Narrator: Here’s a puzzle: While your author is writing their book, they’re also creating valuable archives of digital data: hi-res images, video, audio, even 3D. Why are you forcing them to strip away the richness of these materials at the point of publication? Jason Mittell: For decades, film and later television scholars have been studying moving images, but we can’t incorporate that into our publishing. Rebecca Welzenbach:: When supplementary materials are published in a standalone website, or sort of put up in different platforms in different places, it becomes very difficult to find them, but also to maintain a sense of the whole. Holly Hughes: These resources are only valuable to the extent that they can be preserved, and that’s beyond the scope of what an individual can do. Charles Watkinson: When you add in videos, or audio, or complex digital objects, it becomes a lot more complicated. Narrator: The Fulcrum team is continuously consulting with humanities scholars to understand how digital technologies are changing their publishing needs… Jason Mittell: I’m wondering if there’s a way to create a basic table of contents template. Narrator: … and to come up with solutions. Charles Watkinson: University of Michigan Press uses Fulcrum because we publish in a lot of fields where there’s rich media. Anita Gonzalez: Often when you’re doing theater research, you’ll have a photograph, and the performing figure is just a speck on the horizon. You’ll be able to zoom in and see that person doing a dance or interacting with a gesture with someone else who’s within that image. Jason Mittell: Platforms like Fulcrum allow us to know that this is coming from an academic press and be able to have it embedded in a variety of search engines and academic databases. Rebecca Welzenbach: With the Fulcrum platform, one can discover scholarship sort of at any point of entry, whether looking at the press, looking at the title, or even stumbling on a particular image. Matthew Solomon: We’re producing content, creating new knowledge that will be accessible throughout the 21st Century, the 22nd Century… Jon McGlone: We’re preserving these digital objects and making a safe space for publishers and authors to put their content. Nic Terranato: Michigan Publishing was extremely appealing to us, first of all because it was embedded in a big university, but also because it was embedded in the library. Narrator: Fulcrum is being developed by the University of Michigan Library and Press with generous support from the Andrew W. Mellon Foundation and business development assistance from Lyrasis. And in consultation with these valuable partners. Rebecca Welzenbach: When you put out the electronic version of your work, with all the various objects that go along with it, the images, the media, the audio/visual resources, you can be confident they’ll be widely available and citable and stable for the long term. Mary Francis: Fulcrum is, I think, going to be a real game changer.