How To Go From Rapper To Business Mogul Like Diddy & Jay-Z Ep. 6 | Rules To This Sh!t

How To Go From Rapper To Business Mogul Like Diddy & Jay-Z Ep. 6 | Rules To This Sh!t

Life is just music. Yeah. Mm-hmm (affirmative). We wake up, make music. We at Magic City
and he’d be like, “Do you want to go
to the studio?” Dang bro,
let’s get in the studio.” I’m gonna have a studio set up
in my living room ’cause I don’t want to be
caught chilling too long. I’m like nervous as
[inaudible 00:00:18]. You never know. Hell yeah let go to the studio. (singing). My name is Domani,
ain’t nothing funny. 19 with dreams of being
on the big screen. All of the bi hill crew
rapping to a T. Man that shits hard bro. The most talented people in life
don’t always win. They don’t win as often
as the overachievers. So you got a talented person and a overachiever
who’s not as talented. I put my money
on the overachiever all day. All day. In sports, in business,
in music, in life the overachievers win. The people who put
in the most work and are relentless
at achieving those goals. The super talented people
have a tendency to be a little arrogant within
their own mind and be like, “Well I’m better
than all that shit. I know I can sing,
rap, dance better.” But you’re not the best hustler. I got to get up and go to work.
I got to get up and go to work. Sometimes I’m in here ’til 9,
10 in the morning. If I don’t somebody
gonna do it. Like somebody
gonna fill my shoes. I can’t nobody fill my shoes. So I outwork
everything around me. I don’t care if I get
a million dollars tomorrow, however I got
that million dollars ain’t good enough no more
’cause it already happened. Whatever way I did
that I got to out work that, I got to be that. So I’m always in competition
with myself. Always. Once I got old enough
started rapping. My dad was always like, “Look,”
just like grown man shit. “All right I sound good.
I don’t know about no hop-hip, but if this don’t work
what you gonna do in five years? How you gonna get up
out the house?” And that saved me
because I ended up saying, “Okay you’re right. If I don’t rap I need to learn
how to engineer and produce.” And my brother bought me
an MPC200XL. Beat machine
from guitar center. I built my closet into a booth, put my engineer board
on top of my bed and I locked myself in there
for about two years. Made like 700 terrible beats, but I learned it and learned it
and learned it and that’s really
how I got started. Life is just music. Yeah. Mm-hmm (affirmative). Like we wake up, make music. We were in the studio
for two months straight everyday and making music.
That’s how we got here. When we first started Wav3pop
we did like five, six, seven songs a day. Just everyday
for two months straight. Yeah. You never know what an
individual could bring to you. I had a booking agent and she wanted to
introduce me to a talent agent. I wasn’t so sure that I wanted
to meet that person, but that person ended up
being one of my biggest avenues to getting into the film world and getting my first role
as an actor. So it’s good to meet with people
that may be outside the box ’cause those outside
the box ideas are things that
could turn into a guru. You never know. Last summer when we finished
my last project my manager Chris Hunter,
him and TI have the same barber. He gave her the cd and she
gave it to T.I.P.’s cousin [Javon 00:03:32], Javon loved it so much
that he played it for T.I.P. and they’re calling us
back two days later. “Yo we want to meet.”
And I’m like nervous as [inaudible 00:03:40]
because I have a line in it where I’m like
I don’t need B.O.B or T.I.P to stand next to me, no co-sign needed
for my thug thizzle. I’m writing it thinking
I will never meet him. You know what I mean?
And I remember we were first, we sat down we was having
our first lunch. I was playing him the video
to that song and I was like, “Yo, before you say anything
I got this line coming up.” He was like,
“Look man I already heard it. We not sensitive over here man.” He was like,
“It’s dope song bro so like I’m not even tripping
like that man.” Then fast forward now me
and T.I.P and B.O.B have a video that we just
put out called Writer. So that was just how
that kind of worked out. When I met T.I.P we was
in Magic City chilling. And he be like, “Shit,
you want to go to the studio?” I was like,
“The [bleep]. Hell yeah let go to the studio.” But it was just weird
for him to ask me that ’cause I’m thinking like
we had met just sitting all this ass
in here why [inaudible 00:04:35]
studio sir? He still like a new artist.
Like he still work like hell. T.I.P. real, real,
real competitive, like weird competitive. “Like man we just walking
to the car, why you got to beat me
to the car?” Like everything,
even in the studio. You gonna go in you
gonna do a verse and he gonna come out
and look at you. “Who’s next?” And he’s always weird like,
“Yeah I’m gonna go next.” At first we was just
playing basketball. I remember I fouled him
couple times. Scratch you, we didn’t
even know each other. Yeah. Then one day he just
hit me up out of the blue like, “Bro, I’m having
a party bro come through.” Everything’s like, “Bro I’m having a party
come through.” And I was like,
“All right bet I’m there bro.” So I pull up, the parties
going on like music is playing and then all of a sudden
one of his beats came on. Oh yeah.
The house of the hills. The of the hills beat. House with the hills beat.
That beat was- The house of the hills
beat came on and I just started free styling.
Then he started free styling. I’m like,
“Man that shits hard bro.” He was like, “Yeah you know
I produced that.” Yeah. I was like, “Dang bro,
like let’s get in the studio.” He was like, “Bet.” Literally we did one song
now we have 300. Yeah that’s real. Think I wrote my first song
when I was 10. Let me see it was, “My name is
Domani, ain’t nothing funny. You better watch your girl
or she gonna be my honey. Catch me at the [inaudible
00:06:02] big phase hunches. King of the school
’cause you know I run it. Everyday after school
got all the girls running. You know why I’m cool
’cause you see me stuntin. New shirt, new pants,
new shoes I’m a baller got
your daughter’s number so you know I’ma call her.” That was it you know. I remember it was
a nice little catchy beat. I thought I was a super star. (singing)
“Yeah. She just want a house
in the hills. She never been to Beverly Hills. And you can come
to my house in the hills. You can come to my house
in the hills.” “If you like it.”
“Yeah, yeah, yeah.” Yeah that’s how it goes. “Lately I’ve been up for days
barely even blinking. Rolling blunts and pouring cups
to keep myself from thinking. And I’m just a girl, 19 with dreams of being
on the big screen. Blue jeans, Jordan’s kind
of cute, but still could [inaudible 00:07:03] me.
Started writing poetry and now I’m noticed off
this rapping, making music for
[inaudible 00:07:08] and Chicago they be snappin’,
but still could switch it off all the poets
they’d be snappin.” I forgot. I don’t know.
It’s something like that. My first was, “Well let me
tell you about a trip, a time ago. I was going there
to run a cold blooded show. When I was there I saw
some people jammin’ too. They called themselves the
[inaudible 00:07:29] crew. Dr. Ice, Romeo and Master E
all of the [inaudible 00:07:33]
hill crew rapping to a T. I asked them could
they rock with me.” That’s all I remember from that. That was the first rap
I ever wrote. You got to be on a certain type
of ball stacks to be a mogul. You have to be able
to reach farther than just creating the music. You can’t just call him
an artist anymore. You have to call him
a business man. What makes Puff a mogul
is his drive. And the audacity. Do this, do that. We got to take it to heights
that’s never been seen before. And I got a clothing line
and I own a couple bottles. That’s mogul shit to me. In the 90s the compact disc
had arrived and sales
for the entire record business, not just Hip-hop,
were skyrocketing up. But almost right after
that the internet arrived and the bottom fell out.
And sales dropped 50% because people were able
to get songs for free. So you saw really smart people
like Puffy, Jay-Z, a few others say
what else can I do? How else can I expand my brand.
Touring, merchandise, maybe a video game,
maybe liquor. This way of monetizing yourself
and being an entrepreneur has been extraordinarily
valuable for a bunch of people. Like moguls you got to be
on a certain type of ball stacks to be a mogul. I look at people like
Diddy, Rick Ross you got to like
really be on some Jay-Z shit. All right cool
I’m one of the most paid rappers and I got a clothing line
and I own a couple bottles. And I own this and I … If you want to be a mogul
you got to grow your worth. Like you’re not gonna
grow your network by just rapping your whole life. The way that Jay-Z
has transitioned from music to the business world
I think when you get to a certain level
like that where you have that much influence you have
to spread your wings farther and be able to reach farther
than just creating the music. Jay-Z you can’t just call him
a artist anymore. You have to call him
a business man. You got to shake his hand when you talk to him
and show him his respect ’cause he did invested
in Sprint. He’s competing with Apple Music
like that’s a black man like, “Yeah I’m gonna compete
with Apple.” You know what I’m saying? That Reasonable Doubt album
was like the hustlers bible. Like anything that you’re doing
to make money that thing will make
sense to you. If you just replace every
drug line with what you do, it will make sense for success.
I guarantee it. It’s the craziest trick
in the book. Jay-Z talks a lot
about dealing in the street. I think he was dealing
into his mid to late 20s. You know there is definitely
a sense of how to do business that he learned out
in the street [inaudible 00:10:34].
For Jay-Z to open up clubs, put out clothes,
these other sorts of things makes perfect sense
for his brand. It’s been an
extraordinary career. What makes Puff a mogul
is his drive. His hunger and being relentless
and being fucking fearless. Puff, Shawn ‘Diddy’ Combs like I believe
he’s the best that ever did it. You know just in terms of like
commodifying this thing at a time when to make money
off of hip-hop was seen as selling out.
But how he flipped it was like, “No we created this shit.
We got to eat off this. We got to take it to heights
that’s never been seen before.” His thing is to
outwork everyone. When we were doing
American Gangster we would be in the studio
all day though then he would come
in the studio and he would want us to stay
a whole ‘nother day with him in there because he would be
running his other companies and come to the studio and his staff is coming in
and showing him Sean John slide or he’s tasting
the new flavor of the liquor. He’s like, “Okay, yes,
no, yes, no. [inaudible 00:11:47] this.
Okay what’s the next thing? What’s the next thing?”
Then he gets to the music. Diddy. I think he’s just
super dope just in every aspect. Like he hustle.
You know what I’m saying? And he’s branded his self and
pretty much everybody under him. You know what I mean?
So I think he’s super dope. And the audacity I mean like I’m
Puff Daddy I can do anything. I can do minx and the chains
and going into fashion. I’m rolling with Marc Jacobs and I
mean like I can do anything. Puff and Bad Boys impact
on hip-hop changed hip-hop where the just brought
a different style. “Oh we wearing diamonds now.
We looking good. We dancing. It’s all right to dance
because at that time it was like you know the 90s
and we call it the grimy 90s. You had to be back
in the fuck up with Onyx you wasn’t drinking 40s. Puff was like,
“Nah we can do that shit. We gonna do that shit
with some style. We gonna do that shit acting
like we got a little class.” Like you know
what I’m saying? “Anybody ain’t fucking trying
to beat people up nigga, I’m trying to get fucking girls
and trying to make money and try and look good.” When somebody is expressing
a vision to you and it’s crystal clear
it’s one thing, but when someone is
expressing the vision to you and it’s crystal clear and
they’re actually activating it as they’re speaking to you then
you have to say to yourself, “Okay this is not just talk. He’s doing this, this,
this got a kid. Running this company.
Got these employees doing this and he’s getting up before me
and going to sleep after me. And he’s putting points
on the board. [inaudible 00:13:22], Mary J.
Blige, Heavy D, styling this thing,
producing this, rapping on this. So he’s scoring too.
You know what I mean? So you got somebody who’s like,
“Okay we can follow him ’cause he’s not just
on the bench saying, ‘Do this, do that.'” He’s actually saying, “Do this,
do that as I’m putting up 22.” That was Puff. Fucking genius.
He’s like our Berry Gordy. Like I made money
just being around him. Money like you know
what I mean, like just … And that’s my friend. How many friends you got like
that you could just be around and you just like,
money’s just there. Around. You get to make it. And knowing just how
to go get the money. That’s mogul shit to me. That’s good. Are you gonna- The sad part is I can
make myself laugh and I do this all the time so it’s like once
I start it, just can’t stop. Hmm? Seven, four, three, one, two.
Did it have to be in order? No? No that was perfect. Doesn’t matter. You make me feel so lit. Behind him. Damn she’s quick man. That’s funny as shit.

You May Also Like

About the Author: Oren Garnes


  1. Man its now how you rap/tallent anymore. Its about who you know, and who can you take advantage of to get to the top. Its a kill or be killed environment. It's not about tallent anymore which is sad.

  2. Ion know half these niggas in this vid, if you not hitting the charts ion wanna hear nothing from these niggas opinion.

  3. Low key jay z and diddy was businessman from the start . jay started as A indie artist. And diddy started his label after andre fired him from uptown

  4. Why isn’t naz,j,puff, and Dre talking about it ? But honestly mainstream will never tell you what needs to be done behind doors in the entertainment industry and I’m including what happens in hollyweird to.

  5. Too short droppin mad gems. Talking about overachievers and people that just depend on talent. Makes so much sense. Rappers that have longevity and are in tge studio everyday. Are certified overachievers. And that's what I always try to do every single day. Consistency is the key in everything.

  6. as a mogul you had to have meetings with your clients and employees, to be all in knowledge in licensing, dealership , ownership.and bigger projects ts you had to order. it's not easy as a enterpneur.

  7. BET you should bring back tern summit so you can take the rules to thus shit series with a high other level to serve the young people now and then to challenge whether we all build together, we got to be together as we can support our feelings and conserve not to get back k the same mistakes

  8. dreezy is full of herself with a Sonia Sanchez and Lauryn. wav3 one are comedic hip hop with a country folk themed Fred Sanford folklore house on the hills is a country motion follow of the record touch. I forgot the dudes name with Dres when he first wrote his rap at ten, he's real into Gil scott meets pimp c.

  9. I got my home based business just to rise up to have my invest to broad and to succeed longevity and living healthy. god bless all of you but you got to hit the legal and math books at you local library where most folks forgot.

  10. i wished they'd make shows or documentaries like this for those of us, striving and struggling artists, who aint from or living in places like New York, California, Georgia, Texas and wherever else that the labels are right there searching for artists. We need help too. We aint got the funds or support to escape these extra small ass towns.

  11. Who added this beat behind Common's rap at 7:40 LMAO. Bc that was the most offbeat thing I have ever heard.

  12. soooo nobody's gonna address the dude w the dreads in the striped shirt look like he only smoking for the camera, portraying an image but ain't really about it. Remember these rappers don't even own their image they're slaves to these records companies but they gotta show the lifestyle to trick us into wanting it. Use your brains and don't sell your soul for the dollar bill. peace

  13. Diamonds don't make you good good they look good on you you look good without diamond you are part of Mother Nature you are part of God that's inside and your higher self is your health how you shine in and out diamonds don't make you look good they look nice what make you look good as your life that you breathing on the Earth so God bless you to the new Milady and the new ship and the new Earth that you're standing on and still standing here find out who you really are diamonds don't make you look good you look good because you're healthy and how you take care of your body and your spirit and yo so diamonds don't make you look good it's nice to have to wear you look good without time it is your bean that's the one making you look good inside and out let your light shine through in and out that's what make you look good take care of your health and people will notice it more you are part of the Earth you are connecting to the true self of your consciousness and your free will that you were born with innate that you talk to your smart body you are a so that's inside your body walk in the Earth look in the mirror you can see your own so you are God because you are part of God remember that they are Awakening as it's up on the Earth the ringing that you hear in your ear it is someone is inside your ear trying to tell you teach you something to talk to you or you can open up that door in the window so God bless you all black family on this planet cuz we all connected together and remember Jesus words when he came to the planet and says you have the kingdom of God in you remember that it mean you are Party Source energy it's nice to have all those things because you manifested yourself stay on your true path my day young man said you don't have to react to nothing he was very smart very wise I would listen to him love enjoy the key as Jesus walked to her and told man he came here to give you a message God is love that's what look good up on you not diamonds

  14. Учу бесплатно, как легко выводuть пару раз в сутки до 65 долларов на свою карту. Посмотрите вuдео на моём канале

  15. We will never get Bog and Diddy back….we are still dealing with excepting that..BUT!…Dame, Biggs, and J…we need that again. They really shoulda worked that out. If the Beetles, and Van Halen can do it…why can’t we?🤔


  17. Don't USE Puffy's. "Scandalous" Business Practices : His Business Blue Print Yeah . . . . . Cause You 👀 SEE 👀 He Caused ALL His ARTIST That He Signed To FLEE From His Record Label , That He Signed At The Inception/Beginning. Of His LABEL………..!!!! Stole Their Publishing. and Catalogs. of Writer's SONGS. Research The ARTIST All The ARTIST From The 90's ………..!!!

  18. U have to call them gays for selling there souls for all that fame they are all gay all the shit they have to do just for the money and fame is unbelievable

  19. It's not fair to exclude Master P. He was already doing busoness ventures before they got as big as they were only difference is P did it on his own and they have Jewish People backing them.

  20. 1. Don't be afraid of the unknown.
    2. Meet new & different people.
    3. Just start. (5:48)
    4. Branch out and expand your brand and business. (7:49 & 8:18)

  21. why you have the new dudes on with the old dudes and talk about working smh you know these new cats ant even earned their so called spot like you got legends who made stories vs new dudes who just throw random stupid shit together

  22. Uggh them two guys with the dreads is so irritating….have know clue who they are let alone thier music….

  23. I’m a creative in the film industry but also an artist Managerr and THIS SHIT IS GOLDDDDD all round!!!!! Damn!!!!! Wow the nuggets!!!

  24. they all sucking each others' cocks, thats the truth when u sign your life away to the devil, wake up don't do it coz u can never leave the merry go round

  25. THIS IS ALL BS the scum showing respect so they look cool WELL PUFF AND JAY Z ALL SUCKED COCKS TO GET WHERE THEIR AT so swallow DAT MOTHERFUCKERS.

  26. I respect any1 of these guys hustles and I can't stand hip hop but it's a very interesting culture

  27. All these east coast rappers what about the south Master P J Prince George Lopez from Texas DSR Outkast DJ Screw Screwed Up Click don't forget about the south the South got something to say

Leave a Reply

Your email address will not be published. Required fields are marked *