How to Build a Powerful Brand and Explode Your Business | Lisa Nichols

How to Build a Powerful Brand and Explode Your Business | Lisa Nichols


in the book you see it talks about building a Building a brand building a master bran or building you know a brand and attracting a tribe And I thought about that, and I thought you know I look at my life, and it’s barely recognizable How did I do that so I’m going to tell you some journeys with me. I’m a storyteller I’m a chicken suit for the so office, so we lived through stories. I’m gonna tell you some stories I’m gonna tell you stories about inside of my power out of my power when when I was um my last year in college Which is my first year I? Like to say it like [that] cuz I sound like I went somewhere yes, right. Yes Yes, it wasn’t for everybody it just wasn’t the environment for me. They kept wanting me to get good grades to stay so my last turn college, I took an English class it was that basic English class you take your first year, and I received the fell and My English teacher wasn’t the fell that I received it was the fact that she still be in front of the class and said Lisa you have to be the weakest writer that I’ve ever met in my entire life and With my smart mouth the one that I’ve always had it travels with me I said do I get a trophy for that does that come with an award? I mean if I’m the best at being your worst give me an award don’t just put me up on front Street So I didn’t get the award I got to fail, but anyway that same year I took a speech class and I knew if I couldn’t do anything else I could talk cuz I’ve been getting in trouble for talking all my life, and so now I got a class That’s gonna be the one [AI] get cuz or maybe even the one [bi] get cuz I always got C’s for 12 years I got C’s I’m I wasn’t I wasn’t like vision? I wasn’t like some of you. I wasn’t like rolling I wasn’t one of those brilliant students. I was that student or I was still trying to find myself Yes, yes anybody like that Anyone like that. I don’t know if my tribe is here So I was that kid that I? Studied all day and all night just to get a seat and when other people were upset about getting a seat like Dang I gotta see them like I gotta see go Lisa. It’s your birthday go, Lisa I’m like so basically I don’t have to take the class again, right as Long as I have to take the class again. I’m oh I passed who cares It’s about the 4.5 that the other kids get and I didn’t know what the ap was What are them at kids doing? What does that that thing is? That an app for a program. No that was advanced placement. You just have nothing to do with that program And so school for me was difficult. I’m a kinesthetic learner my hands on learner. I’m a tactile learner I need to see it hear it touch it breathe it play it back to you school. Don’t have time for that She was very difficult for me So when I took my speech class I said oh no no no see this speech class. I got this thing down I’ve been talking a long time. I’m captain of the cheerleading squad. I was captain of the track team in High school I’ve been talking on my life I got this down my teacher said use I want you to write for speeches, so I wrote for speeches He said I want to be Edgy, so I’m making edgy I want to be a little confrontive ok I can do confront I want you to grab the audience ok I can do that. So I write my speeches little did I know he was an ultraconservative and his his version of Edgy wasn’t mine I’m from South central, La I live on the edge right I three fights with get home from school Edgy is my middle name, so when I wrote about racism He wasn’t happy when I wrote [about] incest He didn’t like it when I wrote about the black Panthers and how they tried to create a movement But did it with violence, and it didn’t work, but I understood their plight he really didn’t like that so by the time I got to The grating point I went to his His desk, and I’m ready to see the first day in my life I’m ready and When he turned the book around and I saw that I received and the one thing I knew I knew how to do which speaking I received a d-Minus and he said Miss Nichols, I Recommend, you never speak in public that you get a desk job Don’t worry the story ends great Don’t feel bad for [me] yes, yes. Yes Yes Some of your best motivation will come in the form of I’ll show you motivation you’re waiting for all of it be rah-Rah Kumbaya we believe in you some of it is in the I’m sorry. I need to show you who I am Some of it may come in that way and you [gotta] use it as your fuel not your fortune Something someone has said or done to you some [it’s] situation in your life You’re still using it as if it’s a weight to your leg. No, that’s your fuel He was my fuel, and I didn’t have a nice show. I’ll show you energy I just had the energy of wait a minute hold up. I don’t think you get to define my future But for a minute for a minute I wasn’t mature enough to get that so I leave college and all I know is [that] I’m the weakest rider my English teacher ever Met in our entire life and she was old So that was a long life. It [wasn’t] like it was like 30 years. It was like 68 years my dang your whole life My whole life and I left college being told by my speech professor. I should never speak in public and Now I’m out to live my dream Yes, yes so fast forward 18 years I get recommended from a friend to submit stories to Jack can’t feel for chicken soup for the African American soul which was the newest book their writing and I’m a great storyteller. She said you know you should write. You should submit the stores cuz you’re a great storyteller I said what can I tell him the story? Or do I need to write the story? Now imma tap into some of where you are so I just want you to remember when you hear [your] journey say yes Yes with me. Don’t leave me up here alone, right? So all of a sudden I gotten through the last you know it probably was 10 13 years speaking in or 18 but in a small group just in la I’m a motivator, La [I’m] gonna feel good about motivating La how many guys have had a dream and you keep it contained cuz it’s safe for you Yes, yes, you know you got a dream, but if I keep its cool. I know I can do [that]. Yes Yes, cuz I knew I don’t know who I am in the world, but in la I’m the bomb.com I’m that thing in La so this is where I’ma stay and all of a sudden I’m asked to do chicken soup for the soul writing and at all of my issues came back Have you ever had an opportunity and all your back your back story? You’re all the stuff happened 20 years ago Start fast born like it’s right here like it’s a Google Google get and another Mike hi, I ain’t Gonna Stop so y’all work that out, so So so all of a sudden all my issues around writing comes up all in my face My giant in La and my shrinking insider, I don’t want to write for him So he can tell me I’m the weakest right. He’s ever seen two And so for the first month. I I put them off no. I’m really busy, Mr.. Canfield. I’m really busy Y’all laughing cuz it don’t make no sense right? for those you [don’t] know chicken soup is in the guinness book of the world’s records has been the longest standing best-selling series in the History of any series and Mr.. Camp Phil has asked me to consider being a co-author, and I’m too busy being broke But he don’t know that Right I said I’m a single mom. I’m a ceo now. I’m a ceo of absolutely nothing Anybody else come on. Y’all tell the truth. Yes. Yes bust yourself out. Come on. It’s all right. We’re in a safe environment You can just tell the truth out loud. There’s no judgment here I’m a ceo of nothing like there’s zero income I gotta save us That’s just running low Right, but I’m busy I’m a single mom of a three-year-old who really can’t wait to get away from me and go to school every day, but I’m busy Then another month goes by he calls me again on his staff calls me miss nichols. We really want to encourage you To consider being a chicken soup arthur I said thank you so much. I appreciate the invitation, but I’m really busy I’m a ceo on a single mom. I really don’t have time. They said okay Third month I get another call Sometimes somebody’s trying to rescue you from yourself. Y’all hello yes, yes Sometimes someone’s trying to rescue you from yourself, so I get a third call Mrs.. Nichols. Be really are interesting You know we saw some video on you, and we really like your style. We think you’re a great fit for chickens, but sir I’m so flattered. It’s so nice when I’m really busy. I’m really maybe call me back later. I’m really busy, right I was always stuck. How many guys a master a bit being stuck when you stuck–you stuck good like I’m strong at everything I’m strong in my movement, and I’m strong in my stuck So here. I was strung my stuck fourth month. They call me back again How many guys your dream is chasing you? Come on. You guys. Come on. This is not just entertainment. I want happen to where you are How many your dream is in your dream is chasing you? And you’re trying to outrun it you see it everywhere You come on you guys you see other people living it You know you can do it and you like on the airs like I can do it and you look like you’re about to jump into a [a] double dutch game You know how when the girl when they turn it for the double touch and they on the side like this that’s how you look I’m about to get in I’m about to get in I’m about to get in [hutto] Keep turning keep turning the box get in and keep turning hold on there like come on. Oh Yeah It’s been three years hold on I’ma dude I’ma do guys gotta get some things ready Hold on I gotta make sure I’m ready got make sure the kids all right make sure my my husband’s all right make sure my dream I Got a gear. I like it perfect hold on y’all keep turning for about two more years Yes, yes So here I was living that reality And so five months go by five months and then the woman says something that I insulted me You know sometimes when you insult somebody you react in when you react the truth jumps out. She said Miss Nichols I thought you were a smart businesswoman Scooby-Doo, Scooby-Doo, huh? rut roh rut roh She said you know I look at your website, and what you’ve done, and you’re you seen Brilliant I don’t understand why you’re saying no to the largest best-selling series in the history of Best-selling series you like don’t have to apply. They just want you Why are you saying no, and without my permission that you jumped out? I said cuz I’m busy I got a lot of things do again. I’m scared Who’s that then? And what happened was I knew who I was in this industry? But I didn’t know if I could succeed in this industry How many guys are wondering if that thing that you love the most if you could be successful at it? You’re wondering and in the wandering got you kind of doing this in the [wonder] cuz you know what you know over there I’m good over here I’m getting my see That looks like a a it’s her a in that environment, but it’s a seeing my whole life hello But it’s a I over there Why you want me to take that risk to get another Crd minus or fell again? I didn’t realize that the rejection That I gotten before was guiding me But it was the background music real love I couldn’t quite hear it anymore Does that make sense you guys I told you I master yer, so I stopped by to stir your soul And so I finally took a leap in I said okay imma, try it imma try it imma try it. I wrote 10 I wrote five stories for chicken soup I wrote him my keyboard was covered with tears the entire time The entire time how many guys have a story in your belly and you want to be an author or your speaker? Raise your hand, raise your hands up high Raise two hands Have you really got a message that you got to get out raise two hands and stand up if you absolutely can’t leave this planet Before you get that message out whether it’s in writing whether it’s vocally whether it’s through your product look around the room Look at all the great messages in this room that you can’t get out give yourselves a hand for having the courage to stand up so So I wrote five I wrote five stories and he said I want you to collect five stories as well to see [if] you can collect a Powerful story and write a powerful story, so now I’m writing five stories crying the whole time if you don’t like my stories It’s okay cuz I won’t even lon no chicken soup anyway You know how many times you act like you Sorta Wanna But you don’t want to you can care less if you don’t get it, but you really want come on you guys yes, yes Yes, yes like, it’s [alright]. I saw the one but I’m cool If I don’t get already making it okay to not hit the goal right if you don’t like me on like him anyway Ryky and so I tried to hide the stories let me tell you I got published authors And I I wasn’t published on sir at the time so I got published authors to give me their story and I would try to Hide my story in between their stories, so that their stories kind of carry my story I’m like stinky little rat I am trying to say I’m I am trying to hide the story and so he called me back seven days pacing the floor I Don’t like this whole waiting for approval thing from somebody this don’t work for me. I own my own company That’s making no money. I just [I] [am] all set in seven days in he calls me and he says Lisa I have good news and not so good news. Oh my shadow went off I don’t care about chicken soup anyway right still doing that justification. He said You wrote five powerful stories, but I need you to be able to collect stories as powerfully as you write Hmm rut Roh scooby Doo I Said some sorry Mr.. Can’t feel say that again He said you are a powerful story writer, but the stories you collected from those other authors. They were kind of weak your dream is So ready for you It’s so ready for you, and what I want you to get is you’re so ready for it You don’t have to get ready you were born ready? You were born ready for your calling and now you’re waiting [for] other people to agree with you Hmm [Hmm] when I decided to be an author and a speaker my family had a family meeting without me They got a show called intervention. That would be what that was That lisa sitting [sagat] a three-year-old baby. She want to go off and talk to people hell, she talked all the time Why she can’t make a business doing that? You have to be willing to walk by yourself for a while I’ma say something that some of you came here to get if no one in your community gets your vision. It’s Because God didn’t give it to them God gave it to you. I? Gave it to you. God gave it to you God gave it to you. You got to be willing to be impregnated with something the world has not seen Hold it cherish it feed it nurture It do the work for it, and then when you birth it through the world can then see it, but it’s it’s in you So don’t get mad at your family if they’re not your fans Don’t get mad at your community your husband your wife your girlfriend your boyfriend if they don’t get the vision it’s not theirs to get It’s yours to nurture and to bring forth yes. Yes. Yes Yes So it took me three and a half years to write the book Three and a half years you want to talk about building a brand and building a tribal I’ma give you some key techniques Just real fast. We’ll go over a lot more on day, but I’m gonna give you some real techniques D I thought chicken soup was gonna make it a best-seller and they set news flash you were gonna make it a best seller if it’s a Best-seller see we pumping our books every month. We’d already got 92 under our belt now. They have 146 so we just have to make a little bit [of] money on every book and then we’ll make a lot of money well that didn’t necessarily agree with me cuz it was my one opportunity and So I created an online culture where every month I gather people on the phone online who had an interest in being in the book and every month I would listen to their stories over the phone cuz I learned that I had a gift on how to help you shape your story a gift on how to help you speak and so I listened to The stories they’re not coached him how to tweak it I create this online community all around the world I had no database. I had no database. I barely was like I would get online and get loSt Like I’m one of those people right and so I had a database But I had all these people 300 people who had wrote in the chicken soup that they wanted to a book around African-American souls so chicken soup gave me all their emails right about 350 emails that’s it. That’s what I started with and every month I sent them out an email saying join this call. If 80 people joined. [I] was happy if 91 I was elated a hundred and fifty two people join? I wrote the whole book with a hundred and fifty two people to start with I told them the stories I read my stories for them I told him the guidelines for the stories in Every month for three and a half years we got on the lot on the phone And I would help them with their stories, and then when the book was Done I Showed them three different covers to help to get their help to choose the cover why people support what they helped to create? Yes, yes This conversation is about how do you build your tribe right? How do you activate your brand right? Well? I’m gonna tell you how I activated my brand. It wasn’t like the back the back door way Alone before chick long before the Secret my brand was being activated Which is what attracted the secret to me and so we got on the phone and I said Would you cover do you like this? He’ll be like that cover. I said, okay great This is the cover You choose this is cover Gonna have so I let my community create the book with me then when the book was done I said okay Chicken soup wants to do a tour in Barnes and Nobles and be daunting books five I need a little more than that and unfortunately African Americans aren’t beating down the door to be Dalton in Waldenbooks Reality but they will no matter where they’ve been on Saturday night They will be in church on Sunday Morning, Sun walking sideways Some sitting straight, but they will be in church on Sunday morning, so I’d [like] to do my tour in church They said unheard of we can’t support that see some of you have to stop asking permission Sometimes you have to say I’m not asking permission. I’m giving notice So I said I’m sorry see I was telling about the churches to let you know where I was going They said we can’t support you financially. I had 15 that I had sixteen thousand dollars in the bank my tour cost me fifteen thousand and 81 dollars You got to be willing to risk it all to gain at all I was willing to risk it all to gain at all I got those same hundred and fifty two people on them on the phone And I said I need to go to your churches. Can you get me in your churches? Here’s the guidelines if there were at least 500 people. I need to speak at least five minutes 27 people off that call got me in their churches, and I started the chicken soup Chitlin circuit tour I Never knew who was picking me up But someone was there I couldn’t stand the hotel have to stay in their houses they had no money Everybody made me some version a man of chicken soup chicken and rice chicken and dumpling chicken and noodles chicken and grease chicken and bread chicken and something unrecognizable and I hate it and in every city they pray for me this baby going cuz it was all African-Americans and they were older people this baby on her journey y’all pay for that, baby. She she’s selling chicken soup in a book Half um didn’t know what I was [doing], but I was telling her. I was on a mission and it was like the [Modern] [day] like it was it was the underground above-ground railroad like I wish I had a Video camera in my eyes cuz every city I go, and I just and I was scared I didn’t know I’ll and I go to baggage claim. I had no idea who’s freaking up They say you that baby from chicken soup come on I got you, and I get in a honda I getting a few goals I get nick to it as I get on their bicycles And I go and I speak at the church and then I speak at a community center, and in five months I sold ten thousand five hundred books and Made a best-seller on 19 different lists You got to be willing To do that [thing] that you didn’t think you would do To have that thing that you say you want to have you gotta do what you don’t want to do Say what you don’t want to say to be the man the woman you’ve always known yourself to be Are you willing see my grandmother says your conviction has to cost you something? It has to cost you something is your conviction. What are you convicted about? What do you move to do? What has to happen before you leave this planet? Do you know it make a list of it and then be willing to be mildly to Mildly to significantly? Uncomfortable to make that thing happen see I was willing I didn’t know I didn’t know more than I knew But I was willing to to be brilliant in one sense include us in another and let them both live together my duality I was Willing Before I finished the first 2I got the book deal for this I got the contract for the second to her via Fedex at Somebody’s house now that was the book that was the the contract that we were negotiating about and they didn’t want to give it to him because I Was I had so many different things I wanted to do. I was a risk are you willing to be a risk? Are you willing to be a risk? Are you willing to be a risk? Fast forward [to] Aspen Colorado, I man asked me where my good friend leave our where’s my friendly my good friend Leave our I love you. I love you. I love you in tlc. Where Terry tillman is terry. I love you. I love you I love you my brothers fab where it’s bad my brother’s. I love you my brothers from another mother. I’m their sister from another mister And we’re in Aspen, Colorado and Rhonda Byrne comes to talk about the secret Mom And I’m saying this to say your brand is not gonna always be built in a package Are you willing to Flex your hustle muscle? Are you willing are you willing to play outside the box outside the boundaries? I never knew where the boundaries were people say, how did you become a bit? Major speaker what classes did you take I said I came through the back door I to come to the front door I made a door where there was there wasn’t one. Are you willing to make a door where there isn’t one? Your path may not be her path sitting next to you mean I’d be his path behind you I couldn’t measure myself against all the national speakers who were on Major Stages They had something I didn’t have they had a background and had a bio They had an education that teacher probably told him to speak I Had to make my way, so are you willing? I’m here to charge you. I’m gonna charge you that everything you need you woke up with the human spirit is unbreakable [unshakeable] and unstoppable That I’m clear of that. I’m clear of Rhonda Byrne comes to Aspen, Colorado And she’s talking about this law of attraction thing. I grew up in a baptist church. I don’t know what she talking about But I’m a listen cuz my friends are listening, and they’re [very] smart And she’s about the law of attraction. She’s talking about the secret, and she has a very thick australian accent She’s very beautiful and she has a rhinestone right here, so I’m distracted She got all kind of beautiful colors on. I’m a dD anyway, so squirrel Squirrels like that’s me, so she got a rhinestone She got all kind of color she got a thick australian accent and she’s talking about a secret I’m like who got a secret who keeping secrets I am totally confused, so I’m gonna tell you something on blow you guys is mine So she’s on a secret and everyone’s listening, and they’re not I’m a nod to cuz I’m a C student we know how to get through school Do what everybody else is doing right right yes? Yes? So she’s asking people to be in the secret. I’m like well. I shingle day I know Sean asked me so I have to worry about that, and I’m not gonna raise my hand and Out of the blue she doesn’t point to anyone else everyone else raises their hand to offer Maybe one other person she points to and I’m just sitting there like we don’t let this moment pass Cuz I’ve been invited into this major group. I mean Mega group. I mean I mean mega I mean Jack cancels started this organization of who he thought to be the best transformational leaders on the planet and somehow I Got on the list Now I’m not sure if that was an error. He like merged chicken soup Liz But I’m a ride this one to the wheels fall off So this is only the third meeting so I ain’t been discovered yet Imma keep it on Dental. Oh No, I’m serious you guys what I thought. I’m I’m the youngest person there um Up into several years ago. I’m one of the few at them for the first three years I was the only person of color there something. I don’t know I’ma ride this one to the wheels fell off I Soon found out I was right at home. They expect they meant to invite me, but at this point I wasn’t sure and so I’m sitting there quietly and as we begin to move away front shit her speech finishes She goes I’d like you To be in it I’m like rut [roh] Cuz I have no idea What she’s talking about? I’ll have no idea about no law of attraction. No secret, and I can barely understand what you’re saying and you got a rhinestone Like where you get that can I do that? Is that like is it am I allowed to wear one cuz I like that, baby But I don’t want to out myself, so I’m I’ll pass I said, it’s okay literally I tried to get out of bed and secret you guys. I was like that’s okay. She’s like no no no I really want you to do it. I’m like. It’s okay. She’s like no I insist I heard you need to be in and I was like Dang So I go to my room really fast, I’d go on Google Because everything’s on google, and I type in a secret What was the problem? It ain’t out yet Cuz we making it And I doan there yet So I I didn’t think even the law of attracted I’d even know enough about that to search that I probably would’ve got somewhere But I did a secret, so now I’m like. Oh are we in trouble retro retro so I go [back] down and They’re getting us ready to to go on to do this to our interview each one of us and I said [I] got it I’ma go in when Jack goes in and then I’m just gonna repurpose his words Cuz that’s what a C student does We know how to play back to you. We’re good parents Right so I go in I’m sitting in the back. I’m ready to get the information. I’m Gonna take some notes I’m gonna make this solis. I’m elesin eyes this one And they notice I’m in the back and they said Lisa I’ll we need you to step out cuz we want every teacher to have a fresh approach Y’all better let me sit in here if y’all want something They kicked me out so then my last hope I’m getting my makeup done and the makeup artists like I’m so excited to hear what you think about the Secret I’m so excited. I’m so excited. So I said so what you think about it She went to talk and she was like I don’t want to ruin it. I’m gonna wait for you. I was like damn So I released I released every need to be smart I released every need to fit in I released the need to be accepted and Standing outside that door waiting for jack to finish. I said God just let my truth come to me so what you saw on the Secret was me surrendering to what I didn’t know and what I knew I knew I know how to do me I know how to love me and All of a sudden a year later Rhonda calls me and says you know we got a lot of requests for you um Could we do a reshoot and have more of you I said what? more me This is really funny They came out to California, and we shot for eight hours And I was in the first version of the secret four times And then they did a redo and I was in the second version 19 times And then I became one of the feature teachers Bye-bye track just by all the traction and so I want to tell you you don’t have to know everything just Know what you know and what you want to do You don’t have to know the details and the how but know the what You don’t have to know all the plan just hook your caboose to somebody else’s train That’s [10] steps ahead of you and put your seatbelt on and hold on and run like hell You don’t have to know [all] the details don’t stand here like this See your design this is your time to spread your wings go to the Edge and Trust yourself trust it when you take that leap one of three things will happen you will either sore You will have something soft to land Dawn Are you gonna get a great big band-aid if you hit the ground? I’ve gotten all three and I’ve been ok The world is waiting on you to show up like you’ve never shown up before The world needs you [to] be bold Unapologetic the world needs you to find your voice enough to say that thing you’ve been hesitating to say to do that thing You’ve been hesitating to do to be that man that woman you’ve always known yourself to be See you’re barely Recognizable future is waiting for you, and I know that. I don’t say that from Rah Rah I say that cuz I’m leaning it see I’m that same woman when my son and some of you have heard the story you’ll always Hear this my story. I love it. I don’t run out of content. This is just important to always say so I remember the journey and you get a glimpse of the journey, but when my son was born I was on government assistance I Had to get in the County line to help feed my baby I Had to get in the wit line the women infinite children line to give free butter and free pasta and free milk to help feed my son [Jelani] very real for me I Remember like it were yesterday. I remember spending in front of the woman Promising her I remember the words. I said I promise you. I won’t be on government’s assistance long I know a lot of people get on and just stay on it, but I just need a little bit of help I Just I’m in a low point I just need a little help, but I promise you I’ll turn around and be a contributor to the world And she was [very] dismissive like yeah, yeah, yeahs lady, and I said, I’m [sorry]. Can you stop writing and look at me? Cuz I need you to know I’m serious And she looked up at me and and she said okay. Can you sign here? Four months later I found a job and I went back to it. I [had] a handful of food stamps. I said ma’am I got a job so I wanted to come and bring your food stands back she said don’t nobody bring food stands Back I Said well, I’m not everybody. I’m lisa nichols, and I asked you three four months ago to see me And she said you keep a male 18 years ago That was my life My life was struggling trying to pay my bill and not run out a month money before I run out of month My life was not just robbing peter to pay Paul, but I was pissing them both off My life was trying to manage my drama manage my Chaos manage my limiting beliefs man is not being good enough Manage my dark skin that I’m in matters my full lips that wasn’t so popular all the time Manage my round hips matters my kinky hair that the world just didn’t show us beautiful I was in the place of trying to feel like I was enough anyone know what I’m talking about And in your story is your story, whatever it is I was in the in the story of the people in my life around me being magnificent and me being mediocre Mediocre I was managing that I was managing the fact that I knew I had a giant in me I had a giant in me that was trying to get out, but I didn’t quite [know] how to facilitate the giant out. Yes Yes, I didn’t know how to help the giant come forth I didn’t know [that] I can be as great as my dreams all I knew was that. They were my dreams I didn’t quite know how to make him my reality And I didn’t know that I could because my teacher said I’m the weakest rider and my teacher said I shouldn’t speak in public so how can I be an International speaker and a best-selling author who do I have the nerve to be that in spite of my past? So I just stopped by here To remind you that your past Doesn’t equal your future Never have never will Your past is your platform to make the future more delicious your past just gives [context] to how delicious your future gets to be it’s not in spite of your past you get to be majoring I’m not implying everyone has a horrible past some of you’ve had magnificent pass Some of you had amazing pass and that qualifies you to stand on your story not in your story So I just stopped by I look at my life today and and my brand is in over 160 languages I have six best sellers when I look at no matter what the one book that’s just me I’ve two chicken soups have the secret I have a couple other compilation books and the one book. That’s just me just Lisa Was the one book that I got paid a million dollars to write? And I look up and I go a million dollars is great But a million dollars is great because my teacher said I was the weakest writer. She ever met her entire life That’s what makes And nothing against her Nothing against her. I’m grateful for her. She made me work There’s no judgment on her people said did you send her a book I said no? It was on six best sellers list including New York time. She saw my [name] Nothing against her though cuz you need that kind of motivation But what makes the no matter what but so delicious was the journey to get there? so I’m I’m Stepping inside your journey right now to shake you up I’m stepping aside your journaling outer rattles it rattled any form of complacency you thought you were gonna live with I’m Stepping aside your journey right now to remind you that the world needs you that your message your gift doesn’t belong to you it belongs to us It belongs to the people whose life you’re going to change Save an impact because you have the courage to be unstoppable Because you have the courage to be unshakable because you wouldn’t waiver And you were non-negotiable your life has less to do with serving you than it does to do with serving us And so I want to make it uncomfortable for you to Sit in any form of mediocracy See because mediocracy is crowded But there’s a whole lot of room up here in Excellence. I just stopped by to Shake you up a bit to stir your soul of it is it working yes, yes, I Stopped by to remind you of your greatness. I I want to share a story with you and and and I’m last year I Just I want a for about five months straight. I spent a lot [of] prayer time asking. God Where’s my where’s I journey now what am I to? Do now? I’ve exceeded every single goal I said every single one every single one. I don’t even know where to go now like what do I say now? Cuz everything is met and surpassed and um on sep tember 18th, I Still get nervous saying it it’s my first time publicly saying it on September 18 2013 My company became the first company in the self development industry to go public Okay, thank you So I say I guess my next book that I should write is from public assistance to go in public Yes, yes, yes, yes That’s a journey. I’m that same mother in the government’s assistance line I’m the same mama who ate beanies and weenies for about five years straight more beanies and weenies. I’m not saying mama So when I look at my life now, it’s barely Recognizable what I know is that it’s not just exclusive for me What I know is that there was no hookup? I hooked myself up What I know is that you can hook yourself up to Hook your caboose to someone else’s train put on your seat belt and stay coachable I created my first I worked for five years to create a program where I help speakers really take their speaking business to the next level authors take your author business to the next level Trainers and coaches to take your business to the next level to use the things that I’ve learned to really help elevate your business I Spent five days in my office. No phones on no calls no emails Just creating the most comprehensive Curriculum in my company’s history Because in my prayer time last year I asked God. What should I be doing? He said you’ve been Michael Jordan Now I need you to become Phil Jackson And so I’m looking to discover the Michael Jordan’s who want to share your message those of you stood up? Those who raised your hand I want to invite you We have different ways I’ll talk about a lot of our Monday different ways to show you the detailed levels of building a sustainable business but in a sustainable message, that’s wrapped in a by a viable business that’s straight enough strict enough and in Order enough to go public if you choose you may not choose that but you want it that clean does that make sense you guys You want to create generational wealth so we have a program called the speaker’s alliance And I won’t go into the details now level one is called accelerate me if you’re just getting started and you want to jump and learn the foundation of a speed the core message how to create your snap how to how to shape your business you’re all of that the second level is called profit eyes me if You want to live your dream? You need to know how to make money doing it, and there’s no apology and making money doing what you love Nothing to apologize for and the last level is my favorite is Publicized me, and that’s when you’ve gone through the first two levels then I help you get on stage And I helped put you on my stages as well, and we do brand alliance so there’s three levels to help you build your career as a speaker you’ll be able to talk to JJ, raise your hand and Bossa V raise your hand or Jim stand up and raise your hand you can talk to any one of them Artem on Monday will have a greater discussion about it as well so [I] want to serve you in that way and if any of you want coach think we can serve in that way as well happy to and [any] [time] you do business with us a Significant part of our proceeds go back to awesomeness fest and they send it all to all the sponsoring Organizations that they’re donating money to so we position ourselves We one of the largest sponsors of awesomeness fest through anything that we aren’t here So I want to share that with you in closing. I want to share a story about my grandmother in 2007 I was I was on Oprah, and I thought my grandmother she Picked cotton as a little girl so she should go to oprah So I took her with me. I thought I was doing my grandmother a favor my grandmother she immediately got on her cell [phone] and said my baby is taking me to my Grandbabies taking me to oprah and she talks loud in the cell [phone] cuz she don’t understand how I don’t [have] a court All right, so she talks loud. Yeah, we going to oprah Mm-Hmm. We’re gonna Stay up the Omni hotel Where the guests of oprah Winfrey stay see she thinks the name is The Omni hotel where the guests of oprah Winfrey stays cuz that’s what comes up at the end of oprah right yep? Yeah, that big hotel, and the Omni hotel what I guess the oprah winfrey stay that’s what we stand, so we get to oprah I’m having a meeting with Rhonda Byrne and Jack Canfield I’ve ever Michael Beckwith and everyone else, and I come back to the room and my grandmother says, baby This lady came, and she asked me that I want this thing called a turndown She said I asked her do that cost she said no, so I said come on in and turn down She said baby. She left some dessert on your pillow you don’t have to order. No dessert That was the chocolate shop the next morning I get up and Someone here needs to hear this some of you are very successful wildly successful some of your just getting started something You’re just in your group growing your businesses one hundred percent fifty percent, annually The next morning I get up and I get a phone call And it says miss nichols the call on the other side of the phone says miss Nichols your Harpo inc Limo is here to pick you up, and I said Bhai [Harpal], England [mo] oh Man, I’m here. I’m here Wanna come I’m here. I’m here After my coat on I get my purse I go to walk out the door. My girl mother says baby And you know you can tell what’s coming up my grandmother’s not by the way. She says baby. This was a little different She said baby Go make your bed ok I Go, I make my bed. I go back pick up my purse get my jacket come on It’s a limo outside waiting for us the horrible inkless like come on Ramon. She’s a baby. Oh What’s that same kind of baby? baby Go white wipe out the sink basin wipe out the sink Basin I Don’t want the same face not at home. I Go, I’ll wipe out the sink Basin and I don’t know if you have you’ve ever had a kind of grim with I have but in my family if You’re gonna question your grandmother you got to preface it with something. I say grandma No disrespect you gotta do that if you like like your teeth in your mouth Grandma no disrespect but Why am I making the bed? And wiping off the sink basin at the Omni hotel what a guest oprah Winfrey stay I’m a guest grandmama. I’m a guest she said keep wiping when you finish, I’ll tell you Okay, I finished I came in there she said Now leave [the] lady a tip I said, I just did her job Leave the lady too. I went down left for three dollars. She said you make a lot of money don’t be cheap I Want to look deeper left at ten Dollars. I said girl my why am I? Making the bed and wiping out the sink basin and leaving a tip at the Omni hotel She said because your great-great-grandmother was a day worker When people knew she was coming they would leave their rooms extra nasty She said you’re not gonna do that baby. You gonna honor these people here she said and You left her a tip because when your great-great-grandmother got a tip we got to eat meat that day She said I know you think you’re walking on this nice carpet at the Omni hotel She said it every time you I’m not joking I’m not exaggerating She thought it was the whole title And I know I know you walking on this cart nice car But I know you’re walking on those nice shoes with that red Burgundy whatever bottom But you’re not walking on the carpet, and I say this to every one of you here my friends. You’re not walking on this carpet you’re not walking on your shoes my criminal said you’re walking on the shoulders of Those people who’ve come before you your ancestors who did anything and everything they could so you can occupy this seat? You’re not walking just on your shoes You’re walking on someone else’s legacy that they work to build for you. See baby your [great-great-grandmother] knew she wouldn’t stay at the Omni hotel Should they knew they wouldn’t stay here they could barely get the job so they knew there would never be a guest But they hope one day, you’d be a guess she [says] so when you walk out that door and I’ma say to you when you walk out that door on the way to the catamaran she said There’s not just you walking through that doorway. There’s an allegiance of ancestors Cheering you on walking with [you] [Sandhu] the dream live the drain Don’t get scared and if you get scared doing with knees knocking and teeth chattering, but don’t stop Go to the Edge Spread your wings and then trust We got your back You ain’t go fall and if you do we’ll catch you We are in your blood You woke up enough this morning It’s not your job to sit down We stood up that’s how you can stand so you gotta stand up, so they can stand She said baby this ain’t just your journey This is blanches journey Bernice’s Journey Clawdeen’s Journey Maybelle’s Journey. She went some names 20 She said they’re all with you right now So you don’t get to sit down you get to soar? She said now get your coat and your purse and gone to the limo and That day I had an amazing experience with oprah She was the cherry on top of my cake But that day my grandmother my calling the reminder it was my cake so I just stopped by to stir your soul I stopped by To remind you of your greatness. I stopped by to stand with you as your sister To say we are on our way to a breathtaking unrecognizable future together yes, yes Yes, yes, are you willing to do what you’ve never done yes? Yes, are you willing to be who’ve never been yes Yes, are you want to play bigger than your play? Yes? Yes, are you willing to move with knees knocking yes? Yes with teeth chattering yes. Yes, are you understand with us? Yes, yes, are you understand alone if you have to yes? Yes are you wanting to leave a legacy yes, yes Then I’m done vicious Y’all got the message

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About the Author: Oren Garnes

100 Comments

  1. Lisa Nichols is a powerfully inspirational woman with an amazing abundance of knowledge to share. What were your biggest takeaways from this talk of hers?

    Lisa Nichols will show you how to communicate and connect with deep, powerful authenticity in her FREE masterclass👉 👉https://go.mindvalley.com/bM0b6GJE

  2. Hello Lisa Nichols, I tried to buy your stock but realized I didn't have your ticker letters. Please let me know how to purchase your stock.

    Thanks so much.

  3. I'm Tyuan just like the country but spelled differently. I was born in Jersey in the 80s. You either had a Muslim name or a funny spelled name lmbo. Today I changed the rest my life in a instant for the greatest. With tears in my heart and the humbling weight of fear in my heart I'm so excited. Making my thoughts and emotions one is not always easy. It's been a long journey, but I'm ready sore. Thank you so much for that message. It was so uplifting and encouraging. Please stay tuned, you will see my name in lights, "Tyuan". Come on say it with me, Tyuan, Tyuan, Tyuan. There you go you got it! Travel well on your journey, the world needs it. 🤩🌟🥰🌟🤩🌟

  4. OF COURSD WE WALKING ON YOUR ANCESTORS THANKS TO OUR BLACK ANCESTORS THAT IS IT SISTER POWERFUL EVERY BLACK PERSON HAVE TO THINKS SMART GRANDMOTHER OH YES MY PAWS RISE THANKS

  5. BLACK PEOPLE ESPECIALLY NEEDS TO TEACH THERE CHILDREN THIS OUR ANCESTORS HAD IT HARD AND WE HAVE IT EASY THEY DID ALL THE HARD WORK FOR US SO NOW NOTHING WE SHOULD EVER FIND HARD JUST DO IT NOE

  6. I have always seen her but never listenened. Until the day I decided that in a couple of months I will be 50 and I am afraid to risk anything. I have been in a struggle and it is time (past due). I decided my first step was changing my mindset…Lisa Nichols is it for me. Thank you and the process begins.

  7. im a grown ass man n she tears at the end of this !! the last message was SO POWERFUL I felt that in my soul LISA !!!!

  8. This is powerful and inspirational! This is on time for men and women who are serious about fulfilling purpose!

  9. When she started bringing up the part where she was struggling to deal with “having a giant” inside of her that she didn’t know how to handle, that hit very close to home.

  10. This message certainly inspires me to keep sharing my gift of reading names on my You Tube Channel. The most stirring part of her message was the conversation with her grandmother — which was a lesson of humility and gratitude. We should never forget the sacrifices of our ancestors who paved a way for us to go further and fly higher….to help uplift a fallen humanity! Thank you Lisa for sharing your awesome journey of discovering your gift that God gave to you and only you…to do!

  11. It lo0ks like she's wearing one big dangly earR1ng…if so, thats awesOMe!! 😜😋💭✌🤗
    #expresSion

  12. I am sooo glad i saved this to watch later! I'm trying to be an entrepreneur and this motivates me. She is an awesome storyteller

  13. I loved this message from beginning to end! I needed this to push me, stir my soul, motivate me to quiet the noise that is holding me back. Push past my fears and take my leap of faith and become the powerhouse I am meant to become. Thank You, Thank you!

  14. I know it was supposed to be funny but I basically started bawling around 8:55 min . With that double Dutch comparison; I truly dawned on me that I’m only scared 😅😭🤧 and only held myself back for so freaking long believing other people . Wow ; thank you for this message sincerely 🙏🏽

  15. This is practically true. We all can relate to it very closely. I have waited for way too long. Thank you, Lisa.

  16. Amazing speaker, I never heard her speak before but WOW so powerful and inspirational!!!!!

  17. Very powerful and heart felt. A lot of people can learn from you. I liked it so much I shared it with our members on our social network for minority professionals Yizzor.com.…Keep up the great work

  18. Wow this has been on my suggested feed for the last few weeks and I kept passing it, but oh my the way it came at the right time!

  19. I am balling my eyes out. She literally told my whole life. I was a C student. This touched me so deeply. I would love to meet her some day.

  20. Wow this is powerful! My life just changed. I now understand that I don’t have the right to keep my gifts to myself because they don’t belong to me! I’m going to finish my book before the end of the year❤️

  21. Love, true inspiration. ..Not walking in your shoes, but in someone else’s LEGACY That worked to build for you!… 🗣so u can’t sit down 👀

  22. This was incredibly inspirational. I love listening to her speak. She’s so unapologetically authentic and real. Her vulnerability and relatability does something to me. Makes me feel like I can do anything.
    This line spoke to me:
    “I released.
    I released every need to be smart.
    I released every need to fit in.
    I released the need to be accepted.
    …I said God just let my truth come to me.”

  23. I really enjoyed this, thank you Lisa Nichols. You really inspired me to live my dream and not stop. This is what I needed to hear. You spoke the very thing God spoke to me about my book. I'm a new Author. My book is called Don't Count Yourself Out. I'm also a Producer, Writer and Director. I went to school for filmmaking. I can relate to everything that you said. I felt like you were telling my story.

  24. YES YES!! I needed to hear this, I just started my lash business and this video speaks volume to me Thanks

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