Business English Vocabulary VV 55 – Product Management English | Marketing English

Business English Vocabulary VV 55 – Product Management English | Marketing English


You’re watching video vocab by Business
English Pod dot-com. In this lesson we’ll look at vocabulary related to product
management. In many companies product managers help develop and promote a
product. Companies conduct a market analysis as well as competitive research
in order to develop a business case for a product. A product roadmap lays out the plan for developing a product including the go to market strategy and the
product launch. Product management Product management involves the planning
production and marketing of a product. product manager
A product manager guides all aspects of product management including the
technical and financial Tom is senior product manager for our
entire suite of accounting software. market analysis market analysis is a detailed study of a
products industry and customers analysis helps determine the price
forecast sales and develop a marketing strategy for a product
it sounds like a great idea but we’ll need to do a complete market analysis
before we can commit competitive research competitive
research competitive research is the study of other companies that sell
competing or similar products this research involves looking at the
competition’s strengths weaknesses and product offerings competitive research has shown us how
our strengths will help us in the shoe market business case business case
a business case lays out the reasons for launching a new product or service this includes information on the product
the market risk finances and operations this business case supports our plans to
expand into the mobile games market product roadmap product roadmap a product roadmap is a clear plan for
the development of a product road maps timeline helps people
understand the development process with all the delays in development we’ll
need to have another look at our product roadmap go to market go to market go-to-market is a plan for attracting
new customers to a product and gaining market share a go to market strategy
includes decisions about pricing distribution and marketing in the toy industry pricing and
packaging are a really important part of any go to market strategy launch launch
a launch is a series of events or activities supporting the official
release of a new product purpose of a launch is to create
excitement and promote sales of the product Apple does a great job of
building excitement before each new product launch now it’s your turn to practice some of
the words we’ve looked at in this lesson in a moment you’ll hear a series of
sentences with a word replaced with a beep repeat each sentence including the
missing word for example if you hear we’re planning a
really big for our new electric car you can say we’re planning a really big
launch for our new electric car we’ll provide the correct answer after
each question ready let’s give it a go after three years as a business analyst
I’ve been promoted to product answer after three years as a business
analyst I’ve been promoted to product manager if you can put together a good business
I’ll help you present it to the product team answer if you can put together a good
business case I’ll help you present it to the product team before I agree to your idea I’ll need to
see a detailed market answer before I agree to your idea I’ll
need to see a detailed market analysis that’s all for this episode of video
vocab be sure to check out our website at wwlp.com

You May Also Like

About the Author: Oren Garnes

6 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *