7 Facebook Live Tips for PRO Facebook Live Streams!

– In this video, we’re gonna run through seven steps to get professional results on your Facebook Lives. So it’s a Facebook Live tutorial, with Facebook Live tips,
and other cool stuff. Cue the intro. (upbeat music) Hey, it’s Justin Brown
here from Primal Video, where we help entrepreneurs
and business owners amplify their business and
their brand with video. If you’re new here,
then make sure you click that big Subscribe button, and all the links to everything
we mention in this video, you can find linked in
the description box below. So let’s jump into it. Facebook Live is an awesome tool for growing and engaging an audience. And with some very simple tips, and some very quick
pre-livestream preparation, you can easily get professional results. So we’re gonna run through seven steps to help you do just that. But, as we’re going through, don’t get too excited
with any one specific tip, and jump off and try to
implement it straightaway. We’re giving you a process here, with tips along the way, that you can implement
for your next livestream. And I’m also gonna
share my number one tool for getting more viewers
on your shiny new, professional looking Facebook Live stream. And while we’re going through, make sure you let us know in the comments what your number one tip is for maximizing results when
going live on Facebook. Alright, so first off, before you go live, there’s a few things that you need to do. Number one is to plan your content. So what you want for that is a simple structure of everything that you’re going to cover, or everything that you want
to cover in your livestream. So your structure will
have things like a hook, which is before the introduction. This is the thing that hooks your viewer, to stick around for your Live. You also then want an introduction. So talk about the things that you’re gonna cover in the video. Then you can jump into
the actual content itself. After you’ve delivered the content, be sure to have a recap, or a summary, to summarize everything
that you’ve given them, and then a call to action, which is the next step that
you want your viewers to take after your Facebook Live has finished. So that’s a really simple structure, not just for your Facebook Lives, but also for your videos as well. Number two, is to pick a location. Now you wanna pick a location that matches your videos that
you’re actually creating. You want somewhere that’s quiet, somewhere that’s out of the way. You don’t want to be getting
distracted or interrupted while you’re actually live. We’ve all seen that video where a little kid walks
in during a livestream. You don’t want that to happen for you. So try and pick somewhere out of the way. Somewhere that is quiet, with as little environmental
variables as possible. So that’s things like
light changing outside, or clouds coming over, trucks or planes making a heap of noise. You wanna try and pick
somewhere nice and quiet, where you can just focus
on delivering the content. You also wanna make sure that you’re not picking a location that is distracting for your viewers. You want your viewers to focus on you, and the content you’re delivering. Not being distracted with
what’s going on behind you. Step number three, is
to test your internet before you go live. It’s a really good idea to at least have an understanding of how good or how bad your internet is. So, if you head over to SpeedTest.net, or you can download
the app for your iPhone or for your Android device, and run a speed test for
the internet connection that you’re connected to. The most important thing
that you’re looking for here is that, number one, that the
internet you’ve got is stable, and that that little speed
test isn’t bouncing around all over the place. But also you wanna focus
on your upload speed. So your upload speed is
what’s important here, not so much your download speed. And you wanna make sure that ideally you’ve got at least two to 2.5
megabits per second upload. If you’ve got two to 2.5
megabits per second upload, then that will be enough
for Facebook Live, but you do need to be
aware of other people that are sharing the
same internet connection. If you’re on an office
wifi, or work connection, other people may start downloading files, and kill your internet for you. So you wanna run a few
tests, not just one. Run a few, ideally, 15
to 20 minutes before, then a few minutes out as well, so that you can really
get an understanding of where your internet speed is at. Now if you’re internet speed is less than two to 2.5 megabits per second, then you’ve got two options. You can either try to find
a different connection, or a different location, or to use LTE instead of
wifi, or use your mobile data. Or you can still go live with
the connection that you have, but just be aware that you
might have some issues. And what I would do in that circumstance, is if I’m gonna go live and I know that the internet speed isn’t 100 percent, then one of the very
first things I would do when I am live, is to let my viewers know that we may be experiencing problems, because you’re not sure
how good the internet is in that location. So at least that expectation has been met, in case there’s any
issues with your stream. And obviously then, if you’re
running your speed test, and you’ve got higher than 2.5
megabits per second upload, then you shouldn’t have any issues at all. Step number four, is to
get everything setup. So this means setting up your camera, setting up your tripod if
you’re gonna be using a tripod, make sure everything is stable, everything is at the correct height, that you’ve got your audio and your light, and everything setup ready to go for your Facebook Live stream. Now obviously this is gonna depend, if you’re using a camera,
if you’re using your phone, or if you’re just using your laptop and a webcam to go live. And there is obviously
different recommended gear for the different scenarios, but I will link up in the cards now, to some of our recommended gear for going live on Facebook
Live from your smartphone. Simple things like having
a portable microphone, and a mini tripod, so that
you’re getting the phone out of your hands, and
into a stable position. And that’s really important
no matter what type of video or live you’re creating. Get your phone or your
camera out of your hands, and get it somewhere stable. Use a tripod if you can, or just position your camera somewhere where it’s not gonna shake
and move around a lot for your lives. Now if you’re using a
Mac or a PC to go live, you can use similar gear as well, and you can either just
use your Facebook browser to go live, or you can
use software like Ecamm, or xSplit, vMix, OBS, Wirecast. There is a heap of options
out there for Facebook Live. I’ve actually got another video that we’ve just released,
and I’ll link that up in the cards as well, covering off a heap of different options for going live on Facebook. But no matter which way you’re going live, the important thing is to make sure that everything is setup
correctly and how you want it, with as much or as
little gear as you have, before you go live. You don’t wanna be tweaking
and changing things while you’re live. And that leads us right
into step number five, which is to do a test broadcast. So this is where, once
you’ve got everything sorted, press the Live button, but make sure that the live broadcast
is only going to just you, or that it’s a private live. So, in the Facebook
settings you get to choose who you want to broadcast to, and there is an option there to broadcast to Only me, or just yourself. So that way there’s no
one else that will see it. So what you’re looking for in this test is that everything
looks good, sounds good, and that everything is setup the way that you would like it. Now if you are going
live in a sales scenario, or you’re doing this for a live promotion, then I would also suggest that while you’re running this live, that you do a quick run-through of the content that you’re
gonna be presenting as well, so that way you’ll feel more relaxed, because you’ve had a run-through, but also when you’re watching back, you can give yourself some feedback on how you went in your live test. Step number six is to tell people that you are about to go live. Now this can be as simple
as sending out some tweets, or some Instagram posts, or
Facebook to let people know, but there is also a really cool way to automatically post and email as soon as you go live, with a cool app called Live Leap. So I’m gonna cover that
off in a few minutes, but there are some ways to
automate that process as well. And step number seven is to go live. So, the first thing you
do when you go live, should be to deliver the hook. Start talking to people as if
you’re delivering the content and the video structure
that you had planned out. Don’t stop to welcome everybody in, and start some idle chitchat with people, because that won’t fly for the people that are watching the replay. They’re gonna lose that
connection with you. So focus on the hook, and then get straight into
the content beyond that. While you’re live, you
also wanna make sure that you are making eye contact
directly with your viewers, which means looking at the camera lens. Not looking off to the side. Your viewers will be able to notice if you’re not looking and
talking directly to them, so you wanna make sure that you’re looking directly down your camera lens, so that you’re making that eye contact, and that deep connection
with your viewers. Now it’s likely that while you’re live, you’ll also wanna interact
with your audience. But it’s really important here, to try and batch all
your live interactions into certain areas of your livestream. You definitely don’t
wanna break the content that you’re delivering,
or the key teachings and learnings for your viewers, with you dropping off
and saying hi to someone as they come in, or answering
a comment immediately. So for some livestreams, it could be that you break
every few minutes throughout, or in some cases you
might wanna save it all until the end of your video, to do some interacting
or some live Q and A. However you decide to do it, make sure you let your viewers know how it’s going to work, and when you’re gonna be
answering their questions, and when you’re gonna be
covering off the content as well. And also be aware of anything
that changes audio-wise in your livestream as well. So if you are filming outside, and a big truck pulled up next to you, then you might be able to pick up and move to another location while you’re still live, and
presenting and interacting, so that your viewers
can actually still hear what you’re saying, instead
of having it drowned out by a truck or some other noise. And the last thing to
remember while you’re live, is to have fun with your livestream. If you’re not having fun, then it’s going to be very difficult for your viewers to engage with you and have fun as well. So, it all comes down to you. Have fun with your livestreams, and your viewers will enjoy it too. Now I did mention Live
Leap a few minutes ago, so what Live Leap is, is
it’s this amazing tool that lets you automatically
share out your Facebook Lives the instant that you go
live on Facebook Live. And it will let you share
them out to your website. It will let you share
them out through email, through social media, and
to multiple Facebook pages and Facebook groups as well. So an amazing tool to
automate all of that, so you just need to focus on
pressing the Go Live button, instead of sitting there
sharing everything out the moment that you go live. One of the biggest things
that I hate to watch on a Facebook Live is, you join, you’re the first one to join, or you join immediately when
the Facebook Live happens, and they make you wait. They say, “Oh, yeah,
we’ll start in a minute. I’m just gonna share this out.” Live Leap does that for you, so that you don’t need to worry about it. So if you’re interested
in automating that process for your Facebook Live streams, then definitely check out Live Leap, and there will be a link in
the description box below. Now if you’re interested in taking your Facebook Live
streams up another level, adding things like
titles, multiple cameras, effects, multiple people,
then check out the video linked on screen now, covering the best Facebook Live software for Mac and PC. And I’ll see you soon.

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