Business English Pronunciation | Business English Course Lesson 9

Business English Pronunciation | Business English Course Lesson 9


– Hello, everyone, and welcome back to English with Lucy. Today, we’re going to talk about business English pronunciation. I’m going to start off by talking to you about 10 commonly
mispronounced business words. Then I’ll talk to you
about the simple trick you can use to find out
how to pronounce any word. We will also discuss
which accent you should use for business English,
the British accent or the American accent? And, finally, I will give you five tips for improving your
pronunciation in general. Let’s get started. (gentle music) The first commonly mispronounced
business word is data. Data. Note that in American
English, they say data, so the vowel sound is different. This means facts or information, especially when examined
and used to find things out or to make decisions. For example, the data was
collected from three countries. Number two is prerogative. Prerogative. This is a right or advantage
belonging to a particular person or group because
of their importance or social position. For example, in many countries, education is still the prerogative of the rich. Number three, liable. Liable. This means legally responsible for paying the cost of something. For example, you’ll be
liable for any damage caused. Number four is prestigious. Prestigious. This means respected and
admired as very important or of very high quality. For example, a prestigious award or a prestigious university. Number five is often. Often. You may also hear it pronounced as often. Often. But this is less common and less accepted. Often means many times. For example, I often arrive to work early. Number six is remuneration. Remuneration. You will hear so many native speakers get this wrong and call this renumeration, but it should be remuneration. This means an amount of money that someone is paid for the work that they’ve done. For example, generous
remuneration packages are offered in this position. Number seven, respite. Respite. Sometimes in the U.S., you will hear this pronounced respit. Respit. This is a short break
or escape from something difficult or unpleasant. For example, there will be
no respite from this project. Number eight is espresso. Espresso, commonly mispronounced. People say expresso. Well, that’s wrong. An espresso, you probably know what it is, but it’s a strong black
coffee made by forcing steam or boiling water
through ground coffee. For example, I’ll need four espressos to get me through today. Number nine is frustrate. To frustrate. Be really careful with that
first R sound, frustrate. This means to make somebody feel annoyed or impatient because they can’t do or achieve what they want. For example, I’m frustrated about the lack of management here. And the last one, number
10, is pronunciation. Pronunciation, commonly mispronounced as pronounciation, which is wrong. This is the way in which a language or a particular word
or sound is pronounced. For example, her
pronunciation of the technical terms was impressive. So those were 10 commonly
mispronounced words. Now I’m going to teach you a trick that you can use to find out
how to pronounce any word. Something that often
causes a lot of anxiety for both native and non-native workers is the pronunciation of technical terms. Mispronouncing something
can be so embarrassing. It makes it look like you don’t know what you’re talking about, when, in reality, it might just be that you’ve come across the term many times but only written down. I have a trick that will show you how to pronounce any technical term in both a British and an American accent at the click of a button. It’s the Oxford Learner’s Dictionary, and it is the best
pronunciation tool I’ve found. For virtually every word, they include the international phonetic alphabet transcription for both
British pronunciation and American pronunciation,
along with their corresponding pronunciation recordings. – [British Man] Virtually. – [American Man] Virtually. – It’s a tool I’ve spoken about a lot on my channel because it offers so much to learners of English. And they have loads of other features. They’ll show you the collocations, the etymology of a word. That’s the origin of a word. And also the full word
family for so many words. Honestly, I have tried so many websites, and this is the one I always go to. I use it to plan my videos. I love it, and I think it’s the best. Now, I’m going to talk
to you about a common question, which is which
accent should I learn? Should I learn the British English accent or the American English accent if I want to go into business? I’m also going to talk
to you about whether or not you should get
rid of your own accent. A common question that I receive a lot is which accent should I learn? And it’s usually someone deciding between American or British. My answer to this is simple. It does not matter. What matters is clear pronunciation. I’ve spent time in the offices of many multinational companies,
like Google and Facebook, and I’m always impressed by
the diversity of accents. You should learn the
accent that you like best or the accent that you come across most. I’ve asked people before if they’ve spent time in America because they are speaking English with an American accent, and they reply that they just watch a lot of American TV shows. I also get asked by
students if they should reduce or get rid of their accent. I would never want anyone to feel ashamed of their accent or under
pressure to get rid of it. All that matters is clear pronunciation. Don’t reduce your accent,
improve your pronunciation. In the next part of the video, I’m going to give you five tips for improving your pronunciation. My first tip for improving
your pronunciation is focus on your listening because listening and
speaking go hand in hand. I often advise my students
to listen to audiobooks or, even better, listen to audiobooks and read the real book at the same time. Once you know how a word
is supposed to sound, as pronounced by a native,
you’ll be more likely to be able to reproduce
that sound yourself. Number two is film and record yourself speaking in English. I absolutely love this tip. It’s quite hard to
bring yourself to do it, but it is so effective. You probably won’t realise how many pronunciation mistakes you are making until you hear or see yourself. It can be quite shocking, but
it gives you a lot to work on. If you record yourself consistently over a long period of time, you can see how you improve, and that
can be really motivating. My third tip is to schedule
in time with a native speaker or a professional teacher. They can take a closer look at where you are going wrong and will bring out parts of your speech that you don’t even realise aren’t correct. Sometimes, just one hour
is enough to completely overhaul your pronunciation. My fourth tip is to
watch and study somebody who you would like to sound like. For example, I really admire Stephen Fry, and I really enjoy how he speaks, so I try to watch him whenever I can, and I take inspiration from him. You should find someone that you like listening to and try and do the same. Number five, possibly the biggest tip that I’m going to give
you, so listen carefully, it’s to study and master the IPA, the International Phonetic Alphabet. If you want to achieve
perfect English pronunciation, then you need to master each consonant, each vowel and each diphthong. You have to know every single one. Okay, different nationalities will find pronouncing different
phonemes harder than others. But if you really dedicate yourself to it, there is no reason why you
shouldn’t master the IPA. After that, you’ll be able
to read any transcription and know how to pronounce any word, even without the help of the
Oxford Learner’s Dictionary. Now, I’m going to test you on what you’ve learnt from this lesson. How do you pronounce this word? (clock ticking) (clock gongs) Data, data. What about this one? (clock ticking) (clock gongs) Prerogative, prerogative. How should you pronounce this word? (clock ticking) (clock gongs) Liable, liable. What about this one? (clock ticking) (clock gongs) Prestigious, prestigious. How do you pronounce this one? (clock ticking) (clock gongs) Often, often. What about this one? (clock ticking) (clock gongs) Remuneration, remuneration. And this one? (clock ticking) (clock gongs) Respite, respite. Sometimes in the U.S., you will hear this pronounced respit, respit. How would you pronounce this one? (clock ticking) (clock gongs) Espresso, espresso. What’s the pronunciation for this one? (clock ticking) (clock gongs) Frustrate, to frustrate. And what about this one? (clock ticking) (clock gongs) Pronunciation, pronunciation. That was the quiz. How did you do? Make sure you share your scores in the comments section down below. If you missed any, feel free
to skip back and watch again. That’s it for today’s lesson. I hope you enjoyed it, and
I hope you learnt something. Don’t forget to connect with me on all of my social media. I’ve got my Facebook. I’ve got my Instagram, and I’ve got my Twitter. And I shall see you
soon for another lesson. Mwah! (gentle music)

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About the Author: Oren Garnes

100 Comments

  1. Hope you like the video! Contribute subtitle translations here: http://bit.ly/EWLBEC9subs (Your name will be displayed under the video :D)

  2. You're awesome for releasing such an awesome, organized lesson series! I teach Business English online and a lot of my students want extra study material. I'll recommend this course! Thanks Lucy 👍👍👍

  3. Hello, Teacher Lucy, i want to be your student, can you please help me how to register or sign up for your student.👍

  4. Thank you Lucy for the amazing series of business English videos! I have been enjoying them since the first video of the series was uploaded. I just had a slight confusion about the word “data” because one of my professors taught us in class that this word is always plural with the exception when its singular form “datum” is used. I am just wondering whether or not my professor’s assertion is correct and whether or not it should be phrased “the data were collected” instead of “the data was collected”. Your reply would be much appreciated!

  5. Hey Lucy, back again with a very useful lesson. Lucy you didn't reply my comment in your last video. Lucy you are beautiful. Your lessons are helping me incredibly to improve my English skills. Thank you.

  6. Mam, we need IPA in standard British accent,
    We are requesting you to make video vowels sound and consonents sound
    Mam my score is full Mark

  7. Very interesting video, as a matter of fact I used to have a British pronunciation that is seemingly getting more and more americanized, I assume because of Netflix ahah.
    That'd be nice if you get us involved in your videos in order to bring out the diversity of English spoken accents by foreigners all over the world.

  8. I have never ever heard Often pronounced as Ofen (except my English teacher and you).
    Or is it an american thing to say it like Often?

  9. Thank you very much teacher lucy. We have been made abig arugement when we were study at university of the word data.

  10. Hi, I really love ur beautiful videos, I can do both accents and I learned everything about the deference between their words, but I don't know what should I do now, how can I get rid of the fair of talking in English and I want you to help me improve my skills especially in the expression, so plzz make a video about the most useful expression, thank you we love you

  11. I really love this gal. She's pretty enjoyable to watch. I like yar accent, it's common but strange in my ears. Btw, I'm new here. Thanks for yar vids, more subs to come. <3

  12. Guilty as charged on remuneration (omg pretty weird typing it the correct way). Thanks Lucy for highlighting this.

  13. OH MY GOD. Lucy, I am so glad that you are driving YouTube as one of your business (I have no idea what else you do) because there are so many students out there who are failing all the time with the language because of bad resources. But you are here, and… and that is amazing!
    I mean, I have always felt bad and unconfident with my speech- and with my English in general- but today I can speak to others without feeling embarrassed of my accent or so. All this because of the fact that you motivate, help and explain that you should "not get rid of your accent, but improve the pronunciation" so that you can master the difficult parts of the language, and, well, become a native speaker.

    Thank you so much! I really appreciate your hard work here on YouTube. You are the background to my thoughts of maybe choose something related to business in the future- you are the background to my dreams in English.

    Many greetings /Emilia 😀

  14. I don't know if this is common in any other English dialects, but Americans tend to change the pronunciation of a word when it changes the part of speech, like when going from a noun to a verb.  Lovely video!

  15. Thanks a lot, Lucy for your lesson. If all of you the Brits would speak as Stephen Fry and you, I'd be done with my listening skills! 😉

  16. By looking at the meaning of these terms, i might get closest to the general idea
    I admire that my ears will blow off though, I feel my ears sound like a loudspeaker

  17. My expierience with english accents is if someone is not at the high end level of pronunciation, even if they are good at english, I can normally hear where they are from, France, Italy, Spain, Germany, the Netherlands, Switzerland, even Korean or Japan. If not, many people have an American accent. I myself have a strong accent. Most think I am German, I am not, for me the difference between German native accents is strong. I may think someone in Germany close to the border of Switzerland is Suiss for example, but that is all.
    I once spoke to someone fom California I think, he said he likes my accent.

  18. Thanks for your efforts you really helped me because before watching this video today i used to say pronounciation instead of pronunciation

  19. Wow, it's a nice video, I feel better to see this one & it's really helpful to me to learn English… Thanks for your video…

  20. Could you please prepare a lesson about "relative pronouns"? I have some problems using "preposition+relative pronouns." for example using "in which" or "at which"

  21. Hello Lucy! Nice to see you! Thanks a ton for the lesson! My score is 6 out of 10. So I should work more hard:)

  22. Hello Lucy, everytime when I watch your videos I think… i am really satisfied what was going on with my 1971 school english… Thank you for your wonderful work and your fine recommends

  23. You are the best English teacher in the world. Thank you so much for your wonderful job!

  24. Correct!

    It's very important to study English being careful not only about pronunciation but all the rules.

  25. The American flag you are using is missing 12 stars. We haven't had a 38-star flag since 1890 and the 38-star flag didn't look like your flag anyways.

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