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About the Author: Oren Garnes


  1. This is why I got Lasik. It was a one-time cost of $5000. The eyeglass companies were knocking me dead for years and I got sick of it.

  2. Everyone commenting some bs not realizing this video is from 2012 and half of what they say here is outdated and doesnt even matter anymore.

  3. So fashion makes them stupid expensive and let's be honest it can't be that hard to design glasses, people myself included are daft.

  4. Basically support companies like Warby Parker, which is a private owned company and runs a "buy one and donate one" for each of their glasses, yes, per glasses you buy, another one gets donated to those who need. And honestly probably the only one strongest competitor for a monopolizing company as Luxottica in the modern times.

  5. Her attitude is aggressive for absolutely no reason? Yes, Luxottica designs the frames for the brands but when most of your customers only want the brand to flash that they have money as opposed to knowing the deep history and meaning behind the designs, you'll adapt your business model to that. The analogy about shoe stores was intriguing as people are prepared to spend hundreds of dollars on shoes every few months but can't spend money on a pair of glasses every 2 years (average recommendation for an eye exam). Luxottica is a highly successful and ultra powerful company, yes but it is still your liberty and free will to spend $500 on a pair of glasses when there will still be a range in the $20-$100 bracket. You can either buy your sneakers from Target or from Gucci.. that is your own choice.

  6. My glasses say "Made In China" so I don't think Luxxottica made them LOL.
    This mobster price monopoly sure does give a lot of incentive to buy Chinese copies.
    I do own Bimini Bay glasses made for fisherman and those are Fantastico!

  7. I work in optics in the UK, yes the materials to make spectacles are relatively cheap, what you the consumer dont know is the cost of the machinery that makes those spectacles. Then stores have to pay for opticians, dispensing opticians, retail staff, laboratory staff, rent, electricity, ophthalmic equipment, maintenance etc, that runs into hundreds of thousands a year. That service cannot be provided by selling specs for £20.

  8. i just bought an oakley to replace one i jut lost and it's disappointing to know everything comes from the same company, same place.

  9. you should see me stacking 5 luxury label sunglasses for a total of $120 in China at the wholesale market just for fun

    I even got the guarantee and the club member card for the lv's, along with og boxes and branded shopping bags

    the lv's in particular cost 180 yuan which is some 20 dollars I think (lazy to check)

    they're identical, down to every last detail, I went and visited the websites of these companies (gentle monster, lv, dior, gucci) and zoomed in on each of the models for comparison

    they even feel sturdy

    so my advice is, if you want fancy eyewear, instead of paying $1000 for 2 pairs, pay $1000 for a two way ticket to china AND a lifetime supply of iconic eyewear for you and everyone you want to surprise haha

  10. I have had many expensive sunglasses in my life, but I always somehow one or another way loose them eventually…so I don't believe spending a lot for sunglasses.

  11. It's only gotten better, they recently merged with Essilor, and now are in with one of the largest lens manufacturers. Ahhh thank goodness for the wonderful independent brands out there like Etnia Barcelona and real hand crafted luxury frames that can still cost 400-600, but are worthy of the price in the build and finish quality.

  12. What Sage didn't mentonet is of course is call ** monopoly ** but Monopoly but with many different names which create allusion

  13. I worked for a eyeglass frame distributer in new york once. They were all purchased in bulk from china. On average my boss would pay about $5-$20 for a pair. Then sell it to the eyeglass store for $30-$80 a pair. Then they would sell it to you for $140-$400.

  14. I can accept paying $150 for Ray Bans. I cannot accept paying +$400 for a pair of designer (ie. Versace) sunglasses when the materials and detail is the same, but the logo is the only difference. Totally absurd. But the guy has power, and people have money.

  15. $300 for a pair of glasses, I should start buying my stuff there, we pay like $200 while the insurance pays for like $400-$600

  16. I never understood why people would want something with someones elses Name – and/or buy products that advertise for Free their product and Pay more to do so.. fking crazy, but each to their own

  17. I live in central america. Since our countries have their own private glass-making shops, we can afford prescription glasses for just $50 (like mine). But, most commonly, people buy the $200 rayban frames plus $30 prescription lenses. Is incredible how expensive are they on north america :O

  18. Luxottica is basically looting common man by making glasses very costly.

    Don't worry dude if Giant Nokia can fall you also will..

  19. I don't know I refuse to pay more then a few dollars for sunglasses as there's no difference and they get lost and broken in same amount of time. So why bother paying a lot for something that won't even last long

  20. The Luxottica chick definitely needs a new pair , Those frames look way to small and almost crooked on her ! What the fk ? And that hair style … Let me stop . lol

  21. So, in a nutshell, Luxwhateveraca used its marketplace monopoly to ruin Oakley and then buy them up. His demeanor reminds me of the villain in Demolition Man. "you're like an evil Mr. Rogers" -Wesley Snipes.

  22. What's with this Costa brand? I just heard of them a few years ago and I just wanted to know what the big deal is?

  23. If you want a decent pair of glasses at less than half the cost, try one of the online retailers like Zenni and others. You have to wait, but most are great and they'll give you your money back if it's wrong. You still save money even with no insurance. But most insurance will let you send in your receipt.

  24. And now they own Essilor who makes lenses. They own Transitions and they even own cheap online retailers like Eyebuydirect. The eye industry is a scam.

  25. for awhile I have been thinking how expensive sunglasses really are even thought I can afford them but it seem unreasonable but now it all makes sense with this giant monopoly!

  26. I remember when you could walk in the store with a $20.00 bill and walk out with three pair of premium glasses, nice cases, cleaning cloths and solution, and a bottle of anti-fog spray ! But NOW, there’s security cameras everywhere ! 😂

  27. 'How is Oakley supposed to get to the consumer if they cant get in to Sunglass Hut'.
    Enter the internet….oh wait…the internet has been around the way modern society knows it for the last 25+ years!!
    The internet solved this problem along time ago.
    But people are stupid.


  28. I tried to use my 1.5 year old frames. I was told by the store that they will not put lenses in a frame that had been used more than a year.

  29. This is why I buy from JINS, they make their frames and lenses. And they are in an affordable price ranges. And honestly they are much nicer and fit the aesthetic I have. I get my PD, and prescription done at Kaiser, my health insurance and then go online to get my frames and lenses.

  30. I got a military discount for Oakleys at half the cost and also you can get Oakleys for half the cost at Cosco

  31. this is monopoly by luxottica! good thing and hoping that randolph engineering will continue to compete against this company!

  32. Damn this is crazy. I’m gonna buy some William painters. At least their titanium and the lens don’t scratch. I’ve been thinking of buying some for the past weeks. After seeing this… eye 👁 opening!!

  33. this dumb report missed the entire point of why glasses are so expensive these days, doesn't matter that it's 6 years old as of me typing this… frames are actually relatively cheap today and are certainly cheaper [when compared to today's average salary] than in 80s and 90s… it's the friggin' lenses that are outrageously expensive at present and have been so for the past 15-20 years, unless one gets cheap reading lenses [positive diopter]… most decent and good quality frames cost under $150 currently and one can still get designer name frames for under $100… but a set of decent negative diopter [for myopia or nearsightedness] lenses will cost at least twice that, the average pair of rx glasses around ny/nj area with under $150 frames – if one wants transition-type lenses [auto tinting when exposed to light], polycarbonate material and some type of an anti-reflective [and/or anti-scratch] coating – will run $400 on the very low end, $600 can easily be surpassed with a couple of additional options [e.g. thin lenses, progressive, etc] or even without such depending on the rx glasses chain/vendor… that's for an average pair of glasses with just decent set of nice frames, nothing fancy… i remember in the '80s that i'd pay about twice or thrice as much for a nicer set of frames [i'd pay around $120 on average for high quality designer frames, but one could buy very nice stetson, et al. frames for $60-80] than i would for the set of lenses for them [which would cost me between $40 and $60 including the eye test]… including the – then a novelty – progressively tinting lenses… what makes today's rx glasses so inevitably expensive is the fact that a couple of decades ago one could get a set of very low priced but decent looking frames and save huge on the entire set of glasses because the lenses were cheap and it's the lenses which matter most… today, it doesn't matter which frames one will opt for, even with the cheap $50 or so frames, the rx glasses will still cost a bunch because even the cheapest lenses are expensive so there is no way to budget low a purchase of new rx eyeglasses…. and that sucks, it's the lens vendors who are holding the eyeglass wearers hostage price-wise these days not some luxottica…. apparently this reporter doesn't look at her receipt for rx eyeglasses at all or maybe her lenses are so cheap and bad she's still as blind as a bat…she's an idiot missing the whole point of the rx eyeglasses price game – it's not the frames, it's the lenses that are ludicrously priced….

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