NEW Niche Franchise Opportunity in the Non-Profit and Fundraising Sector

NEW Niche Franchise Opportunity in the Non-Profit and Fundraising Sector


It’s time for another episode of the
Franchise Business Radio show broadcasting live from the Pro Business
Channel studios in Atlanta sponsored by Franchise Intellect a full-service
franchise consulting and development firm. More info at FranchiseIntellect.com also made possible in part by Social Joey the social media experts
that provide a hyper-local presence for your franchise. More info add SocialJoey.com and now here’s your host Pam Curry hello this is Pamela Curry host of the
franchise business radio show a platform for bringing together franchise
professionals and resources to connect educate and collaborate to serve the
franchise community and franchise consumer we have a great little set up
here in the studio today and just want to say hello to our listeners as it
turns out our co-host and sponsor can Douglas with social Joey was not able to
join us today Rick where is he and why or somewhere wishes he wishes he was
there yeah he’s not feeling well we know the real deal we’re coming we’re having
a little flashback you and I can see the way it kicked off the original series
whatever yeah absolutely well we definitely want to give a shout out to
Ken let him know that he has me missed whether he’s on the beach or or at home
or in bed yeah I’m healing and that’s the whole social Joey crowd yeah
absolutely and although Kenneth’s not in the studio
he is gonna be here in spirit with us and he did give me some news and some
announcements to share in regards to what’s going on within the franchise
industry and definitely share that with our listeners at the end of the show
perfect look forward to that so let’s talk about who is in the studio I am
very excited obviously I have my producer and co-host for today’s show
rich Casanova right here hello Shaq and rich I am super excited about the show
and specifically our guests and let me tell you why we are actually doing a
spotlight show today with a unique emerging franchise opportunity in the
fun raising sector and that’s fun with a capital F UN right that’s absolutely
right and the name of the franchise is cg3 battery fundraising and our guest is
the founder and CEO Charles gross welcome Charles thank you for having me
absolutely we’re really excited to have you in the studio
and before we learn a little bit more about cg3
battery fundraising I just want to give my listeners a little bit of information
about you yeah Charles has a background and Eco econometrics econometrics and
did you just make that word up yeah yeah high tech yeah what can I do to sound I
may borrow that one yeah exactly sir Charles has a background in
econometrics and corporate law Charles served for over 25 years as the general
counsel and held various business executive roles for companies like
racetrack Barco Glock and w AI global yep he currently lives north of Atlanta
with his wife Sarah and two daughters would you like to give a shout out to
your wife and daughters hi obviously Charles is not all work he
does have fun and some of his hobbies include golf traveling and competitive
swimming and why we have Charles in the studio today is because Charles created
and founded cg3 battery fundraising with the goal and the intention of operating
a lean and efficient company while offering a unique product to the fun
raising market obviously in doing so cg3 has tapped into a lucrative niche market
while helping organizations raise much needed funds for great causes really
unique and and that’s why one of the many reasons I’m really excited about
having you in the studio how about those first things first yeah that’s a little
bit of history Charles who is cg3 okay so I retired four years ago was blessed
to be able to retire a little bit earlier than what most people do and did
all the obligatory traveling and and did the
first time since I was 14 years old that I was not working and then about two
years in decided I wanted to start my own business and I looked at purchasing
several different businesses and what I realized when I did that was that I was
going to buy everybody else’s problems one way or another you get through the
due diligence process and and and and it sort of creeped into my mind why don’t I
just start my own company and and that would give me the opportunity as well to
take the years of experience that I had both not just from the legal aspect but
also from the business aspect of what I’ve been able to learn and really run
it the way I wanted to run it absolutely so I remembered way back in my prior
life I had visited a factory that had a battery a component to it and I have a
very good friend in Fort Lauderdale by the name is Steve dois skin’ and and he
he he had also visited this factory for and we worked together in a prior
company and he is an expert at sourcing and he he he he and I talked about it
and he convinced me that was the perfect thing to do and has has mentored me a
little bit along the way and actually a lot along the way and and has really
gotten it you know helped me develop it to what it is today and it’s sort of a
weird track that we took actually be honest with you
we started off nice as a as a battery company selling retail accounts and
selling on the Internet how can pretty standard right yeah you know do you do
the Amazon you do the eBay and you find out that the different e-commerce and
you set your own website up and then then you you go hit accounts and you
find manufacturers reps that that no accounts and get into accounts and and
and like him and it was it was I enjoyed it I did sure one day and my wife was
actually playing tennis with her tennis partner okay and she she brought one of
our water resistant boxes it was of one of the very brand-new ones that we did
when we here I get it when we first when we
first did it when we first had it developed and she brought it in and put
with an assortment of batteries in it and just to show her tennis partner what
we were doing and she and the tennis partner loved it and Jerry said can we
use it for fundraising for a band booster
and high school band and Sarah came home and and brought the idea to me and I
thought about and I thought well I don’t know how that would really work it’s
sort of out of the box put it in the box or anything when in the box
it was definitely out of the box so I crunched the numbers a little bit and
thought about the concept of it and you know just a bike like most of your
listeners are we you know we have had our share of fundraising throughout the
years we’ve been exposed to the daughters coming home with with with all
the catalogs and with all the interesting products and useful products
and so the more I thought about it we did a little bit of research and the
more research that it did the better I liked it and so we ran that very first
fundraiser it was it was a success it really it really surprised us so so what
happened is we spent the next six months doing the market research finding out
sort of what is this whole fundraising world like did not in a million years
know that it was a 1.6 million dollar market hey I’m sorry billion-dollar huge
industry right yeah huge industry very fragmented very fragmentary localized
mmm and and so we learned a couple key things is in doing our research and
doing our a little test market is one it is a lot bigger and we thought it was
mm-hmm to it the people that have been doing it
for all these years have been doing it the same way with the same products so
the model is has not really changed and then three and probably the key point
that we really learned and this when I realized hey this is not just ok
something interesting to do as a side this is a business in and of it
the fundraising organizations out there are not only in desperate need of funds
a cash raising money budgets just if you’re a school if you’re a non-profit
if you are a church the budgets just they still don’t add up and there’s more
requirements and from for capital in and in less ways to get it problem but they
they they were in to a person that we talked to during our test run they were
they all were looking for something different they were all looking for
something new something that wasn’t popcorn candy cookie dough wrapping
paper coupon books all the usual sure so we we ran a test market out in the
Midwest we picked a couple states out there that we focused on didn’t put any
marketing into it didn’t put any real effort other than we had a third of our
Midwest sales reps time was spent going to some of these very local PTA shows
and we had a certain goal in mind of how many fundraisers we wanted to generate
for the spring in the fall and we more than doubled it that’s fabulous
I can almost see this crystallized in your mind I see the business forming
right you you start off kind of in a classic way right as a manufacturer of
batteries which I want to get into the the batteries themselves from the
quality of the product it it somehow you fall into this fundraising sector and
then all of a sudden it’s sparks fly and you go I get it there is a whole nother
untapped industry out here that’s a billion dollar industry highly
fragmented localized no real leader and you go oh wait a minute this is more
than an opportunity to give back this is the opportunity to build an actual
business oh yeah and so I totally see it crystallizing here well could we do this
let’s talk about the batteries obviously that’s weird
look what started was the manufacturing batteries tell us a little bit about the
product the quality of the product there are other batteries out there right so
and this transcended all of the fundraising piece this was the very
first core principle that when I decided to start the company that I absolutely
had to have regardless of the product it had to be not just a really really high
quality product but it had to be at a price point that that was not just
competitive but more than competitive and I know everybody in the business
world says that right right well well there was no way what I had in mind was
going to be successful without hitting both of those those targets spot-on so
spent with again with the help of Steve Moscone in the factory spent a good six
months probably closer to eight getting the quality of these batteries
manufactured right making sure that that not only are the materials used in these
batteries the absolute best that you can get but the manufacturing process is the
best that you can get and probably the most important piece of it is the
quality control or the QC procedure that we use so every one of these batteries
we test the raw materials that go into them so we make sure the metals are pure
we make sure that the electrolytes are pure we make sure that they meet all of
our specifications we monitor and we have people actually they are they’re
manufactured in a factory in China okay but we have our people actually at that
Factory that and they they make sure that the
process that are being used is absolutely spot-on what we require okay
and then before any battery gets on a boat or a plane to get here to the
United States to get into our US warehouse what we do is we benchmark
these batteries against the Energizer Duracell and rayovac okay so there’s two
key components that that comprises of one the the batteries themselves have to
perform as well or better than then the name we call them the name brands the
big I think he just called them yeah yeah
I think I called my he did they have to perform equal or better and our in ours
do and not just as a one test but I mean every single manufacturing run that we
do that’s how they that’s how they have to perform and just to setback for
saying we also have the way we test is we use an independent testing firm how
consumer product testing firm to do the test so we’ll pull off a random a random
number of the batteries off the line fly them over here they’ll test them
benchmark them against what you can get in the stores and then if if
everything’s good then they’re on their way right and just a be for our
listeners because I know we’re in the studio and you might be watching us on
YouTube to potentially but I when we talk about batteries we’re talking about
your classic right our double A’s we’ve got our triple A’s nine volt season we
got our nine volt for ya and our C’s and our DS excellent and and they’re all
coming in a custom branded water-resistant box yeah and the the
thing about the box just real quickly is that box is designed there’s there’s a
lot of love that went into this first of all you that box you can take in the
shower run run it and not a bit of water will
get into those bedrooms and that’s how that’s one of the ways we have a ten
year shelf life guarantee on our battery so we’ll guarantee those batteries
operate with ninety percent of their power at the end of ten years Wow as
long as you don’t use them okay right but the box is a box wait a minute
backup for say 90% of their power yeah up to ten years right Wow and that’s
that’s something other battery companies do but but we want because sometimes you
have some everybody has that junk drawer in the kitchen right those batteries
that are still kind of sealed in that cellophane from some widget you might
you know year or two ago and you go to use them and they’re just they’re empty
yeah oh well they’re either empty or what you’ll see is you get that like
white oh yeah corrosion look at that put that over my salad whatever yeah that’s
right that’s a good seasoning it’s awful what that is just just let you know is
those batteries the metal is seamed there’s an actual seam where it were the
two pieces of the metal connect and how you seem that battery is the gate change
it is very very important so the the actual process that you use for that’s
important well I think an interesting observation I made is that you have on
site at the actual factory your team doing QC we do yeah we do that’s pretty
impressive that was there is no other way to maintain the quality the levels
that we we have to have as our core portion of our business otherwise you
have to literally check every single battery manually sure you know one by
one so yeah it makes sense yeah we could you know we could do a master level
class on Episode two that’s battery talk radio yeah that’s another show yeah but
the other thing with the boss in and of itself not only does it protect the
batteries in and you’ll notice also with these batteries you’ll notice that the
batteries themselves in the box are self aimed right yeah that’s just another
level of protecting it from the elements but the thing with the box is well in
the design of it is that that box has very specific dimensions okay so if you
if you look at it the the the height of the box is small right that allows it to
fit in any drawer and not just your kitchen drawer and so your message we
all look at me when you enjoy the kitchen yeah that’s because we know yeah
we’ve been told box is designed to fit into boat cabinets it’s designed to fit
into tool boxes tackle boxes it’s designed to fit into backpacks it’s
designed to fit into our V V’s and take a very little space and so almost a side
benefit once they ever used the batteries and the box itself is kind of
a unique add-on or just icing on the cake well we would love that they
replace those batteries with our batteries inside that case exactly yeah
but the but the Box really is a product in and of itself it’s you know if you
really wanted to put fish and lures in there it’d work perfect yeah if you
wanted to put pencils and pens in there and work perfect and
and the other the last piece of the box puzzle is it gave us the ability to
brand the the boxes to whatever ke to whatever organization we wanted to so
you know and we do all of the branding in all of the assembly of the boxes in
Atlanta ok in our facilities north of Atlanta so and we have all the printing
capability there so literally if someone wants their box personally branded to
their school right they give us the logo we have we have people that do we’ll
just quickly do the colors do the design we can make that this label as I’ll show
the people out here this label here we can make that look like anything I mean
it is a blank canvas so it really gives it becomes a promotional item on top of
everything else yes personalized yeah and that’s another that for the fun in
the fundraiser world okay and and and what makes it a good franchise business
as well is is that gives you when you can personalize something for the
fundraiser world sells a heck of a lot better ok if you have a school’s name on
there it’s it’s a it’s it’s different than if you’re selling popcorn that has
someone else absolutely from the but we also have a whole
division that does promotional products so this water resistant box will take
like for instance and this will get off a little bit part of what we’re talking
about but it but we can brand that say you’re a realtor right and as a Realtor
you want to promote your real estate practice there’s really two ways you can
do this all right the first way is you can have that branded with your picture
your logo your contact information so every time somebody needs a battery they
open the bottle you see you right there’s all sorts of research out there
that says you know you see something five times seven times six times
whatever the number is it ingrained in your brain okay and I’ve got plenty of
coffee cups and pads and you can put your pins inside the box it will hold the call yeah but what
makes it different than those those pens and coffee cups is this is something
that when they open that box it’s something that they need it’s something
that they can utilize it’s something in and that has an that has an effect on on
the overall brand awareness the brand in this case being the realtor sure the
other sort of cool thing about it is we’ve got Realtors that what they do is
they they get 10 15 20 of these in at closing at the house okay if they sell
the house they’ve got the little they’ve got the assortment pack there because
everyone needs batteries when they move into the to the new house right all the
stuff and then and then they’ve got a little little Welcome card and they do
that on both sides of the equation yeah that makes sense well obviously I mean
once you start getting your when you start thinking about all the different
ways that you can use this assortment pack of batteries obviously quality
product custom branded product you also found the niche in the fundraising
sector and then you decided well like any good business founder and owner how
do I want to take my concept and grow it yeah and that’s a that’s a that is you
know all of this there’s no other I couldn’t tell you how from the
intersection to this intersection we got down the road the way we did it all just
happened right the one piece that I spent a lot of time when when we
realized early fall that our test market was not just meeting what our goals were
but but just killing our goals and ended hey you know what this is this is
something you’re on discipline that were on something here yeah and we’ve really
got something that that fundraising organizations and PTA moms and band
directors and nonprofits they’re really really gravitating towards it and
understand it and and really see it okay how do I expand that right now how do I
take that from okay we’re doing this great little test thing with my Midwest
sales guy into make this thing a business and get
national coverage and really start to roll it out so I looked at several
different things right I looked at hiring employees I looked at hiring reps
just the traditional manufacturers rep but here would be a fundraising rep okay
and then I realized and it was I was actually watching YouTube one evening
and there’s a gentleman by the name of Robert Edwards with franchise city yeah
saw one of his videos and the more I watched his video and we have a
relationship with Robert now and and I I think he he’s great he said I could talk
the whole show on the things that he’s done from a digital marketing standpoint
that’s really him that’s really propelled our company but from a
franchising perspective what he what what what those videos basically showed
me was I knew I wanted a sales guy mm-hmm our a business executive or or a
business guy that wanted his own business
right right almost like the almost like what I did like okay I’m sick of working
for people okay I’m I want to do it my way
well well that that he focused a lot on that on its video so called him up we
talked about it about what the franchise model would look like in CG threes world
right right how to structure it in a way and in and
he gave me some really really good feedback really good feedback in really
good direction and and basically decided decided in October said late September
early October of this year hey amo franchise this is it this is how we’re
gonna do it and by end of November we were starting to market franchises yeah
and and and that’s how I got introduced to right I mean Robert Edwards is a
colleague of mine who is a fellow franchise consultant we collaborate and
do things together and he brought cg3 to our group and well here we are now right
and I and what sort of ironic is is when he introduced you
to me and I found out that you were actually in Georgia well then my
interest got even more sparked and it really started resonating with me in
further for the listeners and viewers out there Pam’s awesome thank you shout
out to Pam’s I don’t know we need to shout out to her yeah high-five family so that’s in and that really gets us to
where we are so what we’ve been doing since we’ve rolled out the franchise
model is we’ve really been now focusing on okay how is a company are we going to
support our franchisees how what are we going and we’re constantly tweaking what
we’re doing and refined it we had a conversation the other day one of the
core principles of the company is flexibility yes if someone wants
something we’re gonna do it we’re gonna figure out a way to do it and we’re
going and we’re approaching the the fundraising market differently than most
companies are so we have a very robust digital digital marketing methods and
how we actually generate fundraisers and how we actually make those fun or can
you walk through that we’ll go ahead go ahead no I was just gonna say I do want
to dive into that a little bit I want to obviously cg3 battery fundraising is a
unique franchise opportunity in the fundraising sector that in itself makes
you unique but what else makes your franchise model and your business model
unique if someone was considering like you said you’re coming their own
business owner in a franchise so there’s lots of franchises in models in the sort
of the segments that we are at the investment segment that we are at that
that say they offer support to the franchisee okay we’re gonna we’re gonna
offer you leads we’re gonna do all of this kind of stuff we’re going to make
sure you have all of the support that you need we’ve really taken it to heart
and we’re taking it the next level so for instance we have
again in with with the help of robert edwards and pam by the way we have we we
have developed a lead generation digital marketing campaign where we generate
leads for the actual franchisee we also we also have your local regional and
national presence where we we show up at national trade shows we also an
interesting thing for this that i can announce today cuz we finished the right
we got a scoop here yes yeah so one of the things we do differently
and it ties in to the franchisees world but it also has a fundraiser piece of so
one of the things we do differently than other Frant the other fundraising
companies out there is we’ve actually developed several corporate
relationships or partnerships with providers that provide things to schools
okay we have a thermoplastics playground
company where we help promote them and we become really basically a finance arm
for that company for if a school doesn’t have them in this also the 3d printer
guys and we do we do several other different styles of companies but what
we what we basically are as we do a joint marketing type of proposal where
we market them they market us we become a finance arm for a school that can’t
afford for instance the the product that’s being offered okay or doesn’t
have the or they want it now but they can’t wait for the next year’s budget
right so we’ve been talking with the company that the brand name of what they
provide is shock box okay what it is is it’s concussion sensors okay something
is very hot topic right now and not just you know you gravitate towards football
sure right but you’ve got lacrosse you’ve got field hockey
you’ve got regular hockey any time where even believe it or not contact
cheerleading right yeah you wouldn’t think cheerleaders get concussions but
they do because they get dropped on unfortunately doing all those flips well
i was on the checkers and chess team i don’t know if that
depends on town but so we we’ve been working with and and we’ve we’ve entered
into a sort of a joint marketing and joint collaborative collaborative
relationship with shock box shock bugs where they’re they’re going we’re gonna
they’re gonna use us as their fundraising arms so they can actually
get into access into more schools into more local Pop Warner league those
awesome things in the price points all match up really really well what you can
raise with the fundraiser versus what you can raise with a what’s the cost of
the product is and then we’re also going to for instance if we can give give
schools discounts on those and in that ties into on the on their on their
product okay to to and there’s a whole without doing the whole show on it but
there’s two key points to this that I wanted to raise okay the first point is
it fits into our we like doing things that that I spectrum at all it’s all the
time we we we we we tie into we tie into doing good things for good people and
helping people raise funds in those kind of things but also from a franchisee
perspective what it really does is it’s it’s just another way to generate
business it isn’t what other people are doing and and as we grow and as we
continue down this process we’re gonna find other things like that yeah now as
as a franchise adviser and I am specialize in helping clients that are
considering franchise ownership some of the things that I look at in a franchise
you’ve already hit on right if it’s fragmented market great you know
industry right to be in no leader that’s where franchising can work really
well and that’s where cg3 is stepping in other other things that you take into
consideration as a franchise advisors are you’re saying why does the franchise
we’re doing from a support standpoint love the fact that you’re right every
anyone who’s considering business ownership one of the first questions I
need to be asking themselves says how am I going to go about acquiring my custom
right any business so the fact that you were making that top of mind for your
franchisees putting together a digital marketing program that’s gonna drive
leads to your franchisees on that level also like you said forming these
business partnerships that are also going to help create stronger
credibility drive leads and in the front of always just already giving back right
other unique I guess criteria that I see in cg3 and and you let me know if I’m on
the right lines here is the fact that there are a lot of concepts out there
that are out there that are home-based right right cg3 is home base we know
that there aren’t many that fall in the fundraising sector we’ve already
mentioned that but but what is also unique about it’s affordable to get into
so you have really created what I refer to as a franchisee friendly business
model and let me just tell you a couple things that come to mind when I think of
a franchisee friendly business model it’s an affordable concept that you’re
able to get into where you’re easily easily going to be able to recoup your
investment right large protected territories talk to me about that why
did you choose to offer such large protected territories the well the short
answer to the question is is it what’s important for us is this is a
distribution model for us we’re not I’m gonna say this on the franchise show
right now we’re not in the business of selling franchises okay we are in the
business of creating a distribution model that is not only successful for us
but I wanted to create little local businesses in each one of these
territories okay in order in order to do that and what I mean a little local
business I mean you control your territory your territory is your
business we provide the support and we can talk a little bit later about what
we do and what the franchisee does is a balance to give you give you good ideas
about what yeah to make it as easy as we can for a
franchisee okay but it is it is I want this to be a little business in that
territory that can grow and can be scalable just like our business is
scalable right so so in order to do that okay we could have done and there are
models out there where you have franchisee upon franchisee and and you
really don’t have enough pasture to support not just okay this is a sales
organization type of thing okay this is a business this is this is will generate
enough revenue for employees this will generate enough revenue for for
expanding trying different things in order to do that you have to have enough
runway as a franchisee and so when we create these territories your average
typical state will have two or three territories that’s right which is very
unusual in the franchise’s right began getting back to those large protected
territories giving someone the opportunity to create a business or own
business inside of a a larger business and you mentioned something else
distributor model that’s also a very unique let’s say approach to how you’ve
created your your financial model so there are no royalties nope alright so
how does everybody make money kind of walk me through this whether the
franchisor you’re the franchisor obviously you’re
the manufacturer of the product right and handle the fulfillment we’ll talk
about that a little bit later but talk to me about the model well there’s a
chain okay there’s sort of like a chain of events that happen okay so you’re
let’s let’s start with the let’s start with the fun fundraising organizations
themselves for every assortment pack and for every clamshell another product that
we use and everyone can go to fundraising power orc and see our
product so what we use during the fundraisers in say that site again
fundraising power dot will work okay okay and now give you a real good idea
of all the the products that we have it’s not just in a sort of effect it’s a
different battery offerings that we offer but so the fundraising
organization in and of itself that fundraising organization
make a certain profit off of every one of the products that are sold in the
fundraiser so for instance for these assortment packs it’s ten dollars so for
every one impacts the the school or the church or the choir or the band or the
church or the nonprofit they’ll all make they make ten dollars a piece and well
there’s another figure for clamshells so that’s how they make their money okay
shipping to them is free shipping order forms branding everything that we do is
is absolutely free to the school Wow no pre product purchases no minimums
no no nuttin it’s Charles said no none ya quote you on that George your boy
myself is it that shipping this is not a lightweight uh widget here whatever yes
so do free shipping is pretty awesome in it it’s done it has to be that way of
complicity reactants we try to make it as simple and as no-brainer for the
fundraising organization all the parties yeah right so now you’re at the
franchisee level that’s right franchisee for every assortment pack and for every
clamshell that’s sold through a fundraiser okay they they make a certain
profit okay a certain there’s a number there okay so so ten million for one in
a million for another okay so in and then that is their their profit okay and
then whatever expenses they have which will tie into our discussion about what
we do versus what they do will will that covers out of that profit and then the
balance is ours okay and that covers our operation so what do we do a good you
know good segue what do we do for a franchisee okay what does a franchisee
do and what do we do franchisee owns the territory franchisee
does the marketing in the territory other than our national and efforts and
our in our lead generation those kind of things becomes the face of cg3 in that
territory they are cg3 in the territory right what do we do okay we handle all
of the product the franchisee does not touch the product so no regard
inventory by all of the development and well everything is happening on right
outside the franchisor side yep it all comes out of our our facility here in
Atlanta okay and we ship direct to the schools well or the organization yeah
yeah the all of the artwork the branding all of that stuff is done in-house on
our side now franchisees side okay and that’s not a small thing because now
once you start adding more organizations that are for fundraising you got to
start all endless email exchange about artwork and all that other stuff yeah
the the process is easier than what you think when it comes to the artwork side
once you get a logo and you create a design for them and we have standard
designs that we start with but if you guys are doing that in-house that’s all
completely off the table then for the franchise yeah it’s it’s it’s being able
to you know you don’t have to know the programs that do right you don’t have to
know how to do it in a way that the commercial would trial and yeah we have
when we print in-house though all the labels so we have commercial grade label
printers that create that high definition we can do photos you name it
so we handle all of that all of the customer service if there is a if there
is a I don’t want to say a complaint because I’m tracking on an order or
something like that stuff’s handled in-house with us right okay and then and
then the the the last thing that the franchisee will do is since they’re the
face of cg3 in that territory there their role is to develop the fundraising
program for that individual and we’ll stick with schools for a second sure for
that individual school right so they’ll sit with the with with the PTO they’ll
sit with the principal whatever the case may be and say okay what’s worked in the
past what hasn’t worked in the past what can we do to make sure that this is
successful right okay what can we do to to drive from our end not just the
number of kids that participate in the fundraiser because that’s a key portion
sure but the number of products each one of those kids sells if you can in
what we do differently than other fundraising companies is we focus on
that okay in that and that is a collaborative event between the
organization and the franchisee with our complete support understand it’s almost
like the branches he is not only the face of cg3 but they’re they’re really a
fundraising consultant oh for sure right and they’ve got a quality product you
know for to be able to be representative so I kind of want to wrap up this this
particular segment and I want to understand for those that are out there
and you’ve piqued their interest and becoming a franchisee and asking
themselves will do I fit the profile what is it you’re looking for in a
franchisee that’s a good question yeah you’re good at this clam shell is also
you come up clam shell what is that jargon word okay
fundraising power org and you’ll see the pictures you’ll say okay in the
descriptions and all the good stuff okay now back to Pam’s question already in
progress yeah question profile yeah so because this is a distribution model for
us and we’re not in the business of selling franchises as a primary goal
right the the the people that we attract are absolutely key to us as an
organization but also other franchisees because there’s a whole collaborative
franchisee Network they all they they meet monthly base what’s working on with
you what can we do okay that’s a whole kind of stuff we are looking for like I
said a sales people that are good at sales we’re looking for business
executives and business people that that are that understand how from soup to
nuts a process will work because even though
it’s fundraising it’s it’s a business right yeah so you got it you approach it
like a business so you approach how you acquire
customers how you handle the customer service piece how you customize the
offering to these schools as a business process so we’re looking for for people
that are driven that enjoy that and and we’re also we’re also looking
or in as is not just a side point but as a key point our key quality that we’re
looking for you gotta want to help organizations raise money because that’s
really sort of the the key for us and it should be the key for our franchisees as
well so and there’s a you know not to sound too corny about it but there’s
definitely a feel-good factor when you can help a school do something that they
weren’t able to do before when you can make a PTO mom’s life so much easier by
handling all the backend of the the fundraising piece there’s a lot of joy
in that rich who do you think he just described I don’t know I was oh I’m
thinking of somebody that maybe in the room maybe maybe this is the scoop but
I’ve been waiting for my debut because I’m really excited very very excited to
announce that I personally have chosen to become a cg3 battery fundraising
franchisee Wow and we do the drum roll now so you heard it first here on
franchise business radio so this is exciting news I know we’ve been all
biting at the chop to to get the word out on this it’s been a bit of a scoop
and you’ve been very excited about this we’ve had a few phone calls and emails
about this so so this is pretty big news so talk to us about you as a franchise
consultant all the franchise’s you’ve you know come across in the past what
kind of got your attention here yeah yeah well and we kind of started going
down that path a bit you know you’re right obviously I see many different
printers concepts out there and as a franchise broker you frequently are
looking at different models and a couple things that really appealed to me that
we’ve already mentioned obviously the industry fragmented market this is a
ground-level opportunity I am a builder I very much enjoy contributing and
getting on that level naturally I was looking for something that’s going to
complement my current business I liked the fact that this is home-based low
overhead I liked the financial model obviously
the high return on investment and like Charles already alluded to the
opportunity to really build my own business
really build my own business have an have an asset and you Charles provides
that opportunity other key things that I look for in a business model not only is
the opportunity but reoccurring revenue right and the opportunity of that
reoccurring revenue programs are being put in place to put a franchisee in a
position for success so I ultimately was really really able to see Charles of
vision and and really where you’re where you’re going and what you’re planning to
achieve and I wanted to be a part of that yeah I would say another thing
obviously in a big big reason Charles was I’ve looked at Charles’s leadership
right I took a look at that and I and I said okay well what do I want to get
involved with who do I want to get involved with and I really liked what
Charles was sharing with me oh stop but that’s really important especially for a
ground-level franchise opportunity you want to know that the appropriate
leadership is in place well if I was considering this as a franchise I’m
thinking I’m listening to a person with your 20 years in franchising you’ve the
business acumen that you have but also in the nice last 9 to 10 years
specializing in clients find that right franchise and this just checks all those
boxes in many ways and I had a couple questions maybe for both of y’all along
this line so you’re eliminating the real estate issue with socially a lot of
franchise right yeah yep you don’t have to have a footprint and you know that
real estate involved what about employees and inventory we talked about
that right so are you looking at a lot of employees involved in this operation
or well you’re eliminating the the real estate piece big time you’re eliminating
the equipment capital investment piece that’s true yeah you are and it is a
scalable model right yeah because you’re not involved in the production of it no
not involved in the production of it so when you’re ready to bring on employees
when you’re ready to grow the business and again we have enough runway or
pasture for you to do so in your territory you can bring on
you can create that business as needed yeah as needed yeah so with that I mean
with that being said with the with the business that is obvious that we’re
contributing to that we are going to be growing and developing and Charles
alluded to this also is this his philosophy as a franchisor and the
culture he wants to create is one of openness collaboration and flexibility
and that really resonated with me too another thing that really resonated with
me was the type of business which you already mentioned there – Charles was
which is really the the opportunity and the idea of serving the community and
raising money for important causes you know yeah very important that resonated
with me as well but with that being said what I’d like to do is is we’ve been
talking about the franchise side of things I’d like to we only have a you
know a little bit more time here I want to go to the other side I want to talk
about what it is we’re offering to the fundraising organizations right you
you’ve brought up a name a couple of times well first and foremost let me
back up and say and say one key mission that we are trying to achieve as a
company that helps fundraising organization is we want to help them
reach their fundraising goals right and we want to do this by increasing
participation and increasing product sales right so the big question is how
right right how do we go about how we go about doing that is fundraising power
right so for those of you listening please go to Facebook and fine find the
fundraising power page and like us but one of the things that Charles and I
have been talking a lot about is when we think about a fundraising event it’s
really important for it to come from a platform of what we as coined as the
fund raise e centric approach right so what do we mean by that but the fund
raised the eccentric approach in a fundraising event really do you really
have three important fundraising segments right because
basically three customer segments the easiest way to think about three
different customers one we have the organization right the organization is
trying to raise money as well as the fundraiser organizer who’s spearheading
that effort we’re not an easy task the second fundraising mentor customer
segments are the volunteers right right you got fundraiser organizer you have
the parents you have the children all of those that are actually actively
involved in raising the fund troops on the ground area and then the third the
third party and all of that in this you know fundraising sector we have to get
the donors themselves right we’re actually going through the friends the
families the neighbors who are being asked to donate money and receiving the
product yeah absolutely so on that note and receiving the product underneath her
fundraising power program what we’re really trying to focus on are what are
some key best practices to achieve an increase in participation and an
increase in product sales right key one that we have really focused a lot on is
the quality of the product right right definitely a best practice right so that
that’s a big differential offering a quality quality product is gonna be
happy to the donor mmm who’s actually purchasing the product and at a
discounted price right the batteries are actually they’re receiving batteries at
almost 50 percent less than they typically would in a retail store right
correct also not only are we pleasing now when we go back to that fund raise
these segments so now not only pleasing our donors but in dish that we’ve made
our fundraising organizer happy we’ve read our volunteers happy because
they’re the ones promoting and representing the product so so cute so
justjust they’re that basic best practice is we could check that box
right quality product and and having something that everyone is happy with
the donor fundraiser organizer as well as the volunteers just there are two
things that did highlight what we do okay we talked earlier about the
collaboration where basically the franchisee will sit with the fundraising
organization and figure out what’s how that’s gonna
work Alan’s gonna custom we’re gonna do a custom product for you our custom
program for you the other things that we do we give everyone a tips and tricks
guide that that lays out what we’ve learned and and best practices from
how’s your fundraiser gonna be successful and then we offer them tools
okay we offering different things that you don’t necessarily get another with
other fundraising companies so we have a landing page which is an e-commerce site
that ties into our back ecommerce site that’s branded also by the way to the
school very important not only does that allow you to fundraise and and which
generates better sales for the organization better revenue for the
franchisee but locally okay but we’re taking these local fundraisers and we’re
making them national now you can share that link to this fund to this landing
page throughout social media you can send it to Grandma that’s in Boise Idaho one off just to Boise and this is so
huge and let me explain why and we’re kind of going off in different tangents
so another key practice for the fundraising power is just like you said
it’s it’s the maintenance right it’s actually the fundraiser maintenance ease
so being able to provide them with the tools and the guys on best tips and
practices to be effective and running that fundraiser but when we say tools
we’re talking about the online don’t donor portal right we’re talking about
the order cards we’re talking about managing the entire fulfillment okay
all the way down to the shipping and we take it a step further and if you
fundraising organizers are out here listening to this this is gonna really
really excite them yes we do the pre assortment of the product by participant
correct so say it was huge okay let me tell me if ya explain that yeah
basically what that means is this once when the product is shipped to the
fundraising organization you can imagine it then needs to be distributed all of
the donors that actually purchased the product so to have it already pre
organized pre-sorted for your donor based upon the the the
participant that sold it saves a ton of time a lot of distribution ease yeah
because if somebody buys five five pack they get bundled that five pack to be
delivered based on its exactly right so again another key best practice when it
comes to fundraising power a third key item because I’m going to go back to our
mission here right and that is to increase participation and product sales
Charles you just hit on something which is not only the online donor portal it
really what we’re doing is is rich we’re expand we’re expanding our reach and
this is what I mean by that you used a great example I’m gonna I’m going to
give a personal story I have a nephew his name’s Heath he lives in Asheville
North Carolina he just recently had to do a fundraiser and they were their
product coupon books local coupon books guess what cannibalized him he could not
sell local coupon books to aunt Pam in Georgia grandma in Ohio uncle Jeff in
Florida so so all of sudden he could have easily had ten additional product
sales just by being able to have an extended reach that’s a great boy having
an online donor portal to be able to do that and that goes back to the e is for
the poor parents I always think about the situation and also all the candies
that are typically sold so this is calorie free and the shelf life was an
issue with a lot of a similar type products and people for him you know you
talk about logistics and just real quickly take cookie dough is a good
example Dido has to remain frozen big time so the order has to come in you
have to be they’re very time-sensitive have to does yeah you have to do I mean
you it’s a whole logistical process where we don’t have that but the other
thing about that portal just also real quickly is it not only does it take a
local fundraiser and give it a national reach right yeah it also allows you to
run a continuous fundraiser so you can run your fundraiser and we keep that
portal up for as long as you want to to keep it up so that order lead stays
up forever is that what you were talking about you alluded to earlier what
intrigued you as a potential franchisee coming on board is the ongoing residual
income is that speak to that currency could do a one-time campaign but those
orders could kind of have additional shelf life absolutely uh grandma in
Boise hotels a website actually now typically with the fundraiser there
there is a set time sure is an event but you’re right you can have it carry on
and one of the things that makes I’m going to go back to our fundraising
power key best practices is having something we’re trying to increase
participation right so how do we increase participation very often you do
that with incentive programs so another thing again this goes back to
Charles philosophy and also his commitment to us wanting to make sure
that these fundraisers are being successful
what Charles has stepped in and said you know what in order to make a fundraiser
successful very often there needs to be an incentive program yeah and to keep
people motivated keep them excited to increase that participation and one of
the things Charles has offered up is he says you know what I want to do I
actually want to also give in to the fundraiser and how I’m going to do that
is I’m going to give 10% of the product sales to go toward an incentive budget
and to allow that fundraiser organizer to collectively work with the franchise
consultant the franchisee what’s the best way to use that budget right yes
and that funds the ability for the front like you said the franchisee to sit with
the organization to implement something that’s going to work because what you
have right now in in taking your standard elementary school fundraiser is
there’s these little tchotchkes right you sell five of this you get this get a
whistle yeah put your hand in the dinosaurs mouth and see what comes out
type of thing and in in while that’s exciting for the
kids who you really need to drive to be successful in these in these fundraisers
are the parents the teachers the the organizations and give them the ability
to custom create a what they think is going to work and using our experience
and using the franchisees experience is is is a game changer I bring what I know
this is very early on I don’t know if you have an example of that or maybe in
a future show like what an example of an incentive that a school or that PTO
might look to incorporate we’re gonna we’re gonna do that as an add-on okay
because that could be a whole showing itself as stories from the whole showing
itself one other thing but along lines of the incentive programs and things
like that that also feeds into what I consider to be a key best practice for
fundraising power are just having fun right I like you said putting the app UN because I was thinking earlier when
you’re talking about the franchisee perspective a lot of times you get
excited about a franchise but then you’ve realized all the moving parts to
it that you’ve taken off the table right because now I got to design the logo and
so forth and I got to deliver the product and I get handle the shipping
and so forth and that puts the fun for the franchisee that’s my game plan fun
breezy and the fun and fun right we’re on it but I do I do think that’s a big
component of it and and batteries may not be sexy but you can have a lot of
fun with the theme you can have a lot of fun with the branded custom branded
boxes all the way from I like to say volt to victory fundraising power get
charged all right there’s so many fun things you can create we just finished a
fundraiser down in the Jacksonville area where for a church that we’re where they
we realized that that having a theme for a fundraiser is important it’s it’s
critical so we actually use the charge up for the playground as one of our
franchisees came up with that and it was very successful they
really let the participants get behind not only the purpose but it was sort of
fun with the logos and the art that we created with absolutely we are we are
going to have to we could go on and on obviously you can hear the excitement
our voices about this emerging franchise opportunity and the excitement in my
voice to be AC g3 battery fundraising franchisee so I guess if anyone is
interested in learning more about becoming a franchisee feel free to
either call myself you know Pamela curry I’m always accessible to you at eight
four seven nine seven zero eight seven six five and naturally you can always
reach out to me via email email address is Pam at franchise intellect comm and
I’m still here as your franchise advisor as well nothing has changed on that
front Charles if someone wanted to reach you how would they go about doing that
the fundraising power org for the website okay excellent search for
fundraising power on Facebook and make sure you like us that’s important I’ve
been told if you want to call the our main number it’s six seven eight two
four seven thirteen twenty three is is our main company number and we can we
can get you pointed in the right direction if you’re in a territory with
one of our franchisees as well and and let me say first of all thank you for
having oh and more importantly I haven’t had an opportunity to say how excited we
are that you’re a franchisee thank you because when we talked about the what
you do and what you need in a ideal candidate your that and more so we’re
very excited for working Thank You Charles that means a lot to me
I’m very excited and just in closing I I do want to just kind of come from the
desk of Ken Douglas here a message from Ken Ken even though I was able to join
us here in the studio he did share with us that he went to the International
Franchise Association convention in Phoenix a couple weeks ago and
apparently it was the highest attendance for a non Las Vegas event so Wow
big news there and his takeaway from all the keynotes and the meetings one point
that really stood out and was very clear that franchising is exploding and all
the economic indicators are strong not only in the economy but franchising as
well so we like to hear that right those are some really positive signs for those
of you that are listening and wanting to know what our coming events are
occurring we have the multi-unit franchising conference being sponsored
by franchise update media that is happening in Las Vegas
April 3rd through the 6th at Caesars Palace
another event coming up right here in our own backyard is women’s franchise
Network which is on Tuesday April 24th that’s Tuesday April 24th even though
it’s a women’s franchise network men are invited so please do not let that
preclude you from joining us that is from 6:00 to 8:00 p.m. at City Club in
Buckhead and last but not least there is also a franchise consumer marketing
conference that’s happening on June 19th through the 21st at the Intercontinental
Hotel right here in Bekaa right right across the street from the studio so
with that being said I think we are going to go ahead and say off sign-off
and I just want to say thanks to our listeners for tuning in to the franchise
business radio show once again to learn more about franchising opportunities and
or fundraising power please contact me Pamela curry at eight four seven nine
seven zero eight seven six five I guess I’m officially not only the host of
franchise business radio not only the franchise advisor that wants to guide
you but I’d be happy to be your fundraising consultant to thank you for
tuning in thank you again for joining Pam Korean
our guests on the franchise business radio show sponsored by franchise
intellect a full-service franchise consulting and development firm more
info and franchise intellect comm also made possible in part by social Joie the
social media experts that provide I have local presence for your franchise more
info at social Joey com use the social media links here to share today’s show
and check out more episodes at franchise business radio.com you

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