My Marketing Plan Process – 6 Steps to Marketing Any Business (Products or Services)

My Marketing Plan Process – 6 Steps to Marketing Any Business (Products or Services)


– Have you ever marketed your company and just found that everything
you’re doing isn’t working? Hey everyone, I’m Neil Patel and today I’m going to share with you my marketing plan process, six steps to marketing any company. (soft synth music) Before we get started, I
just want to let you know, make sure you subscribe to this channel. That way, when I release
more videos like this, you’ll get notified. Now, quick question for you, have you ever followed
all the steps that other entrepreneurs and marketers have given you when it comes to generating
more traffic and sales and found that when you
implement them, they don’t work? Well, that’s because
you don’t have a plan. Just because you market
something in a specific way that someone else teaches you, doesn’t mean it’s going to work. You need a plan. So, let’s get started. The first thing you need to do, is define your goals. Do you want more traffic
for brand awareness? Do you want more revenue? Do you just need more leads? Are you trying to get
more e-commerce sales? You got to define your goals, because if you don’t define your goals, you’re not going to know
exactly what you need to take in order to achieve them. If you have the wrong goals, or no goals, you could be working on
marketing activities, that don’t help you accomplish what you’re really looking to do. And that’s the first biggest
mistake that people make when they go out there trying to market their site or any business. If you haven’t defined your goals, you’re not going to know
what marketing tactics you should be leveraging and
which ones you shouldn’t. The second thing you need to do is understand your customer. I’m not talking about,
hey, you sell toilet paper, you provide mortgage loans and your customer is looking for that. That’s just on the surface level. I’m talking about really
understand your customer. Why would they want to go
to you versus someone else? What problems are they facing? What goes on in their head that will make them choose
anyone within your space? Because once you understand that, you can leverage that to make
sure that they choose you. And the way you understand your customers is you talk to them. It’s not just about looking at analytics like Google Analytics. It’s about surveying them,
do tools like SurveyMonkey. It’s about picking up
the phone, dialing them, talking to them, getting feedback, showing them your website,
showing them your product, showing them your marketing messages. If you truly understand your customers, you can figure out what makes them tick, and then from there,
you’ll boost your sales, traffics, and leads. The third step you need to
do is assess key strengths. What are you good at? You know, I’m really good
at SEO content marketing, but there’s other entrepreneurs
and marketers out there, like Tai Lopez, whose much better at social media marketing than I am. Just because marketing has
all these different channels, doesn’t mean that you should
focus on all of them at once. Yes, eventually, you want to
take an omnichannel approach, which is leveraging all the
different marketing channels, but at the beginning, you need
to assess your key strengths, and then leverage those first. So, question for you,
what is your key strength? Leave a comment below
with your key strength, I’m just curious, is it SEO,
is it content marketing, is it social media
marketing, is it paid ads? But again, you need to
know your key strengths, because if you don’t know them, you’re going to be spinning your wheels, focusing on strategies that
are going to take much longer for you to produce results from, versus focusing on what
you’re already good at. Step four, pick one marketing channel. You already assessed your key strengths. Now it’s time to go with one channel. You may have five strengths, you may have one strength. Whatever it may be, you want
to pick one channel at first. Is it SEO? Is it content marketing? Is it Facebook? Is it Google Adwords? Whatever that channel is, just pick one and then focus on it. You want super laser focus, because when you tackle one channel first, and you do really well with it, you’re much more likely to get results. Now, it’s time for you to
do competitive research, look at your competitors,
what’s working for them? Once you figure out
what’s working for them, you can then get a good understanding of what you should replicate
and what you should avoid. The last thing you want
to do is do the opposite of what your competitors are doing. Espiecially when they’re
already established and making money. Typically, what works for
them should also work for you. Maybe not at the same level, but it should work to some extent. So what I want you to do is
head over to Ubersuggest, put in a URL of your competitors. You’ll see a report, it
shows either traffic, shows you their top pages. When you click on top pages, you can see things like
their most popular pages, how many links they have, how many social shares
each of these pages have, what key words they’re ranking for. This will all give you ideas on what you should be focusing
on and what you shouldn’t be. Step six, this last but not least, define how you’re going to make money. Even though you’re attracting
people to your site, it doesn’t mean that they’re
just going to raise their hand and be like, hey Neil, let
me throw some money at you. I wish that happened, but it doesn’t. Hey, if you want to make that happen, feel free to raise your
hand and throw money at me. But the thing is, getting
traffic is only half the battle. You got to convert those people. Do you need to collect leads and then have a sales process
to close those people? Do you need to create a funnel
with upsales and downsales? You need to figure out how
you’re going to make money. And I wish there was a
generic blank answer, but it’s different for
every single business. But once you have that, you can then come up with ways to figure out how to
maximize the conversion and drive people down that path. Whether it’s through tools like HelloBar that helps you collect emails. Or whether it’s tools like subscribers, that helps people get back to your site, and you can push them to,
let’s say, your Amazon pages. Or whether it’s through
things like Crazyegg, where you can run AD testing. The options are pretty much unlimited, but more so once you figure out how you’re going to make money and then, you can start pushing
people through that funnel. So that way you can make more money. Thank you for watching. If you have any questions, leave a comment below and I’ll answer it. If you enjoyed this
video, like it, share it, subscribe to the channel,
tell your friends about it, and, of course, if you need help with your marketing above and beyond, check out my ad agency, Neil Patel Visual.

You May Also Like

About the Author: Oren Garnes

98 Comments

  1. What is your key marketing strength? Leave a comment below with your key strength, I'm just curious, is it SEO, is it content marketing, is it social media marketing, is it paid ads?

  2. Point 4 is very important!
    This is why I'm just focusing on youtube with my personal brand

  3. Muito bom! Planejamento รฉ fundamental em qualquer processo. Sem estratรฉgia e um plano a seguir, projeto nenhum segue adiante.

  4. I think thatโ€™s the biggest thing: you need to definite your GOAL? What are you looking to get out of what you do? Everything we do, we always have a goal! Always! ๐Ÿ™

  5. Makes sense…. You are mesmerising me for a year now. Kudos. It takes long to write a comment n i m doing it.

  6. You need to focus on one thing and one thing only. This is the reason I'm focusing on youtube right now and doing my best! Great video Neil, keep it up!

  7. Focus on your strength, your top channel first. Learn to work with numbers, what's working for you. Great tips I can apply here on my YT channel too.

  8. sir you are my teacher i create a wordpress blog bloging tips and make money online ideas thank you sir sirrrrrrrrrrrrrrrrrr

  9. Step one. I love it when a plan comes together. ๐Ÿš€ nice breakdown Neil. Well done. Thanks ๐Ÿ™๐Ÿป

  10. Your posts are informative and inspiring, to say the least!
    Your posts have a bit of humour.
    You are down to earth and you are responsive to your followers.
    In a nutshell, your posts totally rock, NEIL PATEL! Thank you!

  11. I opted SEO chennal I have bluepottery business and rank in USA, Some keywords with avarage search volume rank but I want to rank high search volume keywords but I unable to get those keywords on first page. Any suggestion please!

  12. I love your work @neil Patel.. how do you rank an index site and get people sign up when you have no client

  13. I guess most of us try to focus on too many things at once, which is the reason why we do not get desired results.

  14. Great video, Neil. I have a travel blog. I would say content marketing and on-page SEO. Trying to put as much content up there as possible in terms of blog posts and generally building out the site. In your experience, what is the best way to monetize a travel blog, once you have the traffic? Would it be sponsored posts? I have signed up for a few affiliate programs, but haven't made any revenue yet. Writing an e-book is in my plan at some stage. Thanks for the inspiration!

  15. I just love you! i am really good with putting out education and inspiring people on how to live a kind life on instagram and engaging with my people over there. i am interested in creating a youtube channel too. i think it will be quickly to put a video up about my tips than to publish blogs. woo!

  16. Marketing Plans are essential for keeping on track, keeping everyone one the same page and really just getting your end goals and vision on paper for everyone to see.

    Even if its a project I'm working on myself I'll make sure I've got a plan written down. Why? Because they keep me focussed. Throughout any project it can be easy to go off course quickly. For example, a business plan I've just created for a new company is around 30 pages (might seem excessive) but it includes a six month strategy and a lot of valuable information that anyone joining the project will find beneficial.

    In my head, I figured it would only be 8-10 pages long but half way through those initial 10 pages I started to notice things that needed expanded, figures that seemed unrealistic etc. This forced me to flesh the document out a bit, create some clarity around certain points and really just ensure the plan seems solid from the get-go.

    You mentioned understanding your customer, man I learned about this too late. If you can't get inside the head of your customers and take your own personal views out of the equation you're going to run into plenty of unnecessary failures. I've done that multiple times throughout my career and it's been a harsh lesson with so many failed businesses.

    My key marketing strength definitely is SEO. It's what I started on and have stuck with it since.

    Again! Appreciate your videos ๐Ÿ™‚ Always nice to listen to.

    It would be nice to see hour long episodes / podcasts that I could listen to / glance at while I'm doing other things though.

  17. Great video Neil! Kinda new to ur channel. What do you think of Sam Ovens or The new Tony Robbins/Dean Graziosi programs ๐Ÿ‘ or ๐Ÿ‘Ž. Feel like I could probably get the same teachings if I just keep watching your videos

  18. Answer to 1st question – YES… just recovering from spending $200 in Fb ads to a popular marketer's product with a fully targeted audience and got only 3 clicks… from literally thousands of views. This is not exactly a goal oriented problem but shows the marketing scams going on with advertising just sucking some affiliates dry! If you knew what your competitors were doing (instead of what they TELL you they are doing) then you'd be somewhat more successful than ZERO income. Thanks for the video Neil.

  19. Neil you always drop so much value here๐Ÿ™Œ๐Ÿผ๐Ÿ™Œ๐Ÿผ your tips have helped my business make over $250,000/mo online๐Ÿ’ฐ๐Ÿ”ฅ๐Ÿ’ฐ

  20. Hey Neil,
    Well I want you to add a new feature in UberSuggest

    Plz add a section where we can put URL and see the details of the particular page post on that domain

  21. great sir.

    sir, I want to ask you about One channel marketing.

    Now, this days Social media it's getting more leverage.

    All are checking on socially before.

    So, should we run campaigns together on Google and Facebook/Other social media channel?

    it's generating more loyalty, building brand equity and giving great conversion rate too.

    What are you say?

  22. Hi Neil,
    Nice tips. Please create videos on email marketing – as You say "money is in the list". Wondering how to improve sales through email marketing.

    Best,
    Promothash Boruah

  23. Hey neil you provide great information
    My question is regarding services
    Recently me and my team started a web development agency at this phase we are not able to crak more than single deal in a month can u suggest something regarding my niche
    Thanks ๐Ÿ˜

  24. My strength is education and writing engaging, informative content. I am working on that translating into conversions.

  25. Hey Neil, is there any tool to find out what is the most visited url of a competitor's website? Like say, if they get their most of the traffic to website. com/welcome, does a tool exist to tell me exactly that url?

  26. Preach man! This tends to be the biggest business/life problem, focusing on KPis that don't move the needle (followers, likes, publication, etc…) unless you're number one at it (which is an extremely unreliable model outside of certain exceptions) instead figuring out which KPis actually matter (money or cost performance) and DIRECTLY focusing on that LOL. From there it is easier to improve on the other KPis as a byproduct or investment, IMO.

  27. sir the site you suggest us "ubersugst" doesn't work in pak plzz will help me because the other sites want money to show the all strategies .

  28. Hey Neil thanks for the amazing content, you're the go to guy I look for any tips on digital marketing and strat. I wanted to ask a case study question. I'm about to launch a mobile (Prop tech) similar in a region where the apps around are not great and are very behind on the tech side where I believe I have the advantage. However I'm not sure what precautions I should take before I launch. We are at the stage where the iOS version is getting complete and the following stages will be. Testing it ourselves > Sending beta invites to users > Feedback > Improve or keep > If Keep > Start inviting people to the platform(realtors) to put their property on the site(while getting feedback) > SEO / Social marketing / trying to build a brand. Then advertising for the public once we have enough properties on the site.

    As a small team with a limited budget. What would you recommend to focus on ? What would you do differently in the process and are there any books / articles you can direct me towards in terms of "Preparing to launch" or a "checklist" things to prioritize over others. Anything really any advice would help ๐Ÿ™‚ Thanks again Neil!

  29. My Key strength is consulting "SEO Inbound Marketing" or doing what Google search/ niche needs from us.

  30. I am a very new student for business and don't know what is my key marketing channel strength. How can I start to find my key strenght?

  31. Hello Neil, how would you target restaurant industry job seekers in a particular city on facebook ? Iโ€™m struggling to define this audience for ads..

  32. Step 2: If I have a customer that's purchased from me, what are some good questions to unearth the reasoning behind their pain, their search process and why they chose me? Do you have a set of questions you like to ask?

    Ideally I want this feedback to form the basis of my website's copy!

  33. Neil rules when it comes to over-delivering on a consistent basis. Not even close. Thx for doing what you do Neil.

  34. What I really love about your videos is that they are very hands on! Entrepreneurship is a hard science and even if the short-term might work out for some, the long-term is a long marathon! Keep inspiring!

  35. Hey Neil, I want to apologize in advance, sorry, but I'm fed up. I love exposing my self to new knowledge, when I have free time I'm reading, when I'm working, I'm plugged into audiobooks, or I have plugged in the text from a knowledge book into my voice aloud reader app and while I am grateful to all the people who translate their experience into lessons for me to consume, I am so tired if not being able to relate to a single author. I could list all the authors, and how their media is created for an audience I do not belong to, but that would want everyone's time. Asses my key strengths? Social media marketing? Facebook? I was a soldier for most of my adult life. My key strength is that time is almost nonexistent when I get into a fight. My most potent skill is to move. More or you might as well be dead. I love you neil, your info is fantastic, I learn so much from media such as the 4 hour work week, originals or creative inc but none of the people I am told I should pay attention too in order to succeed at business have are speaking from a place the resembles my own or has a skill set similar to mine. Sorry for ranting but I just wish there was some one like you, but with a background similar to my own who's key strengths are not SEO, or content marketing. Any ways, I'm a bid fan, thanks for all the hard work.

Leave a Reply

Your email address will not be published. Required fields are marked *