So our study is basically
about how can anyone generate creative ideas to solve
problems or to starting new businesses.
What we’ve learned is that creativity is more a function
of your behaviors than just of your mind.
That in fact, if you engage in
the five discovery skills that we mention, you’ll be much
more likely to come up with creative ideas.
So, Apple’s slogan to “Think
Different” is inspiring, but it’s incomplete.
You have to act different to
think different, and what we’ve tried to do is to show you
exactly how you act different in order to be able to
think different and be creative and innovative.