4 Steps To Scale Your Amazon Business FAST

4 Steps To Scale Your Amazon Business FAST

Hi there, my name’s Allen Brouwer, and I’m an investor,
advisor, business owner, operator and husband and a Father. I’m the co-founder of a
company called Best Self. And we scaled that business from zero to eight figures in under 24 months. Along that journey, I’ve
won Forbes 30 Under 30, the Shopify Build A Business competition, Shopify Build A Bigger
Business competition, the only company to ever
win both of those awards. And I’ve been mentored by
some of the most incredible people on the planet. Tim Fares, Tony Robbins,
Marie Forleo, Daymond John. It’s been an incredible ride. The four things that I want to give to you to scale your business
without all the brain damage that I went through with scaling mine, would be one, implementing
a system or a formula for your marketing efforts. There’s three ways to grow your business. There’s only three ways to grow it, and that is increasing
the number of customers that are coming in,
increasing the amount of money that they’re spending with you, and increasing the frequency
at which they purchase. There’s one way that you
can hit all three of those by doing one thing, and
that’s called skew widening. Skew widening is a formula
that you use to develop products that you then launch
to your existing customer base or to a new demographic. Product A would be stand alone products. Product B, or complementary products, that support product A
and provide more value. Product C are extension products. This is stuff like swag,
merchandise, think of like, hoodies and T-shirts and stuff like that. Product A is going to increase
the number of customers that you’re getting in. Product B is going to increase the amount that they’re going to spend with you. And C level products are gonna
make sure that your raving fans are coming back to
you, again and again. So that’s one way to hit
all three of those markets. When you’re just starting out, you should implement systems
and SOPs in your business, or Standard Operating Procedures. Think of this as a playbook
to run your business. This is a playbook that
you hand off to an employee that you just hired that
can run the day-to-day operations of the company. This is like a check list. So a check list on how to
run your customer service. Checklist on how to find manufacturers. A checklist with how
to do project research. A checklist on how to launch new products. And it gives your new employees a way to run the business
without you micromanaging it, and without keeping
everything in your head. What’s also special about this? This playbook, you can hand off to a buyer if you end up going to sell your business. It makes the business more valuable. So you can hand off the business, without what they call golden handcuffs. Where someone buys a business from you, but because you’re so
intertwined into the day-to-day operations, you now have a j-o-b. The third way that you
can grow your business and scale it extremely fast, is by finding rockstar employees. So find people who are
better in certain areas of the business than you are. So you’re probably really
good at digital marketing, or operations, or product development. Stay in that lane and hire everybody else for the other stuff
that you’re not good at. And they’re gonna be
able to do it at a level that you wish you could do it at, but because they now work for you, the business is gonna
grow by leaps and bounds. The last thing and the fourth
thing that you want to do in your business is to elevate
the customer experience. Build a brand, a global
brand that can weed out the competition, because
what’s gonna happen is, you’re gonna get success
and then the vultures are gonna start swooping in. But if you build a brand,
your customers one, will tune out the competitors, you’re gonna be moving at such a fast rate that your competitors can’t keep up, and they’re gonna come in
and they’re not gonna be able to compete with you, because
you’re just doing things at a higher level. So elevating the customer experience would mean something like, providing value after they make a purchase. Sending them emails on
how to get the most out of our products, giving them
testimonials of here’s how this person is using their
product in a different way than probably what you
thought could be used for. Sharing advice, how-to,
getting started guides, videos, any way to elevate the value of the product that they just purchased. Another amazing thing that
you can do is put them into a Facebook group. By putting them into a Facebook grouping, you are now surrounded by a community of people just like them. When they’re in this community, they share resources, and get more value, they can ask questions, or comment, or see what’s coming from your company. You can do beta launches to this group, to see if this product is going to work, if it’s right, or if it needs tweaking before going to the masses. And they’ll be happy
to give you that value. You can also get reviews or testimonials from this group and you
can also get user-generated content, they’re gonna start sharing this product in use, inside this group and on social, and user-generated content perform so much better than
studio photos in advertising. We spent tens of thousands of dollars on just one shoot, took one
day and I think we spent $12,000 on just one
shoot, for our products. We then used those images
on our advertising, and they flopped. What wins is when your
customer takes a photo with their iPhone, and you take that image off of social, off of
Facebook or Instagram, and then use that in your advertising. It performs so much better. So it gives them a place
where they can share this. So what you’ll end up doing is, you’ll start generating more
money with the business, creating SOPs and systems
so the business can run smoother without you. Finding people who are
better in certain areas than you are, to help you
run the business day-to-day. You’ll elevate the customer experience, which then can fuel the
marketing initiative again, and every time through this cycle, it gets easier, faster,
business gets healthier and stronger, the brand is built and you start making a lot more money, and here’s the best part. You start removing
yourself from the business, so the business becomes an asset for you, rather than a full-time job, where you’re trapped in it, in the day-to-day operations. Start implementing these
four areas into the business, and you’ll start, slowly
start removing yourself from the day-to-day. If you found this content valuable, head over to my website, allenbrouwer.com and you can get more value like this. I’ll share with you a
behind the scenes look of how we’re growing and
scaling the companies that we’re acquiring and
sharing how we’re helping e-commerce business
owners grow and implement these systems in their business. Thanks.

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