News 3 This Morning Addition of distillery to New Glarus Brewing Company part of nationwide trend

News 3 This Morning Addition of distillery to New Glarus Brewing Company part of nationwide trend


You may know that craft breweries are a big trend here in Wisconsin and across the nation…but how about craft distilleries? 1 VO/MINI-DISCW1 55 IN AUGUST…THE WOLLERSHEIM WINERY…NEAR PRAIRIE DU SAC…ADDED A DISTILLERY INTO THE MIX. OFFERING PEOPLE A TASTE
OF THINGS LIKE BRANDY…GIN…ABSINTHE…AND WHISKEY…ALL MADE LOCALLY. 2 SOTW2 45 We’re really just focusing on what we like and we’re making it in a way that we enjoy and by inviting people here to our winery and distillery they can try all of our products and see why we do what we do. 2 VO/MINI-DISCW3 55 NOW…THE NEW GLARUS BREWING COMPANY WANTS TO ADD DISTILLED PRODUCTS TO ITS WELL-KNOWN LINEUP OF BEERS. 3 SOTW4 43 We thought it would be something fun and interesting to explore. 3 VO/MINI-DISCW5 55 LENARZ SAYS THE NUMBER OF CRAFT DISTILLERIES HAS EXPLODED OVER THE PAST FIVE YEARS… HE SAYS…IN PART…BECAUSE OF A DESIRE AMONG CONSUMERS TO GO LOCAL. 4 SOTW6 44 People want to see and participate in their beverage selection. 5 SOTW7 44 When you go into the liquor store and you buy a bottle of liquor you don’t really have a personal connection with that… 5 VO/MINI-DISCW8 53 AND CAREY SAYS…HE’S LOOKING FORWARD TO BRINGING NEW EXPERIENCES…TO NEW GLARUS. 6 SOTW9 45 It’s not that we want to be the next Jack Daniels, we just want to make something fun that adds value to our business that visitors will find interesting. 7 SOTW10 45 No word on when the New Glarus distillery is going to open up but as for Wollersheim they say things are going so well for their distillery they’re going to be launching three new brandies coming this fall. Reporting in the Town of Roxbury, Chris Gothner, WISC News 3.

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