Amazon Forces Change On The Grocery Business | NBC Nightly News

Amazon Forces Change On The Grocery Business | NBC Nightly News


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>>Reporter: THIS COSTELLO.>>Reporter: THIS EVENING THE GROCERY>>Reporter: THIS EVENING THE GROCERY CHAIN ONCE KNOWN AS EVENING THE GROCERY CHAIN ONCE KNOWN AS WHOLE PAYCHECK IS CHAIN ONCE KNOWN AS WHOLE PAYCHECK IS MOVING FAST TO DROP WHOLE PAYCHECK IS MOVING FAST TO DROP ITS PRICES AND THAT MOVING FAST TO DROP ITS PRICES AND THAT REPUTATION. ITS PRICES AND THAT REPUTATION. WITH NEW OWNER REPUTATION. WITH NEW OWNER AMAZON.COM, WHOLE WITH NEW OWNER AMAZON.COM, WHOLE FOODS TODAY ANNOUNCED AMAZON.COM, WHOLE FOODS TODAY ANNOUNCED FRESH TURKEY WILL BE FOODS TODAY ANNOUNCED FRESH TURKEY WILL BE AT LEAST 20% CHEAPER FRESH TURKEY WILL BE AT LEAST 20% CHEAPER THIS THANKSGIVING. AT LEAST 20% CHEAPER THIS THANKSGIVING. ORGANIC TURKEY, WHICH THIS THANKSGIVING. ORGANIC TURKEY, WHICH CAN AVERAGE ABOUT 5.49 ORGANIC TURKEY, WHICH CAN AVERAGE ABOUT 5.49 A POUND AT GROCERY CAN AVERAGE ABOUT 5.49 A POUND AT GROCERY STORES NOW 3.49AL A POUND AT GROCERY STORES NOW 3.49AL WHOLE FOODS. STORES NOW 3.49AL WHOLE FOODS. NONANTIBIOTIC 3.50 A WHOLE FOODS. NONANTIBIOTIC 3.50 A POUND NOW 1.99 AT NONANTIBIOTIC 3.50 A POUND NOW 1.99 AT WHOLE FOODS. POUND NOW 1.99 AT WHOLE FOODS. AMAZON PRIME MEMBERS WHOLE FOODS. AMAZON PRIME MEMBERS WILL GET ANOTHER 50 AMAZON PRIME MEMBERS WILL GET ANOTHER 50 CENTS OFF. WILL GET ANOTHER 50 CENTS OFF. AND DEEP DISCOUNTS ON CENTS OFF. AND DEEP DISCOUNTS ON PEELED SHRIMP, AND DEEP DISCOUNTS ON PEELED SHRIMP, PUMPKIN. PEELED SHRIMP, PUMPKIN. FORCING CHANGE ON THE PUMPKIN. FORCING CHANGE ON THE GROCERY BUSINESS. FORCING CHANGE ON THE GROCERY BUSINESS.>>THIS IS AN ALL-OUT GROCERY BUSINESS.>>THIS IS AN ALL-OUT WAR THAT AMAZON WHOLE>>THIS IS AN ALL-OUT WAR THAT AMAZON WHOLE FOODS IS GOING AGAINST WAR THAT AMAZON WHOLE FOODS IS GOING AGAINST WALMART, GOING AGAINST FOODS IS GOING AGAINST WALMART, GOING AGAINST SHOP-RITE, GOING WALMART, GOING AGAINST SHOP-RITE, GOING AGAINST EVERY OTHER SHOP-RITE, GOING AGAINST EVERY OTHER SUPERMARKET IN THE AGAINST EVERY OTHER SUPERMARKET IN THE COUNTRY. SUPERMARKET IN THE COUNTRY.>>NEWS FROM AMAZON COUNTRY.>>NEWS FROM AMAZON THIS MORNING.>>NEWS FROM AMAZON THIS MORNING. IT IS CUTTING PRICES THIS MORNING. IT IS CUTTING PRICES FURTHER ON CERTAIN IT IS CUTTING PRICES FURTHER ON CERTAIN ITEMS AT WHOLE FOODS FURTHER ON CERTAIN ITEMS AT WHOLE FOODS INCLUDING HOLIDAY ITEMS AT WHOLE FOODS INCLUDING HOLIDAY STAPLES. INCLUDING HOLIDAY STAPLES.>>Reporter: ON WALL STAPLES.>>Reporter: ON WALL STREET TODAY>>Reporter: ON WALL STREET TODAY COMPETITORS STOCK STREET TODAY COMPETITORS STOCK SANK, WALMART, KMART COMPETITORS STOCK SANK, WALMART, KMART AND TARGET ALL LOWER. SANK, WALMART, KMART AND TARGET ALL LOWER. IT COULD EVEN THE AND TARGET ALL LOWER. IT COULD EVEN THE PROFIT MARGINS, EVEN IT COULD EVEN THE PROFIT MARGINS, EVEN EMPLOYEE WAGES. PROFIT MARGINS, EVEN EMPLOYEE WAGES. BUT IN THE GROCERY EMPLOYEE WAGES. BUT IN THE GROCERY AISLE — BUT IN THE GROCERY AISLE –>>THE PRICE WAR HELPS AISLE –>>THE PRICE WAR HELPS THE CONSUMER IN THE>>THE PRICE WAR HELPS THE CONSUMER IN THE LONG RUN. THE CONSUMER IN THE LONG RUN.>>AS A SHOPPER, I LONG RUN.>>AS A SHOPPER, I CANT HATE ON CUTS.>>AS A SHOPPER, I CANT HATE ON CUTS.>>BUT KEEP THEIR CANT HATE ON CUTS.>>BUT KEEP THEIR EMPLOYEES HAPPY.>>BUT KEEP THEIR EMPLOYEES HAPPY. ITS IMPORTANT. EMPLOYEES HAPPY. ITS IMPORTANT. THEY HAVE FAMILIES. ITS IMPORTANT. THEY HAVE FAMILIES.>>Reporter: THIS THEY HAVE FAMILIES.>>Reporter: THIS EVENING, THE BIGGEST>>Reporter: THIS EVENING, THE BIGGEST GROCERY CHAIN EVENING, THE BIGGEST GROCERY CHAIN COMPETITORS HAVE YET GROCERY CHAIN COMPETITORS HAVE YET TO RESPOND WITH THEIR COMPETITORS HAVE YET TO RESPOND WITH THEIR OWN PRICE CUTS, BUT TO RESPOND WITH THEIR OWN PRICE CUTS, BUT WITH THE CEO OF WHOLE OWN PRICE CUTS, BUT WITH THE CEO OF WHOLE FOODS SAYING WERE WITH THE CEO OF WHOLE FOODS SAYING WERE JUST GETTING STARTED,

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