Meet the Company That Wants You to Support Bush 2020 – Fox News

Meet the Company That Wants You to Support Bush 2020  – Fox News


Last week, on a Democratic debate stage crowded with a dozen presidential hopefuls, Elizabeth Warren summed up the collective mood: “Sometimes there are issues that are bigger than politics ” The Massachusetts senator was referring to the impeachment inquiry hanging heavy over Washington Meanwhile, in New York’s SoHo neighborhood, a new campaign kicking off today adds one more issue to the agenda—another occasion for thoughtful deliberation over hasty dispatch The broadsheets and ballpoint pens say it all: Bush 2020. “You pay attention to it, and you assume it’s political,” says Paula Scher, chuckling into the phone A partner at the creative agency Pentagram, Scher might well be the unofficial mayor of New York design (If you don’t know her by name, you know her by sight: Shake Shack signage, Citibank logo, the type-rich posters for the Public Theater ) “But then you find out it’s actually about your pubic hair! There’s this incredible absurdity ” Or, in a time of chronic Trump fatigue, comic relief.Left: The Bush 2020 campaign materials, designed by Pentagram’s Paula Scher Right: Flamingo’s new Mons Mist—an extension of the “grow-choice movement”—with a mix of oils and fruit acids to nourish hair and the surrounding skin Courtesy of Flamingo. Flamingo—the year-old women’s grooming line from the team behind Harry’s razors—seems like an unusual entity to tap Scher for a “grow-choice movement ” (That phrase turns up inside the midcentury-styled campaign HQ on Canal Street, as well as in the accompanying full-page ad in Tuesday’s New York Times ) The company’s elevated product line is, after all, centered around hair removal: a dove gray razor tipped in rose gold; German-engineered blades; face and body wax strips that are intuitive to use and come in boxes adorned with an aqua Ellsworth Kelly-esque rectangle (If the cool-tone blue is a subliminal counterpoint to the unfortunate red mustache one wears on the subway home following the usual upper-lip wax, it’s working ) Yes, there are razor blades to sell. But if modern marketing is about meeting customers where they are, that’s squarely in the no-rules wilderness of individuality—where pronouns, dress codes, and grooming practices are self-determined, not societally prescribed By now we’re getting used to seeing downy tufts of underarm hair. (They were a red-carpet shocker on Julia Roberts in 1999; less so on Amandla Stenberg in 2018 ) But the return of the bush is still making its way into polite conversation. Back in 1994, a few coils of hair peeking out of a stars-and-stripes thong got the Black Crowes album Amorica banned by big-box stores Two decades later, for her first artist’s book, Plush, Marilyn Minter paid models to grow out their pubic hair, photographing the results with a close-cropped, gritty glamour Most Popular The Fantastically Profitable Mystery of the Trump Chaos TradesBy William D Cohan Meghan Markle Says She Tried, and Failed, to Develop a “Stiff Upper Lip”By Erin Vanderhoof This Weekend’s Royal Wedding Had Some Surprising Historical SignificanceBy Erin VanderhoofAdvertisement America! Land of possibility Of course, in an age of body-positive messaging, the market is mobilizing. Defiantly untamed hair has already made its way into ad imagery for fellow millennial shaving brand Billie The body-care line Fur got its start with an oil entirely geared toward that tiny triangle-shaped thatch (let’s hope Minter’s studio is well stocked) Flamingo—its avian logo curlicued like a hair—is even launching its own maintenance product called Mons Mist, after the anatomical term for the pubic region It’s billed as a conditioning spray, with a blend of jojoba and coconut oils (to nourish strands), fruit acids (to gently exfoliate underlying skin), and good bacteria (to support healthy microflora) I don’t know how much available shelf space people have in their bathrooms—this could be the Freudian definition of niche product—but the formulation seems sound, and the underlying message is too Inside the New York campaign headquarters for The Bush 2020.Courtesy of Flamingo. The “grow-choice” tagline on Flamingo’s mock-campaign posters is cheeky on the surface (I mention to Scher, whose artwork includes elaborate paintings of maps, that pubic hair has its own topographical associations “Actually we had done some posters, when we started working on this, where it was a geographical point of interest,” she tells me “In fact, it was Texas, which made a perfect crotch!”) At the same time, the echo of “pro-choice” inevitably calls to mind the reproductive rights case being taken up by the Supreme Court  But I’ll take a laugh in this strange election cycle. If the campaign for The Bush 2020 sends the prudish squirming, they should see the slogans of past presidential races “Make your wet dreams come true”—that was Al Smith in 1928, a fan of innuendo, if not of Prohibition Or the unofficial line favored by Richard Nixon’s re-election supporters: “Don’t change Dicks in the midst of a screw, vote for Nixon in ‘72 ” But it’s the measured, quietly pleading Warren G. Harding slogan from 1920 that communicates today’s collective desire: “Return to normalcy ” (That’s about as likely for a Trump-era divided country as it is for a longtime waxer to get back a full bush: easier said than done ) But at the very least, Flamingo’s mock campaign is already accomplishing what it set out to do, per the ticker on its website: “We make things like this to start a conversation about body hair.” That’s what happened at a friend’s brunch party this past weekend, when a new acquaintance and I were mulling over the rah-rah support of the full bush and what it means when companies do the cheerleading She’d gone through her own hippie phase—no deodorant, hair apparent. But frankly, she told me, when she started dating women, grooming became less about “the patriarchy” and more about practicality—and, in a way, romantic gesture She recalled her surprise when her girlfriend revealed that she had shaved the woman’s first initial into her pubic hair, like a temporary spin on a lovers tattoo “Where on earth did she find a razor that tiny?” I asked, incredulous. (East Asia was the answer, where small facial razors designed to skim away peach fuzz are popular ) Flamingo doesn’t make one—not yet, at least. But there’s always next election season

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