How 2 Women Built A Multimillion-Dollar Exercise Business Called Tone It Up | Megyn Kelly TODAY


[ APPLAUSE ] [ APPLAUSE ]>>>IM ON AN EXERCISE MAT AND>>>IM ON AN EXERCISE MAT AND IM SCARED. IM SCARED. IM SCARED. IM SCARED. THIS MORNING, SHE MADE IT, OUR THIS MORNING, SHE MADE IT, OUR ONGOING SERIES SHOWCASING WOMEN ONGOING SERIES SHOWCASING WOMEN WHO, AGAINST THE ODDS, KEEP WHO, AGAINST THE ODDS, KEEP FIGHTING UNTIL THEYVE MADE IT FIGHTING UNTIL THEYVE MADE IT TO THE TOP. TO THE TOP. LIKE THE WOMEN BEHIND THE LIKE THE WOMEN BEHIND THE MULTIMILLION-DOLLAR FITNESS
UNIVERSE, TONE IT UP.ITNESS UNIVERSE, TONE IT UP.
IT BEGAN WITH A SIMPLE IT BEGAN WITH A SIMPLE
CONVERSATION WITH TWO STRANGERS, CONVERSATION WITH TWO STRANGERS,
WHO BECAME FRIENDS THROUGH THE WHO BECAME FRIENDS THROUGH THE SAME PASSION, AND THE SAME SAME PASSION, AND THE SAME DREAM, A BUSINESS FOCUSED ON DREAM, A BUSINESS FOCUSED ON HEALTH AND EXERCISE.
IT STARTED SMALL BUT IT DID NOT IT STARTED SMALL BUT IT DID NOT
STAY THAT WAY. STAY THAT WAY.
WATCH. WATCH.>>ARE YOU READY TO HIT THE
BEACH? YOU READY TO HIT THE BEACH?
WE ARE. WE ARE.
>>Reporter: IF YOURE INTO>>Reporter: IF YOURE INTO
FITNESS AND NUTRITION ON SOCIAL FITNESS AND NUTRITION ON SOCIAL MEDIA, YOURE GOING TO WANT TO MEDIA, YOURE GOING TO WANT TO MEET THE ENTREPRENEURS BEHIND MEET THE ENTREPRENEURS BEHIND THE SUCCESSFUL EMPIRE, TONE IT
UP. SUCCESSFUL EMPIRE, TONE IT UP.>>WHO IS READY TO TONE IT UP?
>>Reporter: KATRINA, A PERSONAL>>Reporter: KATRINA, A PERSONAL
TRAINER, MET KARINA, A FITNESS TRAINER, MET KARINA, A FITNESS MODEL, AT A GYM IN 2009. MODEL, AT A GYM IN 2009. AT CAREER CROSSROADS, THEY
SHARED A VISION OF BUILDING A SHARED A VISION OF BUILDING A
FITNESS COMMUNITY. FITNESS COMMUNITY. WHAT BEGAN WITH 3,000 BUCKS, A WHAT BEGAN WITH 3,000 BUCKS, A TRIPOD AND A YOUTUBE CHANNEL — TRIPOD AND A YOUTUBE CHANNEL –>>TRINA AND I HAVE COME
TOGETHER TO GIVE YOU THE TOGETHER TO GIVE YOU THE
ULTIMATE FITNESS RESOURCE. ULTIMATE FITNESS RESOURCE.
>>Reporter: — HAS TURNED INTO>>Reporter: — HAS TURNED INTO
A MULTIMILLION-DOLLAR LIFESTYLE A MULTIMILLION-DOLLAR LIFESTYLE
BUSINESS, INSPIRING MILLIONS OF BUSINESS, INSPIRING MILLIONS OF
WOMEN ON SOCIAL MEDIA. WOMEN ON SOCIAL MEDIA.
FROM DAILY WORKOUTS AND RECIPES FROM DAILY WORKOUTS AND RECIPES ON THEIR WEBSITES, THEIR BRAND ON THEIR WEBSITES, THEIR BRAND STRETCHES TO APPAREL, GEAR AND
PROTEIN POWDER.PAREL, GEAR AND PROTEIN POWDER.
THESE TWO WOMEN HAVE EMBRACED THESE TWO WOMEN HAVE EMBRACED
THEIR FITNESS FANS ALL AROUND THEIR FITNESS FANS ALL AROUND
THE WORLD AND MAY HAVE A TIP OR THE WORLD AND MAY HAVE A TIP OR
TWO FOR YOU. TWO FOR YOU.
>>PLEASE WELCOME KARINA AND KA>>PLEASE WELCOME KARINA AND KA
KATRINA SCOTT. KATRINA SCOTT. IF YOURE LIKE ME, YOU ALREADY IF YOURE LIKE ME, YOU ALREADY HATE THEM. HATE THEM. JUST KIDDING. JUST KIDDING. THOSE BODIES, OH, MY GOD.
BUT LISTEN — ITS NOT THE SAME, BUT LISTEN — ITS NOT THE SAME,
TRUST ME. TRUST ME.
>>THERE IS SOME JUNK IN THE>>THERE IS SOME JUNK IN THE
TRUNK. TRUNK.
THAT IS TRUE. THAT IS TRUE.
THATS LOOSE JUNK. THATS LOOSE JUNK.
SORRY. SORRY.
TMI. TMI.
I LOVE THAT YOURE OPEN ABOUT I LOVE THAT YOURE OPEN ABOUT
THE FACT THAT IT WASNT ALWAYS THE FACT THAT IT WASNT ALWAYS
THUS. THUS. RIGHT? RIGHT?>>NO.>>NO.>>ONE OF YOUR INSPIRATIONS WAS,
YOU USED TO BE THE HEAVIEST WAS, YOU USED TO BE THE HEAVIEST
PERSON IN CLASS. PERSON IN CLASS.
>>I WAS, GROWING UP.>>I WAS, GROWING UP.
NO MATTER WHAT SIZE YOU ARE AND NO MATTER WHAT SIZE YOU ARE AND
NO MATTER WHAT AGE, YOU GET NO MATTER WHAT AGE, YOU GET
TEASED AT SOME POINT IN YOUR TEASED AT SOME POINT IN YOUR
LIFE. LIFE. AND WE ALL GO THROUGH BULLYING
AT SOME POINT.THROUGH BULLYING AT SOME POINT.
AND I WENT THROUGH IT. AND I WENT THROUGH IT.
KARINAS BEEN THROUGH IT. KARINAS BEEN THROUGH IT.
AND BECAUSE WE UNDERSTAND WE AND BECAUSE WE UNDERSTAND WE
HAVE EMPATHY. HAVE EMPATHY.
AND I THINK THAT HAVING EMPATHY AND I THINK THAT HAVING EMPATHY
IN ANYTHING IS WHAT WILL MAKE IN ANYTHING IS WHAT WILL MAKE
YOU PASSIONATE AND WANT TO YOU PASSIONATE AND WANT TO
CONNECT WITH WOMEN AT HOME, CONNECT WITH WOMEN AT HOME,
CONNECT WITH OTHER WOMEN. CONNECT WITH OTHER WOMEN.
AND SAY, I WENT THROUGH THIS AND AND SAY, I WENT THROUGH THIS AND
YOU CAN GET THROUGH IT, TOO. YOU CAN GET THROUGH IT, TOO.
>>YOU WENT THROUGH A VERY DARK>>YOU WENT THROUGH A VERY DARK
PERIOD OF YOUR LIFE. PERIOD OF YOUR LIFE.
>>VERY DARK.>>VERY DARK.
TEENAGE YEARS, DEPRESSION, TEENAGE YEARS, DEPRESSION,
DRUGS. DRUGS. THROUGH FITNESS, I WAS ABLE TO
FIND MY CENTER AGAIN AND HEALO FIND MY CENTER AGAIN AND HEAL
MYSELF. MYSELF. KAT AND I BOTH HAVE A STORY OF
FITNESS THAT HELPS US OVERCOME FITNESS THAT HELPS US OVERCOME
SO MUCH. SO MUCH. AND WE WANT TO SHARE THAT AND WE WANT TO SHARE THAT MESSAGE WITH OTHER WOMEN. MESSAGE WITH OTHER WOMEN. ITS NOT JUST ABOUT LOOKING ITS NOT JUST ABOUT LOOKING GOOD. GOOD. ITS ABOUT FEELING GOOD FROM THE ITS ABOUT FEELING GOOD FROM THE INSIDE-OUT. INSIDE-OUT. THATS WHY WE WORK OUT. THATS WHY WE WORK OUT.>>YOU HAVE AN APP.>>YOU HAVE AN APP. I DONT HAVE TO JOIN A GYM. I DONT HAVE TO JOIN A GYM. WE HAVE FEELING THANKSGIVING WE HAVE FEELING THANKSGIVING CARBO-LOAD. CARBO-LOAD. WE DOWNLOAD THE APP. WE DOWNLOAD THE APP. AND WHAT DO WE LEARN? AND WHAT DO WE LEARN?>>NO ONE HAS TIME FOR THE GYM,>>NO ONE HAS TIME FOR THE GYM, RIGHT? RIGHT?>>CORRECT.>>CORRECT.>>WE CREATED STUDIO TONE IT UP.
NO MATTER WHERE YOU ARE,E IT UP. NO MATTER WHERE YOU ARE,
ANYWHERE IN THE ENTIRE WORLD, ANYWHERE IN THE ENTIRE WORLD,
YOU CAN GO TO STUDIO TONE IT UP YOU CAN GO TO STUDIO TONE IT UP
AND CHAT WITH WOMEN BEFORE, AND CHAT WITH WOMEN BEFORE,
AFTER CLASS, TAKE A CLASS WITH AFTER CLASS, TAKE A CLASS WITH
OTHER WOMEN. OTHER WOMEN. YOU CAN DO ANY WORKOUT ONLINE.
BUT WE WANTED TO CREATE AN APP BUT WE WANTED TO CREATE AN APP
WHERE YOU NEVER FEEL ALONE. WHERE YOU NEVER FEEL ALONE.
>>AND THERES ACCOUNTABILITY,>>AND THERES ACCOUNTABILITY,
TOO. TOO.>>AND ITS FUN.
FITNESS SHOULD BE FUN. FITNESS SHOULD BE FUN.
WE DONT GO TO THE GYM. WE DONT GO TO THE GYM.
YOU KNOW, WE HAVE LONG DAYS LIKE YOU KNOW, WE HAVE LONG DAYS LIKE
YOU AND LIKE EVERYONE HERE AND YOU AND LIKE EVERYONE HERE AND
EVERYONE AT HOME. EVERYONE AT HOME.
AND SO, WE HAVE, YOU KNOW, 20, AND SO, WE HAVE, YOU KNOW, 20,
30 MINUTES. 30 MINUTES.
>>WHICH MOM DID IT AND LOST 60>>WHICH MOM DID IT AND LOST 60
POUNDS? POUNDS?>>MY MOM.>>MY MOM.>>THEYRE SAYING IF WE DO THIS>>THEYRE SAYING IF WE DO THIS FOR 28 DAYS, WE — THE JUNK WILL
STOP JIGGLING.E — THE JUNK WILL STOP JIGGLING. AND THEYRE GOING TO SHOW US
TWO — BEFORE WE GET TO THAT, TWO — BEFORE WE GET TO THAT,
CAN I SAY — I TEASED THIS CAN I SAY — I TEASED THIS
SEGMENT, THE ONE THING YOU CAN SEGMENT, THE ONE THING YOU CAN
DO IN YOUR WED TO HELP YOU LOSE DO IN YOUR WED TO HELP YOU LOSE
WEIGHT. WEIGHT. THATS YOUR MANTRA.
TELL US ABOUT THE MANTRA WE TELL US ABOUT THE MANTRA WE
SHOULD BE SAYING. SHOULD BE SAYING.
WORDS BEFORE WE BEGIN OUR DAY? WORDS BEFORE WE BEGIN OUR DAY?
>>WE ACTUALLY REALLY LOVE>>WE ACTUALLY REALLY LOVE
MANTRA MONDAY, WHERE WE COME UP MANTRA MONDAY, WHERE WE COME UP
WITH A MANTRA FOR THE WEEK. WITH A MANTRA FOR THE WEEK.
YOULL NEVER GET A WORKOUT — YOULL NEVER GET A WORKOUT —
>>CHANGE IS UNCOMFORTABLE.>>CHANGE IS UNCOMFORTABLE.
AND SHARE, LOVE, INSPIRE, SWEAT. AND SHARE, LOVE, INSPIRE, SWEAT.
>>SHARE, LOVE, INSPIRE, SWEAT.>>SHARE, LOVE, INSPIRE, SWEAT.
YOU HAVE TO SAY THAT IN YOUR BED YOU HAVE TO SAY THAT IN YOUR BED
IN THE MORNING. IN THE MORNING.
WE CAN DO THAT. WE CAN DO THAT.
AND WE HAVE TO DO SOME ACTUAL AND WE HAVE TO DO SOME ACTUAL
EXERCISE. EXERCISE. WHATS THE FIRST MOVE.
SOMETHING FOR OUR BOTTOM. SOMETHING FOR OUR BOTTOM.
WHAT IS IT? WHAT IS IT?
>>EVERYONE AT HOME, DEFINITELY>>EVERYONE AT HOME, DEFINITELY
JOIN US. JOIN US. IM GOING TO LEAD THE FIRST IM GOING TO LEAD THE FIRST MOVE. MOVE. WE ARE GOING TO START ON THE WE ARE GOING TO START ON THE FRONT OF THE MAT, THE FRONT OF FRONT OF THE MAT, THE FRONT OF OUR CARPET AT HOME. OUR CARPET AT HOME. I NEED EVERYONE HERE TO DO A
LITTLE SQUAT.NE HERE TO DO A LITTLE SQUAT. WERE GOING TO BACK LUNGE. WERE GOING TO BACK LUNGE. AND WHEN YOU COME UP, BALANCE.
THAT FRONT HEEL AND JUST KICK. THAT FRONT HEEL AND JUST KICK
BACK. BACK.
WORKING THAT TUSH. WORKING THAT TUSH.
>>AND SQUEEZE THE TUSH.>>AND SQUEEZE THE TUSH.
>>ITS AMAZING.>>ITS AMAZING.
>>STUFF IS HAPPENING.>>STUFF IS HAPPENING.
WHAT ARE YOU LAUGHING AT, VINNY? WHAT ARE YOU LAUGHING AT, VINNY?
GOING TO HURT YOU, WITH MY HARD GOING TO HURT YOU, WITH MY HARD
BOTTOM. BOTTOM.>>THIS IS SO GOOD FOR WOMEN.
THIS IS INCREASING YOURWOMEN. THIS IS INCREASING YOUR
METABOLISM. METABOLISM. WE LOVE HIGHER REPETITION FOR WE LOVE HIGHER REPETITION FOR YOUR METABOLISM.
>>WHEN YOU SAY HIGHER, HOW>>WHEN YOU SAY HIGHER, HOW
MANY? MANY?>>15 TO 20.
>>YOU HAVE TO DO THE OTHER>>YOU HAVE TO DO THE OTHER
SIDE. SIDE.>>IT LOOKS HORRIBLE.
THE NEXT THING LOOKS LIKE SOME THE NEXT THING LOOKS LIKE SOME
SORT OF TORTURE. SORT OF TORTURE.
>>LETS GO INTO A SIDE PLANK.>>LETS GO INTO A SIDE PLANK.
YOU CAN DO A MODIFICATION. YOU CAN DO A MODIFICATION.
EXTEND YOUR TOP ARM OVER YOUR EXTEND YOUR TOP ARM OVER YOUR
HEAD, AND WORKING YOUR KNEE TO HEAD, AND WORKING YOUR KNEE TO
YOUR ELBOW. YOUR ELBOW.
JUST LIKE THAT. JUST LIKE THAT.
>>IT LOOKED WORSE ONLINE.>>IT LOOKED WORSE ONLINE.
>>THATS NOT SO BAD, RIGHT?>>THATS NOT SO BAD, RIGHT?
>>AND YOU CAN PROBABLY DO THIS>>AND YOU CAN PROBABLY DO THIS
IN BED, TOO, FOR A LITTLE EXTRA IN BED, TOO, FOR A LITTLE EXTRA
BALANCE. BALANCE.>>HOW MANY OF THESE?>>HOW MANY OF THESE?>>15 TO 20.
IF YOU DOWNLOAD OUR APP, YOU GET IF YOU DOWNLOAD OUR APP, YOU GET
OUR DAILY MOVES FOR FREE. OUR DAILY MOVES FOR FREE.
>>ITS IN MY BOTTOM AND MY>>ITS IN MY BOTTOM AND MY
HANDS. HANDS. IS ANYTHING CHANGING?
>>YEAH.ING CHANGING?>>YEAH. [ APPLAUSE ]
>>LADIES, THANK YOU SO MUCH.

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