Social Media Marketing Tips And Tricks For Small Business Marketing

Social Media Marketing Tips And Tricks For Small Business Marketing


– As an entrepreneur you already know that you need to have a
social media strategy. And if you don’t, your competitors who do are going to win over
the clients and customers that should’ve gone to you, right? And the big problem with that is that we know that the competitors don’t have the same level
of service and integrity that you would. So let’s talk about how to plan
your social media strategy. (gentle music) Before you create any content we need to figure out two things, your message and who the audience is. Who do you actually wanna
reach with this message? Who are we talking to? Are we talking to broke people? Are we talking to people
who have businesses, who are part time business owners who have a hobby turned business? Do we wanna talk to men? Do we wanna talk to women? Do we wanna talk to housewives? Do we wanna talk to people who love cats? We wanna get actually very niche and specific on who we’re speaking to, and then that’s where
we dial in the message. Because if you cast a wide net, you might think that you’re
able to reach more people. But the fact is you get
drowned out in all the noise, because there are a lot
of people on the Internet making noise but not making an impact. And when you’re creating
your social media strategy, you want to make an impact and a profit, but you’re only able to make that profit if you start with who
you’re impacting first. Once you know who you’re talking to, then we know how to reach them, how to make that emotional
connect with them. How to elicit an emotional response and how to make an impact, which then potentially drives to profit. It can convert them
into becoming a customer or a client of what you have to offer. So first we wanna know
who we’re speaking to and how to adjust our message to exactly who we’re speaking to. So if we’re talking to
people who love cats or if we’re talking to
people who are struggling in their business, we wanna know what are
the products and services that they already like
that they already want. What are the problems that
are keeping them up at night and how can we craft our
content around what exactly resonates with them? Cause if someone came to me and they’re talking to me about how to change the oil in their
car, I’m like, I don’t care. That’s not content that gets me excited. But if someone talks to me
about building my audience and making an impact
and scaling my revenue, that is something that makes me excited. So you have to know who you’re speaking to so that you can make that impact, and speak to them
exactly where they’re at. So now we wanna plan out what exactly is the content strategy. What are the platforms we’re posting on? What exactly are we saying? How frequently are we creating content? How frequently are we posting and in what mediums are
we doing text-based posts? Are we writing blogs? Are we creating videos? And really you’re only gonna know this, what works best by testing, by putting out the
content, seeing what works. No, I’m not saying to always be doing that because we don’t wanna just have like a, throw the spaghetti on the wall and see what sticks strategy, or as some people call it spray and pray. We want to actually test the audience versus seeing what are they responding to, what do they like. And once you get that data, once you get that market feedback, that’s what you go all in on that content. So for me, I know that my
audience loves video content and even just seeing the trends online, we know that video is valued
highest on the algorithm and that most people are
consuming content with video. Then we wanna plan out your value ladder and your visibility ladder. And let me tell you what both of those, your value ladder is the levels of value that people can work with you. So let’s actually imagine
you have a staircase, and on each level is how people can work with you and give different access to you, and also different levels
of service and results, and also different price points. So from the bottom of the
ladder is your entry level, where people are paying
the least to work with you and the absolutely top of the value ladder where people are paying the most, and get the most access
and results from you. So basically let’s say, if you have an entry level
offer that’s like $20, maybe it’s a book. If you have a book to sell, it’s $20 and then someone could
potentially join your course, and your course could be 500
or a few thousand dollars that’s like your core offer. What most people come into to get the like mid tier access and services,
and results from you. And then you have a high ticket offer which could be several
thousands of dollars, where they get exclusive one on, maybe it’s not one-on-one, but exclusive access and being
able to get the most results working directly with you. So that’s what your value ladder is. That’s how you have to look
at your products and services. And this is where your visibility
ladder comes into place is because you have all
these products and services, and it’s not enough to
just create content and go, hey, I have this course, buy this, or hey, I have this book buy this. You need to also warm up your audience and we call that your cold,
warm and hot audience. So if we look at your value ladder and then align your
visibility ladder with it, you have to think of how
are you ascending people from your entry level to your high ticket, and what’s the content that you’re sending to your cold audience all
the way up to your hot, warm, as hottest traffic so that they know they can trust you, and that it makes selling 10
times easier and trust instant. So when we’re creating the content, we wanna look at, how do we wanna get visible and how do we warm up our audience? How do we give them content
that indoctrinates them and builds them into becoming
a true raving audience of who you are and what you do. That it gets them sharing
your message for you, doing the work for you to share what it is that you’re about, and promoting your products and services because they love and trust you so much. So again, as you’re building
out your value ladder and your visibility ladder, you wanna go back to what are the platforms
that I need to be on? What kind of content am I going to create? Am I gonna make Instagram posts, am I gonna make YouTube videos. And how do I get more
visible up the ladder and give people more value
that’s warming them up to the next offer that I have
to provide in my value ladder? And the way that we do
this that you might notice, and you can look at my
YouTube channel as an example and see it right in action, is I give value and then I say, click the link below
to get this free thing. And that’s typically to a
cold or a warm audience. Now once they’re on my email list, that’s where I can become more visible by giving them more exclusive content because they’re subscribed
to my email list. Not everyone gets the content and the value that I provide if they’re not on my email list. So that’s warming them
up to then potentially becoming an entry level customer, to becoming a core offer customer and then becoming a high ticket client. So look at the platform that
you’re currently succeeding on and focus your efforts there. You don’t have to be
amazing at all platforms. If you get most of your
clients on Instagram, focus on Instagram. If you get a lot of success on
Facebook, focus on Facebook, if you have a good variety, and if you have the capacity and the content abilities
to be able to focus on all of them, that’s great. But if you’re first starting out, focus on where you’re
seeing the most success and where you’re generating
the most leads from. Most importantly, look
at your demographic. Understand where they actually are. Do you have an audience of women, of middle aged women they are housewives? Maybe they’re gonna be spending
more time on Pinterest. If you’re trying to reach
middle age men who love golf, they’re not so much on Pinterest, but maybe they’re on Facebook, maybe they’re on YouTube. Again, it’s something that
you’re gonna be able to develop and test over time, as you’re putting your content out. The world of social media
content is changing. It’s not about reinventing the wheel, but leveraging the content
you have to work for you in many different ways. The best way to do this is to
plan your content in advance. You have months of it, repurpose it and make it
work for your business in a way that drives your sales, without putting time constraints into your already busy plate. And if you’re someone that needs support in creating a batch amount
of content in little time, I actually have a free masterclass in the link below called how to create 60 days of social media and video content in eight hours. It’s an absolutely free training. It’s a masterclass, no crazy sales pitch at the end. So click the link below, get that. And thanks so much for watching. If you like this video, hit
the thumbs up, comment below, and of course subscribe
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About the Author: Oren Garnes

5 Comments

  1. Good morning what’s up. Recently I’ve been watching a lot of your videos as much as I can I’m kind of busy myself. I know you probably experienced hitting obstacles somehow you turn into water you find a way through it. My old Funnel System messed up on me so I had to learn Kartra which I like. I’ve been pondering a book that I’m writing on my journey and give credit to those I have learned from. If it’s OK with you if I could put your name in there? It’s still in the process. Have a good day

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