Business Profit Maximizer #1 – Strategies VS Tactics

Business Profit Maximizer #1 – Strategies VS Tactics


(upbeat music) – So, here’s how it’s gonna work. I’m gonna share with you seven, how many? – [Audience] Seven. – Profit maximizers you can
use to explode your business. Seven of them, seven of them. I’ll go through each
one of them in detail, then we’ll also do some exercises and do some discussion as well. So, profit maximizer number one, is this. And that is strategic thinking
versus tactical thinking. Strategic thinking
versus tactical thinking. Most entrepreneurs, they
are very, very tactical. Not very strategic, very tactical. And I’ll explain in a moment
what that actually means. So, my first question
is, what’s the difference between a strategy and a tactic? What’s the difference between
a strategy and a tactic? Just yell the answer. – [Audience] Long term versus short term. – Long term versus short term, very good. – [Audience] Proactive versus reactive. – Okay, proactive versus
reactive, good, yes. – [Audience] Leader versus a machine. – Okay, a leader versus a
machine, good, I like that. – [Audience] Master versus an amateur. – Okay, master versus amateur, okay, yes. – [Audience] A strategy is
a whole bunch of tactics together that lead to a certain goal. – Very good, very well
said, say that again Aza. – [Aza] A strategy is a
whole bunch of different tactics… – Yes, a strategy is a
whole bunch of tactics. – [Audience] To get to a certain goal. – To get to a certain goal. Very nice, very nice. Now think in terms of strategy and tactic. Most entrepreneurs they are tactical. When they seek information,
they’re looking for tactics. Here’s what I mean. How do I do Facebook advertising? How do I do webinars? How do I do Google AdWords? How do I do SEO? Those are tactics,
okay, those are tactics. But, strategy could be, let’s
say, I want to do Facebook. How do I run the ad? How do I write the ad? How do I get click? That’s tactic. A strategy, okay,
exactly what is the offer for my Facebook ad? Where do I drive them to? When I go to my landing page,
do I sell them something, or do I try to capture the email? What would the email sequence look like? And what if they buy it, and
what if they don’t buy it? Where do I take them? And if they exit, do
I have another pop up? That’s a strategy. Does that make sense? – [Audience] Yes. – Cost per lead, cost per sale, backend. That’s the big picture, umbrella strategy. And most entrepreneurs
are tactical and they look for a band-aid approach. If I get a cut, I’m not
getting customers, I’m not making enough money,
okay, give me a quick fix. And usually that does not work because they are not strategic. They don’t think in terms of,
okay, but why didn’t it work? Why didn’t it produce the
results I was looking for? I wasn’t sure, so they
take enough time to think, I am a strategist, I get paid the big bucks
by being strategic. Looking at the big picture. Looking at this from
30,000 square feet above. What do we need? And very often what you think
you need is not what you need. Write this down. Very often what you think
you need, to get business at the next level, is not
actually what you need. Because most entrepreneurs have
what I call a tunnel vision. In fact, do this with me. Go ahead, everybody. Do this with me. Most entrepreneurs look
at a business this way. It’s the tunnel vision. Versus, take it down. It’s like wow, you could
actually think outside a box and look at all this stuff. Look at the decoration,
look at the lights. Versus looking at it through this way, and they try to solve the
problem with this understanding. With what they know. With the existing
understanding of whatever their competitors are doing
versus, hey, you know what, there is so much more we can do. Does that make sense? – [Audience] Yes. – Yeah, so tactical versus strategic. So, strategy versus tactics, strategy is done above the shoulders. It’s done what shoulders? – [Audience] Above. – Above the shoulders. And tactics are done below the shoulders. Tactics are done what? – [Audience] Below. – Below the shoulders. Below the shoulders. Now, what Dan are you
saying there, I just need strategies and I don’t need tactics? Is that what I’m saying? – [Audience] No. – No, you need both. You need both. So, a strategy is nothing more than a plan that overcomes an obstacle. A what? – [Audience] An obstacle. – Obstacle, a plan that
overcomes an obstacle. So our jobs as an entrepreneur
first is to understand what the hell are the obstacles. What are the problems
we are trying to solve? And sometimes it may not be so obvious. It may not be so obvious. What are the obstacles? What exactly is holding me back from going to the next level? So you might think, well you
know, I’m talking to a lot of people, I’m prospecting all the time, but I’m not closing enough
sales, you might think it’s a sales problem,
but if you look closely, it may not be a sales problem, it may be a marketing problem. That you’re not getting enough leads. You don’t have a full pipeline. And when you don’t have a full pipeline, human nature, you’ll be more desperate. And when you go into a
sales conversation when you’re desperate, the
prospects can sense that, and that’s why they don’t buy. So you’re looking at sales. I need to work on my sales ability. No, maybe you need to work
on your marketing ability. Maybe work on your lead
generation instead. How many follow what I’m saying, yes?=[Audience] Yes. – Hello? – [Audience] Yes. – Yep. – Sun Tzu. Strategy without tactics
is the slowest, slowest route to victory. Tactics without strategy is
the noise before the defeat. Tactics without strategy
is the noise before defeat. The Art of War, how many
have read The Art of War? If you haven’t, read it. – [Audience] Your Art of War? – It doesn’t have to be
mine, any one of them. The Art of War, The Art
of War, written thousands and thousands of years ago. Still very applicable, I believe actually. People think it is a
military strategy book. I believe it is one of the best
business books ever written. If you actually understand
what Sun Tzu is talking about. Which is very deep, even as a Chinese, it’s difficult to understand. But if you force yourself a bit, and you try to understand,
and try to think it through, a lot of wisdom within that book. A lot of wisdom within that book. So the difference between
strategic and tactical, and that’s a good comparison chart. Read it out loud with me, okay? So strategic is direction, is what? – [Audience] Direction. – Tactical is implementation, is what? – [Audience] Implementation. – Strategic is strategy
statement, is what? – [Audience] Strategy statements. – Tactical is what? – [Audience] Annual plans. – Annual plans. Strategic is a broad vision, a what? – [Audience] Broad vision. – Tactical is a specific detail, a what? – [Audience] Specific detail. – Strategic is unstructured, is what? – [Audience] Unstructured. – Tactical is structure, is what? – [Audience] Structure. – Structure. Now both strategic and tactical,
they are problem solving. They are what? – [Audience] Problem solving. – But different types of problems. Different types of problems. Strategic is creativity. Strategic is what? – [Audience] Creativity. – Tactical is analytical. – [Audience] Analytical. – Analytical, okay. Strategic is external focus, is what? – [Audience] External focus. – Tactical, internal focus. – [Audience] Internal focus. – Internal focus. Strategic, irregular. – [Audience] Irregular. – What is it? Irregular.
– Irregular. – Irregular, tactical is… Regular.
– Regular. Strategic is long term, and tactical is… Short term.
– Short term. – Very good, and strategic
is difficult to evaluate. Tactical is easy to evaluate. You can see Facebook, I
do a Facebook ad, bam, I can see how many clicks do I get, how much traffic I’m getting. You know instantly. But strategy takes a little bit more time. And sometimes you can’t
pinpoint what it is. Is it exactly working? Strategic, who focus on it? The senior management. Who focus on it? – [Audience] Senior management. – Tactical, middle-level management. The implementation aspect of it. So that’s a pretty good
chart, the difference, strategic and tactical. The question that I have for you is, within your business,
how much time you spend, you invest, in your day
to day, being a strategic entrepreneur, thinker, versus
a tactical entrepreneur? Strategic versus tactical. You don’t have to answer
that question, but think for yourself, well, you now,
how much time I spend everyday or every week being strategic. For most entrepreneur is what? Very, very little. Very little. And that’s why they’re
struggling and they don’t understand why they’re struggling. They don’t know. They do not know. So, before getting to
profit maximizer number two, let’s take two minutes, how long? – [Audience] Two minutes. – Just discuss among your table,
strategic versus tactical. Strategic versus tactical,
teach each other, okay? Two minutes, go. (audience chatter) Okay, stop. Give your neighbor a high five and say thank you for sharing. (audience cheers) okay, so share with me,
just yell the answer, what does that mean for you,
strategic versus tactical. What have you discussed? Just yell out, yes? – [Audience] Ryan said that
be strategic as a leader, and delegate the tactics. – Yeah, okay, be strategic as a leader and delegate the tactics,
very good, very good. Yes, Sherry. – [Sherry] Is strategic
working on your business, and tactical working in your business? – Yes, strategic is
working on your business, working in your business, very nice. Yes it is. Yes? – [Audience] We all
have natural tendencies where our personalities,
where we are leaning to, whether we want strategic
or want to implement, but it also depends on our personalities. – Yes, it has a lot to
do with personality. But also believe it’s
also a question of habit. That of course, I tend
to be, I’m an idea guy, I’m a big-picture person,
that’s my personality, but at the same time I
know, it’s a lot of tactics with saying it’s a business,
or marketing or management. Example would be, I know
SEO, I could delegate SEO, I could do SEO, I just
don’t have the time. But, how many of you hire some people, let’s say you outsource some of this work, and you found the results
not so satisfactory. Yeah, very often what happens
is I say, if you don’t understand the topic,
how could you delegate it to somebody, and how do
you know if they are doing a good job or not? So if I know SEO… One second. If I know SEO, if I’m
talking to an SEO firm, that I’m gonna outsource my SEO tool, I ask them a few questions,
and they would say, well, you know Dan, how we
do SEO is we spam Google man, you know, we use these
techniques, and the text at the bottom, and we turn
it into white so Google won’t see all the shit, okay. That’s bullshitting me,
right, so that doesn’t work. Because I know SEO versus,
if I talked to them, you know, how we do it is
we build links for you, and make good content,
and make sure your page is optimized, your title text… Okay, that’s exactly how you would do it. It makes sense to me, so then
I would outsource to them. Does that make sense? So, they’re only as good
as how much you understand your subject. So it’s like, Steven was talking about copywriting last time. I’m not trying to turn
you into a copywriter, but at least as an
entrepreneur you have the basic understanding, you recognize
good copy when you see it. So then when you hire a
copywriter, okay, you can give them feedback. No, the headline, what’s the benefit here? What’s in it for me, I
don’t quite get this. What’s the call to action? There’s no urgency with this offer. So at least you know what to look for. Does that make sense? It’s the same thing. So, if you’re getting
people, you’re outsourcing, they’re not performing to
where you want it, look within. Am I being ignorant? What am I missing here? Is there something I need
to know that would make me a better leader? Yes? Okay, one more thing, yes, Andre. – [Andre] Every single
time I brought somebody in, expecting that they could
come in and create a miracle, no more, every single time… – Every time, Andre expects
to bring someone in, and create a miracle… – [Andre] It never happens. – It never happens. It never happens. It’s like you expect
someone to go in there, go in your business and do what they do, and everything will be great. It’s not how it works. ‘Cause at the end of the
day, as an entrepreneur, the buck stops with who? You.
– You. – It’s you, it’s you. But you can have people
helping you, supporting you, that’s okay, but don’t
expect them to do a miracle. It just doesn’t work. It’s like you hire a personal
trainer, and suddenly you expect you’re gonna
be like Mr. Universe. (audience laughs) At the end of the day,
your personal trainer can’t life a dumbbell for you, right? You gotta lift that dumbbell. You gotta go on that treadmill. He can show you, he can
hold you accountable. He can show you techniques
and help you plan your diet, but you gotta get on the thing. You gotta get on the thing. It’s the same thing with business. ‘Cause nobody cares about your
business more than you do. Nobody. Period. Make sense? Yeah, okay
– Yes – [Narrator] 10 times your finances. 10 times your business. 10 times your marketing. 10 times your life. Hit the subscribe button now. (upbeat music)

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About the Author: Oren Garnes

33 Comments

  1. Not just in business. In life as well. How we should live strategically instead of tactically
    OR the other way round

  2. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat” – Sun Tzu, The Art Of War

  3. “Tactic by its self is a short-term goal that can produce many winning trades, but Strategy is a long-term goal that can produce long term profitability. You can have a high percentage of winning trades but still blow out your account with Tactic. You can have many small losing trades and still have overall profitability with Strategy. Tactic is just a small piece of the puzzle whereas Strategy is the overall picture of the puzzle. Trading with just Tactic is frustrating; the reason is tactics are just the pawns in the Strategy. The Strategy is the underlying foundation of the trade plan. A system based on tactics without a Strategy leads to shooting in the dark. You might end up profitable but it does not become sustainable. A system based on Strategy without Tactics has no means of being carried out. The principle is tactics are defined by the Strategy. Neither the Strategy or the tactics can exist without the other.” –John Slazas

  4. Strategy moves should have a purpose. Not just simply "doing" something. From my understanding the actions you take should have a reason for you to do it that will move things forward. Great video, thank you!

  5. Very good information —Excellent —please make more videos thanks to you and the you-tube technology the internet technology ..thanks for helping us

  6. Dan you’re truly the master! The authenticity of your content and your context are literally shaping my evolution. Thank you sir!

  7. Thank you very much Dan, you always impress me and make my life easier with busniess and planning. Thank you, i really mean it 👍👍👍👍

  8. Hi Mr Dan,Sir, can it possible for me to post your youtube link to my local internet marketer and vendor.  Your video is always awesome and informatives

  9. Strategize ,like using giant leverage bar …..compared to pushing with one hand, which is tactic.. Dan the Man Dan the Man ,,,thanks for sharing give you a high five. Yeah my boy Dan

  10. Hi Dan,

    I got taught something different today by someone about strategy and tactics thought I would share it with you guys.

    The difference between strategy and tactics is often described as strategy is long term and tactics is short term this term is wrong bad and not right While the two terms may adopt these characteristics at certain times this is an inaccurate and incomplete way of explaining their meanings the long term and short term descriptors for strategy and tactics may or may not apply. A strategy that successfully helps you achieve your goal in two months might be short term compared to tactics you will use for two years and maintaining competitive advantage using time as a criterion for distinguishing between strategy and tactics doesn't hold true.

  11. I bought the book just because of the language… means your blunt and straight foward.. my type of dude!.. videos and good points!

  12. Great video, very informative and understandable. I am very comfortable with you teachings sir, you are doing a wonderful thing. i have made more than $30k in a months through forex trading. I am a proud retail trader, thanks for your business advice so far.

  13. Strategies are how infinite games are played. Tactics are how finite games are played. Strategies are like theories, ideas, philosophies, or whatever term applies to the conceptual side of things.
    Tactics are like to do lists or job descriptions.
    So, in business, we are engaged in strategic thinking, which causes us to engage in tactical actions. In fact, creating systems to automate things is the art of creating better systems for employees to function tactically until they learn how to fly.

  14. Viewing The Art of War as a good business book comes from the recognition that there is no difference between the form or function of business and government. Their purposes are different, but The Art of War and The Art of the Deal are just different expressions of the same basic reality. Lovin' it!

  15. Hello – I watched your video. I invested money in ProfitMaximizer, but this system does not work. The site fell in the first quarter of March, this year, through which I invested the Deposit. My funds have been credited from my account at ProfitMaximizer to my account at CryptopMarket. Can you explain to me why this happened? Since you can make such video presentations, you can also explain why your project does not work and why the website that the Deposit was invested on. I am waiting an answer.

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