Introduction – The Business of Football (#1)

Introduction – The Business of Football  (#1)


Football is a business like no other and
in this short course we offer you a unique opportunity to explore the
business of football. Not a day goes by when football isn’t in the news, whether
it’s about the transfer market, behavior of players or merely the catch up about
a game. But what is the business of football and how can this exciting and
sometimes controversial industry help us to understand business and management
ideas more generally? The course will look at this subject from a range of
perspectives and use the lens of football to develop your understanding
of business and management more widely. We’ll answer the following questions: what
is the business of football and how does it differ from other businesses; what
role does individual motivation play and how is this affected by team working;
what can we learn from football teams which sheds light on the workplace
generally and how does the football business operate globally and what are
some of the power relationships that influence it? Each week will challenge
your thinking about football and introduce you to new ways of looking at
the sport you love. This course will make a real difference to your understanding
of business and how it applies to the world of football. We look forward to
working with you in this exciting exploration.

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