Business Model Canvas Explained

Business Model Canvas Explained


[Music] an organization’s business model can be described with nine basic building blocks your customer segments your value proposition for each segment the channels to reach customers customer relationships you establish the revenue streams you generate the key resources and key activities you require to create value the key partners and the cost structure of the business model but it’s not sufficient to just enumerate the nine building blocks what you really want to do is to map them out on a pre structured canvas this is what we call the business model canvas the tool that helps you map discuss design and invent new business models let’s briefly go through the nine building blocks starting with a customer segments these are all the people organizations for which you’re creating value this includes simple users and paying customers for each segment you have a specific value proposition these are the bundles of products and services that create value for your customers channels described through which touch points you’re interacting with customers and delivering value [Music] the customer relationships outline the type of relationship you are establishing with your customers the revenue streams make clear how and through which pricing mechanisms your business model is capturing value then you need to describe the infrastructure to create deliver and capture value the key resources show which assets are indispensable in your business model key activities show which things you really need to be able to perform one the key partners show who can help you leverage your business model since you want done walk you resources yourself while you perform all key activities and once you understand your business models infrastructure you’ll also have an idea of its cost structure so with the business model canvas you can map out your entire business model in one image this works for start-up entrepreneurs just as well as for the most senior executives [Music]

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About the Author: Oren Garnes

100 Comments

  1. Would be so much better if you removed the annoying background music… it's ok at first, but really made me want to stop the video!

  2. I liked it and is explained in plain english. Short and straight to the point over the long and boring ones. It helped me pass the class.

  3. Business Model Canvas online course for only $10!!! https://www.udemy.com/innovate-your-business-model-in-just-1-hour/?couponCode=qeh10

  4. Please, please get rid of the ANNOYING music which is TOO LOUD to be called background music.
    Apart from that, thank you for the useful video.

  5. I've known about this canvas, but can anyone tell me is this enough for me to start a business? The number, 90% of people starting business are going to fail within 10 years, is kinda scares me. Or do I need to get an education in business or even an MBA degree at Harvard university for that purpose?

  6. Sorry, but this video is unwatchable..

    It might be helpfull but the annoying music, in accordance with the 3 frames per second "Video" brings my blood pressure up to a dangerous level…

  7. Just mute the sound then switch the closed caption on and from settings chose your
    subtitles' language. Hope it helps and all the best in your next startup

  8. https://finmodelslab.com If you start thinking further steps, you might need a professionally crafted financial model to add to your business plan or pitch.

  9. Very informative video, does someone know what software I can use to make these sort of graphical illustrations? Is Adobe good enough ?

  10. is this supposed to be a music video clip? if not, why is the music as equally loud as the explanations?

  11. "…applied in leading organizations and start-ups worldwide"; evidence that it is, evidence that it works?

  12. I will add Japanese version translation here, I hope it will be helpful somehow.
    日本語訳(一言一句同じにしてるわけではないです、1ミリくらい情報加えて分かりやすく?もしてます)を載せておきます、参考程度になれば幸いです。

    今回我々が提供するビジネスモデルは、基本的に9つのセクションから成り立ちます。

    「顧客 / Customer Segments」、
    「バリュープロポジション / Value Propositions」(顧客の為に何の問題を解決したいのか、何を提供したいのか)、
    「トンネル / Channel」(我々が提供する商品 (物、システム、等)を顧客に届ける方法)、
    「顧客との関係性 / Customer Relationships」(我々が顧客とどのように接しビジネスを進めていきたいか)、
    「収入源 / Revenue Streams」、
    「主な資源 / Key Resources」(価値を創り出すために必要となる資源: 物や情報等)
    「主な活動 / Key Activities」、
    「キーパートナー / Key Partnerships」(投資者や共同開発を行う会社等)、
    そして「支出 / Cost Structure」です。

    まあこうやってカテゴリーを言っていくだけでは分かりづらいので、これらを一つの地図のように配置していきましょう。

    これがビジネスモデルキャンバス呼ばれるもので、新たなるビジネスのデザインや創造に非常に役立ちます。
    ではサラッとこの9つのカテゴリーがどのように関係しているのか見ていきましょう。

    まずは「顧客」から始めましょう。これはモデル発案者のグループがどのような人々を対象にビジネスをしたいかを考えるセクションです。

    「バリュープロポジション」はこのモデルの心臓部のようなもので、これが他のセクションの動向を左右します。
    (あまりにも分かりづらかったので表現を変えました、ビデオでは、「各セクションには具体的なバリュープロポジションが存在し、これが我々が提供する商品やサービスを一括りにするバンドのような役割をしています」と、このようなことを言っています。)

    「トンネル」は、どのような点で顧客と繋がっていたいか(SNS等)、コミュニケーションを取っていきたいのか、そして価値をどのように提供していくのかについてのセクションです。

    「顧客との関係性」、このセクションでは、実際にどのような関係性を顧客と築いていきたいのかです。

    「収入」のセクションでは、どのようにお金を集めていくかについて考察します。

    次に、どのように我々の価値を創造し、提供し、収入を得ていくかというインフラのようなものを説明していかなくてはなりません
    「主な資源」では、何がこのビジネスモデルを完成させるにおいて欠けてはならないのかを表します。

    「主な活動」では、我々はこのビジネスモデルを実現するために何が出来なくてはならないのか、やらなくてはならないのかを考えていきます。

    「キーパートナー」では、誰が、どのような機関が我々のビジネスモデルの活性化に必要なのかを洗い出していきます。ビジネスを進めていく中で「あぁこれが出来ない、あれが足りない」なんてやりたくないですよね(笑)

    そして、全ての情報が整ったら、最後はこのビジネスモデルがどのくらいの「支出」を必要とするのかを考察します。

    さて、これら全ての情報がそろったら、このキャンバスを使って一つのイメージのように可視化していきます。
    これは起業家のスタートアップにも、上級管理者にとっても使いやすいモデルとなっております。

  13. Superb work! Can’t believe this time of quality content was made 7 years ago!

    Except for the background music everything starting from the video works to how everything was told in just 2 mins everything is just excellent.

  14. The book is really amazing, I just finished it in 2018 and it's still a great business book, it teaches you a very clear and precise way of building /improving business models that anyone can understand no matter your background.

  15. Can somebody explain Value Proposition for me in different words? I am still not getting it and I have an exam coming.. Thank you very much

  16. For everyone saying that the music is too loud simply press the down button located on your computer or mobile device

    You're welcome

  17. I heard alot of noise while viewing this video but totally missed the part where she explains what a Business Model Canvas is. :O How can this be??

  18. Please don't add music to these type of educational videos…. If it is knowledgeable also.. but listener can't experience visualize it .. properly…

  19. You are doing well. For the keyword: 'online business model canvas' you currently rank #5. There are other keywords you rank for too, Take a look on tubeviewranker.com to find out which ones.

  20. Background music too loud! What is the obsession about background music? It should never be invasive and obscure the content as this defeats the object. This video is rendered worthless.

  21. Even though there is no caption in Portuguese, the video has a universal language in its rich image work. Amazing!

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