How to Market Your Business with Promotional Products

How to Market Your Business with Promotional Products


Have you ever been disappointed with a promotional
product you’ve purchased, such as an imprinted T-shirt, pen, or bag? Me too, and you know
what? I’m in the business. Hi, I’m Heidi Thorne of Thorne Communications, and I’m a promotional
products marketer. In well over two decades of being in sales,
advertising, and marketing, I’ve seen a lot of people make a lot of mistakes when they
buy promotional products. But what I also found is that there aren’t a lot of resources
out there to teach people how to buy this stuff. So that’s why I wrote “Swag: How to
Choose and Use Promotional Products for Marketing Your Business.” In the book, we start out
by discussing the promo with purpose concept, which looks at your marketing objectives,
your values, and your image, so that you can select the right product for your business.
Then we talk about some pitfalls and practical advice. These are the common mistakes people
make when they buy promotional products and how to avoid them. And then we wrap it up
with some technical buying advice so that you can get a great imprint and a product
that you are proud to give to your customers. With the average promotional product order
running in the neighborhood of $800 to $1,000, you cannot afford to continue to make mistakes
in this area. So that’s why you need to buy “Swag: How to Choose and Use Promotional Products
for Marketing Your Business” today.

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