What is up everyone. Welcome back to my channel, the best place
for new coaches, content creators and entrepreneurs. In today’s video, I really want to go over
some of the worst Instagram advice that I’ve ever come across, whether it was on Instagram
itself, YouTube or the internet in general. I thought that this video would be really
interesting to make, considering the fact that there are so many different information
pieces online and you don’t really know who to follow and who not to follow. Now obviously at the end of the day it’s your
decision on what methods you choose to grow your account and I think that any method can
work for a lot of people, but it really depends on the individual and it depends on the goals
that you want to achieve within your business or even within not having a business and just
growing on Instagram. That’s why I figured that this video would
be perfect for those of you who want to know what I think of some of the strategies that
have been thrown around by other people online. But of course before we dive into that video,
I really want to shout out one of my viewers and subscribers. Thank you so much for leaving a comment, but
on top of this, thank you so much also for resharing and posting on your Instagram story
and shouting me out. Now, if you want to be featured in my next
video, make sure you either do one of the two following, either comment below on this
video or share this video on your Instagram and tag me so that number one I can reshare
you and I can show you out in the next video. Now with that are the way, let’s just dive
right into what I think is considered really bad Instagram advice. So let’s get started. Now to kick off this video, I’m going to start
with an obvious piece of bad advice and that is buying artificial vanity metrics such as
fake followers, fake likes, fake views and fake comments. Now obviously if you aren’t new to my channel,
this shouldn’t come to a surprise to you because I talk a lot about why this is not a good
idea for your Instagram account and can actually damage your account in the long term. However, I do want to take an opportunity
to play devil’s advocate and explain to you why buying vanity metrics does make sense
for some people and why they choose to do it. Now, the first reason of why people can justify
buying fake vanity metrics is because they want to have that initial injection of followers
in order to build authority in their respective space. And we see this happening a lot within eCommerce
brands. A lot of eCommerce brands, when they’re starting
out, they buy fake followers in order to beef up their accounts and show that other people
are actually following them. Now with e-commerce, this can make sense considering
the fact that their consumers are likely not following their accounts and are buying based
on the product alone that’s on their website or maybe within their Facebook ads. But for smart e-commerce brands, as they slowly
grow organically, what they do is they end up scrubbing a lot of their initial fake followers
so that at the end of the day, all their followers become 100% organic. Now that method of buying an initial injection
of fake followers and then slowly scrubbing them over time can work for some brands, but
it’s still risky practice number one, that you have no idea how Instagram will choose
to punish accounts over time. You will never know whether or not Instagram
will suddenly delete your account because back in the day you used automation, you can
never tell what can happen to your account and imagine losing Instagram account that
you’ve spent a lot of time and money to build, only to have it disappear overnight because
Instagram decided to punish you. That really sucks. Not only this, nowadays there are tons and
tons of programs that enable consumers and companies to actually do their due diligence
to understand who they’re buying from and whether or not it’s inauthentic or authentic,
such as social played and hype auditor. That’s why I personally do not recommend ever
regardless if you are a service based business or an eCommerce business to buy your followers
because it will just bite you in the bum in the long term. Now speaking of service based businesses,
I do not recommend buying your bounty metrics at all. Now for eCommerce business, I can understand
why it might make sense even though I don’t recommend it. But for service based businesses, this is
a terrible mistake for your brand and not only in the short term but also in the longterm. And the reason why is because when you sell
a service, likely you are also selling yourself as a personal brand. Imagine if your prospect looks you up on social
blade or on hype auditor and sees that you’ve bought a lot of your engagement and you’re
basically living a lie. That says a lot about your business, even
though you have an amazing service, just the fact alone that you’ve decided to go the route
to buy your followers, buyer Vanni metrics erodes a lot of trust that your prospect may
have had in you. Even for me, when I see another coach or a
service provider claim that they have a genuine community and claim that they have all these
amazing quality followers. Yet when I look on social blade or hype auditor,
they bought a lot of their engagement or that they’ve automated a lot of the follow unfollow
on their account. I immediately lose trust and not just them,
but also in their service as well. That’s why if you are a service based business,
choosing to go this route of buying your vanity metrics can not only be a terrible idea, but
can also be a risky idea. That’s why if you do want to grow your sales
and grow your business in the long term, focus more on building a quality tribe, even if
it’s only a thousand followers because I guarantee that’s going to convert more sales for you
versus having 100,000 fake followers in your account. Now the second piece of bad advice that I
see about Instagram is hosting giveaways. Now, hosting giveaways might sound like a
good idea. It might sound like a very strategic way to
grow your Instagram following and it can be, but the problem is is that I see a lot of
people hosting giveaways in the wrong way that ends up hurting their account in the
long term. Let me explain. Hosting giveaways can damage your account
in the longterm if you don’t know how to set the right parameters for your giveaway. Now obviously, if you make your giveaway really
easy to enter, meaning that the barrier of entry is really low, that can damage your
account in the long term. Now, obviously in the short term you might
get a lot of followers, especially if you have a really, really good incentive of why
someone should join your giveaway and if you have a really great grand prize, but the problem,
time and time again that we see is that over time after the giveaway is over, you end up
losing a lot of followers or you end up having followers that only followed you for the giveaway
and not necessarily for your content. So at the end of the day, if you don’t really
understand who you’re trying to attract and set the right parameters to get the right
people in your giveaway, then you can really damage your account in the long term and it
can be a waste of time and money. Speaking of attracting the right people to
your giveaway in order to grow your account. A mistake that I see a lot of people doing
is that they create giveaways way too early in their account. What I mean by this is that I see some people
who don’t even have good content, who don’t even know who they want to attract yet and
already they’re hosting giveaways because they want to boost that vanity metric, but
if your account doesn’t already have a strong foundation for content that will attract and
retain a new followers, that giveaway can really be a waste of time. That’s why choosing to do giveaways as your
number one way to grow your account is not a good idea. On top of this, the reason why I also chose
to include this as a bad advice that I want to shout out is because a lot of people tell
you to do giveaways, but they don’t actually teach you how to run a proper giveaway because
what you need to realize is that hosting giveaways can be a huge pain in the butt if you do not
know how to facilitate them properly. For example, if you decide that you are indeed
ready to host giveaways because you want to thank your existing following base and you
want to potentially have your existing followers shout your giveaway out and attract quality
leads into your business and grow your account, which is the right way to run a giveaway,
then you need to consider the following. Number one, have you read the community guidelines
of Instagram? A lot of people do not read the community
guidelines and don’t realize that you actually have to put a disclaimer stating that Instagram
has no part in your giveaway in order to protect yourself legally and from liability with Instagram,
and not only this, how are you even going to protect yourself legally? Do you have a disclaimer? Do you have a terms and conditions when people
are opting into your giveaway? Really think about these things. Not only this, who is eligible for your giveaway? Is it international? Is it local? What are the different time zones? You really want to think of these things before
you announced your giveaway to avoid a lot of headache. Not only this, when it comes to shipping,
are you going to be paying the shipping fees or is the winner going to be paying the shipping
fees? These are things again that you want to consider
and put into your terms and conditions. That’s why a lot of people tell you to host
giveaways, but they don’t necessarily coach you on how to do it the right way so that
you are protecting you and your account. Moving onto the third piece of terrible advice
that I see on the internet when it comes to growing on Instagram is when people tell you
not to have a business account. I think that this is silly advice, especially
if you’re someone that has a business. I love having a business account because I
can not only tap into my analytics and make better decisions when it comes to Instagram,
but I’m also able to use third party apps and schedule out my content so that I can
save a lot of time as a content creator. Now just to fill some of you guys in on why
people advise other people not to have a business account is because there is a myth going around
that when you have a business account it decreases your reach and I have a feeling that this
myth came because Facebook business pages, they have less reach because Facebook wants
you to buy ads in order to get visibility and since Facebook owns Instagram, the assumption
is is that if you have a business account you automatically get lower reach. But in my experience of switching back and
forth from personal to business to test out this myth, I have seen zero negative effects
of having a business account and if anything, I have pretty healthy engagement levels on
my account and a lot of that is thanks to my ability to actually read the analytics
and be able to access that analytics in the first place. Not only this, having a business account also
helps me generate more leads, especially with the swipe up feature. If you have a personal account and you have
over 10 K followers, you’re not going to be able to access that swipe up feature, which
is so important for a lot of businesses. That’s why I call BS on anyone who tells you
that a business account is not worth it on Instagram because I personally think that
it’s definitely worth it. All right guys. Now moving onto the next piece of terrible
advice and that is people telling you that you need to post on Instagram every single
day. Now, I agree that having a good post frequency
when you’re starting out and you have zero posts on your account can be important to
build up your feed and build up that content library. But over time I really do not see the point
of needing to post every single day on the platform, especially now that we have Instagram
stories, which makes having activity on Instagram a lot easier. Now you might be wondering, Vanessa, why don’t
you think that posting everyday on Instagram, is that necessary? Well, for me it’s through experience. I don’t post every single day on Instagram,
let alone every single week and I still see a lot of growth on my account. Not only this, what I found is that when you
are posting content every single day on your feed, the two outcomes generally happened. First I would outcome is is that you are going
to get burnt out. You’re eventually going to run out of ideas,
you’re going to run out of content and you’re going to end up putting bad content or not
post any content at all, which makes you very, very inconsistent. Not only this. The second outcome that can happen is you
are bombarding your audience and you’re training your audience to expect content from you every
single day versus when you space it out and you actually let time for your audience to
breathe. When you do post a piece of content, you might
find yourself having much more engagement on that post. For example, if I was posting on my Instagram
account every single day, yes, I might get the likes, I might get the comments, but over
time people are going to say, Oh, there’s Vanessa again, posting something else again,
Oh, what does she have today for us versus when I post every other week or post every
other day or maybe only three times a week, that content piece becomes a little bit more
special. Now keep in mind, for my Instagram strategy,
I’m always on Instagram stories. Instagram stories is what I’m on daily to
ensure that Instagram can see that I have a lot of activity going on, but when it actually
comes to more of the richer form content such as feed posting, I do not do that every day
because I don’t want to burn out and I also want to make sure that my audience looks forward
to my content when I do post it. Now, at the end of the day, I am not trying
to dictate what your post schedule should look like because that is entirely up to you. But what I am saying is that you should never
sacrifice the quality of your content just to meet a quantity threshold. If you feel like you need to pump out X amount
of content, but that’s going to compromise the quality of your content on Instagram,
then I don’t think that that is necessary, especially if you already are daily engaging
with your followers as much as you can. Showing Instagram that you are an active account,
building those relationships with people daily on Instagram stories are on DM. I have a feeling that you can get away with
not posting on your feed every other day or at least that’s how it’s worked for my account. That’s why if someone is putting a gun to
your head and telling you that in order to succeed on Instagram, you need to post every
day, then I definitely call that bad advice. Now, so far in this video, we talked a lot
about the bad advice. I see a lot around the internet regarding
Instagram. If you actually want to tap into good advice
or advice that I preach, make sure you join my free Facebook group. Turn your followers into clients where I dive
deeper into strategies on how you can actually convert your followers into clients for your
business. Not only this, make sure you also hit the
notification bell in order to not miss any future videos for me as well. In the meantime, while you wait for my next
video for next Sunday, make sure you also check out these two videos that I have right
here. I talk a lot about marketing, social media
and coaching, so again, make sure you check out these videos as well. As always, guys, I appreciate you. I hope you guys have a great day, a great
week, and a great life, and I’ll see you in the next one. Bye guys.

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About the Author: Oren Garnes


  1. Did you like today's video? Let me know if you've used any of these tactics in the past! I'd love to know!

    Don't forget to download my FREE guide on how to convert followers into clients! *DOWNLOAD THE BLUEPRINT: *

  2. Here's something interesting..

    I've basically given up on trying to get reach. I've just accepted my account and what I post is not geared for sharable content

    If you're curious… I go by heyshahed but feel free to critique. I'm so lost at this point how to grow and get engagement on my posts

  3. Your amazing thank you๐Ÿ’™
    Your the freakin Beyoncรฉ Of This Industry…๐Ÿ‘๐Ÿฝ๐Ÿ‘๐Ÿฝ๐Ÿ”ฅ

  4. I should make a video like this for YouTube and address the โ€œUrban Legendsโ€ about Youtube people still believe.

  5. The most annoying are the people who follow unfollow! You can never trust that account again. Itโ€™s like a bad boyfriend who cheated on you, never again!

  6. I joined Instagram in January 2013 and didn't do much with it. In January of this year, with only 3000 followers I decided to get serious. I found you and started following your advice, tips, and tricks. I just hit 10,000! I did it organically, posting regularly, using hashtags and interacting with my followers! Yes! Even a talking parrot can grow on Instagram and I make people smile every day! That's my business! Thank you, Vanessa!

  7. Love your videos- sometimes we focus so much on what to do, rather than why are we doing it and whether it is good advise or not – what are the long term consequences. I'm glad I never listened to the advice of bots, even though I received it more than once! Thank you for your continuous support !!

  8. i assume that the myth or "advice" about posting on instagram every day comes from the time when there were no instagram stories..

  9. Hey there Vanessa, great video. In terms of comments on other people's
    posts, how many do you recommend we do at the very maximum to avoid
    getting action blocked? This is an issue I've been having as I put very
    meaningful comments (with their names, passions and carefully reading
    the bio), what do you think and should there be a time interval between
    the comments? Thanks!

  10. Thanks Vanessa it's really good to understand the different types of advice from different perspectives! ๐Ÿ˜Š

  11. I'm trying to grow my fan page but it's so hard the struggle is real๐Ÿ˜” I'm doing everything right too with hashes etc.. @kryptonian247

  12. Love your content and look forward to your videos every week. Just have to. share my experience with Instagram Business accounts. Instagram is lowering reach on business accounts. That is why they are moving toward hiding likes. It is pay to play. And once you switch to business if you switch back you may as well still have a business account. They know if business activity is going on and will flag your account. They constantly remind you to switch to a business profile. Your instagram success is due to your youtube audience so of course business accounts work for you. Mine performs better when I run ads. It is just the way it is. Too many people are seeing lower reach and engagement for it not to be true.

  13. Thanks for your videos, Vanessa! What do you use for lighting while you're traveling? I'm so curious about your filming set up while you're away from your regular shooting location!

  14. I totally agree with never buy those services that gives you FAKE vanity metrics. You might be fooling some people, but you can't fool instagram.

  15. I 100% agree with not posting every single day! It has changed my life since going down to only 3x a week while posting pretty much every day on stories which is much more organic! FYI: the business account advice point, another reason people don't have it is because the MUSIC sticker got taken away. It's happened to myself and several of my other friends who are trying to build their business. After a year of no MUSIC sticker, we switched to the creator account that was released recently and 2 days later we all got the sticker back! I definitely wanted the business account but the MUSIC sticker is important to me so creator account it has to be!

  16. Can you chat me on Instagram name manasijevski__ please I'm 14 years old I need help to grow my Instagram by chatting I can't by watching idk why pls help love your vids btwโค๐Ÿ˜˜

  17. i agree w all this – I AM a business but i made my account private for now bc I didnt decide my quality content yet and I became involved w managing major celeb accounts s if u wanna collab let me know! i will still do so in my stories ๐Ÿ™‚ @susannahmakram

  18. Quality over quantity is always what I've valued for any platform. Posting daily can get real exhausting quick and doesn't necessarily produce the interaction you're hoping for.

    A business creator I used to listen to very closely has preached about not just one upload a day, but MULTIPLE! ๐Ÿ˜ฑ Can you imagine how burnt out you'd get on that sort of grind? Pumping out two quality pieces of IG content (photo + write-up) is insane. I'll stick to Stories and stretch my creative muscles that way. It's a bit more fun too.

    Although he has also talked about making your feed a virtual 'coffee table' display which seems like a legit method of attraction.

  19. if you like facts can you give a look at my page @surroundedbyhigh which has more than just facts and follow if you like the posts.

  20. Donโ€™t buy followers at the beginning or any other stages. Insta algorithms see lazy audience that donโ€™t engage with your content. That means when you produce high-quality content Insta wonโ€™t rank your content anywhere. Forget buying followers. You can start from zero like everybody does. There are two of the most effective ways to grow followers: 1. Create high-quality content, 2. Write comments on popular accounts in your niche. Thanks Vanessa, youโ€™re a great content creator.

  21. hi ! …i am specializing in fb marketing and one of my mentor suggested me to use automated services for example :- Everlike instagram extention which in-cooperates into chrome web browser which works on the basis of hashtags and many other parameters that likes the other people posts on your behalf . I used that extension/app for one week and after that i got warning from instagram management . In notification , it was written that not to use automated services otherwise i will get banned in future . I dont know many professional mentors suggest those dangerous account banning tools which really sucks…..

  22. Thank you for the video! Useful as always.
    Just realized that you wear that shirt with 'Nasi Goreng' on it. You must got that shirt from Bali ๐Ÿ˜
    Much love from Bali ๐Ÿ’–

  23. Thanks for really good and useful advice on IG and especially on frequency ๐Ÿ™‚ I wish I knew this when I started out 3 years ago.

    Especially your quote "never sacrifice the quality of your content just to meet a quantity threshold".
    It should be in calligraphy.

  24. Thanks again for your video and if you have not covered this,

    What is your take on Notion? I looked at Asana which is really good but I love Notion because it has this database function. Also, do you use IFTTT in order for your buisness to run smoother? Would love to hear your take on that.

  25. Your t-shirt says nasi goreng
    hello from Indonesia. we will serve you best "nasi goreng" when you visit indonesia

    and thanks for your advice.

  26. Love this video. Thanks so much for pointing those things out. A little story about the 1st bad advice, buyin vanity metrics. I'm a musician, dj and writer and last year I came across a person who claimed was the best at music marketing. After a funnel sales plann, he offered a 3 month mentroship, where he claimed by the end of it, we woul've recover our inversion back. Well, litle did I know that the only thing he mentored me was on paying for fb adds, creating a wassap group where the ppl didn't know who I was, not answering my q on time and even giving me same advice he would give any other artist, not considering how each artist is different, have different message, values, artistry… On top of it, I told him I wanted to grow my fan base, he gave me access to an IG course he was doing, he told me to post 3 times a day and to use bots to generate comments on other peoples posts. I told him I didn't want to do that, cause it wouldn't be real. He said that I would grow very slowly. I ended up leaving him and having my money back. On top of that, on that IG course, they showed how to check accounts, see if they were buying… If you go to his IG he was 15k followers…. I checked on one of the websites you said, he has bought many followers. In fact, he doesn't have much engagement. I have 340 followers and there are posts where I have more comments than him. This made me awqre of how many fake professionals are out there, and how I don't wanna be one of them. (This didn't came out short…but thought sharing this might help other people not buying anything from anyone who claims is the best. As you said, there are waya to find out โ˜บ๏ธ)
    Love your channel ans your energy

  27. Yes, posting everyday can get really tiring ๐Ÿ˜ฃ also, i hope to reach 10k followers, I really want the swipe up feature ๐Ÿ™‚

  28. I have done most of these except for buying the metrics and not switching to a business account, and they're all true: posting frequently burns you out and makes people skip your post when you actually have something to say, and doing giveaway works to get an upward surge, but afterwards your number of followers go down ๐Ÿ™ As always great video from someone who experiments, not just listens to what everyone else says ๐Ÿ˜‰

  29. Hey Vanessa, it is so true. I am growing my IG very slowly and it takes so much time but so worth it. I am not gonna lie that's annoying to have people follow you and than unfollow ๐Ÿ™ have an amazing day @AggyGlam.

  30. Giveaways have worked greatly for my online boutique. I not only gained followers but quite a bit of new customers. I have also taught other boutique owners how to conduct their own.

  31. What you said about hosting giveaways is sooo true. I've done that before and what i can say is that it is really the pain in the ass.๐Ÿ˜…

  32. Any more tips on doing giveaways? I thought about doing one until i read a lot of violations and legal stuff , now kinda scared

  33. I have been following you for a few months now and I have followed alot of your advice! Your advice works! I want you to know how much I appreciate you! With me being a new Natural Hair blogger and content creator, your advice is awesome and has given me confidence I need to do this. Thank you!

  34. Thanks Vanessa for the great advice once again! You are spot on. I am definitely feeling the burn out and the drop in the quality of my content. I am so bought into the theory of posting every single day and I think its tremendously affecting my reach. Will reflect upon that and reframe my postings. IG story everyday definitely! ๐Ÿ’ช

  35. Your videos are great and informing but I noticed your voice from your other videos not sure if something else is running but based on doing video & audio editing,
    It sounds like ur voice is somewhat muffled and not as peppy as it usually is in other videos, but ur content is great
    Keep posting Always @๐Ÿ’ฏ

  36. If youโ€™re going to buy followers – use the money in Instagram ads instead. With a targeted piece of content that had proven to work on your ideal client ๐Ÿ˜Š

  37. I totally agree with what you've mentioned. I'd also add that using the follow/unfollow method is terrible advice.

  38. Girl your videos help me throughout the day makes the work day go by faster and also learning how to be better at starting up my business. Thank youโค๏ธโค๏ธ!!Ps is this a new camera?? This video is super clear!

  39. such a great video! I used to work at an Instagram marketing company that did a lot of the tactics you listed in your video. While clients did "grow" their accounts, they were usually attracting more bots/random accounts that didn't benefit their business.

  40. I love this video!!!!!! Getting notifications from you always make my day because youโ€™re super real and speak the truth! I appreciate your videos from the bottom of my heart โ™ฅ๏ธ

  41. Definitely think this was accurate! Never really posted everyday and still saw a lot of growth so that's always worked out very well! Thanks for sharing!

  42. Instagram getting rid of likes = businesses/influencers having to pay for ads.

    Like you mentioned, FB owns IG. Itโ€™s only a matter of time. IG will want a cut of your hard earned money. ๐Ÿคท๐Ÿปโ€โ™€๏ธ

  43. Hi vanessa I have found your video very helpful all because of your video I am able to maintain perfect bio and start gaining followers, like and comment . Now I am able post good post with Good content. My followers love my content also.
    You are bae ๐Ÿ˜๐Ÿ’ž

  44. I have a few more than 100 followers on Instagram. Do you think I should switch It to content creator or do I keep having the business account?

  45. I am SOOOO glad you said that posting on Instagram every day is NOT NECESSARY!!! I'm a new YouTube creator and I remember getting this advice early on, but it never felt right, so THANK YOU for confirming my thoughts on the matter. This is why you are one of my YouTube gurus โ™ฅ๏ธ

  46. Vanessaaa I was so wondering.. so you are wearing tshirt with "nasi goreng" in this videooo lol Indonesiaaaa hereee. So much love ๐Ÿ’–

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