FAIL-PROOF Launch? 5 Strategies to Launch Your Product or Business

FAIL-PROOF Launch? 5 Strategies to Launch Your Product or Business

You May Also Like

About the Author: Oren Garnes


  1. I love this video, grabbing attention is definitely one of the most important parts of marketing. Without it, nothing happens ๐Ÿคฏ

  2. Awesome. Saving this for later. The project Iโ€™m working on is related to email mastery. I plan to use behind the scenes, passive strategies, and MAYBE a consultation giveaway.

    I was wondering about launch strategies! Thanks for the video. #SPI #CrushIt

  3. Eyeballs. Eyeballs. Eyeballs . . . Launch ! Pat, you've been rocking YouTube lately. So cool ๐Ÿ™‚

  4. #QOTD (Question of the Day): What's your next launch about, and tell me 1 strategy you learned that you're going to use to make sure you get more eyeballs on it? Let me know in the comments below. Keep rocking it SPI!

  5. Hey Pat! I'm launching a podcast, on March 5th to be precise (Beat the Limits). Is it too late to use any of these strategies? I wish I could've heard this a while back. Let me know your candid thoughts

  6. Another great video, Pat! ๐Ÿ™‚ I'd like to launch a new online course soon, and I'll be sure to show behind the scenes.

  7. Love these tips! The launch team is a freaking great idea. How do you decide who should be on the launch team? Do you just send out apps to all your followers or specific followers/influencers?

  8. Check it out! pro_logodesign_ will do #creative #logo #design on 24 hrs for $5 on #Fiverr
    contact –

  9. I will be launching a website this summer, and will be running a contest to generate interest. Thank you for always providing such timely, actionable information.

  10. I am launching a Masterclass on how to make Mme time a priority coming in May. I'll use the Passive Strategy of cover art on my Facebook Page and some behind the scenes. Great tips Pat… Thanks a bunch, I enjoy your channel.

  11. Hi Pat! I have followed you, Chalene, and Nicole Walters, for a long time-and more than anything, itโ€™s because I know that all of you truly care about helping other people. My husband is a sign painter/artist, and for a long time, people we know personally have been asking for him to sell T-shirts and printables, etc with his artwork. The trouble is, most of his followers on social media are other sign painter/artist friends who donโ€™t necessarily want to buy anything. Looking forward to doing a number of things you mentioned in this video to get people involved in the process and help us decide what to make for them. Thank you so much for all you do! It really does make a difference and I appreciate you so much! ๐Ÿ˜Ž๐Ÿ’—

  12. Wow. Outstanding info, Pat. I'm going to launch my website (one-stop shopping for bloggers who'd rather blog than worry about the technical stuff) after looking into Thunderclap and the King Sumo Giveaways plugin. I'm a longtime follower and repeat purchaser, Pat — and I'm convinced that you're going to help me be more successful. I'm thrilled. Thanks so much.

  13. Hi Pat – I'm a loooooooong time follower of yours and LOVE your content.

    I have a new "Property Investing Course" and I'm struggling with… should it be available as an "evergreen" course – or should I have "launches" twice a year? I'm sure in an older podcast you favoured "launches" – but more recently you seem to be running with evergreen courses (i.e "Power Up Podcasting" and "Smart From Scratch"). What would be your recommendation today… or perhaps you could point me at a resource that could help me decided. Any and all help would be greatly appreciated ๐Ÿ™‚

    Keep up the awesome work Pat ๐Ÿ™‚

  14. My next launch is going to be a course on systems people can use in the beginning of their health journey to set them up for success. I am going to use beta students to review and revise it to make it better and use them for social proof during the launch. I like the thunderclapp suggestion, so I will use that to have my beta students spread the message.

  15. Pat, this is really helpful. I launched my website last year and it didn't get a lot of traction. With Thunderclap and other tips from you, I'm ready to re-launch and I hope the results will be different.

  16. Hey Pat! Really great meaty stuff!!

    I have a course that is probably at the point where I should be doing all the prelaunch activities you talk about. The materials are not all developed but I have the outline and outcome figured out, plus a few of the companion documents. I will check out Thunderclap. I guess I need to set up a marketing calendar for the prelaunch and then launch now.

  17. Love you Pat ๐Ÿ’š This is exactly what I needed for my multiple launches coming up. Podcast and Online Course. That Thunderclap tho! Iโ€™m going to reach out to my YouTube famous buds that I bring on my podcast. Thatโ€™ll make it SOOOO easy for them to share with millions of people and take only a minute to setup, ideally at the time we do the interview ๐Ÿ’ช

  18. Really cool stuff, I will use a few of the ideas for my launch of the 6th edition of the Yogalife Festival in 2 weeks… the festival is in Belgium, 2nd week of August…

  19. Such an honor to be featured and have my podcast featured in your video here, Pat!
    To add to your video here, my Thunderclap campaign was a HUGE SUCCESS achieving the 100-supporter goal and getting a whopping 710k in social reach!!

    Thank YOU for being a STAR teacher. Your "Power-Up Podcasting" course is awesome and I highly recommend it to every one wanting to launch a podcast of their own. ๐Ÿ™‚

    Your fellow podcaster,
    Louie from

  20. This is great, thank you for sharing this Pat! I'm launching a podcast that will highlight entrepreneurs of color in early April and the biggest thing I'll be doing is similar to what you were talking about with a street team. I'll be hosting a launch party at a local business (also run by a person of color that I will feature on the podcast) and my announcement of that will help build buzz in the early days of the podcast launch!

    It's just a shame that you can't schedule when your podcast goes live on iTunes ๐Ÿ™ but besides that, Thunderclap sounds like an amazing platform and I am going to consider doing something like that in the future as well! I just finished a Kickstarter campaign so I think I'll have to give my audience a rest from that kind of platform but it sounds great.

  21. I'm building an online apparel store centered around positivity and good vibes because lets face it, we sure can use a little more positivity and love these days with everything going on and what better way to share the message when you're out in public. Starting off with just hoodies that have very cool and unique designs printed all over using a sublimation technique.

    My strategy is to build brand awareness through social media and Facebook ad targeting. My running Facebook ads for specific products, my hope is to "Set digital traps" for personalization throughout the site. Additionally, I have an email marketing capture system set in place on my store for 1. Cart Abandonment and 2. Building my email list (obv.).

    Thanks to you Pat, I followed your email list building video series and set everything up using ConvertKit. I just launched the store 2 days ago so I'm currently studying my facebook ads to make sure I'm optimizing everything correctly. Super excited for this adventure.

  22. I'm launching an online course for early childhood educators next week over on the empowered educator and although I have already launched it successfully a few times now I am excited to try some of these strategies Pat – thankyou for reminding me we can always be learning something new to try in this online world!! Loving the content and consistency of your recent videos – so helpful!! The strategy that I'm going to go an put in place today is the giveaway as I remember your recent one and thinking it was a great idea and I'd like to find out how to do it…you just made that happen ๐Ÿ™‚

  23. Hi Pat. I'm launching a book, soon.Really like the tips and value.I have decided to only follow your sage and sound advice among the internet gurus.Your sincerity is what speaks to me as you go about the business.Will eventually blog about the experience.Cheers Gavin


  25. In a few months I am going to launch website and shop with my handmade ceramics – maceramika. As a strategy I will use contest on my facebook fanpage. I am also planning to involve my facebook and instagram followers in a process of choosing the pots I am going to make, ask about their opinions, show them different styles of decoration I would like to make, so I would like my viewers to be my advisors as well- so that makes 2 strategies. ย ๐Ÿ˜‰ Another very useful video. ๐Ÿ™‚ Thank you Pat for the great tips!

  26. This is so so so helpful! I'm writing a music book, and it's taking me waaay longer than I thought it would. :/ But I'm hoping to get it finished by the end of March, and hopefully I'll be able to finish an accompaniment CD by mid April. I guess I'm having a hard time figuring out a launch date. Do people usually have the majority of their product completed before they decide on a launch date? I'd imagine that would be the easiest way to focus some time on creating buzz about their product…I'm learning that it's hard to juggle all of these tasks. :S I really like the thunderclap idea — I hadn't heard about that platform before, and it looks super handy! I think a contest would work well for me, too. I'll definitely keep all of these ideas in mind, and I'll try to think of how I might be able to implement them! =)

  27. This video came at the perfect time! Iโ€™m in the middle of launching my new software and focusing on emails, webinars and demos. I like the giveaway option because it helps with links ๐Ÿ‘Š thanks again ๐Ÿคฉ

  28. This was so helpful! Launching my, Succulent FAQ Podcast on Saturday! We are promoting to our email list plus highlighting some tips from the episodes in our Facebook group from the main website. So excited!

  29. Currently working on my 10-week online course for anxiety. I'll be taking advantage of my books being published on Amazon platforms by editing the content of the books to advertise the course at the end and I'm also looking to capitalize on teachable's affiliate program to motivate other influencers to pimp my course.

  30. I am launching a course teaching people how to invest in marijuana stocks. I've created a mailchimp landing page to capture email addresses and I'm working on affiliates to promote the course as well.

  31. I love how fast you talk Pat – and how you get right to the point – so many youtubes and podcasts drag and I click out of them simply because I don't have time to wait for the key points to come out

  32. Iโ€™ll be launching a free meetup to teach financial management to Christian newlywed couples. Iโ€™ll be using Thunderclap. Thank you so much for that tip

  33. This is exactly what I need. I am starting my website and I need all the advice I can get. I need to watch this video several times, pause it and take notes. I may decide to use thunderclap to help me get started.

  34. Quality video, excellent content. You'll be to 250K in no time ๐Ÿ™‚ The first resource was new to me, and I'm very excited about trying it in my next launch ๐Ÿ™‚

  35. Just what I needed right now ๐Ÿ™‚ Thanks so much Pat! I've been listening to both your podcasts (LOVING the new format of Ask Pat by the way), I wasn't into watching the YouTube videos…but now I'm sucked in ๐Ÿ˜‰

    I'm a French teacher and podcaster and have designed a comprehensive online course called "How to speak like a native French speaker – Everything you need to know about French pronunciation and intonation"; I had pre-launched it to some of my email subscribers and now looking for the best way to launch it publicly, probably early/mid-May. I was brainstorming what could be done and now have to plan ๐Ÿ™‚

  36. I'm planning on having 2 e-books by the end of the year. Yet to think about how to generate interest other than through my small list so this is great information. Thanks

  37. Hey Pat, I'm creating an online course using neuroscience to work for you to get healthier and meet your fitness goals. Love your videos. I'll be sharing course content and repurpose into a book and a podcast. Just bought your plugin. Gentle lifestyle changes create long term benefits.

  38. I'm launching a book on healing from the loss of a baby and finding your happy again. I love the idea of a launch team and I think there would be lots of women in my community willing to help. Thanks for these great ideas ๐Ÿ‘๐Ÿป

  39. Super helpful! Thanks Pat! We are launching a course introducing the world of cryptocurrency to people and everything they need to know to get involved. Thunderclap sounds like a great resource. Thanks again for your work!

  40. Perfect timing! I am launching the Starburst Collection of quilt patterns on March 26. I will definitely give Thunderclap a try. More info at – Thanks Pat!!

  41. I am launching a new online drawing course (Learn to Draw with Lindsay!)on Friday! I have been sharing photos of finished class projects on Instagram and my blog and have mentioned the class is coming soon in my newsletter and youtube. I teamed up with an art supply company to do a giveaway on Friday as well and they are going to share the news about my class on their social channels. I's my biggest course yet and I am super excited! thank you for the tips!

  42. Hi Pat, thank you for your work. Just started following and your information is really helping me understand the work and process needed to be a success. Have recently launched my podcast called eGPlearning podblast based on health tech for primary care (UK based). A real narrow niche which I hope to help people understand.

    Am looking at relaunching later in the year as me and my co-host switch to a formal podcast host and really like the idea of Might link the prizes with a patroen offer given my co-host and I are unique in our knowledge and expertise of UK based health tech and change management.

  43. I am working on my first e-book, Pat. This video was extremely helpful, even dough, I have done lots of research, read books, talked with people at the forum and FB group…It just shows you how much you can learn in a 6 minute-video vs need to spend days and sometimes weeks on the other methods I mentioned earlier

  44. Launching my Epic Success Academy May 2nd – a totally transformative method for an entrepreneur to think, act, and Scale like an 8 figure business using the power of neuro achievementโ„ข๏ธโœ…

  45. Iโ€™m working on a new album (my genre is melodic metal) and Iโ€™ve created a timeline for each piece of the album. My strategy is using social media and YouTube to release short clips of the recording process and keeping everyone up to date with the status.

  46. I am launching a healthy eat bar in my local city and releasing my new project that your influence has sparked called fitrepreneur which I am looking to launch the first course in November after following all your advice on these videos. Cant thank you enough. you truly have dug me out of a whole for my personal band and injected life into my ideas. Cheers Pat

  47. I'm creating "The Finance Guide Podcast" , it will allow people to get their feet wet in the field of finance! I'm a Master's student, and I wanted to share my journey/guide to studying finance ๐Ÿ˜€ Dropping it on SoundCloud in the next few months. (P.S. Great video!)

  48. revamp to bring better value. Learning how to better our video quality and picture quality for YouTube, Facebook, and Instagram. We love your content and our favorite is on writing and the business. Thank you, from the Hartshorns.

  49. Awesome video, thank you… and perfect timing too. Thunder clap looks like and excellent tool ๐Ÿ™‚ I'm officially launching on November 1st [Movember]. It's a mens self development site, focusing on tackling depression and the stigma surrounding it. Cheers

  50. This looks like youโ€™re using the paid WordPress plugin. I ran a free kingsumo contest and generated 2,500 leads!!! Whatโ€™s the value to the paid plugin?

  51. Pat, I'm absolutely falling in love with your content. Been watching your channel for three days straight and am gaining so much value. THANK YOU! Eric

  52. Well done, polished and enthusiastic video. You're good in front of the camera. I'm a filmmaker, we're about to launch a film, project on a motorcycle that will be revealed at the Motorcycle show in Long Beach in November, but looking for creative ways to get people excited. Its the culmination of two person's life dreams and its ready to share. @michaelaccorsi on Insta and Twitter. Project details here Thanks for the tips.

  53. Excellent as usual, Pat! I'm launching a blog for travel agents that book clients to Oahu on January 2, 2019.

  54. Just googled Thunderclap and found out that they, and Daycause shut down their operations in September 2018 due to a change in Facebook policy (thanks guys…). Any other developments that can work around this? It was a brilliant idea.

  55. I am currently making a steamed cheeseburger maker kit to allow anyone to easily make steamed cheeseburgers in their own home. I love thins video that will help grow the brand.

  56. As always, a great video delivery massive value! I appreciate you so much Pat and it was really great to finally meet you in person at #podfest. To answer your question, my new launch is where we have created the first credit card processing company to donate 50% of our INCOME to carefully vetted charities all while lowering the processing fees businesses are paying. Thanks again for being you and all that you do for the entrepreneur community.

  57. Launching my New Product Stickipiggiโ€™s this summer. I will be starting my thunderclap campaign this week. Sticki Piggiโ€™s are cute, fun, uniquely designed adhesives for baby footwear. Check them out and like my Facebook page

Leave a Reply

Your email address will not be published. Required fields are marked *