Ep 1 – Getting From Business Idea to Business Model

Ep 1 – Getting From Business Idea to Business Model


this is the story of Beth her friend Carl and an idea they believed could become a great business it’s the story of how they succeeded and if you’re an entrepreneur or anyone with a great idea it could easily be your story too let’s begin at the beginning see even if you have a great idea success is far from assured that’s because for every great idea that has shaped our world there are thousands of seemingly great ideas that have flopped in order to succeed a great business idea needs a great business model and they’re not the same thing once your idea meets the world it will meet customers if they don’t care about the problem your ideas solve even it’s game over but even if customers love your value proposition you can fail if your business model is not scalable and financially sustainable you’ll need to find reliable channels to reach and acquire your customers you’ll need to build an infrastructure that won’t collapse as your business begins to grow failing to do just one of these things can mean death to your business however great your idea is that’s why your first work is to search for the right business model to map this world of challenges you tamed and organized allowing you to explore it manage it and plan for it what if there was a tool that could help you with this challenge simply and visually a tool that makes it easier to stress test your ideas track your progress and avoid breaking the bank along the way what if it was possible to design and test business models in a way that gives your idea a better shot and rise into level of the great businesses that are shaping our world it is and though the journey for these guys and for you won’t be a walk in the park all you’ll need is your creativity willingness to work and passion for your idea we’ll give you the rest

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About the Author: Oren Garnes

35 Comments

  1. Hola, estoy de ayudante de una cátedra de de la Fcaultad en Argentina. Nos parecio muy buena esta mini serie de 6 capitulos y queriamos preguntarte si la prodriamos traducir para utilizarla en la Facultad.

    Desde ya muchas Gracias

    Saludos, Juan

  2. Outstanding presentation: thank you. I'm seeing the way to use this model now in a way I hadn't understood before. I still have a ways to go, but now I have a direction, and I know I will pick up more pieces as I take each step.

  3. Can you please tell me which company did you use for your explainer video?. They did a great job, I understood everything really well, thanks.

  4. A must watch for any one in business or intending to go into business. Excellent 6 episode series on using the business model canvas.
    Wow!

  5. Everybody has good ideas but almost of the times this it's just of the beginner and if you we don't have a good business model even with a good idea we can't achieve the success. Everyone that has a good idea and fail almost all the times it's because they don't plan their business, the part most difficult it's always to run your idea, this help me a lot and totally shift my mind. I always have good ideas but I didn;t thought about my business plan, now with FSE 394 I can think, and with my ideas I can be a successful entrepeneur

  6. When a new idea meets the world, there would be lots of problems in many ways, like the attitude of customer, the available customer source, and build a successful business structure to make it grow up. And the business model can help us to find the right way to overcome the above problems or challenges. Business model allow us to discover it, manage it and plan for it. It is a simple tool that we can use to make stress tests on our new idea, track our process, and avoid breaking the bank. In my opinion, there are some coexistence of risk and innovation. So if we want achieve our new venture, we need set up a basic model to prepare for all kinds of difficulties and challenges before the new idea meet the world. In this way, we can avoid loss and expand the interests.

  7. I just finished watching the 6 episodes and this series is really great for beginners! This first episode was a true eye opener for me. It really sunk in that I just have an idea, and even if it’s a great idea, it doesn’t mean anything. There are many great ideas that fail, or won’t become anything without a business model. With my current business, I didn’t start off with a business model. Although reflecting back, if I would have started off with a business model, I could have avoided many problems. Going into a new venture, I plan on dedicating as much time as need into creating a business model. In one of the later episodes, it was mentioned that you shouldn’t stick to your first business model. That you should keep adapting it as you figure out things. That’s a great tip!

  8. ASU Venture Devil here. At about 1:30 into this video they show a crucial animation about visualizing how the business model goes together. It is crucial to put a clear vision together inside the mind of a founder before he/she can express that vision to others. I worked on putting together a loony of a business, not far off in scope from that of Google's Project Loon. That took some serious head scratching to work through the Business Model Canvass. In looking for input from outside sources, most people responded with "wtf?". One reason for this is that most people in our city had none of the problems that we were trying to address. That was coupled with the fact that mostly nobody had any understanding of the business or science field that our business was based on. It took time trying to explain how it all worked and individuals would get caught up on details that didn't apply to the model, before we would ever even get to the value proposition. Although this isn't covered, I have run into this before in advanced R&D projects for DOE. I could attribute this problem to being a sign that the product too big and too early in the technology adoption phase for a startup to succeed. New tech needs to be done incrementally and cheaply for startups, regardless of how well the business model is understood. For example, our competitor was Project Loon: with even a more incremental step than ours, Google has committed $2.5 billion to begin. Our complete business model projected potentially 5x that amount to fulfill our goals. Is that because it was scalable to that size or because it was crazy?

  9. if you look at the individual views of the entire 6 episode series, you can have these insinuations…
    1) Startups are started out of a lot of enthusiasm.(max. views on 1st ep.)
    2) not many survive till the end. (views decreasing till 5th episode).
    3) Many of them are more focused and fantasize of the final outcome than the process itself. (more views on the 6th/last episode "Telling your story" than 5th ep. "Proving it")…

    You see where i'm pointing at

  10. Can I add these awesome video series to my Youtube channel and add subtitles in Portuguese? Please. Please.

  11. Comeon people they have a variant of a business canvas (an old technique) they want to flog as their invention .. The only business they have is glossy graphs about how to make virtual business works – how are they experts on something they've never done?

  12. From the video, I learned a lot.

    I understand if we want to develop our market, we need to do costumer survey, and know what do they really need, we want to know things with many details. Like different age range have different preferences. When we have those data, we can analyze and design goods for specific group.

    I also learned we need have a planted business model when we have a great idea. We need make people interested to our idea, let them know our idea can improve their life, and find financial support to develop our idea, or it will fail because we don’t have money. We also need find a good channel to let costumer understand why is our product great, and make they want to have it. We also need build an organized structure to hold and maintain our business keeps growing.

  13. A good business idea goes nowhere without a good business model. At the start of creating a successful business we should try to visualize the challenges we’ll face along the way and plan how we will deal with those challenges. One way to map out these challenges and plans is using a business model canvas. On that canvas, there are two particularly important sections to focus on early on in your process. These sections are creating a customer profile or archetype and designing a solution that exactly matches your customer characteristics. In the following video by Stategyzer, we can learn about how to match our business idea to what will make a customer happy and likely to invest in our product or service. https://www.youtube.com/watch?v=aN36EcTE54Q

    Ultimately the idea is to get to know our customer extremely well by learning not just about their demographics details, but also how they buy, what matters to them, and who influences their decisions. Once we know our customer like a good friend, we can cater our ideas to them and end up on our way to having a successful business!

  14. Olá futuros empreendedores de sucesso! Disponibilizei no meu canal essa série de vídeos legendada em português. Bom estudo a todos!

  15. Wow, this is the best visual I have seen in the startup space! After having seen many through the years, having helped 500+ startups get going, through the only angel-run incubator in Norway, Oslo International Hub, and through my work as man.dir of the Business Angels Norway

  16. As a non-business savvy student, it can be pretty intimidating to enter the world of entrepreneurship. I'm an engineering major and I often like to think of ways in which something can be improved or designed. Maybe one day in the future, these skills will lead to a business opportunity. Say this happens – it might be easy to get caught up in the idea and the excitement of something new. Without a solid business model or a clear definition of who the end users/ target audience is, the product venture will fail. But as a (someday) engineering professional how do I know what defines a good business model? Making sure the business is scalable with steady growth, creating value for the end user, and understanding tracking progress should all be considered before diving into a new business venture. Without at least outlining or developing an initial business strategy, that great idea or product will just become a great mistake.

  17. Hello!!! I never regret from content provided by this video i always learn and grow from this channel ,,@All the way from TANZANIA

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