How BTS Makes And Spends Its Money

How BTS Makes And Spends Its Money


BTS is the biggest name
in South Korea right now. Jimmy Fallon: Please welcome BTS. Alex Pall: BTS. Emma Stone: BTS. Stephen Colbert: BTS. James Corden: BTS. [screaming] Narrator: BTS is the first group to have three No. 1 albums in a
year since The Beatles. And their music video for “Boy With Luv” smashed the record for the most watched YouTube video in 24 hours when it was released in April 2019. Forbes listed the group
on its Celebrity 100 list of the world’s highest-paid
entertainers of 2019. Ranked at No. 43, they earned $57 million in pre-tax income in the last year. A majority of those earnings came from their “Love Yourself:
Speak Yourself” world tour, which grossed $44 million from
just six US stadium shows. And that is only part of their fortune. Here’s how the members of BTS
make and spend their money. BTS amassed their fortune
through their music, album sales, concerts,
merchandise, and brand deals. Their April 2019 album,
“Map of the Soul: Persona,” sold nearly 3.4 million
copies within a month and set a record high in South Korea. They’ve also landed endorsement deals and partnerships with brands like Coca-Cola, Hyundai, and Puma. The group seems to turn
anything they touch into a major success. In 2018, Hyundai made them
global brand ambassadors for its new Palisade SUV. BTS released two concert films that also contributed to their cash flow. Their 2018 movie, “Burn the Stage,” grossed over $20 million worldwide. And their most recent film,
“Love Yourself in Seoul,” brought in over $10 million during its January 2019 release. BTS is worth over $3.6 billion a year to South Korea’s economy. They increased South Korea’s popularity, contributing to a surge in tourism. An estimated 800,000
tourists reportedly chose South Korea as their travel
destination because of BTS. Their popularity also boosted the appeal of South Korean products, such as clothes, cosmetics, and food. eBay in particular saw an increase in merchandise sales thanks to BTS. eBay Korea said in April 2019 that sales had risen by more than 50% since the previous April. The country now has at
least a billion dollars’ worth of consumer exports
associated with BTS. And they’re projected to
bring in an economic value of $37 billion over the next 10 years. Talk about being a national treasure. K-pop isn’t new to the world. Back in the late 2000s,
before BTS debuted, many groups were slowly paving the way for the genre’s growing popularity. BTS was formed by a company
called Big Hit Entertainment. But in 2007, Big Hit almost went bankrupt. CEO Bang Si-hyuk managed
to keep the company afloat with the success of previous
K-pop groups he had managed. He formed BTS in 2010, and the group officially debuted in 2013. Because BTS struggled with
media exposure in South Korea, they took a nontraditional
marketing approach by connecting with their
fans through social media, and they slowly built
up a dedicated fan base known as the ARMY. Bang attributes BTS’
success to the connection they share with their fans. This led to sold-out
concerts, record sales, and being the world’s most
tweeted-about celebrities. Thanks to BTS, Big Hit Entertainment is worth an estimated $2 billion. And Bang alone is worth $770 million. With his current fortune, Bang rented a $6.5 million mansion for
BTS in Hannam the Hill, one of the most expensive
complexes in South Korea. But how do the members of K-pop’s richest band spend their money? Although they share a mansion, some of them still have
their own apartments. Jin reportedly spent $1.7 million in cash on his apartment at Hannam the Hill. J-Hope and Jungkook also bought apartments in the Seoul Forest Trimage, known as one of the most luxurious
apartments in Seoul. J-Hope bought his for a reported
$1.6 million back in 2016, while Jungkook reportedly
spent $1.74 million in cash when he purchased his unit in late 2018. Suga also bought a $3 million apartment in the Hannam district
around the end of 2018. The boys are also known for
their bold fashion and style. While it’s common for celebrities to land sponsorships with luxury brands, BTS reportedly doesn’t
accept these kinds of deals, instead choosing the brands
they actually want to wear. Some of their favorite luxury pieces come from Supreme, Gucci,
Givenchy, and Mastermind, each ranging from hundreds
to thousands of dollars. In addition to luxury living, some of the members have exotic pets. Jin currently has a leucistic
sugar glider named Gukmul, which translates to “soup.” Sugar gliders can cost anywhere
between $100 to $5,000, and leucistic sugar gliders typically cost between $1,500 and $2,500. The other members have
more common household pets. V owns the most pets in the group. He has four dogs and one cat. While he hasn’t confirmed
the breeds of his pets, fans speculate he has a teacup Pomeranian, a Korean Jindo, and a
chinchilla Persian cat, all the expensive breeds. Suga also has a toy poodle named Holly. Toy poodles can cost thousands of dollars, depending on gender and coat. Although they have a lavish lifestyle, the BTS members are known for
their humble personalities and don’t publicly flaunt their fortunes. The members have donated
to many charities, including food banks, animal shelters, and children’s medical funds. And in 2017, they partnered with UNICEF to launch the Love Myself campaign, which is aimed at
promoting self-confidence and ending violence. The campaign has raised
over $1.4 million worldwide. And in September 2018, BTS
became the first K-pop group to address the United Nations.

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About the Author: Oren Garnes

100 Comments

  1. I still can't believe bts come this far, no one saw them coming.
    Remember in 2015? When they was should shooting music video i need u or Run? The car in MV is actualy from manager or director's car.. And the anothrr actor is manager and staf bighit..

  2. in 2016 i never thought bts can reach this far and i was just happy to see them in concerts ..just being able to not make any gestures that will offend sunbae groups because we knee bts would be bashed to hell…we were like walking on eggshells. ….but wow im really proud of us ?

  3. Tae, RM.and Jimin still no reported purchase of property under their name. I doubt JM will get one in the future coz he always mention he dont want to live alone. UNLESS he get married and have his own family

  4. You can don't appreciate their music (everyone have their own taste) but you can't ignore the fact that they are amazing, talented and humble human being

  5. Appreciate the effort made in research but some parts could use some more. The pets part itself was inaccurate. For one they had these family pets for years even before they became rich and many of them were adopted(Holly, Yeontan and Gureum too i think, some we don't know and someone also said the suga glider was gifted to jin, although i dont confirm it). This vid is a exposure to many who are non fans and that part made them look a bit like fancy people that just buy pets of breed. Also part of their money comes from royalties but i think that would go the members directly. That makes a lot though cuz suga(one of those who participates a lot in songmaking) had a black card before some of the others i think. Also a nod to their meaningful messages in their music being one of the reasons tgt with fan connection for their popularity would have been good.

  6. Don’t forget their $196M earnings (half) of this year. ? and BTS MOTS PERSONA is the best selling album in the world this 2019 and the best selling album of all time in Korea ?

  7. Dude you even count their pets' worth !!!!?? My gosh

    Cuz actually some of them had already said that they adopted stray pets. I can understand the purpose of this video but going into even their pets worth, when it's actually about love for pets , is too much..

  8. Although they are richest and most popular boy band…they are so humble and down to earth. ……with an amazing personality. ……we armies are so …………proud to be fan of BTS????

  9. When I one day went to search about a t-shirt from BTS favourite brand i found it worth my annual expenditure !

    LMAO

  10. What got them famous was that they were able to promote world wide. There contact allowed them to do more. There the first and now slowly but surely other kpop groups are expanding/ allowing K-pop group contacts to do more.

  11. it’s… incredibly well deserved the foundation bts & bighit created & they are perfect role models that this generation and generations further on will reflect upon and glorify. i love them.

  12. bts are very humble and are very kind and sometimes of many fans that want to take a pic to them ,they dont want to say sorry cause they busy and because of their company,they are so very humble because when they all eat at public restaurant u can see it on bon voyage and they all eat pizza and ice cream and after that they clean the table im very touch cause u know they dont pick it on many staff so i love them they not like other idols

  13. And yet they're not even considered to be exempted to military service. Winning gold medals just to get exempted for military for sports and others.

  14. Though i know all of these facts, it doesn't tire me to listen and watch the same things about them over and over again…. ???????
    They deserve soooo much….?? my lovies ??

  15. At first time they come to america no one open the door for them, and they held free concert in small venue. But look now… I'm so proud of them ?

  16. Okay I can not be the only one kind of ticked that they said “its” instead of “their” as if they’re not people?

  17. im in tears ?
    our boys have came so far?
    they deserve this?
    Hard work does pay off.❤️
    Conclusion: don’t give up?

  18. BTS: millionares
    Also BTS: fights over a slice of pizza, a 5$ coupon, a bag of chips. Fix tyres, makes pancakes, wash dishes
    Gosh these humble kings ❤️❤️❤️

  19. And yet they start fighting, betraying each other, lying each other, cheating and organizeS South Korean Version of Hunger Games over $50 convenience store coupons. I STAN REAL MATURE ADULTS

  20. That's why I like no I love them cos they're so different among others group they're so humble to the point they look like rookies to the kpop industry (rookie that kills all daesangs)

  21. Um… Yoongi aka Suga has had that dog before they were rich. Alot of those dogs were before they were rich and actually are their parents/family pet… 2ndly this video failed to mention bt21 which was created by BTS and currently becoming a trend.

    All in all, "okay research" but not enough to warrant an accurate video. Thanks for the effort tho.

  22. I think That's why We all love them so much, despite being so rich they haven't forgotten their roots and are so down-to-earth

  23. 4:51 "V owns the most number of pets" 4 dogs & a cat ?
    WHEN FROM ?? I ONLY KNOW YEONTAN !
    Soonshim was his grandmother's dog which has passed away long time ago.

  24. Joon spends it on crabs.
    Jin spends it on pink dresses.
    Yoongi spends it on beds.
    Hoseok spends it on better members. (Rip)
    Jimin spends it on Wattpad premium.
    Taehyung spends it on saxophones.
    Jungkook spends it on banana milk.

  25. Let me get this straight, BTS is the cornerstone of Big Hit as a 2 billion dollar company with the CEO receiving a healthy ROI as a multimillionaire (770M is not "chump change"). Their brand generates 3.6 B to the South Korean economy, encourage 800,000 visitors for tourism, and they got 57 M pre tax income for 2019? And that's before expenses, tax and split 7 ways? It is projected that they will bring 37 B economic value over 10 years, yet they are expected to be conscripted to the military in the prime of their career? I feel confused.

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