How To Sell On Amazon FBA For Beginners | The Complete Guide | 2019

How To Sell On Amazon FBA For Beginners | The Complete Guide | 2019


Hey guys today I’m going to show you exactly how to sell on amazon step by step, whether you’re just a beginner or not. This is an action guide. I’m not just gonna tell you about it – I’m
going to show you over my shoulder, inside seller central and all the tools you need. I’ve challenged myself to create the most
detailed guide you’re going to find. Each section is time-stamped below so you
can come back to this video as many times as you need. Also, we have a PDF guide of this entire video to download in the description below so you can follow along or in case you don’t have the time to watch it all at once. The steps I’m going to share have helped
the Amazon sellers on our team successfully launch dozens of products, including 3 that
we’ve launched publicly as part of an educational This is also an update of a video we released last year that’s had 900,000 views and received comments such as every YouTuber’s paid course in one free video They’ve helped me build a 7 figure empire I learned more in the first 23 minutes of this video than I have in weeks of research You’re the best in the market at giving priceless information for free this is the first video I’ve seen to actually tell you HOW to research instead of just to research a MUST WATCH by all who are wanting to start on Amazon So firstly why sell
on amazon? While a lot of people know of the ecommerce
giant and how huge it is in terms of shopping and their lightning quick shipping, what a
lot of people don’t realise is that it’s actually made up of a lot of small sellers,
everyday people like you and me. It’s not just big brands selling on there! And it’s not as hard as you think to set
up a business. That’s the opportunity and there’s two
big reasons why you should utilise this platform over other ecommerce platforms out there. Number one – it’s a huge marketplace with
over 300 million customers. So selling on this platform gives you exposure
to a lot of customers! The other key element is Fulfilled by Amazon. This means you send your products to Amazon’s
warehouses, where they look after all the shipping, handling and refunds. So it’s a physical products business, that
you can run remotely from anywhere. No storing stock in your garage or running
to the post office every day. This also makes it a very scalable business
because you’re not limited by how many sales you can make in a day! So now that you know the why, let’s get
into what you came here for – how to sell on amazon! These are the steps I’m going to cover in
this video: Product Research, Sourcing your Product, Using Amazon Seller Central, Shipping
your Product, And Launching your Product Step 1: Product Research This is the most important step as the product
you choose is the foundation of your business. You want to find a product that lots of people
are after, and isn’t too competitive. A mistake people make when starting out, is
just selecting products they like or that they think will do well. We don’t want to take that risk, and strongly
recommend making data-driven decisions on what to sell. Now, there are different models you can take
when selling. The one we recommend is called Private Label. This means you essentially take a generic
version of a product, perhaps make a slight improvement or adjustment to it, and then
place your own logo onto that product, and sell it under your own brand. Other models, such as Wholesaling or Retail
arbitrage, mean selling someone else’s products. We prefer the private label model because
it gives you more control over the product and listing, and higher profit margins. This allows you to build your brand and not
someone else’s. Now, you can do product research without any tools, however it is a lot harder, and I believe it’s just much easier to use a tool, even if it’s
not ours. This is the chrome extension. With it, you can quickly assess a product
idea on Amazon. So lets say we wanted to look at “yoga mats”. After the search is complete, just click the
extension. Now you’ll see a great breakdown of this
page. Lets focus on the top 10 listings. Remember I mentioned that we wanted high demand? Well, that’s represented by sales. We can see here estimates for all these top
listings. As a guideline, we’d like to see at least
3000 sales combined in this top 10. We easily have enough here. In addition to having 3000 sales, we also
want to make sure that these sales are fairly well spread out. Take a look at this example. It matches the 3000 sales criteria, however
you can see that these two top listings have the majority of the sales. This would indicate that customers are mostly
purchasing from these two listings, for whatever reason. So even if we got our listing into this top
10, on page 1 of the search results, it’s going to be very difficult to pry sales away
from these dominant sellers. So we want to make sure that the sales are
reasonably spread out. Next, is low competition. The way we gauge that is by the number of
reviews on a listing. Most people tend to buy from listings that
have higher numbers of good reviews, so that’s why we use it as a metric of competition. Here we’d like to see at least 4-5 listings
with under 100 reviews. This makes it easier for us to catch up, starting
from 0. Outside that, we’d want no more than a couple
of listings with up to 500 reviews. Anything closer to 1000 reviews is getting
quite competitive and will take a long time to compete with. Keep in mind, these are general guidelines. You can bend them a little, but the lower
the reviews overall, the better. It’s worth spending more time finding less
competitive products, as this is often the biggest barrier. Next we want to look at price. To keep it easy, you want to sell products
between $15 to $60. Below $15, the profit margins get very slim
by the time Amazon takes their cut, and above $60, customers are less likely to make impulse
buys on a brand they don’t know. So when looking at these top 10, you want
to get an idea of what price you could sell for. If it falls between $15 to $60, then you’re
good! The chrome extension is really great when
you’ve got ideas on what to sell, then search for them on Amazon and run the extension. We also have another great tool that really
helps when you have no idea what to sell. It’s called the web app. Let me show you! Inside is a tool called the Product Database. Here, you just select the categories you’d
like to look in, and the filters you’d like to set – for instance high demand. Remember I mentioned aiming for 3000 sales
in the top 10 listings? Well that’s the same as 300 sales per month
on a single listing, so lets make that our minimum. For low competition, we can set a maximum
of 100 reviews here. Also our price point of $15 to $60. And search! What we’ve done is re-catalogued Amazon’s
best selling products into a database that’s user-friendly for sellers! You can see we have XXX numbers of listings
here that match your criteria. The product database is really great to help
you generate product ideas! You can then take one of these ideas, and
then look up the niche on Amazon, so you can assess the top 10 listings, like we did earlier. And if you use the chrome extension as well,
this process is made super simple! There are other cool things you can do inside
the web app, but we’ll come back to that a bit later! The next consideration is seasonality. Imagine looking at Christmas tree lights during
December. The numbers would be huge! If you decided to sell that product, thinking
you would get these sales all the time, you’d be in for a bit of shock come January 1st. So we want to sell products, that sell all
year around. The best tool to use for this is Google Trends. Just input a search term, change the view
to the past 5 years, and then search. Using the Christmas tree light example, you’ll
see that there’s a big spike around December each year. This is what we’re trying to avoid. Instead, look for products that are more even
all year around. Baby hooded towels for instance, have a similar
search volume all year around without any obvious spikes. The other good sign to look for is an upward
trend. Lets take an extreme example – artificial
intelligence. You can instantly see that this topic is getting
more and more visibility. While it’s not necessary to have this when
looking for a product, if you do find something with an upwards trend, then you may have discovered
an emerging market which could be a great opportunity! So let’s say you’ve found a product or
a niche that seems to be a good opportunity – it has high sales, low competition, good
price point and not too seasonal. Before you go ahead and order this product,
there’s an additional step you should take to further verify this niche before spending
a lot of money on it. This is called product tracking. Instead of just checking the sales estimates
that one time, you continue to check them for a period of time. I’d recommend at least 2 weeks, to 4 weeks. The reason being there are times when a product’s
sales are inflated, due to the seller running a discounted promotion, or some other once
off type of situation. But by checking the sales every day for several
weeks, you can see if the sales stay consistent or drop down. You can do this manually using the chrome
extension like I showed you, but a much easier way is using a different tool of ours called
the Product Tracker, which is part of our Jungle Scout Web App. You don’t need this tool but it does make
the process a lot faster and automated. Let me show you an example. Lets say you like the look of these baby hooded
towels. This is in fact a product that we publicly
launched in 2017, and you can check out the entire case study in the link in the top right
corner. Now you want to track as many listings as
possible on this first page of results. If you have both the chrome extension and
the web app, you can just simply, click the plus sign next to each one and it will add
to the Product Tracker. I’ve added the top 10 here. Now, inside the Product Tracker, click on
the dropdown and you’ll see the sales over time for all these listings. Lets change the view to the past 60 days. In this case, these listings have already
been tracked and are displaying historical data, but new ones you will have to wait at
least 2 days to get the first sales information. The blue bars here are the inventory levels,
and as they go down each day, so you can see how many sales have been made, by the orange
bars. The average sales per day for this listing
is 28. If we hover over each day here, you’ll see
the sales do fluctuate from 23 up to 50-ish, but usually in the middle there, so 28 sounds
about right. If you’d only tracked for 2 days though,
and had one day of 23 sales and another of 50, you really wouldn’t know what the regular
amount of sales is to expect. This is why I recommend to track listings
for as long as possible, to get as much consistent data as you can, and be confident in the number
of sales a listing is getting. So that’s how to perform the second step
in product research – verifying the sales of a niche! You can be confident of the sales numbers
in your product’s niche and are ready to take action on the next step! With your product selected, you’re now ready
to source your product. Once you’ve narrowed your research down
to a single product, the next step is to source your product. Most commonly, people go to alibaba , but
you can also go to global sources, or aliexpress for smaller orders. Alibaba is by far the biggest marketplace. Here you can search for the product that you’re
looking for. I’d recommend changing the view over here,
and then searching by ‘Suppliers’ rather than products because often suppliers have
a bunch of listings that are all more or less the same. Also, tick the gold supplier box. This narrows down your results to what’s usually
a better list. Now you want to contact 10 to 15 different
suppliers. A tip here is to favourite suppliers that
you like, as you go. From a search page, click here to favourite,
or you can do it from inside a company profile over here. Now, from the favourites page, you can contact
them all at once. Here’s an example of the email we would
send. You can also download this template below
in the description. You want to ask as many questions as possible
in your initial email. You’ll be contacting a lot of suppliers
so you don’t want to be constantly going back and forth with each one. Also, it’s a good first test as you’ll
see which suppliers answer your questions, and which ones just send you a generic response. You want to work with people that have made
an effort to answer you personally. Other questions you might ask, include: do
you offer samples? How much for a sample to be sent to your postcode
or to the US? How much for 500 pieces? How much for 1,000 pieces? Can I make a first order of only 200 pieces,
and how much for that? Plus anything else specific to your product. Can you make this product to this size or
out of this material? Once you’ve received some replies, it’s
time to evaluate them. Do they have good English or communication? Did they answer all of your questions, or
did they just give you a generic answer? Write down all the prices they’ve given you. Some other things to note: Suppliers will
often ask to continue the conversation on Skype or email. This is totally normal! Expect to pay anywhere from $50 to $100 US
for a sample. I know this can sound like a lot for a single
sample but just put it down to the cost of doing business. If you can, it’s a good idea to get a sample
from 2 to 3 different suppliers. Sometimes you might get a better price from
one but better communication from another. To help with this, get a sample in your hands
and then you can compare the actual quality of the product between the different suppliers
as well. Once you’ve received and inspected your
samples, perhaps followed up with any additional questions, then go ahead and tell your supplier
that you’d like to place your first order. Often you can negotiate paying 30% upfront,
and then the remaining 70% before they ship the product. Or, sometimes it might be 50 upfront and 50%
after. Personally, I’ve worked with suppliers that
I’ve had to pay 100% upfront, but I’d built up enough trust with them, that it was
fine. So it really can vary, but aim to negotiate
terms if you can. As far as payment methods, Paypal is fine
for samples. For larger orders though, it’s going to incur
a 5% fee. So you want to stay away from Paypal. TT or telegraphic transfer is common which
is basically a wire bank transfer. You can also pay via Alibaba. And, some suppliers will offer trade assurance
which is really nice to get because this basically insures your shipment in case anything goes
wrong. This is only if you order through Alibaba,
so try to go for this option if you can. We recommend staying away from Western Union
though because there’s no real means of recourse if anything goes wrong. Production will typically take anywhere from
two to six weeks. This gives you time to get a bunch of other
things done. Real quick – if you’re getting value from
this video, could you do me a small favour, and hit the thumbs up button below, to let
me know you’re loving this video. And subscribe as well to get more in-depth
videos like this. I’ve worked really hard to put together
the best information I could, so I would really appreciate it. Thank you in advance! Let’s get back to it. Firstly setting up an Amazon account. You have two options. You’ve got a professional account which is
39.99 a month, or an individual account that doesn’t have a monthly fee, but you pay $1
per sale. So if you’re serious about building a business
on Amazon and plan to sell more than 40 products a month, you’re much better off going with
a professional account. This also gives you access to other advertising
and business metrics that the individual doesn’t. So click start selling to begin the process,
then follow the prompts. You’ll be asked for a bunch of information,
including a credit card for any charges, a bank account for you to receive payments and
also what you’d like your store name to be. You’ll also be asked whether you’re selling
as an individual or a company. Now, keep in mind that you can start selling
as an individual, and then switch to a company later on if you choose. This is actually what I did when I started
out, so don’t let this be a barrier to getting started! Once you’ve set up your Seller Central account,
come up to catalog, add products in order to create your first listing. Scroll down a bit, you’ll see list a new product,
and you’ll notice that Amazon wants you to search for your product name. If you type it in here, it will find existing
listings. Now this isn’t what you want to do. you want to come down to create a new product
listing. Head down and find the most relevant category
for your product. Hit select. Now fill out basic information about your
product. The manufacturer name is up to you. That can be the same as your store brand name,
or it can be different. One tip though on creating your brand name. What I’d suggest is creating one that’s fairly
universal. Lenny’s Office Supplies for instance, is a
very specific niche and only relevant to office supplies. Whereas Lenny’s Creations is a much broader
name that you can sell lots of different products beneath and not be limited to one niche. Next, you’ll be asked to enter a Product
ID for your listing. This is most commonly a UPC barcode. You will need to purchase one of these, and
the best place to do so is at GS1. If you wanted to setup your product with variations,
you can do that over here. It asks you to enter in your price, however
you don’t have to do this now and can just check the skip box, and set your price later. This is where you add product images which
we’ll talk about later. Once you’ve completed the required fields
you can click Save and finish, which allows you to access your product’s FN SKU barcode
and get a shipping address which you’ll need in the next steps. So once your listing has been created, come
over to inventory, manage inventory, where you’ll see your listing displayed. Click here, and then Print Item Labels. Click print again. Now this gives you what is called the FN SKU
barcode. This is the one barcode that Amazon requires
you to have on your product packaging. You don’t need the UPC barcode – the one that
we talked about before. You only need this one displayed on your product
packaging. Now send this FN SKU barcode to your supplier. They can either stick that onto the packaging
of each item, or you can include it in the design of customised packaging, so that it
never needs to be stuck on by hand, again. This brings us to the packaging, which we
recommend getting customized. This sets your product further apart from
the competition. The sooner you can get this done the better,
because it will take a couple of weeks for them to produce it. So ask your supplier for the different packaging
options that come with your product. Select the one that you like the most, and
then ask them for a template. Now you’ll want to receive a file type such
as .ai or .eps. These are design friendly formats. To get your design made, we recommend the
Jungle Market, where you can freelancers specific to Amazon sellers, including designers who
are experienced with product packaging and know Amazon’s requirements. Here are a few of the most important things
to have on your product packaging. Your brand name, the product name, a photo
of the product, where it was made such as made in China, and then just make sure that
there’s nothing else that you’re legally required to put on there, based on the type of product
that it is. To figure this out, just google “packaging
requirements for your product” to nail this down. When you have the final design, send it through
to your supplier. They might ask you to purchase a large quantity
of the boxes upfront such as 3,000 or 5,000 pieces. This is fine as it brings the price down,
and they’ll just hold onto those extra ones until you make later orders Product photography is another thing you can
do while you wait. There are 2 ways to do this – either hire
a photographer or do it yourself. We have a great tutorial on how to take awesome
product images yourself, just using a smartphone so click up here to check that out! The other way is to hire a photographer. Again, I’d recommend the Jungle Market. Here you can easily search out product photographers
and pick ones you like based on their reviews or location, and also reach out and ask them
any questions you have before booking in with them. The way it works is that you would send them
a sample of your product and they will deliver a set number of images back to you within
the agreed upon time. If you’re taking photos yourself, here’s
a couple of things to keep in mind. Your main image needs to be against a white
backdrop, take up at least 85% of the image, and have no extra props, text or logos on
that image. For your other images, try showing some different
angles of your product, show it being used by different people, maybe also include a
photo of it with its packaging which you can add later on, once you actually have the packaging. You can upload up to nine images on your listing,
so you want to use them all up but, at the beginning, at least try to get four or five
there to start with. Next, you want to write a detailed title,
bullet points, and description. Take your time here because this is what is
going to sell your product once people click onto your listing. Also include your main keywords wherever you
can because this will help your listing rank higher in Amazon’s search results. We have a more detailed video on how to great
listing up here! If you were using our web app tool that I
talked about earlier, we have a great tool that can help you with this, called Keyword
Scout. Let me show you. Again, we’re inside the Jungle Scout web
app. Now what this tool does is shows you the search
volume of keywords on Amazon. For example lets search for yoga mat. Here we see that of course yoga mat itself
is a popular keyword, but you also discover other insights you mightn’t have thought
of – such as ‘workout mat’ being a highly searched for keyword also. So using this information, I would take the
main keyword – yoga mat, and absolutely make sure that is in your title, bullet points
and description, and then also try to include these other bigger keywords where you can
also. You don’t want to stuff them in unnaturally,
but the more you can include them, the higher your chances of appearing under these search
terms on Amazon. Also, including these keywords helps Amazon
identify what your product is, which is another important factor in how you rank. You can also keyword scout for other things
as well, such as advertising, but we’ll come to that later. To get your product from China to the US,
you have two options – asking your supplier to organise this, using their own freight
forwarders, OR finding your own. Personally I started out using my supplier. This was very easy, because they just gave
me a quote, I paid them and it was sent straight to Amazon without any hassle. I also found it to be a little cheaper than
using my own freight forwarder. The cons of this, was that whenever there
were issues with customs or anything like that, I had to relay messages through my supplier
as the middle-man which was a little frustrating and scary at some points, so there was less
control over my shipment. Finding your own freight forwarder in the
US, gives you a lot more control over your shipment. You have direct contact and it’s easier
to sort out any issues that might arise. Flexport, for example are a popular freight
forwarder, that we’ve used here at Jungle Scout also. They’re really great at walking you through
the entire process, all the paperwork that’s required so you can be assured that everything
is above board and you know what’s happening at every step of the way. So we can definitely vouch for Flexport. Another way to find freight forwarders, is
through Freightos, a website where you post your shipping requirements and they bring
back quotes from a bunch of different forwarders, so you can find the best one for you. For this you’ll need to know the weight
and dimensions of each box, which your supplier should be able to give you. As production comes to an end, you’ll need
to create a shipment in Seller Central. This gives you the physical address of the
fulfillment centre that you need to send your shipment too. So to begin, come to Inventory, Manage Inventory,
then down to ‘Send/ replenish inventory’ in this menu. You’ll be asked whether you want to create
a new shipping plan or add to an existing one. In this case, we’re creating a new one. For the ‘ship from’ address, put in your
supplier’s address if you’re using them to organise shipping, or if you have your
own freight forwarder, then they might tell you to use their address instead. In our case, we’re using Flexport as a freight
forwarder and they’ve instructed us to use their address here. Now if you’re just sending in the one type
of product, you want a case-packed product. Individual products is if you’re sending
a bunch of different products inside one box. Continue. Now On this page, you now need to enter the
quantity of units that you’re going to be sending. Now this doesn’t have to be the exact number
of units per case and number of cases as you can create the box configurations later on. The most important thing is that the total
number of units is correct. You can modify this later, but it only allows
you to change it by 5 units less or more, so make sure this number is accurate. Amazon wants you to confirm that you’re aware
of any storage fees. Now for some products, you might have to give
more information if it’s in a restricted category or something like that. But, for the most part, you shouldn’t need
to take any further action. Click continue. Again in most cases, you should be able to
click continue. Now here you get to choose whether you’re
going to apply the FN SKU barcodes yourself or whether Amazon is going to do it. If I select Amazon, you’ll see it’s going
to cost 20 cents per unit. So usually you can get your supplier to do
this. So lets make this merchant. If you haven’t got the labels already, you’ve
got the option to download them here. However, you can also do that from your inventory
screen like I showed you earlier. Click continue. You can give a name to your shipment over
here. Then confirm all these details are correct,
and approve shipment. Come over to work on shipment. Now you’ll see the Amazon warehouse and
importantly the address, which you can copy and send to your freight forwarder or supplier. Now you select your Shipping Service. Depending on the freight forwarder you use,
you’ll either choose your own shipping, meaning you’re looking after the shipment
the entire way to the fulfillment centre, OR you can choose to use an Amazon partnered
carrier, which can arrange pick up within the US at a discounted rate for Amazon. For instance, what some people like to do
is get their product shipped from China to their house, in order for them to inspect
the goods first. This would be a good time to use Amazon’s
discounted shipping to send it that last stretch. Generally, if you’re using your supplier
to organise shipping, then you would select, “using your own carrier” as they will
deliver right to Amazon’s doorstep, or if you’ve organised your own freight forwarder,
then they will give you instructions on which option to choose here. Lets look at using an Amazon partnered carrier
in this example. Select whether everything is in one box or
multiple. Usually it would be multiple. Now you can set up multiple box configurations. Make sure your total adds up to the correct
amount. For example, here’s a configuration I’ve
used before. Again, Your supplier can tell you the box
weight and dimensions. Then, hit confirm. As we’ve selected an Amazon carrier, click
‘Calculate’ to view the approximate charge. You then check the box and agree to Accept
the Charges. This is where making sure your box weight
in particular, is accurate, so you don’t get surprised by a larger shipping cost later. Of course if you selected your own shipping
carrier earlier, then you would skip this part. Now click Print Box Labels, which will give
you a PDF with shipping labels that you can send to your freight forwarder or supplier,
or if your shipment is coming to your house, you can apply them then – as long as they’re
attached to the boxes before they’re sent into Amazon. This is really important as this is how Amazon
identifies these boxes as yours. Also make sure the labels are on the correct
box. In this example I have 8 boxes of 60 units
and 1 box with only 20. This one box needs to have the corresponding
label with 20 units on it, however the others are okay because they’re all the same. Click complete shipment and, you’ll be done. If you’re worried about the quality, you can
hire a third party inspection company to check your products before they leave the factory. It’s a much better idea to do that now than
when it reaches the US because by that point, there’s not much that can be done. I’ve personally never done this, to save
on upfront costs, so it’s really up to you. One company that we’ve used before for our
Jungle Scout products is asiainspection.com. If you choose not to get an inspection, instead,
a good tip is to ask your supplier for some photos of the product and the shipment before
it leaves their factory. This can give you some peace of mind to at
least see your product! And if you’re sending direct to Amazon and
not to your house, I’d get your supplier to send you one or two units, that you can
then inspect but also use for product photography. With your product on the way to Amazon, it’s
now time to start thinking about launching your product! When you first start out, there are two things
you need, sales and reviews. This is gonna give you the momentum you need
to get ranked on the most popular search terms, and get found by customers, and ultimately
make sales. The way customers find products on Amazon
is by typing into the search bar the product that they’re looking for, selecting a listing
that they like, and then purchasing from there. So your goal is to make sure that your listing
appears when they type in the name of your product. So if you’re selling this product for instance,
the baby hooded towel, you would probably want to be ranked under the keyword baby hooded
towel. So when a customer types this search term
into Amazon, they see your listing up here in the top results. Some of the other keywords you might want
to rank for might be hooded baby towel even hooded baby towels for boys, or for girls,
or for set. So you see by ranking or appearing on these
search term pages is how customers discover you and how you get sales. A brand new listing like yours is probably
gonna be on page 20 or 50 and never get seen by the customers. The only way to start climbing the ranks and
eventually appear on page one which is where most of the sales happen is by getting sales. So that’s why sales is one of the most important
things to get at the start. Once you’ve got that visibility, how do you
then make customers purchase your listing and not someone else’s? This is where reviews come in. Customers purchase from listings that have
high numbers of reviews that they trust. So that’s why it’s really important for you
to get sales and reviews when you first start out. Let’s talk about sales. When you first launch your product, it’s a
really good strategy to offer what’s called a giveaway promotion. This is where you offer 50% or more off a
number of your units just to get those sales happening at the start. You can host this on deal websites where customers
come to get discounted products. The one that we recommend is called Jump Send. Using the baby hooded towels as an example,
you’ll see that a lot of these listings are priced between 15 to $20. So if we come across to Jump Send, if you
look at baby hooded towels, you’ll see that people are offering quite steep discounts
anywhere from 50% off all the way up to even 90% off for these same products. So by offering this steep discount, you almost
guarantee that you’re going to get a lot of sales. This does mean you’re likely going to lose
money on these sales at the beginning. But, it’s important that you have this budget
in place because, as I mentioned, you do need these initial sales in order to get your listing
launched and ranked for some keywords so that you can being to get natural, organic sales. Using Jump Send allows you to control how
many coupon codes you give out per day. So just as a bit of a guideline, a good strategy
might be giving away anywhere between 50 to 80% off for your product depending on what
it is. A strategy that we’ve seen work really well,
is to look at how many sales the listings currently on page one are getting, and then
matching that number of sales, in giveaways. So if we come over to Amazon, type in our
main keyword of ‘baby hooded towels’ and bring up the Chrome Extension. We can see the monthly sales numbers, and
the average up here. On a daily basis this is around 12 sales a
day. So we would aim to give away around 12 units
a day, and do this for 1 to 2 weeks. We’ve seen a lot of people rank on page
1 by following this strategy. Let me show you how to set up a promotional
giveaway. The process begins in Jump Send. Once you’ve created an account, and synced
it to your Seller Central account, come across to promotions. From Promotion, come down to Create New. Here you select one of the products on your
account, or you can search for one. We already have a promotion set up so I’ll
show you that one. It will automatically pull the price and description
from Amazon. If you’ve updated the price recently though,
you can come over here and refresh it. Select your product category. It’s important to have a support email here,
in case your shoppers have any issues and they can contact you. Also make sure your shipping method is accurate,
whether that’s Fulfilled by Amazon or Merchant, so customers know how long to expect for shipping. Then you get to choose between a standard
URL and a keyword targeted URL . I’ll explain what a keyword targeted URL,
also known as a super URL is. Lets say a customer searches for baby hooded
towel. They then click on your listing and purchase. This tells Amazon that your product is related
to the search term ‘baby hooded towel’. The more your product gets purchased as a
result of that search term, the higher Amazon will rank you for that term. So on Jump Send, a standard URL is a direct
link to your product listing, and you wouldn’t get the benefit of that extra ranking power. The keyword targeted URL is where you can
put in 1 of your top keywords and we will send customers through a customised URL that
appears to Amazon as if it were discovered by searching for that keyword, therefore giving
you that extra ranking benefit. The caveat here however, is that this process
is a very grey area. At one stage, Amazon would penalise sellers
that used this strategy however at this point, we have seen sellers gain some ranking advantages,
and no disadvantages that we’re aware of. So it’s up to you whether or not you decide
to try this. In this example I’ll use one – baby hooded
towel. Click Verify Keyword and you’re all set. Again, make sure to read the disclaimer, and
if you’d like to proceed, check the box and then go to Next Step. Jump Send offers something called inventory
protection. This prevents customers from purchasing large
amounts of your product at the discounted price. I’d highly recommend turning this on. You can set what the purchase limit is during
the promotion, but then you also have the option of setting an order limit for after
the promotion, once your price goes back to normal – if you’d like. We’ll leave it at unlimited though. Next we set the start and finish dates for
the promotion. I’ll make it a week in this instance. Now it’s really important to remember these
dates and make sure they’re exactly the same, as what we set on Amazon shortly, when
we create the actual discount coupons. This is because the inventory protection will
only be active between these dates, unless you keep it on after the promotion ends. If the coupon codes on Amazon are active outside
of these dates, then you run the risk of customer being able to purchase large amounts of your
product at a discounted rate, so just be wary of this. Now on this page, we set the discount amount
and it’s time to create our coupon codes. Lets head over to Seller Central to do this. If you haven’t set up a promotion before,
you’ll need to come over to manage product selection. From here, come to create product selection. This is where you decide what products you
want to be affected by that promotion. Over here, you can select ASIN list and create
product selection. For the product selection name, put in whatever
you want. This is just for your internal use only. Now you want to paste in the ASIN or ASINs
that you want to be affected by your promotion. Once you’ve done that, hit submit. And, you’ve now successfully created the product
selection. You can now come to create a promotion, percentage
off. Okay so buyer purchases, by default it’s at
least this quantity of items. That’s the one that we normally recommend. You can also choose at least amount in dollars
or for every quantity of items purchased. So this determines how the promotion is triggered. So we’ll leave it at this for this example. Purchased items, you click here, and it shows
you all your product selections. This is where you select the product selection
you’ve just created. Buyer gets percentage off, so now’s where
you set the discount amount that your customers will receive off your product. Remember, we wanted our discount to be 30%. Applies to purchased items, or you can choose
qualifying item, but we prefer purchased. Now step two, scheduling. To set our end date, lets look back at Jump
Send, check the end date and time here. Now we’ll set that as the end date and time
here on Seller Central. Okay so next is internal description. Again just put in something for your own internal
use. On to step three, so we highly recommend single
use. You also see that by default that checks one
redemption per customer. So this combination means that this customer
can only use this particular code once. So after this step, you’ve got claim code
combinability. We prefer exclusive. What that means is that this code cannot be
used in conjunction with any other codes. I’ll show you customized messaging. We want to make sure the detail page display
text is unchecked which it is by default, but I just want to show you just in case Amazon
changes this in the future. You want this to be unchecked because otherwise
your promotion will be public on your listing for anyone to see and anyone to use that promotion. So we definitely want that unchecked. Once you’ve finished, come down to review. It’s important to check over all of your details
here. Once you’ve done that, hit submit. Your promotion has now been successfully created. The next step is to create the coupon codes. So go to view or modify your promotion, and
then manage claim codes. Again, the name can be anything you want it
to be. You set the number of codes that you would
like and hit create! You’ll see that they’re ready to download So if we download those, it will create a
zip file. If you open the zip file, you’ll get a text
document which has all of the codes. From here, you just simply copy all of them,
come back to Jump Send, paste them in. And, you’re ready to go. Now for Step 5! As shoppers apply to receive one of your coupons
you have the option of coming in and either manually or automatically approving them. We’ll leave it at manual for now. Finally, review all the details carefully
and hit publish when you’re ready. Congratulations! Your giveaway promotion is live and shoppers
can begin to apply. Keep in mind though, that coupon codes on
Amazon won’t be active for at least 4 hrs after creation, so if you’ve only just created
them, then they won’t work immediately. Shoppers can still apply, but just don’t
approve anyone for the first 4 hours so they don’t attempt to checkout using them just
yet! Amazon Sponsored ads, also known as PPC or
pay per click, is an important marketing tool for your listing. Remember, when you start out, your listing
is quite buried in the search results, however Amazon gives you the opportunity to pay, and
have your listing shown above all the rest, regardless of how new you are or how many
reviews you have. It’s really easy to set up. All you do is select the keywords that you’d
like to be displayed under and how much you’re willing to pay in order to be shown under
that keyword. When you’re first starting out, and your listing
is appearing on page 20, you can actually pay to get your listing shown on page one
and get that exposure in front of all the customers. When you start out, there are two types of
campaigns I would recommend setting up. The first is an automatic campaign. So firstly, from Seller Central, go to advertising,
campaign manager, and then down to create campaign. Give your campaign a name and your daily budget
of how much you’d like to spend. So for this example, let’s say we just want
to spend $20 a day starting from today. And, here’s where you choose automatic or
manual. So start with automatic and click continue. Now you can select the product, give it a
name, and then come down and select a default bid. So that might be $1. Now that doesn’t mean that you’re going to
pay $1 every time someone clicks on your add. That just means that’s the maximum amount
you’re willing to pay. So if the previous person only bids 30 cents,
then your bid might be 31 cents. So $1 is a fairly high bid. If you’re starting out and you want to be
a bit more conservative, maybe make it about 50 cents or 70 cents. But, after a few days, if you’re not getting
many impressions or views, then the reason might be because your default bid is too low
and other people are bidding higher than you and therefore your ad isn’t showing. So if this is the case, after a few days,
I’d recommend upping your bid a little bit more. But, to keep it simple, make your default
bid somewhere between 50 cents to a dollar, Click Launch Campaign and it will begin to
run! Automatic campaigns are really great to set
up at the start for a number of reasons. One is that they’re really easy to set up
and don’t take much time. Number two is that they begin to collect data
for you. At the start, you don’t know what keywords
people are clicking on in order to find your listing. With an automatic campaign, Amazon will display
your listing on the keywords that it believes is the most relevant. After running this campaign for at least a
week, you can actually download a report that shows all the keywords that Amazon has been
displaying you for. You can take that information, select the
best performing keywords and then put them into your own manual campaign where you have
a little bit more control over how much you spend on each one. The second type of PPC campaign is a manual
campaign. This is where you select the keywords to target
rather than Amazon. This gives you more control, allowing you
to make specific bids on each keyword. Let me show you how! Again, create campaign. I’m going to call this one Jungle Snugs
Keyword Scout. We’ll give it a $30 budget this time, and
select Manual Targeting. We’ll choose the same product as before. This time we have the option of adding our
own keywords. I’m going to show you two easy places to
find keywords to get you started. Firstly, you can see Amazon is suggesting
keywords here, based off of their understanding of your listing. So you could quite simply come over to ‘add
all’. Now you’ll see that 89 keywords have been
added. So that’s one manual campaign right there. But lets Remove All for now. Come back up, and we’re gonna go into Enter
Keywords. Now the second place is our tool Keyword Scout. You’ll see we’re back in the Jungle Scout
web app, from earlier. So lets type in our main keyword – baby hooded
towel. Search. We’ve now generated 2207 results. Lets change the display to 200 keywords at
a time. Now come across to export as .CSV. Open this one up, and now we’ve got a huge
list here of keywords that can be used. So I’ll simply select…all of these. Copy. Now back here, I’m just going to paste these
in. Go to Add keywords. And you’ll see we’ve added 200 of these
keywords. Of course you can be a little more selective
and go through the keywords first, but this is just a really simple and quick way to get
another manual campaign up and running. We have more in depth webinars and tutorials
on PPC, but just setting up an automatic campaign is the easiest step to take when you first
start out. These are simple campaigns to get you started
immediately, but if you’re after more advanced guides, then you can check out some of our
other videos on PPC! The other important thing to do is to set
up automated email campaigns. This sends follow up emails to all the customers
that purchase from you on Amazon. This provides great customer service, and
it also encourages customers to leave reviews as well. So it increases the likelihood that you’re
going to get reviews from all the sales that you get. While not all of your customers are going
to leave you a review. A certain number will. And, having automated email campaigns, it’ll
certainly increase the likelihood of this happening. Now our app Jump Send that I recommended earlier
to help you set up promotional giveaways can also be used to set up email campaigns. I’m inside Jump Send right now. So I’ll show you how to set one up. So first just come over here to add new email
campaign. You have a number of different template options
here ranging from a blank template which you do completely yourself, or you’ve got three
of our pre made templates. You’ll see over here there’s a number of messages. So that’s how many emails will be sent out
in each one. For this example, let’s click on two review
requests. When you have your products synced correctly,
you’ll see all of your products listed up here. In this example, they’re not connected. But, we can show you how to do that in another
video. So up here you can name your campaign. Now let’s take a look at the messages. So if you come down here, you’ll see that
we are in the first message. You can edit each individual message or email
by clicking between these tabs. You can change the name of each email or message. By default, each message will be paused. When we’ve finished editing the message, we
can activate it. But for now, we’ll leave it paused. So if we come down here, we’ll see this email
template is already all set up and good to go. One of the coolest things about these email
templates, are auto fill tags. So auto fill tags will essentially download
this information from your Amazon order. So in this case, it will grab the buyer’s
first name and automatically insert that there. The same here with the product name and then
also with the order link for that particular customer. So that means you don’t need to do anything
to this email, and it’s ready to go except come down here can change your name. You’re welcome to edit this email however
you don’t need to. So up here, you’ve got your basic formatting
settings, bold, italics, size, font, justification. If you want to add any additional auto fill
tags, or if you’re editing a blank email, this is where you do it. So these are all the options you have for
auto fill tags. If you want to add an attachment to the email
such as a PDF or perhaps an ebook, you can do that right down here. And, that will send out every time this particular
email sends out. If you’d like to send a test to see how the
email will look, you can click on the send test here. And, that will send a test email to yourself. You can also come down here and click preview,
and this will also give you an idea of what the customer will see when they receive the
email. So at the top here, you can set the timing
of when the email goes out as well as the conditions of when you want it to go out. So essentially here are the different options
if you want it to go out one day, two day, three days, all the way up to 15 days or more. And, down here you can decide whether you
want the email to go out after the order has been confirmed, has been shipped, or delivered. Of course, you’ve got the subject here that
you can change as well. So then when you’re happy with your email,
come down here, save the changes, turn this email on, go through into the next emails
and rinse and repeat. Now here’s an example of what you’ll see when
your Amazon account is correctly synced with Jump Send. You’ll see all of your products listed up
here, and you can toggle on and off the ones that you want to be sending this particular
campaign for. Once you’ve selected it, just come down and
click save product selection. Now back to the email campaigns page. You’ll see a summary of all your campaigns. You’ll see here whether it’s been enabled
or disabled. So come back here and double check that the
campaign you’ve just set up is enabled. You’ll also see the individual statuses of
your emails here. So make sure that they’re active so that they’re
going out. A really cool feature that we have up here
is our blacklist or negative feedback feature. So basically if you have this turned on, it
will automatically stop sending email campaigns to anyone who’s left you negative feedback
of three stars or less. So we generally recommend you have that on. It’s a really neat little feature. The next thing I want to show you is over
here in the view stats tab. This one gives you a summary of all the emails
that are currently pending and then also of the ones that have already been sent out. To break it down further, come into pending
emails over here. And, now you’ll see exactly which emails for
which orders are pending and what their current status is. There is a little bit of a delay between an
order being created on Amazon, and then us being able to send out an email because we
do need to wait for that information to come from Amazon. That is why you’ll sometimes see this message
here waiting for info from Amazon. The other thing you can do on this page is
if you ever for whatever reason have a customer that you no longer want to send emails to,
you can come to this pending emails page, and then search for their order number of
customer name, find that email. And, then you have the option of deleting
it before it gets sent out. The final tab over here is sent emails. Click here, and then you’ll see which emails
have already been sent out and to who. So that’s how you get your first email campaign
set up and those emails being sent out automatically to all your customers. For awhile at the start, your PPC campaigns
and your promotional giveaways are going to cost you money. They’re probably not going to be very profitable,
but it’s very important that you allow this budget at the start for marketing in order
to kickstart your listing. The long-term effects is that you’re going
to start ranking higher and higher for a lot of the keywords that people are searching
for to find your product. Once you start ranking for a lot of different
keywords, and you start building up your reviews, you’re going to start getting a lot more natural
sales. By that, I mean you won’t be spending any
money to get those sales. People will just find you listing by typing
it in on Amazon. Some people hesitate to run promotional giveaways
at the start or PPC campaigns because they lose a bit of money. The result of this is that they get stuck
on page 20 or 30 where there’s no visibility, and they don’t get any sales. So it’s very important to have this marketing
budget to kickstart your listing. So we’ve covered how to find your product,
how to source it, how to send it into Amazon, set up your listing, optimize that listing,
and get sales. So there you have it! We’ve covered everything from finding a
product all the way to launching it. To scale your business, just rinse and repeat
this process to launch more products. This of course increases your profits, but
also diversifies them, meaning that if one product isn’t doing as well at some points,
then you have others that can pick up the slack. There are more advanced strategies, but I
didn’t want to overwhelm you at the start. These steps are all you need to begin. I encourage you to come back to this video
as much as you need. Also, we’ve put together a complete guide
that covers everything I’ve talked about today, complete with images and diagrams,
so if you learn effectively from written content, then you can find the link for that one in
the description below – totally free! Once you’ve nailed this process and looking
to get your business to the next level, we have more advanced videos on topics such as
product research, PPC, inventory forecasting, keyword research, split testing and more,
so make sure to subscribe below, and hit the bell icon, so you’re notified each time
we release a new video. Now it’s over to you guys! What was your biggest takeaway from today’s
video? Let me know in the comments below! Was it how to do product research? Or that it’s not as hard to source from
Chinese suppliers as you thought? Let me know what you learnt in the comments! Thanks for watching today guys, the very best
of luck finding and launching your own product, and I will see you in the next video!

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About the Author: Oren Garnes

100 Comments

  1. What other questions do you still have? Leave it in a COMMENT below and we will get back to you! Hope you've enjoyed the video! 🙂- Lenny

  2. I'm looking at moving to Amazon from ebay because they are taking $650 a month in fees, Amazons fee structure is not very transparent, looks like it could be just as parasitic as ebay!

  3. Thank you very much Sir. Most important is how to ship to FBL from out of USA, Please one more video with more details I'm from Asia (Malaysia).

  4. I love this the trends tracking is incredible. Lets me know when a product is sold the most or least.

  5. Do I actually have to buy products and then sell them on amazon? Or can I sell for companies which you mentioned in the beginning. Also I hand make Jewelry can I sell on amazon?

  6. To be a beginner I believe I have found a good product and now I need to look into purchasing it, shipping it…. This is an excellent video but began to overwhelm me with all the steps you have to take. Would prefer shorter videos with a couple of steps at at time based on where you are in your journey, ie researching for product, finding a supplier, shipping…

  7. Still trying to figure out ppc ,learning a bit more ,are there people on jungle market that can do that for me.

  8. Oh wow, I've been spinning around for days on how to launch on amazon and which products and you've given me the golden tix! Thanks so much! I'm super excited to get started.

  9. Hello! I was just wondering if i were to pay everything i needed for this process overall. What would your estimate amount be? because i wanna start selling on amazon but i dont wanna go foward with it until i know i can afford and plan for it. thx

  10. well what i got out of this is you did a great job of going through the info but it just seems like a pain in the ass to set up and sell on amazon

  11. @4:04. Is the sales column monthly or daily? In other words, should it be 3000 sales combined per month or per day?

  12. So, I am having trouble selecting my product. so for example, I like xyz product and there are already 2 sellers and I want to be 3rd one? how can I make sure we all have same products that have the same quality/GSI barcode? where and how can I order similer product.

  13. At the beginning of my amazon business do I need to purchase a laptop or computer right away or will I be able to start this process on my phone and eventually purchase one down the line

  14. Lutherangrants org helped me financially .I received a grant of $50,000 to finance my business all thanks to them .

  15. get your facts straight! You can not change in set up to private account. Only at the very beginning you can click on small script option of private account below big button Start trading. If you click Start Selling it is Only Business option! And there is no choice at the end of registration! Only Charge!!!

  16. Thank you, I’m new in this, so it was hard to understand, I have to ga back to watch it again 🙂

  17. But I can see alibaba price is very high now. I guess they noticed a lot of people are looking to sell on amazon. Is there an alternative?

  18. South Africa? How do I get a USA address for my Amazon registration.. Is it at all even legal for one to do so? And if so are there '' cost effective'' means to do so.. Please hit me back when possible

  19. how do you stop resellers from relisting the product and selling it for cheap by sourcing it from Jump Send? Except brand registry. Going through the brand registry when you are just starting can be expensive.

  20. Absolutely brilliant!
    How many times – at the product launch of each product, would you run a campaign giveaway or PPC? Once, twice consecutively etc?

  21. Hi, in general is it advised to sell a few products, or build up a list of a minimum number of products before launching on amazon? Example I want to sell kitchen accessories, but there are thousands to choose from. Do i start with say – kitchen towels and focus on that, or sell 30-40 different items like kitchen towels, plasticware, cutlery etc?

  22. I am a logistics agent from China. If you have any need(liake Chinese goods), please send me a private letter!

  23. hi, i have a bundle of 4 products into a single box.Regarding gs1 should i have one barcode for the whole unit? thanks!

  24. Every year I swear you have a detailed video on how to sell on Amazon I swear you the goat I already know who to come to when I need help thanks

  25. Amazing step by step guide for Amazon sellers! Your software tools are among the only ones I recommend to my subscribers! Keep up the great content! 👍

  26. You are amazing brother. Thank you for taking the time in making this. You have clarified a lot of things.

  27. i really enjoyed your great presentation ,you have giving me the courage to start my own set up of amazon selling .Thanks alot and am looking forward to more tips.
    NB: Any marketing upload set up for this business for novice like me ?

  28. One of, if not The best like request I've seen. Comes after substantial information has been presented, is authentic, deserved and unobtrusive.

  29. Hey, thanks alot, i just started, and have a questions, like how can i upload my products on Amazon? Should i do it manually or you have some tools for it?

    BR

  30. what is company registration number during market places process on amazon?
    how can i get it as a USA citizen ? please guide me

  31. I have a question. When you are in the shipping part, you said you need to print the labels… I can't send the boxes to amazon and there they can paste the labels? I got confused because in one part you said that you can choose that amazon puts the labels but in other part you said that it's very important to paste the labels yourself. So, more explained, my situation is that if I buy sth and I send it directly to amazon, they can paste the labels there?

  32. I tried and fail bro. How come amazon charged all those money? I see now why the founder is the richest in the world. Sourcing is also expensive from alibaba now. What can i do?

  33. Incredible content! Your presentation skills, videography, and material is second-to-none. Thank you for the information and motivation.

  34. Best video on the topic yet!!! keep up the good work man… We can't thank you enough for such helpful and complete video. Thanks a lot.

  35. Hi Guys. I tried to download the PDF but it just takes me to a site and says there has been an error. Any other way I can get the PDF? Thank you

  36. This is the best step by step vid out there. It looks to much to take in, but I’m ready to join AMAZON FBA. Thank you 😊

  37. Thanks for the informative video.
    Please, may you share the pdf e-book along with guidance on selling on Amazon USA for Canadians. Regards

  38. I have never learned so much in such a short time. And I am developer, I have watched a lot of tutorials 😀

  39. Wow, loaded with such valuable information. Liked and suscribed. Thank you very much! I have a question, could you or anyone else here help to answer? Is it allowed to pack different items with their own fn sku in one single box? My purpose is to start with a very small test sale for different items. Thank you in advance!

  40. Great high level video! When you create your brand packaging, do you need to be branded or trade mark to have this? Also, do you mail the actual "design box" to your supplier or just the art work and have supplier find the box size and add design for you?

  41. Awesome video! Love the insight and in depth step by step instructions, I will definitely be referring back here quite a few times! One question/observation, and maybe you can give me some insight or clarification, some more recent information has shown that offering promotions doesn't count on clicks/sales to help push you up to page one (when first launching a product) and only full priced sales count. How true have you found this to be as of late and do you utilize any strategies to counter this when launching a new product?

  42. blah blah blah – I have developed and can manufacture a great product that has a great chance of becoming a major seller at a high profit margin on Amazon but would prefer to concentrate on manufacturing the product and just don't have the time or attitude to learn the process of selling on Amazon. Instead I'm looking for someone who will do this as a sales manager for me and will share in the profits. Anyone interested and capable of successfully doing this, please contact me or reply!!!

  43. just found your video, doing some research, because was introduced to auto selling on amazon from a, well FB friend, the "friend "joined about 3 month ago and does pretty well with it..lets assume I would sign with one off them , I know they need excesses to my store, would they also have exccess to my money I would deposit to buy the stuff they sell for me…is my money at risk?? I like to mention I am totally new to this and have no clue how this works, what is the secret about the first 3 month with a new account…would appreciate an answer from you..

  44. Don’t do it you want be able to cancel…no phone number to speak to someone…trying to cancel 2 times and still charge me be careful people don’t do it

  45. It boggles my mind how these scamming gurus can sell this same info for like $500 to $2000 for a course.Ridiculous.

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