Inside The Booming Business Of Clothing Rental | TODAY

Inside The Booming Business Of Clothing Rental | TODAY


WHY BUY WHEN YOU CAN RENT EVERYTHING FROM HOME DECOWER TO EVERYTHING FROM HOME DECOWER TO APPLIANCE APPLIANCE DECOR DECOR DECORTO CLOTHING. DECORTO CLOTHING.>>Reporter: CALL IT THE WORLD’S>>Reporter: CALL IT THE WORLD’S BIGGEST CLOSET. BIGGEST CLOSET. CLOSE TO A MILLION PIECES OF CLOSE TO A MILLION PIECES OF CLOTHING, EVERYTHING FROM SHIRTS CLOTHING, EVERYTHING FROM SHIRTS AND SKIRTS TO DRESSES AND DENIM AND SKIRTS TO DRESSES AND DENIM THAT ANYONE, ANYWHERE IN THE THAT ANYONE, ANYWHERE IN THE COUNTRY, CAN BORROW FOR A FEE. COUNTRY, CAN BORROW FOR A FEE.>>THIS IS LIKE SOME MYTHICAL>>THIS IS LIKE SOME MYTHICAL DREAM CLOSET HERE. DREAM CLOSET HERE.>>IT IS INCREDIBLE.>>IT IS INCREDIBLE. WE THINK OF IT AS WILLY WONKA WE THINK OF IT AS WILLY WONKA FOR CLOTHES. FOR CLOTHES.>>Reporter: WELCOME TO RENT THE>>Reporter: WELCOME TO RENT THE RUNWAY’S 250,000 SQUARE FOOT RUNWAY’S 250,000 SQUARE FOOT WAREHOUSE, JUST MINUTES OUTSIDE WAREHOUSE, JUST MINUTES OUTSIDE NEW YORK CITY. NEW YORK CITY. HOW DO YOU KEEP TRACK OF ALL OF HOW DO YOU KEEP TRACK OF ALL OF THIS? THIS?>>THE INCREDIBLE TECH NLG THATN>>THE INCREDIBLE TECH NLG THATN POWERS THIS FACILITY. POWERS THIS FACILITY.>>Reporter: THE COMPANY COO.>>Reporter: THE COMPANY COO.>>EVERYBODY HAS A CUSTOM ID>>EVERYBODY HAS A CUSTOM ID THAT HELPS US TRACK WHERE IT IS. THAT HELPS US TRACK WHERE IT IS.>>Reporter: HUNDREDS OF>>Reporter: HUNDREDS OF THOUSANDS OF GARMENTS, SIZES 0 THOUSANDS OF GARMENTS, SIZES 0 TO 22, PROCESSED, CLEANED, AND TO 22, PROCESSED, CLEANED, AND SHIPPED OUT TO CUSTOMERS AROUND SHIPPED OUT TO CUSTOMERS AROUND THE COUNTRY. THE COUNTRY.>>IT’S FUN TO THINK ABOUT ALL>>IT’S FUN TO THINK ABOUT ALL OF THE PLACES THESE CLOTHES ARE OF THE PLACES THESE CLOTHES ARE GOING TO GO. GOING TO GO. AND ALL OF THE WOMEN THAT ARE AND ALL OF THE WOMEN THAT ARE GOING TO GET TO WEAR THEM. GOING TO GET TO WEAR THEM.>>IF THESE CLOTHES COULD TALK,>>IF THESE CLOTHES COULD TALK, RIGHT? RIGHT?>>EXACTLY.>>EXACTLY.>>Reporter: RENT THE RUNWAY>>Reporter: RENT THE RUNWAY ISN’T TALKING ABOUT HOW MANY ISN’T TALKING ABOUT HOW MANY TIMES EACH PIECE IS WORN BUT TIMES EACH PIECE IS WORN BUT MAKING SURE IT IS PERFECT BEFORE MAKING SURE IT IS PERFECT BEFORE IT GOES OUT AGAIN IS KEY TO IT GOES OUT AGAIN IS KEY TO BUSINESS. BUSINESS. TURNAROUND TAKES JUST ONE DAY. TURNAROUND TAKES JUST ONE DAY.>>WHAT IF SOMEONE WEARS IT, IT>>WHAT IF SOMEONE WEARS IT, IT TEARS SLIGHTLY, THEY SPILL TEARS SLIGHTLY, THEY SPILL COFFEE ON IT, WHAT HAPPENS? COFFEE ON IT, WHAT HAPPENS?>>MOST RIPS OR STAINS OR TEARS>>MOST RIPS OR STAINS OR TEARS WE CAN REPAIR. WE CAN REPAIR. THERE IS NO STAIN THAT WE HAVE THERE IS NO STAIN THAT WE HAVE NOT YET ENCOUNTERED. NOT YET ENCOUNTERED.>>Reporter: IT IS PART OF A>>Reporter: IT IS PART OF A PROPRIETARY SYSTEM WITH SPECIAL PROPRIETARY SYSTEM WITH SPECIAL CLEANING SOLUTIONS THEY’VE CLEANING SOLUTIONS THEY’VE DEVELOPED FOR ANYTHING. DEVELOPED FOR ANYTHING.>>THERE’S WORLD-CLASS SPOTTERS.>>THERE’S WORLD-CLASS SPOTTERS. IT IS AN ART OF DETECTING WHAT A IT IS AN ART OF DETECTING WHAT A STAIN IS AND FIGURING OUT THE STAIN IS AND FIGURING OUT THE RIGHT CLEANING METHOD. RIGHT CLEANING METHOD.>>Reporter: I HEARD THIS IS THE>>Reporter: I HEARD THIS IS THE WORLD’S BIGGEST DRY CLEANING WORLD’S BIGGEST DRY CLEANING FACILITY. FACILITY.>>WE THINK WE ARE THE WORLD’S>>WE THINK WE ARE THE WORLD’S LARGEST DRY CLEANER. LARGEST DRY CLEANER. NO ONE HAS CHALLENGED US ON THIS NO ONE HAS CHALLENGED US ON THIS YET. YET.>>Reporter: THERE ARE>>Reporter: THERE ARE CHALLENGES FROM OTHER COMPANIES. CHALLENGES FROM OTHER COMPANIES. RETAILERS LIKE ANN TAYLOR RETAILERS LIKE ANN TAYLOR EXPRESS AND URBAN OUTFITTERS EXPRESS AND URBAN OUTFITTERS INC. OFFERING RENTALS. INC. OFFERING RENTALS. THE INDUSTRY COULD REACH $4.4 THE INDUSTRY COULD REACH $4.4 BILLION BY 2028. BILLION BY 2028. ARMOIRE STARTED THREE YEARS AGO. ARMOIRE STARTED THREE YEARS AGO. DATA AND TECHNOLOGY DRIVE DATA AND TECHNOLOGY DRIVE PURCHASES. PURCHASES.>>WE DRIVE TO WATCH WHAT IS>>WE DRIVE TO WATCH WHAT IS TRENDING IN OUR INVENTORY. TRENDING IN OUR INVENTORY. IT IS REALLY IMPORTANT TO US IT IS REALLY IMPORTANT TO US THAT WE FOCUS ON WHAT SHE WANTS THAT WE FOCUS ON WHAT SHE WANTS VERSUS WHAT FASHION IS TELLING VERSUS WHAT FASHION IS TELLING US IS COOL. US IS COOL.>>Reporter: TODAY, THE SEATTLE>>Reporter: TODAY, THE SEATTLE STARTUP HAS THOUSANDS OF STARTUP HAS THOUSANDS OF CUSTOMERS, AGES 17 TO 87. CUSTOMERS, AGES 17 TO 87.>>ON AVERAGE, ABOUT 15>>ON AVERAGE, ABOUT 15 DIFFERENT WOMEN WILL WEAR A DIFFERENT WOMEN WILL WEAR A SINGLE PIECE OF CLOTHING. SINGLE PIECE OF CLOTHING. ANYTHING THAT IS NON-REPARABLE ANYTHING THAT IS NON-REPARABLE AND DOESN’T LOOK NEW BEFORE IT AND DOESN’T LOOK NEW BEFORE IT GETS PACKED GETS PULLED. GETS PACKED GETS PULLED. WE DONATE IT. WE DONATE IT.>>Reporter: IT IS NOT JUST>>Reporter: IT IS NOT JUST WOMEN GETTING IN ON THE RENTAL WOMEN GETTING IN ON THE RENTAL GAME. GAME. COMPANIES LIKE THREAD TREAD, THE COMPANIES LIKE THREAD TREAD, THE MISTER COLLECTION, AND THE BLACK MISTER COLLECTION, AND THE BLACK TUX, OFFERING MEN MONTHLY TUX, OFFERING MEN MONTHLY SUBSCRIPTIONS. SUBSCRIPTIONS. WHAT MANY SEE AS A CULTURE WHAT MANY SEE AS A CULTURE SHIFT. SHIFT. HOW ARE THINGS CHANGING WITH THE HOW ARE THINGS CHANGING WITH THE WAY PEOPLE OWN OR DON’T OWN? WAY PEOPLE OWN OR DON’T OWN?>>REALLY ACCESS IS THE NEW>>REALLY ACCESS IS THE NEW OWNERSHIP. OWNERSHIP. AND THE ABILITY TO HAVE FREEDOM AND THE ABILITY TO HAVE FREEDOM AND REALLY KIND OF REMOVE THAT AND REALLY KIND OF REMOVE THAT BURDEN OF OWNERSHIP, I THINK, IS BURDEN OF OWNERSHIP, I THINK, IS A APPEALING. A APPEALING.>>THREE OF FOUR MILLENIALS>>THREE OF FOUR MILLENIALS WOULD RATHER SPEND MONEY ON WOULD RATHER SPEND MONEY ON EXPERIENCES. EXPERIENCES. FULL DISCLOSURE, A LOT OF US FULL DISCLOSURE, A LOT OF US HERE USE THE RENTALS. HERE USE THE RENTALS.>>I USE BLACK TUX WHEN I GO TO>>I USE BLACK TUX WHEN I GO TO THE EMMYS. THE EMMYS.>>IT IS PERFECT.>>IT IS PERFECT.>>PERFECT.>>PERFECT.>>EXACTLY.>>EXACTLY.>>WAIT, IS THAT A SERVICE THAT>>WAIT, IS THAT A SERVICE THAT PROVIDES DRESS CLOTHES FOR MEN? PROVIDES DRESS CLOTHES FOR MEN?>>YES.>>YES. BLACK TUX DOES A MONTH BY BUT BLACK TUX DOES A MONTH BY BUT ALSO DO ONE OFF. ALSO DO ONE OFF. I DID A TUX. I DID A TUX. IT IS DELIVERED. IT IS DELIVERED. THEY SEND IT. THEY SEND IT. IT IS SO EASY. IT IS SO EASY. YOU SEND IT RIGHT BACK, AND IT YOU SEND IT RIGHT BACK, AND IT IS NOT IN YOUR CLOSET. IS NOT IN YOUR CLOSET.>>THE FUTURE IS HERE.>>THE FUTURE IS HERE.>>IT IS ACCESS.>>IT IS ACCESS.>>THIS IS WHAT PEOPLE ARE>>THIS IS WHAT PEOPLE ARE DOING. DOING.>>ACCESS IS THE NEW OWNERSHIP.>>ACCESS IS THE NEW OWNERSHIP.>>GREAT FOR YOUNG>>GREAT FOR YOUNG PROFESSIONALS. PROFESSIONALS.>>I LIKE IT.>>I LIKE IT.>>THANKS, KRISTEN.>>THANKS, KRISTEN.>>IS THAT RENT THE RUNWAY?>>IS THAT RENT THE RUNWAY?>>IT ACTUALLY IS.>>IT ACTUALLY IS.>>LOOK AT HER.>>LOOK AT HER. HEAD TO TOE GORGEOUS. HEAD TO TOE GORGEOUS.>>I TOOK THIS TIE FROM CRAIG’S>>I TOOK THIS TIE FROM CRAIG’S DRESSING ROOM. DRESSING ROOM.>>KIND OF LIKE RENT THE RUNWAY.>>KIND OF LIKE RENT THE RUNWAY.>>YOU KNOW WHAPT HAPPENED, I>>YOU KNOW WHAPT HAPPENED, I THINK THAT IS MY TIE. THINK THAT IS MY TIE.>>KRISTEN, THANK YOU FOR THAT.>>KRISTEN, THANK YOU FOR THAT. FOR MORE ON THE CLOTHING RENTAL

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About the Author: Oren Garnes

4 Comments

  1. Yes, remove all ownership from our vocabulary, by the time "you're" through…Agenda 21/2030 -"Sustainability"…Social Engineering, globalist one world government?! And it seems to be working quite well…little by little, under the guise of something beneficial…Hegelian Dialectic, and so on…Bye Bye, to We, The Sovereign People…All, By Design!

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