How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial

How to Create Facebook Lead Form Ads For Beginners | Facebook Lead Ads Tutorial


What’s up guys Jason Wardrop here and in today’s video I want to walk you through how to use the Facebook lead form now There’s been a lot of chatter over in the Facebook group about you know how to use Facebook lead forms And what are they and what’s the benefit and all that stuff and so I just figured I just make a video really quick to Show you guys how to set them up what they are and kind of benefit in all that stuff, so Anyway, if you’re going through and using a typical landing page website conversions like a lot of the things that I show you What you’re gonna? Do is you’re gonna set up a conversion ad and when somebody clicks on the ad they’re gonna go to a landing page? And it’s gonna ask for their name phone number and email address or whatever type of contact info you’re going for right? The only thing is is they have to go through and type in their Info right whereas a lot of times if you they really want it They’ll put in the right info but lots of times you get a lot of bogus leads And so that kind of can be tough there So with the facebook lead form the benefit and the nice thing about it is there’s this little form that when you click the ad it pops up and Then you can ask for their name their phone their email address or address you can ask other questions as well And then what Facebook does is that they have the information on file like you know when you sign up for a Facebook account? You’re gonna put in your name. You’re gonna put in there your phone number a lot of times You can put in your email address so you can log in it’s gonna pre populate that form and most people in my experience They’re just too lazy to go like even if they don’t want to give you the right info They’re too lazy to go through and delete it and go put in bogus info So they just hit submit, and you’re gonna get a lot higher quality Information there right now some of the pros and cons really quickly One look I mean obviously we’ve hit some pros one of the cons is if you don’t have a solid crm Connected with your Facebook account Then what can happen is so what happens is when they when you go generate a lead with the leave form It just goes into a CSV file inside of Facebook, which I’ll show you guys here in a second But then every time you like want to go get those leads you have to download the CSV file Extract it import into a CRM and so if it’s not completely sync which will cover that as well in today’s video Then it can be a little bit of a hassle You don’t have that automated follow up because you’re not gonna really know when leads are coming in alright, so let’s say Let’s just start from the beginning. Let’s surf from scratch about going through and creating a facebook lead for in campaign So we’re gonna. Do is we’re gonna click on create campaign right here, okay? So let’s start over so what we’re gonna Do so is what’s your marketing objective its lead generation so if you want to do the lead forms, it’s the lead generation one Right here, okay, and we’ll say lead generation give it a name We’ll just say this is a demo one and then we’re gonna come through and it’s gonna Ask you okay what Facebook page? Would you like to create this from right so we come through you know you probably only have one Facebook page I’ve cut a lot of them here, but let’s just say it’s from the Jason Wardrop Facebook page And then as far as the targeting that’s not really the concept of this video I’ve got tons of videos as far as targeting goes and based on what campaign you’re running all that stuff So we’ll just kind of leave the targeting as is I want to show you guys more of the lead form creation, so we just kind of go through Skip all this this one will sleep on the news feeds, which I like to do anyway, okay? We’re just coming down you set your budget. Let’s say I like to sit like start typically with the $10 a day budget Just to get some good data coming through alright, so we’ll just come down We just leave all this stuff so a lot of the stuff Just I’ll hit really quickly okay, so like you’re targeting you want to go through change this stuff up right here Your placements you want to go through put that data in alright And then your budget you want to make sure you hit your budget but in a lot of this other stuff Optimation for add delivery you can just leave as is because Facebook’s gonna take care of it for you, okay? So if we hit continue here This is where we get into the add of the Creation as well as the lead form creation so if you think about it like you have your typical Landing page that you’ve got for your business, right Well, let’s leave form we’re creating is gonna be in place of the landing page Okay, so it’s gonna have them put in their name phone email or whatever info they want so we’re gonna come down here like I said once again. I’m not gonna go through create the whole ad right here. We could just go let’s say Let’s browse the library. Let’s just use an existing image, so like let’s say it’s for a home right here We’ll use that home right there, and we’ll say test ad and like I said guys I’ve got a ton of video unlike the ad copy and how to set all these ads up So I’m not gonna do this right here, okay, so we’re gonna say test and then we’ll just throw test and Call-to-action as you guys know. I like to use learn more it just I feel like it’s it’s works really solid Okay, so we come down here, and we’re doing all this and we’re good to go Okay, so now this is just kind of the typical ad creation ad set up right But what we’re gonna do now is down here this lead form Okay, choose a form to use in your ad so these are ones that you can see I’ve already previously created What we want to do though, so like right here This is what its gonna look like okay? So they’re gonna go through hey download our copy and paste Facebook ad templates or whatever it is You want to generate more leads and then once they go through and submit their information? This is your thank-you page or the page. They see right afterwards and then down here. We can actually Add a link to your website to your Facebook page to whatever page you want okay, so what we’re gonna do So we’re just gonna click create new form right here, okay? So we’re gonna say I like to go through and name the form just a really quick tip honestly It’s a pain to go try to change the name Later on so I make sure you name it so that you know, which form we’re dealing with okay, so we’re gonna say test Lead it the form alright. Okay, so now form type So we’re gonna come in here, and we can say hey more volume or higher intent okay? So let’s see what this says use a form. That’s quick to fill out and submit on a mobile device I don’t review stuff that gives people chance to confirm their info so Anyway what I like to do is so like this is actually all this is new I know it says higher intent is new but all this whole concept is fairly newer I would go through and do the more volume one right here just to get like just get their info quickly sometimes like it this obviously is kind of going through and this is like a Pre-qualifying step you’ll probably get more leads with this one right here this one You could probably get more quality leads, but the thing is though Lots of times you could get a quality lead with this one But just having that extra step it kind of it turns people off and so they’re like I don’t want to do this right so anyway this intro right here. You could have the headline. Okay. We’ve got test headline and Really what you want to do right? Here is just kind of our strategy of going through and using our different landing page headlines So for example I’ve got this one right here, so let’s pull this up Hey get instant access to the price and picture this property. We just paste that in right there okay, so in let’s see get us access the price, and then we could say because it only allows you so many characters and Property okay, and then you could go through and you don’t have like a paragraph explaining stuff you can have bullet points We could say hey this is awesome because Link okay, and so you can just you can like underneath this This is kind of like where we’ve got this sub headline right there So you can do bullet points like you have on some landing pages or we could go through and say hey We just want a paragraph, and it says hey home at his market so learn more by providing your info below Okay, so we’re just going through this is basically Just copy and pasting of what you would typically put on a landing page But you’re just doing it on this leave form within Facebook. Okay, so now we have the questions right here this is Sorry excuse me This is basically what type of contact info you want to have and so what I like to do, so By the order that you click them in is the order that they’re gonna show up See if you do first name, and then you do email right up here and then phone number Those are the typical ones? I like to do You can go you can see all these other ones you can add you can add their Address you can add their you know state cities zip code Data birth gender all this stuff But typically what happens is the more you ask for or the lower your conversions, okay? So right out of the gate like if you have their first name you have their phone number And you have their email address that is enough to go through and get in touch with them get in contact with them and go Through the next step, so you can also right here. You can add a custom question Okay, you could say hey I want it to be to be a short answer multiple choice, so we could say like something like hey, how soon are you? Looking to move right So we go in there we can add questions But typically what I like to do is Wait and just get their contact info and do this on another step or in a follow-up email follow-up text message follow-up Facebook message or something like that okay, and then as far as the privacy policy if you guys do have a privacy policy so I like to just type in privacy policy so if you guys do have a privacy policy on your website so for example we got Ww2 okay right here this is? Arsenal’s privacy policy page and so I just throw that in there right there, okay, and Technically technically you can use whatever link there, and it’s still gonna work and still go through But don’t don’t Even hear from me So like you got to go through make sure you’re compliant make sure you use the right? Privacy policy link and page and all that stuff you could throw in your Facebook page there And then if they shut the I’ve never had an experience where like the ad gets shut down because I’m not using a privacy policy page But that’s something you just gotta keep in mind there, okay? All right And then right here this last one the thank you screen. You can say you know hey, thanks You’re all set or you can say banks We sent the info to your email Provided okay because somebody was once saying I saw on the Facebook group someone was saying like here Where is it right here? Get snaks to the price of pictures of the property submit? They’re like well like I’m expecting them to get that on the Thank You page, which yes But the thing is is if you give that to them right there on the thank you page a lot of times They’ll give you bogus info because they’re just like oh I don’t need to give them an info I I can just get on the thank you page right so this is gonna go solidify the quality of the Information and you’re still giving it to them instantly right you’re still getting instant access all I have to do is just check their email okay, so Thanks, we sent the info to your email provided and that you can see hey click Click below to connect with me on my Facebook page or something like that like Depending on what link you send them down here on the site link you can send to your Facebook page to your website to like You know a messaging bot you can send them to a lot of different things and say like hey And then to provide that next incentive to get them moving forward so on the landing page or this this initial part of the leave form we say hey click here to get instant access to the price and picture of this property if You want them to keep moving forward, okay? you need to give them some incentive to actually click the you website, okay or Schedule a call with Me and then you can go and put in your calendar link okay, so we’ll just put like this calendar the one right here So we go in schedule call hey. Thanks. We sent the info to you or you know provided If you want to see this home this week click below to Schedule a showing with me Okay something like that like something that’s gonna be an incentive enough to get them to the next step and actually go through go forward with it right because if It’s not enticing enough people like they’ve been through these these forms before they’ve been through the funnels They’ve been through all the stuff so it’s kind of like ah I’m just gonna leave it at that I got I’m gonna get this stuff in my email I just want to look anyway, but you need to provide that incentive to that next step Okay, so now that we’ve gone through. I believe this is everything that we’ve got that we need okay I’m gonna actually go delete the I Don’t want this custom question right here, okay, so you see if you’ve got the first name So I’ve got get is next to the price of pictures of this property learn more the first name email phone number They hit submit. They go this hey Thanks
We sent the info to your email provided if you want to see this home this week click below to schedule showing with me schedule call with me it goes out to your calendar and They can set up an appointment with you. Okay, so now we’re gonna. Do is click finish, right? Okay, so now this one is all set up okay, and let me just see Okay, so now what we’re gonna. Do is we would just hit Confirm down here, and then that would be running like a normal ad so you’re not gonna See this ad on your Facebook page Because this is what’s called a blind ad so when you create the ad inside a Facebook Ads manager It actually doesn’t show up on your Facebook page whereas if you create it on your Facebook page? It’s gonna show up there. However with the leave form. I don’t believe let me see if you can use an existing one Yeah, I don’t yeah, you have to create a lead form ad within ads manager. Okay, so it’s completely separate You can’t use an existing post on your Facebook page you have to create it right here. Okay, so now one last step guys What’s gonna happen and let’s just go back to the ads manager because I want to show you guys this really quick So basically you hit confirm. You’re done. Okay, so this is another one you can see this week It’s getting pretty good results at just three bucks a day So what you do you have to just click on this and go to the ad level And then you have to go and download the the lead so right right here I don’t have access this page anymore, but anyway you would download the leads And it would come into a CSV file then you have to take that CSV file you have to import into your CRM And it’s a huge pain in the butt to be completely honest. It’s like and you never know when leads come in There’s no notifications There’s nothing so what we did is simplify that with arson right here So when you go to create a new landing page for example right here? You come down and instead of choosing one of the landing pages come all the way to the bottom you see Facebook page lead add okay, so now we’re gonna Just choose the Facebook page that we created it with so I believe it was just my page right here So Jason Ward drop capture leads from the lead ads on page Jason Wardrop Yes And then this is gonna pop up right here like it would if you were having a landing page right so this is gonna sync with the the leave form that you created inside the ads manager and Then it’s gonna any leads that come in they’re gonna come in and populate inside of your CRM right here Then you can click on them see what’s you know what the leads all about see all the info see the history see what emails? They open what what links I clicked on so you can see you know you come in here enrollment a sequence out of tag You say okay deliver an email delivered email, you can add tasks all that stuff But also another key thing is you can add automated follow-up so you go through nabbed automated email sent out the automated text message and all that stuff and it’s all synced up and Obviously with Arsenal when you get new leads you get an email and text Notification letting you know that a new lead came in okay So this is just like I’m not trying to like hard sell you obviously on Arsenal But like this is just a big benefit if you’re using lead forms You’ll be able to go through and have the leads automatically synced to your CRM automatically get an email automatically get a text follow-up and Automatically notify you of new leads that were generated and also in that email or text It’ll have their name phone and email or whatever information you collected And so then you can go through and get in contact and follow up that person right away so anyway guys Hopefully this was helpful as far as the lead forms if you guys have questions if you’re like Jason I’m not sure on this part. I’m struggling on this part. Just go ahead and leave them in the comments down below I’m more than happy to go through and help But I think this is probably a good run down of Getting started with Facebook leave forms if you’re brand new to them and you’re just like hey I’m not really sure how this all works how this all goes and also if you guys enjoyed this video if you found it helpful go ahead and hit that like button down below and If you guys want new videos just like this every single day Make sure you subscribe to the channel because I launched a new video I try to watch new video every single day and how to generate more leads make more money and grow your business alright So thanks so much for watching today guys, and I hope you all have an amazing day

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About the Author: Oren Garnes

100 Comments

  1. Hey Jason, how did you send the info to the lead’s email? “Normally”, a lead would go to a landing page or an IDX results page. I like the idea of sending an email with some thank you words and a IDX link to see the homes, but how do you send the email?

  2. As for the ad copy. Should you put links in the ad copy in lead ads? I put links to my landing page in my ad copy with conversion ads

  3. Jason, which type of ad is better to promote your seo services via fb ads ? (using a lead magnet obviously) : "Lead gen" or "Traffic" + landing page?

  4. You're showing us how to create 1 lead ad ( landing page) per FB page per our 1st ad done this way, so what happens if you do 2 ads this way for ex total, one is for sellers, one is for buyers, how does FB know which lead ad to sync the ad to ? Also, second to that, IF I created a lead ad ( landing page) a long time ago ( with a follow up campaign), can I use that lead ad for my new campaign/new ad? Or do I have to do a new lead ad template ( follow up) for each ad ?

  5. Hi Jason. Thank you for this helpfull video. I do have a question. What is Arsenal? Is it something like mail chimp? Thank you for your time.

  6. Hey Jason. Thanks for this video! All of your videos have been super helpful. I’ve been using Facebook ads that lead to a Clickfunnels page with Active Campaign as the response system. I feel like lead ads may be a game changer…especially because the user does not have to leave Facebook to input their information. In your experience, have you found lead ads perform better than sending someone to a landing page? Also, do you know, does active campaign have the same feature as Arsenal, that allows you to connect to your automation to your lead ad? Thanks again!

  7. Nice video! Ηι what do you mean there you say about Can use any private policy link? If I dont have a private policy in my site ca copy anothr private policy link and still run my ads? You use lead ads? or you prefer to have landing pages program etc?

  8. How did you get your facebook pixel to work with a lead gen campaign? Mine shows up as red, not green, so I don't know how to fix that.

  9. suprb.. quility and amazing video
    first seen on youtube. i Liked your
    video and shared with all my
    friends and famillys.

  10. Hey Jason, What is your view on the new integration in the Facebook Lead ADS? https://lucep.com/generate-facebook-leads-instantly-on-your-phone/?platform=hootsuite&utm_campaign=HSCampaign

  11. Hey Jason, why are the leads for my ad so high? I never get any that are $1 or lower, mine varies from $11-50 per lead. Why is it like that? It's ridiculously high.

  12. https://goo.gl/mYARvo Are you looking for the lead?You do not have to be frustrated. Guarantee. Which I would Provide you:

    Company name
    First Name
    Last Name
    Job Title
    E-mail Address
    Phone number
    LinkedIn Profile
    Website
    Industry
    State/city
    Zip Code
    Country

  13. Excellent! We at Pakistan Progressive Associates, have been in the field of recruitment for over 40 years – and would love to learn more from you. Keep em coming!

  14. This is great however, I would like to know how do I send the Free info? For example, I have a PDF guide to offer but how do I set that up to be sent automatically? I do not have a website…

  15. Zappier has a way of notifying you that you got a lead by SMS but doesn't send the lead to you. You can also send the lead to a Google sheet or send it via email.

  16. Hi Jason, thank you for the video. Is it accurate to say that FB no longer allows choices of field options to capture only email and name? Or have I missed something?

  17. Have you ever had a campaign work so well, the client COULDN'T call all the new prospects within a reasonable time frame?

  18. Do these lead ads show up in the "info and ad" section of your facebook page? Or are they truly "dark?" I ask because doing some ads in very competitive market and don't want to make it easy for my competitors to copy / see my ads. Thanks!

  19. great video.. question.. i just had an ad approved using lead form.. how long does it take for ad start to run? no money has been spent yet, but it has been approved

  20. This was great. Thanks! I did lead ads for a school but felt it was very pricey and didn't get any actual end of the day leads. Any advice?

  21. If you doing a PDF download and on the last thank you page where it says download now. How do we connect the pdf file so facebook sends it to them automatically?

  22. Have anyone tried using emojis in their lead forms? It seem to work at first, however, when I reopen the lead form that i've saved I see 'question marks' instead of emojis.. Anyone else experiencing the same?

  23. Gonna try to use this method in Jan. Quick Question… Facebook doesn't send you a notification that you have a new lead, once it's filled out? How are you alerted when new leads come in?

  24. Hi.. thank you for the video. My question is it possible to use a landing page which is ready to have the fill up information or should i use the steps provided from facebook ??

  25. Thx for the info…. you said that you download the leads from FB using a landing page arsenal.. is this a special LP or is a function that arsenal include…usually the leads are download to the CRM using zapier.

  26. What about if you already have a funnel where you can send them in order to collect their email before sending them to the sale page? My funnel is connected to my autoresponder for Follow Up…

  27. One quick question please, do I have to run a Facebook traffic ads before rubbing the leads ad or I can run both together, I'm a startup freelance developer and need clients

  28. Hi Jason, great video! I have one question, please. Is possible to create auto respond in leads? Like for example, I want to create a lead and once when a person sends his/her e-mail to me to get automatic respond from fb with some link where to go. Hope this makes sense. My concern is that I want to give fast feedback and get as many forms to fill out via leads. So far I was sending it via email whenever I can see some more people are coming but would love if that can go automatically. DO you know are any possibilities to make something like that or where I should look for that? Many thanks in advance.

  29. Hi jason great video. Wanted to ask you can I do lead forms on facebook for make money from home offers? THanks

  30. Oh damn .. okay, to collect leads use conversion ads instead of lead gen ads and have a landing page to convert that… into a lead? Is there any free landing pages I can get for real estate? I’m doing a free trial for an agent I don’t have $20-$100 for a landing page..

  31. If you help me get clients for this real estate agent I can close him at 2k per month and I’d be willing to give you $1000 of it per month to help me maintain this first potential client, can you help me in anyway?

  32. Hey Jason quick question. Once the lead gen is set up the thank you page tells the person that we’ve emailed them the pricing and pics, how do we go about actually sending them that info?

  33. Finally!!!! I have been searching for "get to it" training for quite a while and Jason has hit it out of the ballpark with this and all other videos I've watched including his his mini course. I have been attending various seminars, webinars and classes on the subject and have been doing some Facebook advertising. Based on my experience, if you want a simple step by step easy to understand explanation then you have then you've come to the right place. Jason gets right to it and after watching you'll be able to get right to it quickly and make things happen,

  34. Hey Jason, thanks for sharing. I've had issues with my lead generation. I am receiving a ton of link clicks, however none of them are converting to leads. This is really strange because I use to get a ton of link clicks which resulted in handfuls of leads, now all of a sudden day after day, its just spending my budget, generating a bunch of lead clicks and showing 0 results. Has this ever happened to you? And how do you fix it???

  35. one question. How can i make a lead form for a client. You have to link a Facebook page that you have created. So does that mean that they have to add you as an admin for their page or what ?

  36. Hi, this is a useful & informative video. I am going to start a Social Media Agency in my city for small businesses but I am a bit overwhelmed about how to generate leads on behalf of my clients through a landing page to head over directly to my prospective clients for CTA? I mean as a mediator how could I streamline the whole process to bridge the gap between my clients and the ultimate consumer?

  37. Jason, I've tried to get in touch with your people about the buyer leads program you were offering for $47 this past week, I bought it, paid it but had to leave for personal reasons after paying for it.
    what is my next step after that? it's going to be a week now and I'm getting nothing 'cause I'm not sure what my next step is.. help?

  38. TBH, I have never watched a 17 min video continuously without feeling bored !
    Such an amazing instructor , Keep up
    But I just didn't get the last point where you were talking about Arsenalm
    Thank you

  39. Great Video Jason! Is there any way to run an engagement add first to generate social proof, and then transition that ad over to Lead Generation?

  40. Hello Jason, I am new on this. Don't know where and how to begin. I have an Fb ads but now I wanted them to send on sign up botton for monthly subscription or keep them on my customers file so I could send them an update and send a new product PLEASE HELP! THANK YOU FOR SHARING with Us!

  41. Hi Jason, how does this work with the FB pixel. Usually I put the pixel on the thank-you page, but how should I do it here, since after the user opt-in, they are redirected to the lead-form thank you page

  42. Hi Jason, just wondering if your course has training for marketing agency? I'm interested in placing ads in FB to collect leads and have those leads automatically email the customer

  43. There is no contact number on your website. I have questions about some features in your self serve plans and your assisted plan. Who can I contact for answers?

  44. hey, so how do i make my leads from different forms on FB sort themselves into different audiences on my CRM? im using mailchimp and I wonder how it will look with multiple lead forms bringing in leads at the same time

  45. Hi, Jason. Can I make ads without having a landing page? If no, how can I make a landing page? Thanks

  46. I recently started working on a small companies digital presence. Im really new to this and learning everyday. I would like to know if its necessary to have a landing page if I am using Facebook's Lead form?

  47. Hey Jason,
    The Video was great.
    However, had a question on how to create the CRM step-by-step procedure.
    Do let me know on the same.
    Thanks.

  48. i set it up how you said but the form does not appear in the preview. It just shows a button saying sign up that takes them to my home page.

  49. @11:49 Would I use any type of website link? My client doesn't have a actual website just a facebook page, how can I finish the lead form without an actual "Website Link"? Thanks for your help.

  50. Really good video, my first time using lead generations… where do I attach the document people can download… sorry but I’m really confused about this, would appreciate any help !

  51. Hi Jason, I recently saw an ad on Facebook when I clicked on it, automatically filled my mobile number and email. It was almost instant. Do you know how or what CRM or software does that? I didnt have to fill anything. It just populated and I clicked yes to get the info. Amazing.

  52. GREAT video buddy and thanks for the content. I'm definitely going to start running these lead generation forms for our free online construction material marketplace to get more people to join our community. I'm going to watch more of your videos.

  53. Hi Jason, I want to use arsenal It seems so helpful but when I looked it up to join but it said it was mostly for real estate and brokers? can I still use it even if my company is different?

  54. Hi Jason,

    Thank your taking the time making this…

    It appears facebook has removed the bullet point list you refer?

  55. I have one question. When you go to the meeting, you have to have them set up and adds account associated with their Facebook page right?

  56. When you’re posting an ad for a local business, is there a way to post one without creating a whole page yourself? As the business already have a plate with a large following etc.

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