So I just read an amazing message on Instagram
in my direct messages from Bynay, so thank you so much, Bynay, because you have inspired
this video and she said, “You’re so good at stories. Did you already make a YouTube video on how
to be a bad ass storyteller?” So thank you for the compliment, first and
foremost, and I have made a video on my little apps that I use for Instagram Stories, my
secret little tricks and hacks, which you can watch here. We’ll put the link in the description, but
I’ve never actually made a video on the strategy behind my Instagram Stories and how I come
up with the content to be active on it pretty much every day. You guys know, especially if you watch this
video on my five minute rule about Instagram that I don’t post every single day on my feed. But I do use my stories a lot, and I use them
not only to grow my audience, but to interact with my audience because if you watched this
video on the Instagram algorithm, you know one of the biggest factors to dominating on
Instagram and actually getting seen is building real relationships, so that’s a big part of
how I create my stories. So I’m really, really excited to dive into
this and show you exactly how I create my Instagram Stories. So I’m going to head over to my office, we’re
going to go through the whole thing. I’m going to make a story along with you,
and I can’t wait to see yours, so let’s do it. But first, tea. So how do I make great content on Instagram
Stories? Well, definitely very strategic, like I said,
so obviously there are times where I’m just posting my story for fun and it is just a
great way to sort of show the behind the scenes of your life and your business and what you
have going on. But the interesting thing about how I use
stories is I rarely ever post just out of the blue. Whenever I do make any kind of a post, I usually
am planning it and I actually sit down and map out the time that I’m going to create
that story because I’m a big fan of efficiency. I’m a big fan of blocking my time so I’m making
the best use of it and when I want to make a story that’s actually going to have an impact
on you, I generally will spend time in actually creating it. So I, like I said, I’m going to walk you through
exactly how I create my Instagram story step by step, but I wanted to share a few other
tips before we dive in. So the biggest thing for me is that I create
what I like to call expert content across social media platforms. And what that stands for is I like to educate
my audience, share my experience in what I’m talking about, to show that I’m actually an
expert. I problem solve. So make sure that there is some sort of transformation
and a zero to hero journey. And I’m problem solving with my content as
well. It’s relevant to my audience because if you’re
making content that’s not relevant to your audience or the people you’re trying to attract,
then you’re not making the right kind of content. And I also always ensure that my content has
my audience take action of some kind. So that’s my expert acronym for how I create
social media content no matter what the platform is. So for Instagram Stories specifically, if
I want to make a really good story and I’m sitting down to do so, there’s just a few
things that I absolutely make sure that I do. So the first one is I set aside the time to
post on Instagram Stories. And like I said, I barely ever do it in the
moment because I want them to be an actual story. I want them to have a beginning, a middle
and an end. So it’s cohesive and it makes sense to my
audience. So I will take imagery and I will post it
later. Like I have a lot of photos that I just take
because I go, Oh, that would work well for an Instagram story later. So on my phone I store those photos and curate
content that I can then use later. I will also use something called We Heart
It, which I’m going to show you in a second, which is an awesome website for beautiful
imagery that you can use on your Instagram Stories and then I curate really beautiful
visuals just from other accounts from things that I see online and I’ll save those things
and use them at a later date on my stories and one of my favorite, favorite, favorite
apps for Instagram Stories is called Mojo. I’ll show you how to use that in a second
when I create my story as well. Now the next thing is, my computer’s over
here, which is why I’m looking at it. The next thing is I use mixed media, so I
think this is a really, really important part of creating good Instagram Stories. You don’t want to just do video or just do
texts or just do images. I find that my stories pop more when I have
text, image, audio, etc. Because that way I’m kind of differentiating
each story that I do to make the audience stop. Because, you have to think about how people
use Instagram stories. They’re generally just going tap, tap, tap,
tap, tap until they find something that actually pops and grabs their attention to make them
stop. So I like to use mixed media, which I’ll show
you as I create my own story. And like I said, this video has all of my
different sort of hacks and tricks to make my story stand out with all these little Ninja
things that you can do, but we’re going to show you some of them today as well. The next thing is in order to actually grow
my audience through Instagram stories, I recommend using and I always try to use my location
so that locally people can pick up my story and my story can get picked up on Instagram
for that location and I can get geographic followers. And then also I grow my audience by using
the right hashtags on my stories. Now, you might not even know that you can
use hashtags on your stories, but you can. And I made this video on how I post to Instagram
and I shared all the hashtag strategies that I use and this amazing, amazing tool called
Flick, which I highly recommend and it is the best tool I have found on getting the
right hashtags to find your audience. And it’s honestly just getting better by the
day. So highly, highly recommend checking that
out and checking out this video on how I post Instagram. But that’s where I find my hashtags and I
take you through that whole strategy in that video for which hashtags I use on Instagram. Now the next thing is I curate. I curate quotes on Instagram like it’s my
job. So I don’t follow a lot of people on Instagram
and it’s mainly just to save my own sanity. I only follow accounts that make me feel good. So when I’m using Instagram and I find things
that make me feel good or that spark my curiosity. I will save them on Instagram and I will then
use them on my story at a later date. And oftentimes those quotes that I curate
are the things that people love the most. So that’s a good little tip as well. When you see something you like that you could
use on your own story, save it and use it later. The next thing is I integrate interactive
features whenever I can, so I’ll do polls. I’ll ask questions because like I said, if
you watched this video on the Instagram algorithm, relationships is one of the biggest factors
to getting seen on Instagram. So actually building real relationships, talking
to people in the DMs, doing interactive polls, answering people’s questions, all of those
things matter to getting more eyeballs on your content on the platform. So very similar to YouTube videos in the sense
that engagement really, really does matter. Now, also very similar to my YouTube videos
is how I actually create my Instagram stories which we’re going to do right now. I use what I like to call the hot script formula
across platforms, whether I’m doing written content, video content, whatever. And this video explains what the hot script
formula is, but it’s my formula for creating really solid content that gets people to watch
the whole thing through. So let’s do it you guys. Let’s create an Instagram story. So the first thing we’re going to start with
is our hook, because the hook is the most important part of getting people to actually
stop and pay attention to your story rather than just tap, tap, tapping right through
your story and not paying any attention. And Instagram stories are so powerful for
getting people to actually pay attention because they are a femoral meaning that they disappear
after 24 hours. So unless you save them as a highlight. So what we’re going to start with here is
we’re going to start with the hook. So the hook would be this visual right here
that says, “Feel like your Instagram stories suck?” I know that that’s something that people do
have pain points around and therefore it goes right into my expert content strategy. And I’m going to solve that problem. Again, goes into the expert content strategy
by sharing my expertise and experience. So feel like your Instagram stories suck. I’m going to use that one first and I’m going
to post that and then I’m going to use this again and upload it. See, I’ve already created these in Instagram
stories and then I’m basically now add the pole in for the next part. So yes, and I’m going to go no. And then I’m going to say I’m a pro just in
case someone is no, my stories are actually really good and I hope they are. I’m a pro 100. So I’m going to make those the options and
that builds relationships because then people are able to vote. So we’re going to share that. Then the next thing I’m going to do is I’m
going to use Mojo, which is the app I was talking about to create something that’s going
to really grab attention. So I’ll show you here what it looks like in
Mojo. So in Mojo I’ve already created it. So if I go back, you can see that you can
pick all these different templates and all these different styles of font. And if you go to the very beginning, I just
used an image that I pulled up from Google Drive and it’s an old photo of me, but it’s
relevant to this and I just use that as a professional photo. And then I pulled up the font that I wanted
to use and I used this template. So I just simply use the imagery I wanted
to use. Let’s say it was that one image and then I
basically took that and I added the font to it. So I created that inside of Mojo. So the next thing we’re going to do is have
this go up. Let’s make them pop. So we’re going to post that to my story. And the next thing we’re going to do is we’re
going to go step one, use mixed media. So then we go into a little tutorial. We’ve already done hook and we did the outcome. So hook, outcome and then the testimonial
you can do if you feel like it. The testimonial basically is like I’ve already
built stories that have been seen by millions of people so that’s why I know what I’m talking
about. But in this case I’m just going to go right
into the tutorial. So step one, use mixed media. And then the next thing I do is I use this
little short clip of me that I’ve already created. And another little hack here is if you really
want your lighting on point all the time, I use the Lumee, which you can see lights
up like this and I absolutely am obsessed with it. So Lumee allows you to have great lighting
on front and back, no matter where you are. So I’m not an affiliate for them, but it’s
a great company and you can grab one below in the link in the description. I’ll put that in there. So then I put in the mixed media. So I have text. I have graphic like moving graphics and I
have a video of me explaining. So then I put that up. And then the next thing I’m going to post
is I’m going to post if you really want… So this is basically going to be the call
to action. So I’ve done the hook, the outcome, I’ve done
the steps and then I’m going to do the final thing will be the next step basically in the
call to action. So if you really want to take your stories
to new heights, which I used an image from We Heart It, which I talked about. We Heart It is awesome. So We Heart It is this website where if you
look up basically anything they have the most beautiful imagery. So I got this image from We Heart It and I
put it onto my story and I added text within Instagram and I go like that. And then I’m going to post this, which I already
created. So basically just took a screenshot on YouTube
of my video and then I add the video link. So we’ll go like this, go like this. I will add the video link. So copy into here and I just simply grabbed
a swipe up GIF or GIF, whatever. I know people are going to make fun of you
for that. And I added it in there. And then the final thing is on each one of
these, what you should be doing is you should be adding in, like I said, your location. So Vancouver, British Columbia, proud Canadian
right here. And you can hide it. So if you put on text onto this or say I picked
a different swipe up, I can hide that, but it’ll still be searchable through Instagram. And then the next thing you want to do is
you want to add a hashtag. So I’m just going to add one in here. But like I said, watch this video on how I
picked my hashtag. So let’s just do entrepreneur, which is pretty
broad, but we’ll just use that as an example. So I wanted to make my stories searchable
and discoverable to grow my audience through stories. I would do that and you can just keep the
visible, but you can also go like this. You can use text or you can use… So let’s just use that one. And I’d go like that and then it’s going to
hide if I did it the right way. It’s going to hide everything else underneath
it. So it’s still discoverable. People can still find you through your hashtags
and through your location, but it still makes it look pretty by covering it up with something
like that. Or you can cover it up with big block text
as well that you can do on Instagram. So I could just go swipe up, go like that,
delete this guy, delete this cover up, and then go like this and this and that. And that creates just to cover up for those
things. But they’re still going to be discoverable
and searchable on Instagram Stories as well. So, that’s how I would do it. That’s how I create my Instagram Stories. So that is my start to finish and how I create
them using all these different apps and tricks and techniques. But actually it’s pretty simple and the majority
of what I do is inside of Instagram itself. So that’s how I recommend creating your stories
and actually sitting down and using stories to your advantage. Now, the final piece I wanted to share with
you is I am a big fan of doing these sort of graphics as well. So also do like a long form text and I’ll
do these little graphics to talk about something that’s important like goal setting and if
I want to really tie together my thoughts, these kinds of graphics work really well because
people will screenshot them and share them on their own stories which happened when I
was talking about this goal setting exercise they did and I just made this graphic inside
of Instagram Stories itself so you can use a lot of the features inside Instagram Stories
as well. So, that is my little Instagram Stories tutorial. If you liked this and enjoyed it give it a
like, make sure you subscribe and hit the bell to be notified every single time I post
a new video and make sure to share this with somebody who could up their Instagram story
game. Now, if you like this, make sure to send me
your recommendations for videos as well, because I obviously do actually listen and pay attention,
and I love talking to you guys on Instagram, so make sure that you follow me there too. And if you found this helpful, watch this
video next on how I post on Instagram and this video on the Instagram algorithm. Thank you guys so much for watching. I’ll see you in the next video. Bye.

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About the Author: Oren Garnes


  1. Loved these tips, Sunny!! My absolute favorite is Mojo, I also love using the Poll feature and I’ve recently started to share my YouTube videos as IGTV clips + share them on Stories. I absolutely love Instagram ❤️

  2. I need to post and grow more on Instagram. Just need to make more time for it. Let’s start with the 5 minutes first. I love the new intro 😍🥰❤️ “The Sunny Show”!!

  3. Yes MOJO is awesome and they update templates often! Another good one is PREQUEL to spice it up with neat filters.

    -Location tagging
    -Hashtags via Flick
    -Saving and Reposting FAV posts
    -Integrate Interactive Features
    -Building Relationships
    -Use “Hot Script” Formula

    Thanks for this Sunny! I also love how what you teach us from other videos you literally implement in EVERY video! Great way to see how the strategies really work as you apply it.

  4. I came to say thank you for videos..
    My channel is growing more faster now with your advice's

    Will appreciate anyone who view me

  5. Thanks for the tips! I just wanted to ask; Do you put the same hashtag on all the videos in the "serie"? You only did it on the last, but normally you put it on them all?

  6. i noticed your videos are more focused on social media, YouTubers and how to build a youtube channel what about the law of attraction topics are you done with them? only asking because i found you through your 1 million law attraction video and would love to learn more about your experience and how you generated that amount through manifestation.

  7. If you are reading this, I am sure that you will achieve your Instagram goals and I make videos to help you 🙌🏼

  8. Thank you so much! So glad I found you! WE are a small family owned vintage store in Tallahassee Florida and you are teaching us tips that help us stay open and succeed.

  9. Yes! Sunny dropping knowledge bombs all over the place! This was really helpful, loved your points on mixed media, curation, interaction and most importantly engaging and interacting with people! The walk through at the end was the icing on the cake. Genius!

  10. I’m definitely going to check out Mojo!! Great tips for me to level up my insta stories. I love Tip Tuesday 🤩Another great video Sunny!! 💓💓

  11. I'm growing my game dev audience on YouTube but find it more challenging to grow on IG and other platforms. Love how you get into these detailed processes. Going to experiment with them for sure!

  12. In terms of growth, is it better to be consistent or genuine? What I mean is I don’t like the idea of posting content just BC it’s been awhile

  13. Love this video so much!! You’ve been an inspiration for me and I’ve created my own channel because of it! I just posted a video on Instagram growth strategies and I’d love your feedback! I’m still a noob haha. Love ya girl!! 💕

  14. You are like a Wizard. I feel so left in the dust but hopeful in learning about IG stories. I am a YouTube for Bosses student and love the content you provide. Now I need to put it into action. Thanks so much for producing such amazing content.

  15. Hi Sunny another amazing video thanks for the tips! 🤗🤗🤗 You can also shrink down the hashtags / locations until they are just a dot- still searchable but not visible and it’s super quick to do 🥳 thanks for all the IG ninja moves 🙇🏻‍♂️

  16. Thank you. I am working on building Instagram. You are helpful. I don't watched the 5 minute strategy.

  17. Outstanding!!
    This is an A-Z for IG Stories…. You've filled in the missing piece for this business owner..

    Sadly, Lumee's case for my Samsung is pretty girly.. I might suck it up

  18. Thanks Boss!! Love the EXPRT acronym!! IG can be so much fun to use….just gotta find the time….baby steps!! Thank you!!!!😁😁❤❤

  19. Such a random thought, but i would love to see your hair with the curly hair method! I think that your hair has some amazing potential for some killer defined curls 🙂 Love your content and personality always <3

  20. Thank you so much for sharing all these Instagram videos lately. That is the main platform I use. I'm trying to grow my following as a musician and these videos help a ton! Thank you!!!!!!

  21. Sunny this may be one of your best YouTube thumbnail arts ever. It's very BOSS & makes you stand out 😁👍🌟 I'll admit i don't really like using stories as much cuz i like make regular posts more so i can add more info to them. I do however use stories to give my followers shout outs & share extra info that my followers can use to get to know me. I do respond & like posts of people i follow a lot. I definitely use hashtags in my stories that help people find me more. For me it's learning how use hashtags & getting my regular posts seen more Thanks showing us how to win on everything

  22. Hi Sunny ! If you are starting a YouTube channel do you recommend you simultaneously try to build your IG? Or would you recommend just focusing on one?

  23. Thanks Sunny! Quick questions about Weheartit – do you need to credit the photos? Not sure I understand how it works. Thank you.

  24. I am going to use hashtags, but still finding IG confusing but actively working on improving my IG knowledge so these videos are super helpful. Oh love the "The Sunny Show" singing I love that.

  25. Team Sunny or bosses question at 11:45 this video shows the option of adding a web link. I am not able to see that option all I have is the IGTV Video option? Can someone assist?

  26. Instagram has a 30 hashtag limit. Sunny has no such limit on how many of her videos she links to on YouTube 😂. Love your videos girl!

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