Business Name: Choosing a Name for Your Dropshipping Store

Business Name: Choosing a Name for Your Dropshipping Store


Coming up with a great business name can be
extremely difficult. You have to take into account the products
you sell, your audience, and your plans for the future — and that’s if you manage
to find a name that’s even available. Plus, it can be a nightmare to change your
name later down the line. So, you need to get it right first time. Hey guys, it’s Jessica with Oberlo. Today we’re sharing 8 ways to choose the
perfect name for your dropshipping store, and 3 mistakes to avoid. Business Name Option #1: Use your Own Name
Many iconic brands have been built using the founder’s name. Some people choose to use their full name,
like Calvin Klein and Daniel Wellington. But most founders use only their last name,
like Burberry and Disney. Some founders adapt their name slightly, like
Adi Dassler — the founder of Adidas If you’re co-founding a business with others,
you might want to group your names together. Warner Brothers did this, founded by brother
Harry, Jack, Sam, and Albert Warner. Before you use your own name for your business,
however, think about the implications. As the founder, do you plan on being the public
face of the company, like Vaynermedia’s Gary Vaynerchuk? Or would you prefer to be more personally
anonymous? Also, bear in mind that a business named after
you may be more difficult to sell, should you wish to do so down the line. Business Name Option #2: Name Your Business
After the Problem You Solve, or the Desire You Fulfill. This is a great way to draw attention to the
benefits of your products. For example, the company ‘Fat Blaster’
is named after the problem they solve. Immediately, you know that this business helps
people to lose weight. On the other hand, you could name your business
after the desire your product fulfils, like, the dating site, Chemistry.com — whose customers
are likely searching for chemistry with a special someone. Bottom line? Every business either solves a problem, or
fulfills a desire. Which does yours do? And, how you can you incorporate the benefit
you provide into your business name? Business Name Option #3: Use Alliteration
This is a simple and effective way to come up with a catchy business name. Many businesses have used this technique,
like Fitness First, Paramount Pictures, American Airways, and Weight Watchers. To use alliteration, first, take the industry
you’re in, or the core thing that you provide — like, ‘fitness.’ Then, add another word beginning with the
same sound, and which adds meaning. In this case, putting fitness ‘first.’ Is there a way you can incorporate alliteration
into your business name? Business Name Option #4: Use a Normal Word
This is hard to do well. Not only do you have to find a word that’s
free to use… You also have to work hard to ‘own’ that
word in the mind of your target customers. Another thing to bear in mind, is that a single
word can be incredibly difficult to trademark. That said, using a single-word business name
can be a powerful way to establish your brand. Take business names like Target, Alphabet,
Gap, Apple, Pandora, and Yelp. When I say the word ‘Amazon’, chances
are, you don’t think about the world’s largest river, but the online store. Although some of these are just random words,
others have thought behind them. Amazon’s founder, Jeff Bezos, cleverly relates
the world’s largest river, with what he hoped would become the world’s largest store,
selling the most products in the world. But, if you can’t find a normal word that
works, you can always try… Business Name Option #5: Put a Twist on a
Normal Word Now it’s time to get really creative. If you struggle to find a single word that
represents your business, and is not already in use, try changing the word slightly. Businesses that did this well include Fiverr,
spelled with two ‘R’s… Toggl with the ‘E’ dropped from the end
of the word… Xero, spelt with an ‘X’ instead of a ‘Z’… … and ‘Digg’ spelt with two ‘G’s. On the plus-side, you’re more likely to
find an available domain name using this tactic. But, on the down-side, there’s a chance
people might spell your name wrong, or have trouble finding you online. Business Name Option #6: Mash Two Words Together. This is a popular way of naming a business. Simply take two words that represent your
business, and combine them to create a new word. A good example is ‘Netflix.’ ‘Flick’ is slang for ‘movie,’ and
‘Net’ is short for ‘Internet’. Flicks on the net. Netflix. What’s more, Netflix also put a twist on
the spelling of ‘flicks’, changing it from ‘F-L-I-C-K-S,’ to ‘F-L-I-X.’ Another example is Microsoft, whose name is
made from the words ‘microcomputer’ and ‘software.’ Or Groupon, which is made from the words ‘group’
and ‘coupon.’ Or, take the business name Walmart. Founder Sam Walton, took the first part of
his last name ‘Wal’ and combined it with mart. List out a few words that represent your business,
and see if you can combine any of them in a unique way! Business Name Option #7: Use an Acronym
Many business’ choose to shorten a lengthy name into just the beginning letter of each
word. For example, IKEA created a new word from
an acronym derived from the founder’s initials and hometown. When the Hongkong and Shanghai Banking Corporation
wanted to expand internationally, they shortened their name to HSBC. Kentucky Fried Chicken became KFC, and the
fashion brand ASOS originally stood for ‘As Seen on Screen.’ But, acronyms are often difficult to remember,
and they can be difficult for SEO So, if you decide to use an acronym, try to
make it short and sweet like KFC, or sound like it’s its own word, like IKEA. Lastly… Business Name Option #8: Use a Business Name
Generator If you’re still struggling to come up with
a great business name, check out Shopify Business Name Generator. There’s a link to it in the description
below. In this example, I typed in the word ‘yoga’
to generate business name ideas for a yoga dropshipping store! This is a great way to find inspiration and
spark ideas — you might just find the perfect business name in minutes! Okay, that brings us to the end of our 8 ways
you can choose your business name! But before we end, let’s touch on 3 common
mistakes to avoid when choosing your name. Mistake #1: Not Doing Your Research
Entrepreneur and author of ‘#GirlBoss’ Sophia Amoruso, didn’t do her due diligence
before starting her clothing line called ‘Nasty Gal.’ And, here’s the kicker… After launching her ecommerce store, she found
out that NastyGal.com was a porn site… Eventually she managed to buy the domain for
thousands of dollars. The moral of the story? Always do your research. Is there anyone else out there using the name
you’re considering? Are the domains and social network handles
available? Will you run into any legal issues? Also, check if your name means something different
in another language. There was a brand of toilet paper from Sweden
called Krapp – spelt K, R, A, P, P… Mistake #2: Not Being Culturally Sensitive
Ask yourself: Would my business name offend anyone? Avoid names that could be interpreted as mocking
someone’s race, ethnicity, sexuality, physical abilities, and so on. It’s a good business practice, and it’s
just plain respectful. Mistake #3: Using More Than Two Words
Long names are hard to remember, and they aren’t as catchy as short ones. In addition, many social media sites restrict
the character count of usernames — for example, Twitter only allows usernames of up to 15
characters. Keep your name to one or two words. If you scroll through the list of Fortune
500 Companies, you’ll see that most companies stick to this rule. And, if you’re struggling to get your message
across in just one or two words, that’s what taglines are for! Okay, that brings us to the end of this video! Remember, as Gary Vaynerchuk said, “Business
names are made.” So, whatever name you choose, it’s what
your name comes to represent that really matters. You may not come up with the perfect business
name on the first try, but that’s ok. Get creative and brainstorm as many options
as possible! Do you have any tips on choosing a business
name? Let us know in the comments section — we
read them all! Thanks for watching, and if you enjoyed this
video, hit the subscribe button and turn on the notifications bell for more videos on
how to grow your dropshipping business! And until next time, learn often, market better,
and sell more.

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About the Author: Oren Garnes

45 Comments

  1. No lie, I was sitting here trying to think of the name I want for my new business as the notification for this video pops up. Cool and a bit spooky too!

  2. Thank, Caitlyn, this is a great information. I have figured a very good business name and need to know what to do to have sells. My store has been on up and running for nearly three months without sales. Please what should I Do?

  3. So, what about this name for a business that deals with Apparel products with designs on the shirts jackets and hats. (TRAVELTOFISH-CATCH&RELEASE) How do I research?

  4. I am looking for å logo that can be used on clothes, training clothes, shoes, backpacks, phone sockets, phone cases, banner flag, energy drinks, drinkware, lanyards, flight tags, sunglasses, earphones, steering wheels and much more. The name TUN3D LIFESTYLE is refeering to different type of people. Carguys who is tuning their cars, people who is doing sports like training, fitness, skateboarding, wakeboard, paracute or just have an aktive lifestyle. What do you think about the name?

  5. Thank You Jessica for making this video. It was really helpful, and the reasoning was better than just a list of guidelines,that also was thought provoking into what may be better options.

  6. Hi Jessica. Am thinking of starting a store on ladies accessories and fashion. Could u tell me how does this name sound to u? myjewelcollection

  7. I have to register my business name in my country. I do not want to be tied to a niche specific name rather I'd like a parent company name something generic. How does all that tie in with when registering for a payment gateway account for a store where the store name is niche specific but the registered business name in my country is different like Ecom Global or something like that.

  8. How important is branding compared to having a winning product, having a reliable looking store or having a good marketing plan?

  9. Was doing a search later afterfinding your video. When i found a result to oberlo business name generator

  10. Hello Oberlo – Hello Jessica – Thanks for keeping it real and honest. I have a question (1.) Can someone name there small business a "Human Development Center" or are there legal ramifications or guidelines in order to name it this ?   (for Fla.)

  11. I don't know if you have done this yet? But it would be great if you had videos on baby steps to starting your own shopify store from beginning to end. I guess this video would be video number 1. The next one might be registering your new name. whoisit/godaddy is a great place to check and see if the name people chose has been taken. If it has, there will be a registration# and date and other info on domain owner, on the left of the screen. OK. Now we have a name, what's next? How to we assign it to shopify? And then what comes after that? A great video series that leaves no gaps. People love this sort of thing.

  12. Yeah it is so Important in Choosing the right name for Your Shop/Store!,
    I am from the Black Country/Birmingham/West Midlands/UK & some shops are Called "Kay's", which some People think are Locksmiths!.

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