Facebook Groups for Business ? (27 Hacks and Tips)

– In this video I’m gonna
give you 27 rapid fire tips to help you master any Facebook groups you’re using for business. How to grow it, how to increase engagement and even how to use your business groups for well, doing business. That means making more money. – Are you serious? – So some of my groups have
tens of thousands of members. But even groups that I have that just have hundreds of members are still getting way more
activity and engagement than my Facebook page that
has over a 150,000 people. – Unbelievable. – Now make sure you stick around because I’m gonna show
you a lot of things here like how to get people to automatically want to join your group. How to grow your email
list with your group and actually how to get your group members to tell you what they
would want to pay for too. Ready to get started, alright, here we go. First let’s talk about
growing that Facebook group. (triumphant music) Tip number one, make it as
easy as one, two, three, meaning, make it a part
of a step by step process. For example one of the first
things I want people to do when they come to my website is go to my start here page. And when you get to my start here page, a little bit of an introduction
and then right here it says before anything, why not join the SPI
community on Facebook, a group of 30,000 plus
friendly entrepreneurs who are all there to
help each other succeed. Click here to request to join. Maybe it’s after a person
subscribes to your email list, step two could be join this group. Maybe you’re doing some sort of promotion and step one is to share it on Twitter, step two is to share it on LinkedIn, step three is to join the
group, you get the idea. Tip number two, insert it
at the end of your emails. This can be done automatically
through the signature sections in most email service clients such as you can see here, my name, my website and then down here, wanna connect with 30,000
plus other motivated SPI community members, click here and now whenever I compose
a new email or reply to one, that call to action to
join the group is there. Tip number three, create a short link so it’s easy for people to get there. For example if I just type in smartpassiveincome.com/community and I click enter, it
automatically takes me to my Facebook group
and so will anybody else who uses that same link so, it’s easy for you to remember, easy for other people to remember too especially if you’re mentioning it on a podcast or a video just like this. Tip number four is to
mention that shortlink organically through the stuff
that you’re already creating. So for example, just like
I did in the YouTube video in tip number three I mentioned, well smartpassiveincome.com/community. If I’m on a podcast episode and I’m talking about my community, I’ll just drop in that same link too. Wherever you’re creating content and you’re talking about your community, you can always easily drop in that link. Tip number five, link
multiple Facebook groups that you own together. To do this all you have to
do is go to a different group than the one you wanna promote, go to more, click on link existing group, then what I’m gonna do is actually just type
in the main one here, Smart Passive Income
Community, I’m gonna hit link. And then what this does, I’m gonna skip the writing the post, and you’ll see that now
recommended by the admins, now my community is here. So this is what people will see when they come into this group and they can come and join my main one. Number six, feature an
inside community member on the outside of that community. For example on your podcast,
blog or even a video. What this does is it gets
people to know that A, there’s a community and B, that you’re actually
featuring people there and listening to them. So they’ll be more likely to want to join. Alright so that’s about
growing your group. Now let’s talk about how to
increase engagement within it. (triumphant music) Tip number seven, I love this
one, shoot a personal message to the top contributors in the group. To do this all you have
to do is go to your page, hit group insights and then from here click on the members or more
members details area here and you’ll see a list
of the top contributors and how many posts they’ve created and comments they’ve made too. By thanking them personally
they’re gonna feel real special and wanna continue to
contribute over time. Number eight, promote some
of those top contributors or some friends that you
know in the group to admin or moderator. Now this is really smart
because it allows you to build a bigger, almost
kind of policing group that controls the spam and the haters and the trolls inside of your group. These people can remove and delete posts and they can also let people in the group if they request and they
have to wait for approval. But the second part about this is it rewards your top
contributors and people in your group. It allows them to feel special like they’re a part of something and they’re gonna wanna help you out even more which puts
more out of your hands so you can do more of what you need to do as a business owner. Number nine, you want people
to engage with your page, show them stuff behind the scenes. Behind the scenes stuff
works really really well for having people feel like
they’re a part of something because not everybody
gets to see those things as being a part of a
group and seeing the stuff that people in the
outside don’t get to see, they’re gonna feel special about it and you can maybe share it too and actually invite other people in. So how do you do this,
well there’s a lot of ways, you can show pictures of
stuff you’re working on, you can write posts, being honest upfront about what it is that you’re dealing with right now, you can also go live and
just show kind of the process of what you do with your business. Another great thing to
share are first looks. Maybe there’s a first
production run of something or a prototype that you’re
not sharing to the public, well you can share it in
the group, if it’s okay and they’re gonna feel real special. For example when I was
writing my book Will It Fly, I shared with people how I came up with an early design
concept for the cover. The other cool part of this is that people were actually
very interested in the process and were keeping up to see actually what the actual book cover
would look like which, it looked like this. (sharp music) Much different. Number 10, propose a choice for your group members to select. If you’re ever working on something and you have multiple options, share those options
with your group members. It’s gonna take em behind the scenes yes, but you’re gonna get a load of
people who are gonna speak up to tell you what they
think about your choice. For example here, this was a
logo that was being designed for a security guard training website that I had way back in the day and you can see here there are, actually I think there’s over
a thousand comments on this. A, B, A, B, B, A, A, mostly Bs. Not only does this tell you
which options might be better but also it just gets
people involved and talking. Number 11 share an actual quick win. For example last year in my group I posted this actionable
forum funnel formula which is an eight step
process to help you grow thanks to the help of
other existing groups in your market and niche out there and people were going crazy for it. Now I’m not gonna get into the
detail of how that works now, you just might need to
join the Facebook Group and yes links are below, but point being I made
it super quick and easy for people to do something and get results and that makes people happy. And this is a great way to
start building raving fans too. Number 12, run a poll. I recommend running a
poll maybe once a month, you don’t wanna run a bunch of them. But every once in a while
putting em out there is great because people love to
select their favorite answer or answers to questions that you have. I just created a poll about 12
hours ago here in this group and as you can see people are clicking what it is that they’re interested in actually in this question which I’ll bring up again later. But this is a great way
for me to understand a little bit more about who they are so I can serve them better. To create a poll quite simply
under the status area here, click poll, then ask something and then you can add different options, then you hit post and
then you’re good to go. Number 13, start a debate. The reason why groups
are way better than pages is because of the discussions that happen and when you start a discussion
that has a heated topic or some controversy behind it, you can get a lot of people talking. Now there is a line obviously and everybody’s line is different in terms of okay well how
big do I want this to go or how controversial do I want it to be but if I had a fitness site for example and a group to go along with it, I’d say something like hey, which one’s better and
more healthy for you, kale or spinach. You’ll get a lot of people talking. – [Man] Fight. – I actually like both
but you get the idea. Number 14, quiz your group members. Now how a quiz differs
than a poll is a quiz, you are looking for a specific answer and you probably already know the answer, actually you should
already know the answer, but you’re not telling people the answer, you’re giving a scenario,
maybe it’s through a video or a post of some kind and then you’re asking
hey, what do you all think the correct answer is, ’cause when you ask for the answer, people will wanna give
you their best version of what the answer actually is. It’s kinda like when
you’re watching a game show and the host asks a questions that you actually know the answer to, you blurt it out, you shout it out, even if nobody’s there. Why? Because we love to know
that we know the answer. So let your audience speak up and have them prove that
they know the answer too. Number 15, go live for your group members and if possible, make it consistent so you’re regularly showing up. It doesn’t have to be
everyday but even once a week or even a couple of times
a month can do wonders for increasing your
authority with your members, you can come in with a
specific topic in mind or just go on to say thank
you and hello to people. That interaction is key for
increasing your authority and your leadership in that space. And going live is not very hard either. All you have to do is go into your group and click live video. And then it’s gonna access your camera, hey guys I can see you, this is really meta and weird but just make sure you say something, you can tag it, you can put
emojis or whatever you wanna do, make sure you select the right microphone and the right camera too. Then you hit go live and
then you go and interact and it doesn’t have to
be very long either, it can go a very long way. And I would start every live
video hey replay viewers thanks for watching this, welcome, because the first few seconds your people aren’t
gonna see it right away, unless they watch the replay so address your replay viewers, they’re gonna feel very
welcomed and stick around. Number 16, control the spam in the group by letting it all happen in one spot. One of the best things
I’ve done for my group is allow people to post links
to things and spam essentially but only on Fridays in a
particular pinned post. This is in something we in the group call Free Speech Friday as you can see here. This was posted very recently and it says, welcome to Free Speech Friday,
it means in the comments, you have complete permission to promote the heck out of
whatever it is you’re up to. And there are hundreds and
hundreds of comments here which is great because it works in my favor in a number of different ways. First it gets people
to talk and communicate and the more engagement
they have in the group no matter how it’s done, the more likely it is
they’re gonna see these posts in their newsfeed. Secondly it gives them the place to promote things that they’re working on where it’s okay to do that. Also it allows for when spam is outside of this particular post, we can really quickly just
give em a warning and say hey, don’t do that but we allow you to share these kinds of things on Friday in this post. Obviously there is gonna
be some kind of spam that you just want out of there and removed even if it’s in this post, those kinds of things just
don’t belong in your group so you can get rid of em right away. But by training this audience
to promote their own stuff, only in a specific place, it makes it really easy to
clean up the rest of the group. Number 17, you can
automate some of this stuff in your Facebook group. I use a tool called MeetEdgar to post automatically on Facebook and even Twitter and other places too. For example on Facebook every Friday, that post where I give
permission to people to spam, that’s where I have it be sent out, that way I don’t have to worry about it, it takes that job out of my hands and into a tool like MeetEdgar, there’s a lot of other tools similar to it like Buffer and so forth. Now quick warning, if you’re
gonna automate social media, that’s totally fine if you
do it in the right way. Now social media is supposed to be social so you’re supposed to have conversations with people obviously, but
to do it for things like this make complete sense. Number 18, show people
how they can get notified when new posts are up in the group. On the page you can simply
just maybe create a video or show a screenshot with an arrow pointing to this or something where people can click
on the notifications box that’s right under the cover art and then click on highlights or if they want all posts, all posts, or just ones from friends. And they can even click
off too if they wanted to. This allows it so that the posts that they want that are from this group are actually shown in their
newsfeed and they get notified. Now it works a little bit
differently on a mobile device, there is a couple of places to do this, the blue checkmark to the
left underneath the cover art. You get the box here where you can select edit notification settings and then you can select
the same options there, going back you can also
click on the information bar or icon at the top right, click on that, and then hit notification
settings from there and you could do the same thing. Number 19, and this is something
that’s always great to do and that is to always be open, to always be honest and authentic and to even be vulnerable
with your group members. Now I think it’s obvious that we all love to
connect with other people especially in the online space but more than that I think people like to connect with people who are real, and so don’t be afraid
to, within your group, be open, talk about the tough times, just be honest and authentic and it’s gonna take you a very long way when it comes to them
seeing you as a leader. Don’t use that group
to speak down to them, speak on the same level and even ask them for help if needed. They’re gonna respect
you a lot more for that. Alright in the last segment here we’re gonna talk about
using your Facebook group specifically for things that
you may do in your business. (gentle music) And that takes us to tip number
20 which is group insights. Now Facebook collects a
ton of data on our members and luckily they share a
little bit of that with us. – Carry this (mumbles) I
thought you might say that. – To get access to this
data all you have to do is go to your group and hit group insights here on the left hand side. Now it’s gonna tell you a few things like, how many new members you’ve had and how many posts and
comments and reactions but the most important thing
here is the member details on the right hand side. Click on that and you’ll see
a list of the top contributors which you may recognize from earlier. But if you scroll down
you’re gonna get some good demographic data such as age and gender and also geographical data such as top countries and top cities. This kind of stuff is
really useful especially if you’re doing Facebook ads or any kind of targeting at all, it’s gonna give you some
insight on who it is that’s actually interested and is a part of these groups. Number 21, create a poll, but unlike the other poll we talked about which can be for kind of any random topic, this is not a random poll you’re
doing but a purposeful one that’s gonna help you understand more about what your audience
needs and wants are. Take this poll for example,
this is not a random question but a very specific one because I wanted to
know what this audience wanted to learn more about. So it says hey SPI which
of the following topics would you like me to do
a live training about in the near future, pick one or two. And as you can see most of
them want to learn more about growing a social media following, I’ll click here for more options, you can see content creation
is big up there too, as well as converting traffic into sales. Now this tells me a few things. Maybe a product about
those things is something I can potentially test in this group which I’ll talk about in a sec. Maybe it’s a lead magnet that I can create to help
get more email subscribers. This gives me some insights so
again it takes the guess work out of this whole process. Number 22, utilize your
Facebook group to crowdsource. By crowdsource I mean
collect information from them that you can utilize
elsewhere for example, testimonials or perhaps case studies, or maybe you’re looking for
an incredible success story to share on your podcast. Your group is a great place to source all that kind of stuff. Number 23, create events for launches that are coming up in your calendar. So let’s say you have a
book coming out for example or a product, get your people to know that that date is coming by
having them say yes, I wanna join you for this event and I’m gonna help support it. The more people that you
can get supporting it, the more people who will want
to come along for the ride. I don’t know why I did this with my hands. To create an event very simply, all you have to do is go to events on the left hand side of your group and then click on create event and then you’re good to go,
just fill out the information, include a nice image,
again it reminds people that this thing is coming,
it helps create buzz and it also makes sure
there’s a notification at the time at which this
event is about to happen. Tip number 24, now let’s say
you’re putting on a live event and yes you should create
an event here on the page for that too, but more importantly what if you need
volunteers for that event, where do you think you might get some? Well, in your group obviously. There are gonna be some
people in this group who adore you, who become fans of yours as a result of being in this group and they’re gonna wanna volunteer
because it’s for the group and for the brand. All you have to do is really
ask, who wants to volunteer. – I volunteer as tribute. – Hey Katnisss, thank you
so much I appreciate that. Number 25, you can utilize
this group of yours to validate upcoming business ideas. Meaning, you can test them
out with these people first before you even create them, now on one level you can
just literally say hey guys, I’m thinking about creating this product would anybody be interested, that would give you some
insight just upfront. So for example here you can see in one of my podcasting groups, just throwing this out there as a feeler, would a list building
course, step by step, similar to Power-Up Podcasting, be something you’re interested in, what would be your primary goal after taking a class like this? 30 replies from I would be 110% into this, what a great idea, I can see a ton of value in it, just all those kinds of things. So as you can see this gives me okay, some insight, a yes, a green light to move on to the next step which would be what I would recommend and this is what I teach
in my book Will It Fly. And that is to actually
pre-sell this thing. Now because you mentioned it upfront and because you are pre-selling it and because you’re being
honest and saying hey guys I’m gonna see if I can get 20 people or however many you wanna try and get before you build this thing, it gets, it rallies your troop if this is something that they need and if you combine it with
that poll you did earlier because you know it’s
something that they want, well then it’s gonna be more likely that they’re gonna actually
purchase ahead of time and they’re gonna be a great
member of your beta group for the launch of your next thing. Number 26, you can utilize
your Facebook group to grow your email list. Now why is this important, yes the group is great there’s
activity and communication, it’s thriving, that’s fantastic. But you still want the email
for a couple of reasons. One it’s a great personal one to one way to communicate with somebody especially if you’re promoting something or sharing something important it goes directly into their inbox. Yes that’s important. Groups are great but what happens if Facebook changes the
rules for the groups, what if they throttle how often those people see our messages just like they did with our pages. What if Facebook goes away altogether. At least if you have your email list, you have a list of people who are interested in what
it is that you’re doing and you could setup shop somewhere else. This is why growing your email list is one of the most important
things that you could do and why I’m gonna link
in the description below to some of my favorite and my top email marketing
tutorials for you. I’m also gonna put it in the card up here if you’re watching on YouTube. Number 27, setup questions ahead of time so that you can collect
answers from people even before they get access to the group. Once you get in here in your group, click on more and then
hit edit group settings. Then scroll down until you
see membership requests. You can ask questions to
members before you let them in. So these are the questions that I ask the people who are coming in. How did you find this group? What’s your biggest struggle when it comes to building
your online business? Which of the following
letter best describes you? A, I have no online business, B, I’m struggling to get
it going, but I have one and then C, I have it, it’s
great but I just want to grow. So those are the questions I ask, now where are these coming in and why are they important? So as you can see here
on the discussion page, there’s 106 people who wanna
join this group which is great ’cause a lot of insight that
I’m gonna show you right now. So I’m gonna click on this and you’ll see a number
of member requests. Within each member’s member request, there are their answers
to those questions. How did you find this group? My husband told me, that’s kinda cool. What’s your biggest struggle, time consuming, lack of
ideas, lack of knowledge. Which of the following letter, A. How did you find this? It was mentioned in a
freelancing group I’m in, that’s kinda cool. So now this gives me insight, I can go to this person and say hey, which freelancing group
did you hear this from, what’s your biggest struggle? Finding clients, letter A. This one is mention from a friend. I want to start an online business, the hardest point is how to
start right now, letter A. So as you can see here I mean
the list goes on and on and on but this gives me direct insight into the heads of the people who are coming into this group without me having to manually ask them. It happens automatically
which is fantastic. And that middle question, what are you struggling with the most is the most important one because that’s how you understand how you can help them sooner. So imagine this especially
if you are just starting out with these groups and you just have a few members coming in, a person posts what
they’re struggling with and you go ahead and actually
you create a resource or you figure out a way to
solve that or you provide a tip, an actionable one that helps
them solve that problem in a very short time period. What are the chances are
that they’re gonna understand that they are in the right place and this is a great first impression, and a way for them to start growing into
that raving fan status. Pretty cool uhn. So there you go, 27 tips
and hacks to help you grow, manage and scale and get more engagement and also use it for business. I hope you guys enjoyed
this video, if you did, please do me a quick favor, if you like this video
hook me up with a like and really quick make sure
you subscribe to the channel if you haven’t already. Just click on the subscribe button below. And if you want to take
it one step further, click on that bell icon too next to it so you can get notified
when new videos go live. Because if you comment within an hour after a new video goes live, you get eligible for an SPI Pin. Now before you go I do
have a quick question I wanna ask you, I’d love to see your answer below and this is the same question that you should be asking
your people too and that is, what are you struggling with right now? I’d love to know your answer below because that’s where I’m gonna be creating a lot of my videos from, directly from you because
I’m here to help you solve your problems. Again my name is Pat Flynn, I’m here to help you make more money, save more time and help more people too so just let me know below what are you struggling
with most right now, ’cause I’d love to help. Thank you so much, I appreciate
you for taking the time to watch this video and I look forward to
seeing you in the next one. Who wants to volunteer. Oh Katniss Everdeen, cool. Ah Katniss. Katniss, okay Katniss, yeah sure. Katniss Everdeen everybody. Katniss Everdeen. Oh Katniss, what’s up. Hey Katniss, thank you. Hey Katniss, thank you so
much I appreciate that.

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