to build a personal brand and speak and write books or they’re trying to sell
their new bikini brand direct-to-consumer, or their cereal, or real estate or financial advice, or running for mayor or president, whatever you’re doing in this room from that corner to that corner, unless you have the attention of people and unless you articulate
what you want to happen in a form that makes
them want to act on it, you are completely irrelevant. The reason I pump out so much content in written, audio and
video form every single day across 10 different platforms, including podcast, email and
my text messaging platform is because the cost of entry
to be successful in society is predicated on communicating at scale. If you do not understand that part, if you do not understand that there’s an enormous need to make compelling content, to excite somebody to consider to do whatever you’re up to, unless you understand that framework, you are outrageously vulnerable. Just ’cause you think your
videos are funny or good, doesn’t mean they do. Just because you think you
make the best chocolate shake, if nobody knows about it, it’s not gonna matter. So please understand what the
internet is actually doing. What the internet is
actually doing at scale is its shrinking the value of everything besides communication. If you’re not building brand or awareness, you’re becoming irrelevant. What’s fascinating to me about that is so many people have those ambitions but they’re not creating
the actions that lead to it. I was on the radio this
morning when I first got here and somebody called and said, I’m trying to build my
whole business on Instagram and photography. And I asked him how many
times a day are you posting? He said once. And I said to myself, you’re trying to build your entire life based on Instagram and you genuinely believe
posting one time a day is going to be the gateway to that? I was looking at a lot of people
that were leaving comments or tagging this event all day and I went on their Instagram accounts, about 40 people I would
say during the day. Of those 40 people, only two people actually replied to people’s comments on Instagram. The amount of people here that
want to grow on that platform yet the small community that
they have that actually reply to their content, they don’t have time to
reply and say thank you or continue the conversation, fascinates the shit out of me. We are in the most
selfish framework society that I have ever seen. Every single person is so focused on what they want from other people yet they deploy no value in
return to the other person for what they want. The gateway to everything you’re trying to get
out of this conference is empathy and being selfless yet that is the least
attractive thing to most people. People are so worried about how they’re gonna
get to a expensive watch or private plane or fancy vacation, that they’re confused of
how you actually get there. And so I am unbelievably passionate in starting to continue the
process that I’ve been on over the last 15 years which is to put pressure
on this room to understand unless you’re bringing value, you will become irrelevant because what the internet also does is it allows every one of us to play. The reason so many people ask me what the next big platform is is ’cause they’re far more interested in playing a game of being first versus playing a game of being best. Right now, there are seven platforms, YouTube, Facebook, Twitter,
LinkedIn, Instagram, and on and on that are at enormous scale, that if you were good at it, you would get enormous value. You would get unlimited customers, you would get unlimited opportunities, yet day in and day out people continue to not want
to be what they need to be which is let me remind
everybody very simply if you are not remarkable at creating content that is post produced to understand the context of the platform that you’re posting on and more importantly, the psychology of people
when they’re on it, you will lose. Meaning you can’t post the same picture on Twitter and Instagram and LinkedIn and think you’re gonna
get the same result. People are in a different mindset. Also, those platforms work differently. They have different
ways to format pictures, different lengths of creative. This is one masterful
game of communication. The reason we know the people
that we know in history, whether Muhammad Ali or Gandhi is because they were great
communications hackers above and beyond what they were
actually doing for a living. Everybody here now has the luxury of having the internet be the platform that
they can communicate on. Yet, we have bum rushed
into a game of hacking or looking for shortcuts or the thing that will break through versus becoming craftsmen and craftswomen on these platforms. It has become very clear to me, especially recently, that a game of best at communication is the reason that I get the honor of standing here tonight, that I put in ungodly amounts of hours understanding these platforms and people’s behaviors on them, that I lack the fear of having a post, where I was about to
go with that sentence, I just cut myself off because one of the things
that I’m most excited about in the last decade in social media is actually being tested
here in Australia, which is Instagram
eliminating likes on posts. To me, this is one of the
great moves in a long time in the industry because so many people have become so deeply insecure that all they really do with their content is post things that they
know will get the most likes. The amount of muscle dudes who want to talk about other things that DM me and say, I want to talk about these other things but when I post photos without my shirt I get the most likes so I keep doing it. And the conversations of when I ask them why do you do that and they don’t even know, they’re caught in the
machine of getting more likes than talking about the thing they actually give a shit about. We are living in unprecedented times. Every person in this
conference, including myself, is grossly underestimating the internet. This is the singular
invention of the human race. It is the most important thing
that has happened to humans since the printing press. It has completely changed the
global political landscape. It has completely changed the leverage of human beings ability. There is literally nothing stopping every person in this room from getting whatever they want because there is no man in the middle. The platforms have all the leverage and the consumer in the end is the actual punchline. So here are the things that
I’m most passionate about, A, if you are capable
of starting a podcast around the thing you do, I highly recommend you use this talk to inspire you to do so and let me explain why. I believe that podcasts have almost like a triple hack to them. Number one, podcasts are being consumed
at a remarkable rate. How many people in this audience, please raise your hands, listen to podcasts on a weekly basis? Raise your hands. Actually, stand up. I want everybody to see this. Please stand up if you listen to podcasts and I want everybody to look around. We’re talking about 90% of this audience, 80% of this audience. Thank you, please sit. If you can start a podcast, even if you have 1,000 people listening, you don’t have to be a top
100 podcast in the world. You need to have the people that you’re trying to actually reach. If you have a podcast, what also happens out of a podcast is incredibly important. If you’re thoughtful enough
when you do your podcast to also film it, what ends up happening is now you have video content for YouTube and Facebook and LinkedIn. If you also are disciplined enough to then transcribe the interview
you have with somebody, you now have written
content for those platforms. If you’re extremely thoughtful, you invite guests who you actually want to do business with. When you’re cold calling to do business, they ignore you. When you invite somebody to be a guest on your podcast, they’re flattered. I highly recommend if you’ve been debating it to use this evening as the push to start that podcast. Number two, regardless of what you do, you started a shampoo
brand for 15 year olds, you have to start looking at LinkedIn. LinkedIn over the last year and a half, and I believe for at
least another year or two, based on the way I’m looking at it is acting more like Facebook 2011 than any platform I’ve seen prior. It’s been very fascinating to watch LinkedIn be a place where you don’t have to
just do business content. Yes, the psychology of people on there is a little more business-oriented but if you were in the B2B business, how many people here consider themselves in the B2B business? Raise your hand. One more time, a little higher, if you don’t mind. I mean if you are not posting four, five, six times a day, and when I say posting, this goes back to the way I
framed up this conversation. You have to make content that brings value to them isn’t a sales pitch for you. Most of the content that
I see on every platform is so self serving, nobody gives a shit. Nobody wants to be sold to. There’s too many other options. This isn’t late night
television or infomercials where there was only 36 channels. This is the internet. It’s unlimited content and there’s a lot of good shit out there. So if you’re not putting out
good shit, you’re finished. You’re not gonna will your way to victory. LinkedIn for everybody who
just raised their hand on B2B is going to go away in its organic reach, just like Facebook and Instagram do. You have to strike now. Please have a very
significant LinkedIn strategy. Please start finding a way
to produce more content. If you don’t know how, if you don’t know what to say, create a Q&A framework. Email blast your consumers and ask them what questions they have and then turn that into content. Figure it out. Have guests. Figure it out. You have to challenge, so to me, podcast and LinkedIn are remarkably out of control. How many people sell a
product on the internet through Shopify or things of
that nature, sell something? Raise your hands. For this group, I want to talk about influencer marketing. I believe that influencer marketing is at a maturity level that a lot of people
think that it’s now over or it’s too expensive or they missed it. My belief is that we’re five seconds
into influencer marketing, that influencer marketing
is here in perpetuity because word of mouth is, that influencer marketing
is unbelievably underpriced if you’re sophisticated on your end and understand how to not overpay and that if you sell any product that you must absolutely get serious about influencer marketing because over every other
option in communication when done right at scale it returns the biggest ROI. The problem is most people
are chasing the whales of people that have millions of followers and many of those people
are now overpriced because the follow count is the metric that they’re selling against meanwhile with my sneakers
and my wine products many people that have 3,000
or 5,000 or 8,000 people tend to be driving my biggest results because they have deep engaged audience and enormous trust in that audience. And so if you’re on the consumer side, I highly recommend that
you go down that path. The luxury of being 43 years old and operating businesses
every day of my life for over 20 years is the following, I operated prior to the
internet being at scale and mobile phones being at scale. What that means is when I did direct mail and newspapers and television and billboards
to build my dad’s liquor store everything cost a lot of money. It was very expensive and if you were at zero, you had no fucking shot. We sit here tonight with the internet at scale, that if you’re here and you
have not started any of this and you’ve got nothing going on, that tomorrow, at the cost of zero, only your sweat equity, you can start the process of
building something meaningful. The excuses that fly at scale to why we haven’t or why you haven’t or why it hasn’t happened is very difficult for
somebody like me to swallow in a world where I didn’t
have these options. If I had fucking Ebay and
Instagram when I was 15, I would’ve been a trillionaire by 19. We are sitting in the easiest time to be a successful entrepreneur. In not so many words, if you’re not successful
right now, you suck. And what I mean by that is we have a frothy global economy, things are good at scale, we have internet at scale, cost zero. If you are not successful right now, you’re in a bad spot because the playing field is easier than it’s ever been in the
history of the human race. That’s not a dig. I’m not interested in razzing. I’m not trying to be
Debbie fucking downer. I’m trying to create a
very logical conversation that if you’re not, you need to recognize that 80% likely you’re trying to make it happen too fast because deep down you’re so insecure that you need financial success to cover up your pain or B, you just might not be good at it and what you should do is what a lot of my friends did which they became employee
number 13 and 19 and 25 at Facebook and Uber and I promise you, employee
number 54 at Facebook made more money than
every person in this room, including me right now. Self awareness is the most
important conversation in our society. The rise of entrepreneurship
and the coolness has forced so many people into thinking they need to be one. Entrepreneurship is a skill no different than playing
a professional sport or being a professional performer. I implore you to use tonight as an opportunity to start finally being
honest with yourself and asking yourself a series of questions around what you’re good at and what you like. When somebody is lucky enough to be great at what they like, they achieve ridiculous levels of success. Most people are not fortunate enough to have those serendipities because they limit
themselves from trying things or they deploy delusion
around their ideology of what they wish they were instead of looking at themselves and figuring out what they actually are. I cannot be more clear in my statement of how
easy it is to be successful on the internet today. It’s just the truth. I mean when I just think about the ability to sell
stuff on the internet and the infrastructure cost being so low, I just am passionate to make sure everybody understands what’s happening in the macro, which is very simply nothing makes me laugh more than when people get mad at the algorithms for a platform that is fucking free. People are like, Zuck’s
is trying to fuck me. Zuck’s charged zero
dollars for your account. We are doing an awful job in the macro of understanding the
opportunity in front of us and more importantly, when we have something that works squeezing the shit out of it and getting the most value out of it. So many people get upset with platforms because they did get there
early enough and it was easy and when it tightens up because ad spend comes in and starts filling the feed, they get sad that they don’t get the free impressions anymore. We have to heed the moments. When I come up here and I articulate in this mood, not the mood that some
of you normally see me in around the opportunity in LinkedIn, the opportunity in podcasts, the opportunity in influencer marketing, many of you, and I’ve watched
you, shake your heads. You understand those truths. You dap each other if you’ve
been doing it a little bit. But the reality is are
you going 120 on it? Do you understand that the target moves? Do you understand that if I
come back here in 18 months, I mean look, my last
book I wrote Crushing It which only came out 18 months ago I didn’t even mention
LinkedIn in the book. It wasn’t even in the book. Because that’s how fast all
of the attention changes. Musical.ly’s crushing it three
years ago with 13 year olds, then it dies ’cause of the acquisition then it reforms itself and comes back as TikTok
and now it really matters. The speed in which this
all is evolving is enormous which means the capabilities
you need to have are enormous. But this starts with self awareness and auditing your skillset. If you look at my career
from 1996 to today, I have been on top of and a contemporary and a great executer of
almost every shift except one. I am silent from 2002 to 2006 because that was the
era when blogs exploded. And I can’t write for shit. There is nobody who has five New York
Times bestselling books that writes worse than me on Earth. The reason I couldn’t
take advantage of blogs was I couldn’t write, I was self aware enough that I couldn’t, I didn’t have the money or infrastructure to hire a writer to do it and so I had to take that L and miss that era with enormous frustration. We do not have that issue anymore because with internet at scale written word, audio and video and the ability to go live with
your audience are all here. You have the ability to reverse engineer your
passions and strengths and deploy them. The problem is the framework
that most people have is fast and me. It’s fast and what do I get? And it is obvious to me as I stand here tonight that the unlock for the 90% of this room is slow and them. Slow and them. And that’s how I see the world. How has what happened to me happened? Because every time I post every single day I’m trying to think about why
would that bring you value? Why do a lot of people come
to this event to see me? It’s because I’ve brought them value. It’s because something I’ve said or done gave them value. I am fascinated by how every single day I try to articulate in different forms, whether in cartoon form, in cursing form, in audio form, in picture form, how do I get people to understand how enormous the opportunity is and how amazing it is for us
to be alive during this era? Please use this tone, and by the way, we’re about to go to Q&A, so couple things, I know the mic is over there, so anybody who wants to, yep, they’re waving their hands, so anybody who wants to rush, this is it, this is your chance to ask the question, and line up over here. So do not be bashful. Do not regret it. I really want to go into the Q&A. I’ve said what I had to say which is please don’t let this era go by. Please, let me put the real pressure on, I am scared that many of
you will send me an email in 15 years and say, hey, you probably don’t remember this, but you were in Sydney in 2019, you said all these things and I didn’t act on them and I wish I did. And I get those emails all the time ’cause I bring this up
in a lot of my talks over the last 15 years, just don’t. Please challenge yourself, if it’s not clicking right now, it’s not gonna get easier. This is the easiest it’s ever been. The economy globally will
go the other direction. There was a nice little blip in China just 48 hours ago. You get a couple more of those blips and it gets real hard real fast. I just am desperate for
people to start understanding they need to attack. Sydney, please attack. Please take my focused energy this evening in understanding that there’s no reason to be passive anymore
in your communication. Nothing matters more than communicating on an every
day basis on the internet, nothing, nothing. There’s no system, there’s no funnel, nothing matters more than
bringing value to the end consumer in content on a daily basis as an awareness play to what you do for a living, nothing. It’s called building brand. It takes a long time but it will absolutely be the best thing that you possibly do. Thank you. (audience applause) – Let’s go. – [Male] Hi Gary. – How are you? – [Male] Good thanks. Yourself? – I’m amazing. – [Male] Great, great. So I own a company called Logo Social. The question I’ve got for you is should I be focusing on
Sydney for paid advertising or should I be trying to hit like every major city around the world? – Well how are you doing in Sydney? – [Male] To be honest, a lot of our purchases
are in Sydney and Paris. So I’m trying to think if I should be aiming
more at Europe as well or, ’cause of the time zones
and the different seasons? – Well look, I mean I think
wide and deep both work, it just comes down to your skillset. If you thnk yorue converting
more business in Europe for some rhyme or reason then that’s where you want to focus. I’m unemotional about
where business comes from. I just want to make sure that it’s not an ideology that
you want to be fucking global and that’s why you do it. I’m hoping you’re doing it because it’s in the best
interest of your business. – [Male] Yeah definitely. Yeah, it’s just because of like the summer here and the winter there, just trying to make
sales and create content for each sort of country and making it work for us. – I’m not sure what mother
nature has to do with this but what do you mean by that? – [Male] Just with the different seasons. This time of year, it’s winter here so we’re creating more– – Winter content. – [Male] Yeah, yeah, basically. Summer over there and trying to create content, create clothing for both times of year and spreading across that. – Yeah, I don’t see that as a challenge. The reality is that’s the cost of entry and where the context of the market is, that’s what you have to do. So, all right, thanks mate. Hey. – [Ninos] Hey Gary. – How are you? – [Ninos] Good, how are you? – Tremendous. – [Ninos] Awesome. My name is Ninos. I run a small real estate
photography company. Basically, I’ve consistently managed
to beat my current salary ’cause I work full time as well. My question is when is the right time–
– You mean your side hustle makes more money than your actual job? – [Ninos] For the past six months, yes. – Okay. – [Ninos] My question
is when’s the right time to quit the job – Now.
– And go full time? Right now? – Right now. (audience cheering) And before everybody claps for you, you may fail but the reality is you can
always get another fucking job. – [Ninos] Yeah. Can always get another shitty job. – The time is now. If you’re outperforming your regular job with your side hustle, you will be dumbfounded
by what actually happens when you go full time. – [Ninos] I only work about
two hours a day at it. – You mean at your work? – [Ninos] No, at my side hustle. – That’s what I mean. When you convert that to 13 hours, you’re gonna easily
trump what you’re doing in your regular job salary above and beyond and closing that gap. – [Ninos] Sure. Fucking love you man. – Love you back.
– Let’s go, Gary. – [Lucy] Hi Gary, my name is Lucy Lin. I’m the founder of (mumbles). – How are you? – [Lucy] I’m good, thank you. Thank you so much for coming to Sydney. We’re all very excited. – I’m excited to be here. I fucking love this city. (people cheering) – [Lucy] I have an
innovation marketing company and what we do is a lot of marketing to emerging technology companies and with this, it’s all about taking new products and
services out to market, especially if they’re
using new technologies like block chain and
smart cities, et cetera. How do you educate people who’s in a brand new space? What’s your best educational methods of taking things out to market? – I put out the content for free. What’s unique about what I do is I give away all of
VaynerMedia’s secrets on a daily basis for free. – [Lucy] Yeah. – And most people think that’s stupid. Most people think the
information they have is what they’re selling. I think the contextual
execution is what I sell and the way that we grow in new areas is because I’m putting
out the content for free. So I think you should make white papers and videos and podcasts about the information for free. – [Lucy] Okay. And that’s the best way of
educating brand new spaces? – Of course ’cause then you’re
creating content at scale and it just naturally
educating the market. – [Lucy] Okay, fantastic. Thank you so much. – The other thing to consider with a business like yours is to do more work for free. People are unbelievably resistant to doing free work but to me, free work is usually
the gateway to paid work and the amount of people
that have audacity to not do free work when nobody’s fucking
paying them blows my mind. – [Lucy] How much free work can I do? – As much as you can bear. – [Lucy] Without eating
instant noodles every night? – Noodles are delicious when you’re trying to get to caviar. – [Lucy] Very true, thank you. – You’re welcome. – [Male] GV, how are you my man? – I am really good. – [Male] Very, very good. Look, there’s a big concern spending two to three years with a lot of hard work building up a brand across these platforms only to have a platform go obsolete. Is there a way to ensure, as platforms come and go, all the hard work that we do? – No. Because people are confused. When you brand properly for
those two or three years, you get the brand value. When I crushed Twitter from 2007 to ’11, I got the brand value even though Twitter declined after that. I still know who Dane
Cook and Tila Tequila are ’cause they crushed MySpace 30 years ago. Just ’cause you don’t reach as many people organically, doesn’t mean what you did
for two or three years didn’t work. You didn’t keep your users on television and print and radio and billboards. We’re not here to amass lists that we can reach in perpetuity. We’re here to build brand. – [Male] Is there a strong way to transfer those users on the platform to new platforms as they come, if you can see them declining? – Yes, bring fucking value to them while you’ve got them on the
platform and their attention and they will fucking
find you on the new shit. – [Male] Thanks Gary. – You’re welcome. Like you want to hear something funny? I wish everything that was
relevant right now disappeared and we all started over
tomorrow on paper.com. I’d be the most followed
fucker in the world. Hello. – [Male] Hey Gary, how are you mate? I’ve got an innovation that has a global patent on it. It’s an Australian innovation. And I want to get it at scale globally. There’s 200 big end products
per atom in this space and this innovation does
like 15 innovations in one and I’m wondering, there’s a lot of Australian
company owners here and you’re obviously a guy
that’s very successful. Do you invest in Australian businesses and Australian companies and do you ever look at a product that might come from out of Australia? I started marketing when I was 19.
– Yes. I was an early investor in Canva and other Australian, sure. I don’t give a shit where it comes from. If it’s good, I’m interested. – [Male] We had a thing
called Overseas and Undersold. I studied when I was 19. Now 46 and literally Australia’s got a really good innovation hub here. – I agree. – [Male] I’d love to talk to you or get in contact with
your staff at some stage. Thank you, mate. Legend.
– You’re welcome. – [Meg] Hi Gary. Welcome to Sydney. – Thank you. – [Meg] My name’s Meg. I have a active wear brand
called Valkyrie Athletic. My question is how to
stay fresh and relevant in an oversaturated industry? – By innovating product or your communication. It’s not super complicated. It’s the same game that
Nike or Under Armour or Adidas have battled
for every fashion brand. When you have a brand like that there’s only two ways you win, you innovate product or you innovate the way you communicate to the end consumer. – [Meg] Right, I’m trying to do both. I’ve been following all your advice, got a podcast going. It seems to be working pretty well. I have a second question. I’m about to move to London and I want to come and
work for VaynerMedia. How do I do that? – You apply. – [Meg] Obviously. Any tips to stand out? – You know, it’s funny, we don’t have, we’re really kind of funny in the way we hire. We go in all sorts of
different directions. I would say this, I think Vayner is very
much a people organization. I would probably go follow all the people that work at London, there’s about 100 of them and see if you have common interests with any of them and engage in those conversations on Twitter and other platforms with them and use that as a gateway to awareness of you and then use that to apply. – [Meg] Thanks Gary. – You’re welcome. – [Liam] Hey Gary. – Hey bro.
– Liam, I’m 19 from Perth. – Nice to meet you. – [Liam] Yeah, you too. I’ll give you a quick summary. Basically, 2018 I was diagnosed
with Hodgkins-Lymphoma. If you don’t know what that is–
– I’m sorry. I do. – [Liam] Yep. Well, so it is about
six months chemotherapy, few weeks of radiation therapy and it was like one of the hardest things I’ve had to do in my life. – Of course. – [Liam] Post coming out of that, I basically realized fuck this, I don’t want to work a normal job and it just made me realize every day is not guaranteed pretty much. – Yes, that’s right. – [Liam] So I decided to start my own gym wear apparel company. – Good for you. – [Liam] My goal is to basically create a symbol of strength and a label that people in my position can wear and gain strength and basically realize
that they can make it through whatever they’re going through. – Okay. – [Liam] My question is I do want to eventually at some point be able to donate free clothes to these people. My concerns are that one, should I wait for my brand to actually be big
enough to mean something or should I just like cut the shit and start doing it now when it’s not really built, doesn’t really mean much? – If the punch line of the product is to inspire them and give them courage and you haven’t established that brand, then you’re just giving them clothes. So usually I’m a, as you can tell and you probably know, I tend to be like now, but I think the way you framed it up, I wouldn’t mind for you to
actually build the storyline because it’s that logo that’s gonna actually deliver what you’re trying to deliver. – [Liam] Yeah, totally, awesome. And my second question is I just brought a hoodie from
me as well to give to you, if you wouldn’t mind, I’d love to give it to you after. – You can give it to me now. – [Liam] Sweet, I’ll grab it for you. Thanks. – You got it, bro. – [Nathan] How you going, Gary? My name’s Nathan. – Nathan, how are you? – [Nathan] Yeah good, thanks. You seem pretty chill
and on top of things. So my question is how do you handle stress and adversity in your businesses? – By realizing it doesn’t mean dick. I mean it. I have never been able to
really get down on business because I basically
make pretend in my mind when something awful happens in business that instead of this
awful thing that happened, we had a great day but I got a phone call that one of the 10 people
I love the most died in a horrific accident and it just wakes me up
and puts me in perspec, I have business in a very big perspective. I am unbelievably not interested in money. I do not validate myself, I’m not interested in flashy shit. I’m into the game. Money is great, it’s fine, it rewards a lot of opportunity but the stress is easy when you don’t have
your emotions wrapped up in the success of your business. – [Nathan] Yeah. – Like I love doing business. The reason I garage sale or go do a week at a baseball
card show, like I just did, is ’cause I love the process, not the gifts that are
given to me personally from the business. So the stress that I get from business is extremely low because I’m not scared to go to zero. – [Nathan] Yeah, makes sense. – You understand? – [Nathan] Yeah. – And that, if you go deeper, is grounded in the fact that I don’t give a fuck what anybody thinks about me. – [Nathan] Yeah. – If I completely collapse and go to zero and everybody here and all of social and
all of internet says, see, he was full of shit, he wasn’t good, I genuinely wouldn’t care. I just have no interest in living my life based on other people’s opinions. – [Nathan] Thank you. – I just think you need to
put business in perspective. And also, I’m thankful for playing. The cost of entry of being an entrepreneur is having ridiculously difficult days. You want to live your
life on your own terms, of course it should be hard, otherwise we’d all be doing it. Perspective. – [Nathan] Thanks. – You got it. – [Samara] Hi Gary. – Hey. – [Samara] My name’s Samara. I work for digital media company called Fish Eye Creative in New Castle. My question is, so I have no interest in being the business
owner or the entrepreneur. I want to be the best number two. – I love that. – [Samara] And I would like to know what you would say to your number two, what’s the best way to
add to the productivity and the value of the company and to assist the number one? – By reverse engineering the
number one’s shortcomings. – [Samara] Sorry? – By reverse engineering the number one’s shortcomings. – [Samara] Okay. – The best thing a number two can do is close the gaps of a number one. – [Samara] Cool. – Are you a good match to your number one? – [Samara] Yes. – Well then that’s a good starting point. – [Samara] Awesome. Thank you. – To me, it’s about complementary
skills at that level and so it’s just, a lot of times, number two’s struggle because they want to do or they’re equally have the same talents as the number one and that’s where friction comes from. I think it’s a game of
complementary skills. And so the relationships that I’ve seen and the ones that have worked for me is when the number two is filling in the blanks of the number one and allowing the number one to do her or his magic. – Thank you. – You’re welcome.
– I really appreciate you validating that it’s okay not to be the entrepreneur as well. I appreciate that. – Yeah. My great fear is that as
entrepreneurship has gotten popular obviously that’s been
directly a benefit to me but I have no interest in anybody aspiring to
be one when they’re not in the same way that I take a lot of issue with people thinking
that going to university is the way to go. We have to change the conversation and make this about
happiness and self awareness, not fucking money. – [Samara] Yeah, thank you. – [Ami] Hi Gary. It’s Ami Mishel from Sydney. – How are you? – [Ami] Fantastic, thank you. How are you? – Really, really good. – [Ami] I’ve got a hashtag
question for you, Gary. We develop residential property in a regional town called
Oberon, New South Wales. – Okay. – [Ami] And if the hashtag
oberonnewsouthwales isn’t popular yet, what do you do to grow a hashtag that people wouldn’t search for it unless they knew about it? – Why would you want it to be popular? – [Ami] Well I’d want people
to see a small regional town of 3,600 people getting $200 million into it as popular despite it’s size. – But why would you do that in the form of making a hashtag popular? – [Ami] Well, I’m more into
people finding the town and organically looking at why they should invest money
in my project in that town. – Well you should do that
by putting out content to build awareness. Because a hashtag is not
gonna do that for you. – [Ami] So content specific for the town or content of developments or why you should invest in general? – Yes. – [Ami] General? – Both. A hashtag is a tactic that isn’t ownable. I can put out a post right now of why people should invest in soccer and proper football cards and put that hashtag in my post. Hashtags are not ownable. And they’re not the discovery tool that you assume they are. You should run creative in the form of videos and
probably white papers and decks and then you should target them against development investors. – [Ami] So target the white papers with the content and then– – And target the people, if you’re looking for investors, you may want to go into Instagram and go against funds that
invest in developments, not put all your energy in trying to get a hashtag popular on Instagram and Twitter
that will lead to nothing. – [Ami] Wonderful, thank you. – You’re welcome. Strategy, mother fuckers. Yes sir. – [Demi] Hi Gary, I’m Demi. – Nice to meet you. – [Demi] I’m just recently
started my own podcast. – Good. – [Demi] My question’s geared towards something that I’ve heard you say about quantity unlocking quality. Was there like a moment in time from when you started doing
your videos with Wine Library, was there a moment in
time where it just clicked or did you navigate
through becoming better speaking on camera or
speaking to an audience? – I think I had that natural ability. If you look at the first 60 episodes of Wine Library TV in 2006, I was more reserved, even maybe the demeanor
I’m having tonight. That was predicated on me worrying that a lot of the people that were spending
$100,000 with me in wine as a 28 year old would be scared off by my ridiculousness. But the gift of gab and having charisma
and being a storyteller and having a comfort with people was just naturally in me. But there’s a lot of people who are not as over the top as me that are massively successful because they’re their authentic self. And you don’t need to be a showman to have a top podcast. Tim Ferriss has an incredible podcast. He’s not over-the-top. So what you need to do is lean into your DNA, not try to have a moment where you click and become a
different version of yourself. – [Demi] I was also just thinking in terms of my self development or yours would you review your videos
and what you were doing? – No. I’ve never watched a piece of my content. – [Demi] That’s what I do. – Yeah, I have no interest, I fucking did it. – [Demi] Okay, good. – I know what’s in it. – [Demi] Good, that’s how I feel. Thanks man. – All right, brother. Hey. – [David] Hey Gary. – How are you? – [David] Hey, good thanks, how are you? – Super. – [David] Awesome. My name is David. I’m a banker. I know what you mentioned that you don’t really give a shit what people think of you but what do you tell
people that you care about when they tell you to maybe chill out or calm down or take it easy. How do you deal with that? ‘Cause you actually care about them. – I tell them that I love that and I appreciate where they’re coming from but I have no interest in telling them how to live their lives so I’d appreciate if they told me not how to live mine. – [David] Awesome, awesome. Thank you. – You got it. – [Chris] Hey Gary. My name’s Chris. Welcome to Sydney. – Thank you my friend.
– And I want to say thank you for your work. – Thank you, bro. – [Chris] I thought I would
bring some value to the room. For smaller business owners, how do they make content at scale with limited budget? Because I work in the creative space but we hire T1 type companies and stuff. But I just want you to elaborate
for smaller business owners how do they keep up to such a demanding social media space, Facebook, Instagram and the like? – By auditing all the dumb shit that they and their employees do all day and turn that into making content. – [Chris] Thank you. – You’re welcome. I mean listen, I get those emails all the time, and I’m like, some store
emailed me the other day and I went back and forth with her and I said, do you have cashiers? She said yeah. I go, how many are on
during a normal shift? She said, two. I said, are they busy? She said, of course not. I’m like, so let them make content. The amount of time that you actually are wasting
in a day on dumb shit, including myself, all of us, is extraordinary. Anybody who tells me, Gary, I just watched
your keynote on YouTube. How do I find time to
make all that content? I reply with, don’t watch an
hour of my fucking keynote. Hey. – [Mary Jane] Hey Gary. Thank you so much for adding so much value to us in Sydney today and for coming down under. – Thank you for saying that. – [Mary Jane] I’m Mary Jane. My company’s Paper Phoenix and I own a marketing and
public relations agency. – Makes sense. – [Mary Jane] My question
is around authenticity. Now being someone who controls another dozen people’s
social media accounts. – Humans? – [Mary Jane] Yes, absolutely, all humans.
– That’s already a bad starting point to authenticity. – [Mary Jane] There you go. So that’s my question is all these apps have come out now with automatically replying
for your social media accounts or even liking and you don’t even know
what they’re liking. Do you think it’s a great idea to invest or keep the
authenticity really real no matter how long it takes me to be authentic for my clients? – You’re not authentic if you’re speaking on behalf of somebody who’s not you. – [Mary Jane] Yeah. – You’re just the human version of those fucking piece of shit products. – [Mary Jane] Wish I had
asked another question. (laughing) Thank you. – I mean think about it right, you’re putting judgment on a machine that is liking or doing all these hacks that a lot of people love to do and they don’t realize
that at the end of the day that’s gonna fuck them because it just kills the soul. – [Mary Jane] Agreed. – But meanwhile, you’re writing on behalf of another human being. – [Mary Jane] Correct. But that’s when you try
to get into their business and understand their business and not happening either. All right, just change my job. – You could do whatever you want. I think it’s way worse for
them than it is for you. I laugh when people don’t think it’s me when I reply to them. The main reason I get
to stand on this stage is ’cause it was always me. Authenticity is only achievable when it’s actually authentic. – [Mary Jane] Wonderful,
thank you so much. – You got it. (audience applause) – [Female] Hey Gary. – Hi. – [Female] So I have a
question about investing ’cause I was just thinking
about starting to invest but I would like it to be something that I’m actually interested in. – Smart. – [Female] Have you looked
into vegan companies? – Vegan? – [Female] Yes. Because I know a lot of
people say it’s a trend but I think in 10, 20 years
it’s not just a trend anymore. – No, it’s not a trend. It’s in perpetuity. – [Female] Yeah. So do you reckon it’s a good idea starting to invest in
like let’s say Beyond Meat or whatever type of company it is? – Yeah. The problem is, there’s a lot of people
that think how you think. So there’s yes, I think they’ll be vegan-based companies that are successful in the next 20 years. I also think that 98% of them will fail. But I do like the idea of investing in places that you know
or are passionate about. – Okay, awesome, thank you.
– I do like that. You’re welcome. I do like where you’re going with that. I just want to make sure that you realize because it’s a macro trend, they’ll be a lot of losing. Not everybody gets to win, just like a lot of people
have lost in social media but the macro trend was right. Got it? – [Female] Yes, awesome, thank you. – Okay cool. Hey. – [Elizabeth] Hi Gary. My name’s Elizabeth Ann Walker. Thank you for coming. – Thank you. – [Elizabeth] I love your heart. – Thank you. I love your scarf. – [Elizabeth] Thank you. I help people realize and actualize their dreams. And in 2008, I got on social media for the first time because this weird guy
from New York told me to. I’ve built a business, at that time, it saved my
life, literally, it did. It was the only way I could
communicate with people because I’d walked away
from someone who’d hurt me that should’ve loved me. – I understand. – [Elizabeth] Nine days ago, you told us, well you
told me, to get on TikTok. The first video I did is
now up to 63,000 views. So thank you. How do I make that happen
for the other videos because they’re sitting
between 200 and 1,000? So I want to know what’s the strategy? The first video was hey, is there anyone from Australia on this app because I can’t see any Australians here? It’s gone wild. What do I need to do to actualize this platform? Because I freaking love it. – I think you just need to keep making. – [Elizabeth] Great. – Think about it–
– So just volume? – It’s just volume. You got to try things. The biggest struggle
this collective room has is they don’t break out of their box ’cause they’re worried about judgment or they’re worried about
short term success. When you didn’t know any better, you made the best video you’ve made. You understand?
– Yep, yep. My kids were like, no,
you can’t be on TikTok. – Of course. Every time I do this, I get a huge influx of kids saying, you fucker, this was my place. And I’m like sorry,
marketers ruin everything. So just keep trying shit. – [Elizabeth] Awesome, thank you. – You got it. – [Elizabeth] Thank you. – Thanks for the kind words. Hey. – [Ben] G’day Jerry, Gary, my name’s Ben. – Hey Ben.
– You guys are putting me off. My question is how do you get the most out of your team from day to day to week to week? Yeah, how do you put
a fire under their ass and get the most out of them? – By realizing that I work for them, not the other way around. I think most people suck at being bosses because they think that their
employees owe them something for what they pay them for. And I think of it the other way around which is I pay them and I owe it to them to put them in a position to succeed. So I spend all my time listening and understanding whether it’s positive word reinforcement, finances, work/life balance, title, or whatever it might be that actually makes them go. Most people have a one size fits all. Most people try to make
their employees act like them and it’s the biggest mistake of all time. People would be stunned if
they came to VaynerMedia of how few people are
in the office at six PM from somebody that hustles. I don’t hold my employees
accountable to my framework. I’m in the business of listening to them on an individual basis to figure out how to get
them motivated and happy. – [Ben] Yeah, I love that. Do you mind if I get one more quick one? If you say do events or you maybe take on a new client or whatever it may be, how do you get them excited and see the passion and the vision that you want to instill within this event or the client or something, a new project? – At the employee level
or at the client level? – [Ben] Yeah. So I take on clients and I look after different media projects. If I take on someone and I see this grand vision but say it’s in flooring products and generally we work with florists, how do I really start
installing that vision and try to portray something long term? – To the client? – [Ben] No sorry, I’ve sold the client. To my staff, who are managing the account, who are creating the content, who are looking at my vision? – By firing the ones that don’t. – [Ben] Okay. – Do you understand? – [Ben] Yeah, elimination. – 100%. People are confused, hiring is guessing, firing is knowing. – [Ben] Cheers, thank you. – Cheers to that shit. Yo. – [Male] Yo. I’m just gonna read this ’cause I’m nervous and I’ll fuck it up otherwise.
– No worries, mate. Don’t worry, go ahead. – [Male] A few years ago, I was going through a
really rough time in my life and I was trying a whole lot of things and I was getting a whole
lot of shit from friends, like my closest friends. – Yes. – [Male] They’re not my friends anymore. – Good. – [Male] At that time, all of that was happening was in 2016, was at the time when I heart about you and started learning off your content. One of the things I decided to try and am now continuing and pushing hard is my lifelong passion of music. And so I wrote a song
called Winning This Game which actually features a recording of one of your quotes and it has you in it because it’s so relevant and helped me so much. – Thank you. – [Male] It sounded a bit like find new friends, I’m being dead serious about this, you are whatever of your
five closest friends, that shit, put it in a fucking bank. So the question I have is actually to ask your permission to have it featured on my song. – Done. – [Male] And if I can give
you this piece of paper to remind you to listen to it and as I put my heart and soul into it and I know you will love it and thank you so much for
being so inspirational. – The permission’s granted. Don’t give me the paper
’cause I’ll lose it. But if you email me and in the title say, I’m the dude that came to the mic and told you about this, like put it all in the title and put the link in the body and I’ll listen to it. – [Male] Okay cool. – Awesome mate, thank you. Let me get five more. You can extend it a little bit. Hey. – [Christine] Hey Gary. Christine from Peanut Butter Bar. I’ve been stalking you
for the last two weeks. – How are you? – [Christine] How are you? I hope our video made you smile somehow. – Yes. – [Christine] My question to you is regarding rebranding. So we are the world’s first
peanut butter dessert bar and two years in we’ve now realized we have to change direction and our brand ID. My question is regarding
repoire and credibility. What happens to all our customers and all the hype that we’ve created over the last two years and how do we kind of continue
with that credibility? – You make the campaign very predicated on the name change. Like you make it a fun positive event and so what you need to, when you completely rebrand, what are you gonna rebrand to? – [Christine] Well, the
name will stay the same but the ID will change. So we’re currently very niche and now we’re going into more of a mass kind of approach. – [Christine] So when
we’re moving from fitness to sort of peanut butter obsession. – Help me a little more ’cause I want to give
you the right answer. You’ve been doing what? – [Christine] We’ve been
focused on the fitness market. So sort of high protein desserts, dumb bells and muscles and now we’re sort of dropping that and going into peanut
butter addict universe. – And so what are you worried about? – [Christine] Well,
we’re changing the logo, we’re changing the ID, sort of the communication, and we’re just worried
about the credibility. So we’ve taken people on
a journey for two years and now we’re kind of pivoting to another communication. – And you’d like to keep
them is what you’re saying? – [Christine] We want to keep the ones that we’ve created up until now and we don’t want to sort of lose the faith and the relationship we’ve built with these existing customers. – But when you change your tone, that’s inevitably gonna happen with a percentage of them. – [Christine] So just continue on and sort of try and create a new universe around the brand? – That’s the decision you’ve already made. – [Christine] Fair enough. – Do you understand though? – [Christine] No, I understand. I’m just worried about credibility– – But you’ve made that decision. – [Christine] Fair enough. I get it, I get it. – Good. Once you’ve made that decision and you’ve done it, it sounds like, in my opinion, probably good reasons, you can’t have your cake and eat it too. You’re trying to go to a broader market and you’re gonna lose a percentage of your niche market when you make that transition. – [Christine] We’re just
trying to be greedy I guess sort of–
– Greed fucking sucks. – Thank you so much.
– What you’re being is ideological and
hopeful, and that’s fine. But if you spent every second that you just asked me that question about how to make sure the new audience grows so fast that you never feel that you lost any percentage
of your old audience, you’d be in a much better place. – [Christine] Fair enough. – You see where I’m going? – [Christine] Yeah. – That’s what you have to do. Once you’ve made that decision, you need to put all your
eggs in that basket, not be hopeful of what will happen. And that’s where a lot
of people get caught. They can’t deal with
the one step backwards for the two steps forward. And what I’m trying to do is get you into a mindset of being obsessed with
three steps forward, so you don’t even feel
the one step backwards. – [Christine] Awesome, thank you. I really appreciate it. Thank you. – Yeah, you got it. Hello. – [Sean] Hey Gary, how are you? I’m Sean. – Sean, how are you? – [Sean] Good, thank you. Just to give you context about me, I’m a sub teacher. That’s important ’cause
I gave up a day of work to be here today. – That’s good, good decision. – [Sean] You inspired me to make my own podcast
with a friend of mine. We target 16 to 30 year olds. We talk conspiracies,
trends, current affairs, try and add some comedic value to it. We do my own version of Trash Talk and show the kids and adults that we can make extra income and I update the listeners on my wins and my losses along the way. – I like that. – [Sean] But also I want
to talk sports education and give advice where I
have qualification to do so. So my question is should I put all the topics under the same umbrella or should I branch out
and create other channels and other brands? – No. – [Sean] Would it be optimal to keep everyone under the same umbrella so they are the same listeners? – Yes. – [Sean] Okay cool, thank you very much. – Good, thank you. I think in a world that we’re in now, the uniqueness of your hodge podge and potpourri of subject matters is your strength, not your weakness and if you created four
brands, you’d sink. – [Nick] Hey Gary. I’m Nick. So right now I’m 16 and in high school and I want to be an entrepreneur, just like yous and all that. So what advice would you give me? Do you reckon like
completely disregard school and focus all on entrepreneurship? – Yes. – [Nick] Yep, like personal brand? – Yes. I would, if you think
you’re an entrepreneur, you need to find out, and I don’t think 16’s
too young to know this, you need to really ask yourself if you’re trying to force
yourself to be an entrepreneur ’cause it’s cool or if it’s who you actually are. Wanting to be one, I want to be a fucking
quarterback of the New York Jets. Wanting something versus
being capable of it are two very different things. If you truly are an entrepreneur, yes, I think you can punt school. If you’re doing it ’cause
it’s the thing now, then you’re gonna be vulnerable. – [Nick] Yeah, I’m just doing it to like get ahead, get out of the rat race. – That’s an ideology. Rat race of what? – [Nick] Life. – Like bullshit school that makes you do nothing. That’s not a rat race, that’s a fucking vacation, bro. – [Nick] Yeah, get out
as early as possible before going to uni and all that. – But I just want to make sure that you’re not being
ideological about it. And it’s like, I just want to make sure, lot of kids are like,
yo, I’m gonna do this. I’m like, cool, are you
good at selling stuff? Do you have a good idea? Are you willing to put in the work ethic? A lot of kids that suck at school look at entrepreneurship as the vacation. Entrepreneurship is way
fucking harder than school. – [Nick] Yeah. – Are you good at selling shit? – [Nick] Yeah. Right now, I have like Instagram account. I have like 80,000 followers. I upload like music– – Do you make money, bro? – [Nick] Yeah. – How much? – [Nick] So I was earning about 4,000 the past three months just from like shout-outs– – That’s a good start. Yeah, quit school. – [Nick] Thanks. – You got it. – [Male] G’day. – G’day. – [Male] My question is in a world where business is about giving, what is the right motivation for attempting to make profit as opposed to just being a charity? – Because you want to. There’s nothing wrong with making profit. In the same way that there’s nothing wrong with being fully in a charity mindset. The motivation is you chose to for whatever reason. You know what I mean? – [Male] Yeah. – I think this is something that some people struggle with. It’s funny, when I wrote Jab, Jab, Jab, Right Hook, I thought I was writing it for people that were just always spamming and I needed to show
them how to bring value so that they could close their sale. What I realized after writing it was it was really written for people that always give value and it gave them permission
to ask for a sale. There’s nothing wrong with generating profit because at the end of the day, if you choose that that’s
what you want to do, then that’s more than okay. I think doing good is a competitive advantage for businesses. – [Male] Okay. Thank you very much. – You’re welcome. We’re gonna do a couple more. I’m sorry. I’ve been over time for awhile now. Go ahead. – [Argen] Hey Gary. My name’s Argen from Investicate, a buyer’s agency for residential
and commercial investors. I just wanted to say a
massive, massive thank you because you have enabled me to just focus so hard
on reinvesting in myself and in business. I haven’t taken a dollar for myself for like the last year. And it’s just been phenomenal. But where the business is now is I really want to scale out with different solutions of
technology and education. But at the same time, I have my core business of buyer’s agency. A part of me goes do you put them under different brands and try and connect them but then a part of me goes, no, you’re building this community and you can help them in so many ways. How do you sort of make
these types of decisions so you don’t feel like you’re cramming
your audience too much when at the same time
you could separate it? – You pick a decision, ’cause both could work, and you live with it. – [Argen] Cool. – I think so. – [Argen] Do you feel that sometimes you can create a brand disconnect from putting too many things or in your experience of scaling and adding services and products– – Not if you’re able to execute. When Apple decided to make a phone and not just an iPod, that worked, because it was good. – [Argen] Yeah, no, fair call. – The whole game for everybody, for all of us, is execution. You can do anything if you do it well. – [Argen] Thank you so much man. – Everybody told me to
stay in the wine business and I would never be
successful in advertising. That seemed like far
fetched and disconnected. I just thought I could do it well. And so the answer is
yes if you can execute. Last one. – [Male] Cool. Hey Gary, I teach people how to sing and I absolutely love it. And I’m gradually growing it but I’m not making enough to take care of my mom
who’s got a disability. So my question is from your experience is this just a game of patience? – Maybe. And what I mean by that is what I would really audit is every other minute besides you teaching people to sing and you having to do
another job in addition to help a mother who’s disabled. You know what I mean? – [Male] Yeah. – Maybe you’ll click
and get the right client who gets you another 30 clients and all of a sudden, you’re right there. The other option you have is to audit every other hour that you have that isn’t in the full time job and the side hustle of singing that may allow you to do
more of the singing stuff. Do you see what I mean? – [Male] Yeah. – Usually, the thing, when people have to do two things that they have to focus on is auditing their leisure so that they can pour more time into their side hustle so that the side hustle can actually grow while they’re keeping something that makes the practicality of their short term needs viable. – [Male] Cool, thank you so much. – In the way that those questions went, I think half the time it’s affirmation. I think the other half to the time is my lack of education and my lack of paying attention to other voices has created an extremely simple framework where the answer’s simple and they weren’t looking for affirmation, they just had so many
contradictory thoughts that getting the simplicity of the answer just created clarity. I think the far majority
of people overthink shit. And so it’s either affirmation or it’s simplicity. – [Male] Excellent. I set you up tonight as if you were gonna be a, like a bat out of hell. – I heard. – [Male] How often are you in this really connected peaceful power? – Like one in every like 20
to 30 talks this comes out and I’m always interested in it. It’s not predicated on being tired. I always think when I
do this, do they think, it’s predicated on I’m in mid thought. A lot of times when it happens, I can feel myself in a zone where I’m just so quiet and it doesn’t, I also am very thoughtful. What I mean by that is this is now the third time I’m at Sydney in less than two and a half years. And so I’m always thoughtful of most of this room, whether they’ve seen it
physically here or online, have gotten the energy thing. I thought tonight, I think of myself as
somebody who’s trying to find different angles to connect and I think this tone with
this information tonight for a lot of people might
be, not disappointing, but sometimes when you go
see your favorite band, you want to hear the hits. And other times, you want
to hear something else. And for me, I’m desperate
to get people to win. And if I can throw this off
speed pitch or curve ball and because I did, this was the time something
penetrated their mind because the beat of the
cadence of what I normally do has become mundane and they’re used to it, I’m always trying to do things that bring value and intuitively tonight here, I felt this was the right tone and tenor and that’s what I went with. (audience cheering) Sydney, thank you so much. I love you guys. – [Male] Gary Vaynerchuk. (audience applause)

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About the Author: Oren Garnes

100 Comments

  1. Clicked so hard for the thumbnail!!! I know a lot of rich and succesful people who would get offended by it but with Gary he’s so for it 🤣🤣🤣🤣🤣.

  2. Hello GaryVee, Thank you for sharing your knowledge, your gift of story, and the value you delivered here yesterday in Sidney. I need to work on my value content. Great insights. Do you train your theta brain to access your creative abilities?

  3. When are you coming to South Africa!!! People here respect, love and follow you. We are hungry to learn and Grow!!!

  4. This video was great. I like the Q and A. That was great informative and educational. Appreciate you all

  5. Im on vacation, I dont have my kid 24/7 for once, and i have absolute free time right now! IM ABOUT TO FUCKIN CRUSH IT!!!

  6. The gift that keeps on gifting MR V. I love how you just go backwards no matter how far your in Front. Reason being you met people where they are at. You take in then you dish out with the knowing what they need to hear regardless of what they think 🤔 they want! True gift of listening and interpreting. Like you have a Roller Dex in your head that filters. Never-mind hearing the hits let’s do the real!

    I posted this into our community of members at the academy I work with for affiliate and product training online business building and it has shifted peoples perspectives when they struggle with making it all about the money.

    Appreciate you.

  7. 5:03 "Lunchpail and hardhat" What an excellent metaphor! You really have to do this to build a business. It's not going to be successful if you don't get your hands dirty and work your butt off first. Thanks Gary…you are inspirational af

  8. Gary is right ya'll. I'm winning more and more each day and it feels fucking awesome.
    Go slow, make it about them, document vs create, side hustle every free moment if you truly want to make it. Rise, repeat, win.

  9. Gary, you should film a video of you firing the person who has been in charge of your thumbnails for the past week 🙏

  10. I dont think that Gary has noticed, that since he is always go go go go go , never slowing down that he doesnt get in the zone like he did this talk. I think the reason we got soo much rich information compaired to the rest of his videos is because he had time to think deeply about what he was saying instead of just saying whatever comes to mind. I have been following him for years, but only when he is forced in a situation where he needs to talk for long periods of time that the TRUE gary comes out. Hope to see more of this gary. Thank you in the ZONE gary.

  11. Garyvee is the man ! I've followed his advice and jumped out of my comfort zone and he inspired me to creat my YouTube channel I already dropped the first vid if I can get some support I'd appreciate it 😊

  12. Everyone wants to be rich the formula is easy but to apply the formula only the rich know it and they apply it everyday. I know this formula and I will reveal it to the whole world very soon.

  13. garyvee is awesome love whatn garyvee is doing he is da man starting my journey thank you help me gain subs please

  14. Thank you Gary for being an inspiration to me,,, I wish people start subscribing my channel as your channel

  15. Thanks you so much Gary VEEEEEE you’re the best because of you’re amazing advice I started my own podcast on YouTube ❤️💜💖

  16. That last part about simplicity and tone…and the delivery/presentation of a message is very good. Everyone learns differently and it's hard to know how to communicate in multiple ways in order to reach everyone. Not only to get people to hear and understand, but to act. Setting the pace or tone is key for getting people to follow you. An adult has to walk slower with a child, in order to teach them how to walk. If you go to fast, the child falls behind and gives up. I think that happens a lot with Gary's audience….and the audience of most leaders. Which is why most people hate their jobs. Initially they get amped up to do something great, but they have no where to go, so they give up. I wonder what version of Gary would give his message the most impact and create the most results over the long term. Whatever the case, he seems to be one of the few leaders who is aware of this issue and is modulating his message in order to address it. Hence the continual tweaking of his personal brand, including the new focus on happiness.

  17. I want to devote my life working against the global warming and working for the environment. The need for a change is too urgent and I have no idea what to do. Can you help me out ? Can you give me any advice or put me through someone you know that can help me ? Thank you.

    Guys, please like this comment so he can see it or please help me out

  18. "We are in the most selfish framework society that I have ever seen. Every single person is so focused on what they want from other people, yet they deploy no value in return to the other person for what they want."

    That hit.

  19. You inspire me to never give up your the reason i started my Channel ! If anyone can subscribe it would make my day !!!

  20. I remark you barely smile during your explanation Gary. It might be that cultural factors make me do that way much too often. So, thankful for being reminded on that among many other improvements. Merci

  21. Hi Gary! I have no time to come to any of your sessions – even when you're last time in Jakarta, Indonesia. So I thank you for sharing all of these videos on YT.
    Appreciated them greatly and tried to apply them in as many as I can to our initiatives.
    Cheers!

  22. I appreciate the viewpoints you share. There are no excuses. Appreciation and understanding perspective are the keys we follow and work to instill in our children. Thank you. My wife and I are building a business and a legacy.

  23. I'm in the process of hiring a marketing strategist for my start-up. This content will be the road map and standard to which they will follow, this is required watching. Can't put a dollar amount on this value; couldn't afford it. Thank you Gary!!

  24. Excellent!

    I have a Education Service program to get sales for, I will follow these and let you the results periodically. 
    If anyone out there also like to sell this product to compare with my progress, you are welcome… so I we get collaborator and sales too… I started my sales from here 😉

    Contact : [email protected] or https://api.whatsapp.com/send?phone=60164380656

  25. You said “we are the worst frameworked society I’ve ever seen” but we should be the only one you’ve ever seen. You an alien or time traveler ?

  26. Thank you for the no bull truth speak.
    It is absolutely refreshing to hear you break it all down to the base things.
    It reminds me of when I recognised that so many of us have never ever learnt how to actually just listen, not filtering or figuring out what to say next in the conversation, actually F'n paying attention!

    It appears to me upon reflection that it is your authenticity, not pandering, just speaking your truth uncomfortable or not is what hooks us to actually hear you. I think because this is what we truly crave as humans, this authentic person.
    The disconnect comes later when the rubber band of attention in a 24/7 feed has pulled us back into the mire of sameness again. Then we must exercise the muscle of focus and clarity. It appears that this is a constant message from the few talks I have heard from you.
    I would like to give you the message that we do appreciate the gift, regardless of why you do it. I know once the seed is there we just need to practice a few small focus skills to generate self awareness a little more.

    I had an experience many years ago of a simple exercise to break the mental rollercoaster, that helped with this thing of self awareness, that you speak of. A small notebook and pen with me at all times. Every time I "remembered" the fact I was attempting to be aware of myself, I wrote down the time. that is all. At the end of the day the results were surprising. How little I was actually conscious of how I was going about my life was a F'n revelation. Becoming aware that we are not yet aware is mind blowing. Key is, this can become a trigger of focus and clarity, yet so simple…..

    Again, Thank you for your authenticity and giving it.

  27. Could you section out 57:23 to 58:45 so I can share that part. Had to do with the boss/owner working for the employee. That is some of the best advice. Thanks in advance.

  28. It is an interesting thing to consider, Gary presents this in Australia, and 90% of the so-called 'digital agencies' in this country are following information and approaches there were outmoded 15 years ago. An obsession with vanity Metrics and quasi empirical strategy, and shallow communication styles and the digital divide holds most back in Australia-I think Gary was very, very good – different.

  29. "Noodles are delicious when you're trying to get to caviar" wow lol that ways amazing lol. Someone pls make that t-shirt asap! lol

  30. Gary I love you brother. Been following and trying to emulate what you teach where I can for years. But brother… Change your thumbnails… Please. It looks like your a squirrel with a jet Pack. This does do not line up to your message. It looks cheap.

  31. Good Man! Loved this! Don't know how or why i found this but I listened and it is very pertinent . Now you inspired me to get more involved in Social Media. Thank you so much
    .

  32. I have a Question for Garry. Should entrepreneurs from European countries make content in the language of their homeland or in English? I ask this because English targets a much broader audience, but the people who can relate the most to Vlogging are the ones who live in the same country because the content is more relevant to them.

  33. PLEASE ATTACK!!! THERE'S NO REASON TO BE PASSIVE ANYMORE IN YOUR COMMUNICATION. NOTHING MATTERS MORE THAN COMMUNICATING ON AN EVERYDAY BASIS ON THE INTERNET.

  34. This was great advice, you're the best Gary! I followed your marketing advice and started using AUthentic views com to boost my product videos and woah, my leads have nearly doubled. Thanks Gary!

  35. Doing good is competitive advantage for businesses and there is nothing wrong about it 👍 as long as it brings value ! I also liked the Q&A session , there is so much to learn and gain from it from various perspectives .

  36. This quote from 27:04 might be something to print out and put on your wall/memorize… maybe even send to your colleagues? Have fun. 🙂

    “The problem is, the framework most people have is "fast & me.” It's fast and “what do I get?” And it is obvious to me as I stand here tonight, that the unlock for the 90% in this room is “slow and them.” “Slow, and them” And that’s how I see the world.

    How has what happened to me happened? Cause every time I posted, every single day, I’m trying to think about ‘why would that bring you value.’ Why do a lot of people come to this even to see me? It’s because I’ve brought them value. It’s because something I’ve said or done gave them value. I am fascinated by how every single day I try to articulate in different forms (whether in cartoon form, in cursing form, in audio form, in picture form), how do I get people to understand how enormous the opportunity is and how amazing it is for us to be alive during this era.

    Please, use this tone. … It’s not gonna get easier. This is the easiest its ever been. The economy will go in the other direction. … I just am desperate for people to start understanding they need to attack… Please take my focused energy … in understanding that there is no reason to be passive anymore in your communication. NOTHING matters more than communicating on an everyday basis on the internet. Nothing. Nothing. There’s no system, there’s no funnel. Nothing matters more than bringing value to the end consumer in content on a daily basis as an awareness play to what you do for a living.

    Nothing.

    It’s called BUILDING BRAND, it takes a long time, but it will absolutely be the best thing that you possibly do.

    Thank you.”

  37. Your videos give me life. I’m building a business and it’s driving me towards my limits at times. I’m learning every day. When I feel like I’m running out of fuel your stuff always helps to give me back at least some perspective. Thank you. I appreciate you and your team who are creating these videos. Your content is very valuable.

  38. This is a truly masterful talk. I have multiple responsibilities and two jobs. I'm also way WAY past youth!I'm self-employed which everyone knows takes more hours than a regular job. I really like what Gary said about watching what you do in your spare time. We always have moments where we can work on where we want to go.

  39. Dude, you nailed it around the 09:00 mark! I make sure I respond to EVERY comment from my fans and subs in all platforms! I consider my fans my family, and being in the genre of metal music, that’s extremely important! Gary, dude, keep it Metal! 🤘

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